Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Uruganda rw’uburobyi ruzakora nta nenge niba rushyizwe mu bikorwa neza hakurikijwe ibipimo ngenderwaho bitandukanye rwiyemezamirimo, kuba umugabuzi wihariye, yakira na francisor. Uburobyi bugomba gushyirwa mubikorwa hakurikijwe amategeko yakarere kugirango butayarenga muburyo ubwo aribwo bwose. Mubyongeyeho, uzakora muri francise yuburobyi nurwego ntarengwa rwo gukora neza niba ukora isesengura rya swot hakiri kare. Ubu bwoko bwo gusesengura butanga amakuru yukuntu uhanganye neza ninshingano ufata. Byongeye kandi, murwego rwubwoko bwitegura, isesengura rya swot rifasha kumenya imbaraga nintege nke zumushinga wawe wubucuruzi. Ntugomba kwirengagiza ishyirwa mubikorwa ryisesengura ryapiganwa.

Niba ukora umwuga wo kuroba cyangwa ubundi bwoko bwibikorwa, ugomba kumenya neza ingorane uhura nazo munzira yawe mugushyira mubikorwa uyu mushinga. Uburobyi bwuburobyi bugomba gushyirwa mubikorwa kuburyo urwego rwibicuruzwa byagurishijwe birenze ibigereranyo byose ku isoko. Ibi ntibiguha gusa ibyifuzo bifatika ahubwo binaguha urwego rwo hejuru rwo kumenyekana. Birashoboka ko francisor ishaka kugenzura, bityo, ugomba kuba witeguye kubi.

Uburobyi bwuburobyi nigikorwa cyihariye. Nukuri, ibigo bimwe bimaze gukora umushinga nkuyu mumujyi wawe. Birakenewe gusuzuma imbaraga n'intege nke zabo hakiri kare kugirango tumenye guhangana nabo mumasoko yo kugurisha. Birashoboka gukuraho ibarura rishaje niba ugurisha francise. Ibi byemeza ko ushobora guhora ugurisha ibikoresho bishya kandi, bityo, ukagumana urwego rwikirango mumwanya ugomba kuba. Ba rwiyemezamirimo hafi ya bose bafite umutungo runaka wamafaranga barashobora kwishora muburobyi.

Ntibakeneye gushorwa mu guteza imbere ubucuruzi gusa, ahubwo banashyireho amafaranga yo gushyira mubikorwa ibikorwa kuburyo bujuje ubuziranenge. Ariko ibi ntibigabanya urutonde rwibyo nkenerwa ufite mugushira mubikorwa niba ushyize mubikorwa uburobyi. Ugomba kandi kwishyura amafaranga runaka francisor igutezeho buri kwezi - aya ni amafaranga yo kwamamaza, hamwe nubukode. Umubare wabo wose urashobora kuba hafi 9% yinjiza washoboye kwinjiza mugihe runaka. Ntugasibe icyifuzo gishimishije gishimishije, gishobora kugabanuka rimwe mumyaka ijana, hanyuma ukitabira urubuga rwemewe rwumuryango wizewe kandi ufite umutekano.

Ubufaransa bwa resitora y amafi numushinga ufite akamaro, kandi mugihe utezimbere, ugomba kandi kwibuka ko uhagarariye ikirango kizwi mumujyi wawe. Kora akazi ko mu biro neza, noneho ntamuntu ufite ikirego akurega. Birumvikana ko abaguzi bashobora kutanyurwa, ariko, murwego rwubufaransa bwamafi, birakenewe guhugura abakozi kuburyo basabana nabaguzi mu kinyabupfura no mu budahemuka bishoboka. Teza imbere francise ukurikije amabwiriza kugirango shobuja atagira ikibazo. Restaurant y amafi ikenera umubare munini wabakiriya; kubwibyo, ugomba kubakurura, kwamamaza birakwiriye. Igomba gukorwa neza kandi neza, iyobowe nibikoresho bigezweho biva muri francisor.

Niba ukoresha amafi ya resitora yuburobyi, ubucuruzi bwawe bugomba kuba bwiza kandi bunoze. Mugihe cyiterambere ryimirimo, birakenewe kwishingikiriza kuri gahunda yubucuruzi yashyizweho mbere kugirango duhore tuyisuzuma.

Niba ingorane zivutse mukuzamuka kwa francise kububiko bwamafi, ugomba kubitsinda, ukoresheje uburambe nubuhanga bwa francisor. Nukuri inshuti nkuru izasangira nawe ubumenyi nuburambe, hamwe nikoranabuhanga rihari. Ibyiza nkibi byo guhatanira inyungu ntibishobora gusuzugurwa. Uzashobora gukorana neza nabaguzi bose niba ukurikiza byimazeyo amabwiriza yose. Ubufaransa kububiko bwamafi ni umushinga wubucuruzi urimo ingaruka zimwe. Kurugero, ni amarushanwa arenganya.

Byongeye kandi, ububiko mububiko bushobora kugenda nabi, kubwibyo, ni ngombwa guhindura uburyo bwo kubika. Ariko inzira yo guteza imbere francise ya resitora y amafi irashobora kandi guhura ningorane zijyanye ninzego za leta. Ruswa ikwirakwira mu bihugu bimwe na bimwe. Kubera iyo mpamvu, abayobozi batiyubashye barashobora kwishora mu bikorwa byo kwambura abantu, bivuze ko ari ngombwa kwitegura iterambere nk'iryo. Igikorwa cya francise kuri resitora y amafi kizazana inyungu nini, gitange uburyo bwo gucunga neza, no kwagura ibikorwa hitawe kubintu bitandukanye. Kwiga imibare nabyo birakenewe, iki gikorwa kigomba gukorwa mubwitonzi budasanzwe. Ubufaransa bukusanya amakuru yingenzi ashobora gutwara resitora yo hasi.

Amashanyarazi muri Namibiya afite inyungu nyinshi, muri ba rwiyemezamirimo bo mu nzego zitandukanye. Ku bijyanye na francise, birakwiye ko tumenya ko Namibia izamura urwego rwubukungu bwigihugu mu guteza imbere urwego ruto, ruciriritse, n’ibikorwa binini by’inganda. Buri franchise izatangira kongera inyungu yikigo, ndetse nurwego rwubucuruzi muri Namibiya, kuko hariho imishinga myinshi ihenze yo kwitoza. Ku buryo bugaragara, iyo umukiriya yakiriye francise, yiyemeza gukora ubucuruzi bwiteguye, hamwe no kugabanuka kwuzuye kuri zeru yingaruka zitandukanye ningorane. Inzobere zuru ruganda, hamwe nikirangantego kizwi cyane, zizakora imishinga itandukanye yiteguye kuzamura ibicuruzwa, ubucuruzi mubicuruzwa, no gutanga no gushyira mubikorwa serivisi. Namahugurwa y amahugurwa, hazakorwa amasomo menshi azatanga amakuru kuri serivisi zo kwamamaza no kwamamaza kugirango yongere ibicuruzwa.

Inzira zakazi zuburyo butandukanye bwo gukora igitekerezo nuburyo bwiza bwo kwiteza imbere hamwe no gusoza inyandiko zidasanzwe zemeza ubufatanye. Guhitamo neza, uzakora muburyo bwo kugura francise muri Namibiya, ugira uruhare mugushinga umushinga wawe.