Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwikibuga cyabana nigikorwa cyo kwihangira imirimo gishobora guhuzwa ningaruka zimwe. Ubwa mbere, mugurisha francise, usanzwe ufite inyungu, ariko, ugomba kubyishyura. Iyi nintererano imwe, wohereza mubyiciro byambere nkijanisha ryubunini bwishoramari ryakozwe. Mugihe ukurikirana francise yabana, ugomba kuzirikana ko urimo ukorana nibintu byingenzi abantu bafite. Bakwizeye hamwe nabana babo, kubwibyo, ufite inshingano zawe. Niba ushaka kwishora mumikino yabana, noneho francise izagufasha kumenyekanisha ibikorwa byawe mugice cyambere, ukoresheje inyungu zingenzi.

Ubwa mbere, ukora ibikorwa mwizina ryikirango kizwi, icya kabiri, ukora ukurikije amabwiriza namategeko agenwa nubucuruzi bwatsinze. Mubyongeyeho, ubona uburambe butagereranywa mugushira mubikorwa club yabana, biroroshye cyane. Nyuma ya byose, ntugomba gukora amakosa, kuko ukorera francise kandi rero, ni rwiyemezamirimo watsinze.

Ariko, umuntu yakagombye kuzirikana ko ikirango kimwe kidahagije kugirango uzamure neza francise kumikino yabana. Ugomba gushyira imbaraga kuruhande rwawe. Birumvikana ko ufite umutwe utangira muburyo bwikirango kizwi, ariko, ugomba no gutangaza ko winjiye kumasoko. Mubyongeyeho, ugomba gukomeza urwego rwo hejuru rwa serivise muburyo wakiriye na francisor. Mugihe ushyira mubikorwa francise ya club yumwana, ugomba no kuzirikana ko ugomba kubona urwego ruri hejuru ya ba rwiyemezamirimo basanzwe. Nyuma ya byose, wemeye kwishyura ijanisha runaka ryinjiza yakiriwe buri kwezi.

Kubwibyo, amafaranga winjiza agomba kuba menshi cyane kuruta niba wakoze wenyine. Ubufaransa bukora neza kumurwi wabana bizaguha igishoro kinini, kuko uzashobora kubakurura kumushinga wubucuruzi wunguka. Urashobora kandi kwizigira ko umuguzi w'amayobera ashobora kuza aho uri. Numuntu ugenzura urwego rwa serivisi yitirirwa umukiriya.

Uruhinja rwabana francise nubwoko butanga ibyiringiro kandi byunguka cyane umushinga wubucuruzi. Mugihe cyiterambere ryacyo, ushobora gukenera gutsinda ingorane zitandukanye kugirango ube rwiyemezamirimo wambere muri iri soko niche. Abanywanyi bawe ntibashaka gusangira nawe inyungu, byongeye kandi, bashobora kuba bashishikajwe no gukomeza umwanya wabo wambere ku isoko. Benshi mubaturwanya bakora ibishoboka byose kugirango bakubuze gutsinda. Kubwibyo, mugihe utezimbere francise yumwana, ugomba gukurikiza byimazeyo gahunda yubucuruzi igomba gushirwaho mbere. Agomba gushyiramo ingingo zose z'igikorwa ukeneye gutekereza mbere.

Nibyo, gukorera munsi ya francise, ufite inyungu zikomeye kurenza abo bahanganye badafite amahirwe nkaya. Ubwa mbere, ni ikirango cyo mu rwego rwo hejuru kandi kizwi cyane ku isi, naho icya kabiri, francise yumwana ikoresha ibisubizo bitandukanye byikoranabuhanga, uburambe budasanzwe, hamwe nikoranabuhanga ryo mu rwego rwo hejuru. Ukoresheje ibi byose, urashobora kugera kubisubizo byubukungu byingenzi mugihe gito. Urashobora kuyobora isoko rihiganwa ukoresheje ibikoresho byose ufite. Gucunga francise yumwana wawe kuburyo abanywanyi bawe batagira amahirwe yo kukurwanya. Nukora neza, niko ibisubizo bizaba byinshi. Ariko, uracyakeneye kwitonda kugirango utarenza urugero.

Noneho rero, kora imirimo yose hamwe nurwego ntarengwa rwo gukora hanyuma, uzatsinda rwose. Gahunda yubucuruzi yateguwe neza kubana bawe ba francise izafasha ubucuruzi bwawe mugutezimbere.

Nka francisee, ni ukuvuga, umugabuzi wihariye wa francise, uzasabwa kwishyura buri kwezi. Iya mbere yitwa ubukode. Ingano yacyo iri hagati ya 1 na 3%. Aya mafranga abarwa nkigice cyinyungu washoboye kubona mukwezi. Byongeye, mugihe ugurishije uruhinja rwabana, uzishyura igice cya kabiri. Bivugwa nkibarura ryisi yose.

Umufaransa azashyira mubikorwa yigenga ibyo bikorwa. Rero, uzabona inyungu zihoraho kubutaka bwumujyi wawe, urwego rwo kumenyekanisha ibicuruzwa narwo ruziyongera. Mugihe ukorana na francise yumwana, ugomba kwemera ko abanywanyi bashobora gukomera. Nawe ugomba gufata ingamba mugihe. Kurugero, kwiga imibare bizafasha mugutsinda ibihe bikomeye. Niba warabonye inzira yo gutondeka abakiriya bawe mugihe, noneho gufata ingamba mugihe bizemeza ko ingaruka mbi zigabanuka. Mugihe ushyira mubikorwa francise ya club yumwana, ugomba kandi kwibuka ko leta itegereje kugabanyirizwa imisoro.

Birakenewe ko twegera iki kibazo muburyo bushoboka bwose.

Amashanyarazi muri Namibiya afite inyungu nyinshi, muri ba rwiyemezamirimo bo mu nzego zitandukanye. Ku bijyanye na francise, birakwiye ko tumenya ko Namibia izamura urwego rwubukungu bwigihugu mu guteza imbere urwego ruto, ruciriritse, n’ibikorwa binini by’inganda. Buri franchise izatangira kongera inyungu yikigo, ndetse nurwego rwubucuruzi muri Namibiya, kuko hariho imishinga myinshi ihenze yo kwitoza. Ku buryo bugaragara, iyo umukiriya yakiriye francise, yiyemeza gukora ubucuruzi bwiteguye, hamwe no kugabanuka kwuzuye kuri zeru yingaruka zitandukanye ningorane. Inzobere zuru ruganda, hamwe nikirangantego kizwi cyane, zizakora imishinga itandukanye yiteguye kuzamura ibicuruzwa, ubucuruzi mubicuruzwa, no gutanga no gushyira mubikorwa serivisi. Namahugurwa y amahugurwa, hazakorwa amasomo menshi azatanga amakuru kuri serivisi zo kwamamaza no kwamamaza kugirango yongere ibicuruzwa.

Inzira zakazi zuburyo butandukanye bwo gukora igitekerezo nuburyo bwiza bwo kwiteza imbere hamwe no gusoza inyandiko zidasanzwe zemeza ubufatanye. Guhitamo neza, uzakora muburyo bwo kugura francise muri Namibiya, ugira uruhare mugushinga umushinga wawe.