Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Ishuri ryabana ryabana ni umushinga ufite akamaro kandi ushobora kubyara inyungu. Mugihe cyo kuyishyira mubikorwa, ushobora guhura nibibazo byoroshye. Bakeneye gutsinda byoroshye kuko franchise izaba kuruhande rwawe. Kora imirimo yashinzwe, uyobowe na gahunda yateguwe mbere. Ibi biguha inyungu zikomeye cyane zigufasha guhangana guhangana. Wungukire muri francise kandi utezimbere ishuri ryanyu kugirango rishobore gutanga serivise nziza.

Birakenewe kandi gushyiraho ibiciro bihagije kugirango bikurure abaguzi benshi bashoboka. Mubyukuri, niba ugurisha francise yindobanure yishuri, noneho, ukurikije, ibiciro bigomba kuba kurwego rumwe. Abana b'ababyeyi bakize bazakunda ikigo cyawe niba ubahaye serivisi nziza. Ibintu byose bigomba kuba byiza kandi bifite isuku kandi bihuye nuburyo bwumwimerere. Nyuma ya byose, niyo mpamvu urimo ukora kuri francise kugirango wandukure burundu igishushanyo mbonera. Nyamara, ibishushanyo mbonera byimbere hamwe nibikorwa byishuri bigomba kuzanwa nicyitegererezo cyambere. Korana n'uburere bw'abana ubuhanga n'ubuhanga, ubahe ubumenyi bwose bukenewe.

Ibi nibyingenzi kuyobora umuryango wabana bawe gutsinda. Ikigo cyabana cyabana francise gikora neza imirimo yose yashinzwe gusa niba cyakozwe neza kandi gihoraho. Gahunda yateguwe mbere iraguha amahirwe mumarushanwa kandi igomba gukoreshwa byuzuye hamwe ningaruka nziza.

Tanga imyitozo y'abana mumashuri yawe ya francise umubare ukenewe wo kubitaho kugirango bashobore guhangana ninshingano zose zashyizweho. Urashobora kugera kubisubizo bitangaje, noneho isosiyete nayo iratsinda. Nkumukwirakwiza wihariye, murwego rwo gutanga francising, wambara amazina ya franchisee. Isosiyete iguha uburenganzira bwo kugabana wenyine yitwa francisor. Kubwibyo, imisanzu utanga nkuwagabanije nayo igomba kwimurwa. Ubwa mbere, niba urimo gukora kuri francise yabana, ugomba kwishyura icyarimwe icyarimwe.

Byongeye, buri kwezi, ugomba kohereza amafaranga kuri francisor nka 2 drifts. Iya mbere muri yo yitwa royalties, igice cya kabiri buri kwezi mugushira mubikorwa francise yitwa kugabanuka kwisi yose. Muri rusange, iyi misanzu yombi irashobora kuva kuri 3 kugeza kuri 9%, ibarwa nkumugabane wibicuruzwa bya buri kwezi wakiriye. Aya mafaranga arashobora kandi kubarwa nkijanisha ryinjiza. Ugomba kubimenya mugihe muganira na francisor. Uzuza ishuri ryabana bawe uko bishoboka kose utibagiwe nibintu byingenzi bibarurishamibare. Amakuru nintwaro ishobora gukoreshwa kurwanya abanywanyi.

Ntucikwe amahirwe yawe.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ubufaransa kubana bategura gahunda ninshingano zikomeye, ariko zishobora kubyara inyungu umushinga. Mugutezimbere nkigice cya francise, urashobora kwitega kwakira inyungu zingirakamaro kandi zingenzi zo guhatanira isoko. Icya mbere muri byo nubushobozi bwo gukora byoroshye akazi ko mu biro gukurura abakiriya. Nyuma ya byose, uzagira ibyo ukeneye byose kubwibi. Hamwe na francise yabana ufite, uzagira amahirwe yo gutsinda mumarushanwa yo guhangana namanota. Ibi bizabaho bitewe nuko uzakora mu izina ryikirango kizwi kandi kizwi.

Mubyongeyeho, kugira uburenganzira bwo gukoresha ikirango cyohejuru-ubwacyo ubwacyo ni inyongera ikomeye. Ubu ni ubwoko bwa magneti kubashobora kuba abakiriya. Niba uhisemo gutangiza francise yabana, ugomba rero kwibuka inshingano ugomba kuranga. Umu francisor yiteze ko winjiza buri kwezi kuri konte ye yo kugenzura. Ubwa mbere, ni amafaranga yubukode, icya kabiri, ni ihererekanyabubasha ryamamaza kwisi. Muri rusange, ibi byishyu byombi birashobora kuva kuri 3 kugeza kuri 6% mugihe cyukwezi. Amafaranga azabarwa nkumugabane winjiza.

Tanga progaramu yawe yishuri francise ubwitonzi nubwitonzi bukwiye kugirango umenye neza ko ari byiza kubana. Ubufaransa buzagufasha muriki kibazo. Umufaransa azasangira uburambe budasanzwe kandi butagereranywa. Ukoresheje nkuko byateganijwe, urashobora kuyobora neza abo muhanganye ku isoko. Amarushanwa yo ku isoko arashobora gutsinda mugutsinda abo muhanganye nibisubizo bibabaje kuri bo. Teza imbere gahunda yo gutangiza abana muburyo bushoboka kandi ntukirengagize amakuru akomeye.

Isosiyete yawe izashobora kugira amahirwe yose yo kugera kubisubizo bitangaje, noneho, uzagera kubitsinzi. Ingorane zuburyo ubwo aribwo bwose zirashobora gukemurwa neza niba ubyiteguye mbere. Witegure mbere yo gushyira mubikorwa francise y'abana. Kusanya amakuru ajyanye, uyashyire hamwe ukoresheje ibikoresho bikwiye. Kurugero, isesengura rya swot nimwe mubuhanga bwo hejuru bwo guhuriza hamwe ibyo wiga kubyerekeye imbaraga nintege nke bya sosiyete yawe. Na none, amahirwe n'ingaruka z'umushinga wubucuruzi bizasobanuka kuri wewe. Noneho francise kubana bategura gahunda izazana urwego rwo hejuru rwinjiza.

Ubufaransa bwikigo cyigisha abana ni umushinga wubucuruzi utoroshye, mugushyira mubikorwa kwihangira imirimo bishobora guhura nibibazo bikomeye. Ubwa mbere, mugihe ukorana nabana, uba ufite ibyago byinshi, kubera ko, bitandukanye nabakuze, ntibicara. Byongeye kandi, mugihe ugurisha francise, ugomba gukurikiza byimazeyo amabwiriza yose akenewe, kimwe namategeko yaho. Mugihe ukorana na francise yikigo cyita kubana, ugomba kumvisha ababyeyi ko ufite inshingano zuzuye kubana babo. Mubyongeyeho, bizashoboka kubyara inyungu byoroshye gato kurenza abanywanyi bawe bakora bonyine. Nyuma yo kubona francise yikigo cyita kubana, wemeye kwishyura buri kwezi amafaranga agera kuri 9% yinjiza.

Ibi nibigabanywa byimisoro yo kwamamaza kwisi yose, bitangwa bidasubirwaho francisor. Korana n'ikigo cyigisha abana muburyo bwo kugumana ikirango no kutangiza izina ryikirango. Ibi biroroshye rwose gukora nkuko ufite ibikoresho byose ukeneye kurwego rwawe. Bazatangwa na francisor kugirango udafite ibibazo bikomeye. Shyira mubikorwa francise neza kandi neza, ukora imirimo yose yo mu biro nta makosa.

Ikigo cyigisha abana gikeneye igishushanyo kibishoboye, ushobora kugikora ukorana na francise. Nibikorwa bisanzwe, kubishyira mubikorwa, ntugomba kugira ingorane zose hamwe na gahunda ifatika. Ubucuruzi bukora neza kubigo byigisha abana bizaguha amafaranga menshi kuko uzashobora gukorera umubare munini wabakiriya. Abantu bizera ibirango bifite urwego rwo hejuru rwo kwamamara kurwego rwisi. Kubwibyo, ugomba gutanga serivisi nkiyi, kimwe no gukomeza urwego rwa serivisi hejuru. Imikorere ikora neza kubigo byigisha abana ni amahirwe yawe yo kugera kubisubizo bitangaje byo guhangana kurushanwa.

Ibi bigerwaho ntabwo biterwa gusa nuko ukora mwizina ryikirango kizwi. Uzashobora kandi gushushanya ibikorwa byawe byo hanze ninyuma muburyo bumwe bwibigo.

Ishuri ryitumanaho rya IT kubana nubucuruzi bufite akamaro muri iki gihe. Kugirango wirinde ingorane zikomeye mugihe cyiterambere ryayo, harasabwa amahugurwa yo mu rwego rwo hejuru kandi abishoboye. Teza imbere francise yawe vuba nyuma yo gushiraho gahunda yubucuruzi. Bizafasha mu iterambere rya franchise. Urashobora buri gihe kugenzura ibyo wateguye ukagereranya amakuru nibibera muriki gihe. Koresha francise hamwe nurwego rwohejuru rwo gukora neza kugirango urenze neza abanywanyi bose ku isoko kandi wizeye neza isoko.

Kubaho kwa gahunda yubucuruzi bizagufasha kurangiza byoroshye imirimo yose ikenewe kandi isosiyete yawe izashobora kugera kubitsinzi byoroshye. Kuyobora ishyirahamwe ryanyu mubushobozi bwawe hamwe nibikoresho byuzuye byo kubikora. Ubufaransa bwishuri rya IT kubana ni umushinga wubucuruzi, kandi ugomba kwirinda amakosa akomeye mugihe utezimbere. Nyuma ya byose, ushinzwe abashyitsi bato. Nibyiza gukurikirana iri shuri, kandi kugira francise bizafasha. Abana bazumva bakomeye; kubwibyo, bazishimira gusura ishuri ryanyu rya IT. Ni ngombwa cyane ko abantu bishimira gukoresha serivisi zawe.

Niba ukorana nabana, ugashyira mubikorwa francise murwego rwishuri rya IT, ugomba rero kumenya neza ko umutekano wabo wambere. N'ubundi kandi, ababyeyi bakwizera ikintu cy'agaciro muri rusange bafite mubuzima bwabo.

Ishyirwa mu bikorwa rya francise yikigo cya IT kijyanye nikoranabuhanga ryamakuru. Kubwibyo, birakenewe kugira ibikoresho kabuhariwe ufite. Kurugero, irashobora kuba software na mudasobwa. Bagomba kuba bigezweho kandi bagakora neza. Ntibikwiye kugura ibikoresho bishaje kumashuri ya IT kubana munsi ya francise, kuko nukubikora urashobora guteza ingaruka mbi mubigo byawe. Ibikoresho by'ishuri rya IT kubana birashobora kuguha munsi ya francise.

Byose biterwa namasezerano yanyuma. Amasezerano azagenga umubano hagati yimpande zombi mugutezimbere ishuri ryitumanaho rya IT kubana. Kubwibyo, mugihe habaye ikibazo kitavugwaho rumwe, uzakenera kwifashisha amasezerano, kuko azaba nkumukemurampaka muri ubu bwoko bwibihe.

Ishuri ryigisha porogaramu ryabana ni ubwoko bwubucuruzi bugezweho, mugihe cyiterambere ryacyo, ugomba kwibuka, mubindi, ko ugomba kwishyura francisor buri kwezi kugirango uburenganzira bwo kugabura izina ryabo ryihariye. Ibi nibikorwa bisanzwe mubucuruzi butandukanye, ntabwo kubigo byabana byigisha gahunda gusa, bityo rero bisaba iterambere murwego rwo hejuru rwo gukora neza. Mumashuri yimyigishirize yabana, uri umuntu ubazwa, muyandi magambo, franchisee. Franchisor nisosiyete mukorana kandi mukakira amakuru agezweho muri yo mugushinga umushinga wubucuruzi. Shyira mubikorwa francise yabana kuburyo nta bisabwa na leta. Ugomba kumenya neza amahame n'amategeko ya leta agomba gukurikizwa.

Iga amakuru ajyanye hakiri kare kugirango ufate ibyemezo bikwiye byo kuyobora bitagutera ingorane. Tegura ishuri ryabana kugirango ritegure hanyuma, uzatsinda. Imitako yo murwego rwohejuru ukurikije ibishushanyo mbonera byamahanga bizaguha amahirwe yinyongera mumarushanwa yo guhatanira. Mubyongeyeho, ugomba gusobanuka neza ko serivisi nziza ninzira yo gutsinda. Niba uyobora ishuri ryabana kuri francise hanyuma ugatanga serivise zo gutangiza gahunda, noneho ugomba kuba mwiza kurenza abo muhanganye, ibi biroroshye kubigeraho kuko uzagira amahirwe yose kubwibi.

Mugihe uri kwandikisha francise yabana, ugomba gusobanura neza ingaruka ushobora guhura nazo. Isosiyete yawe izagira amahirwe yose yo gutsinda amarushanwa mugihe ukoresheje neza ibikoresho byamakuru byakiriwe na francisor. Nibyo, ibisubizo byikoranabuhanga, kumenya-uburyo, ibikoresho, ibi byose bigira uruhare runini. Na none, ukuri kugurisha francise yawe mwishuri ryigisha abana mu izina ryikirango kizwi ni rukuruzi kubakoresha. Ubufaransa bwishuri ryabana bizemeza ko ufite amahirwe yo kudoda cyangwa kugura imyenda idasanzwe. Ibi bizagutandukanya cyane nabatavuga rumwe nabo badakoresha ubu buryo bwo guhatana.

Fata gahunda yumwuga, ujyane ishuri ryincuke kurwego rushya rwumwuga.