Imiti ya farumasi ni umushinga wubucuruzi ushobora kubyara inyungu, ariko ushobora guhura ningorane zimwe na zimwe mugutezimbere. Kugirango dusuzume ingaruka n'amahirwe yuyu mushinga wubucuruzi, ibyo bita swot isesengura nibyiza. Ntabwo bikwiye gusa guhangana na francise. Ubu ni bwo buryo bwo gusesengura buhuye neza nubucuruzi ubwo aribwo bwose. Niba ukoresha francise, noneho mugihe nkiki, birakenewe cyane gusuzuma neza imbaraga zawe nintege nke zawe, ndetse no gusobanukirwa niterabwoba ushobora guhura nabyo munzira. Na none, ibishoboka byo guhagarika iterabwoba bigomba gusuzumwa neza kugirango bibe kugirango duhangane nibibazo byose.

Niba uteza imbere farumasi nka francise, ugomba kubaza ibyangombwa bisabwa kugirango umushinga wubucuruzi ube hasi. Ibi nibyingenzi kugirango tugere kubisubizo bitangaje. Niba ushishikajwe na farumasi no kuzamura francise mubikorwa nkibi, urashobora gukoresha software ikwiye kubwiyi ntego. Igisubizo cya software kizatangwa naba francisor, cyangwa wowe ubwawe ukeneye guhitamo neza ufata icyemezo cyubuyobozi bwiza.

Mugihe ushyira mubikorwa francise ya farumasi, ugomba kwibuka ko bimaze gutangira ibikorwa byawe ugomba gushyira mubiciro kuva 9 kugeza 11% kugirango ugabanuke kugirira akamaro umukunzi wawe kurango. Uku kwishyura inshuro imwe ni ibintu bisanzwe kandi, nkuko byari bimeze, bishushanya agaciro k'umushinga wubucuruzi ubona hamwe nuburenganzira bwo kugurisha ibicuruzwa mu izina ryikirango kizwi. Korana na farumasi yimiti neza kandi neza, umaze gukora isesengura ryabo bahanganye mugomba gusangira ibyifuzo byiza. Kugirango ubone inyungu zingenzi zo guhatanira, hitamo ikirango kizwi cyane uzahuza. Ibirango bizwi byinjiza amafaranga menshi kubera ko bizewe kandi bafite ubushake bwo gukorana nabo. Ni nako bigenda kuri farumasi ya farumasi.

Niba iki kirango kizwi mumujyi wawe, noneho ufite amahirwe yose yo gutsinda. Ibi birashobora kugenwa binyuze mubushakashatsi cyangwa ibindi bikorwa byisesengura.

Niba ukorana na farumasi ya farumasi, noneho uzishyura kandi ijanisha runaka ryamafaranga yose yinjije. Ijanisha rirashobora gutandukana kandi rigera kumafaranga atandukanye, byose biterwa namasezerano wasezeranye. Amasezerano yasinywe hashingiwe ku cyitegererezo rusange; icyakora, urashobora kuganira kubintu byihariye ubona mugihe ukorana nuhagarariye ikirango. Ubusanzwe francising isaba amafaranga yo kwamamaza buri kwezi. Aya mafranga yakiriwe na francisor kandi akoreshwa mukwamamaza neza kurwego rwisi. Niyo mpamvu, abona amahirwe yo gukomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa, harimo no mu gihugu cyawe.

Ariko ibi ntibirangirana ninshingano zawe. Uzakenera kandi kwishyura amafaranga yimisoro, umubare wumutungo wimari, ushobora kuba hafi 6% yubucuruzi wakiriye.

Ubufaransa bwa farumasi ni umushinga wubucuruzi, kubishyira mubikorwa bishobora no kuba bikeneye kugura umutungo wibicuruzwa mubafatanyabikorwa bawe. Ibi kandi nibisanzwe kandi birashobora gushirwa hamwe nandi yishyurwa ninshingano. Uraganira kubintu byose kugiti cyawe ukabona amasezerano agomba guhuza impande zombi mubikorwa. Ishyaka ryambere ni francisor, nyirubwite nyirizina. Umugabuzi yitwa franchisee kandi ishyirwa mubikorwa ryumushinga wubucuruzi rimugwa ku bitugu. Byumvikane ko, niba ushyira mubikorwa francise ya farumasi, uzakira amakuru yuzuye yamakuru kugirango ubashe kuyakoresha mugushyira mubikorwa umushinga wavuzwe haruguru.

Ubufaransa bwa farumasi bwuzuyemo ingaruka n'amahirwe. Kubisuzuma bishoboye, uburyo bwiza cyane ni isesengura rya swot. Nubufasha bwayo, uzamenya neza intege nke zishobora kugukurura hasi nimbaraga zizaguha amahirwe yo guhangana ningorane, kuzitsinda no kurushaho gukomera. Ubufaransa bwa farumasi numwanya wo gukorana nogutezimbere umutungo wububiko niba ibintu nkibi biteganijwe mumasezerano. Na none, urashobora guhangana nububiko neza kandi neza niba ukorana na francise ikora neza. Hitamo ikirango kizwi cyane mumujyi wawe.

Ibi bizaba kimwe mubipimo byingenzi kugirango umuntu agere ku marushanwa.

Gusuzuma neza abo muhanganye mugihe utezimbere francise ya farumasi birakenewe gusa kugirango utinjira mubihe bitoroshye ndetse bikomeye nyuma. Fata icyemezo gikwiye cyo kuyobora usuzuma ibintu byose bizaza. Na none, ibiciro byose bigomba gutangwa bigomba gushyirwa mubikorwa byubucuruzi. Ibi bizemeza intsinzi yawe mugihe kizaza, kuko kwitegura ninzira itagomba na rimwe gusuzugurwa. Niba ukoresha francise francise, ugomba no gushaka abakozi beza. Aba bantu bagomba kwambara bakurikije imiterere yikimenyetso, kandi bagomba no kwitwara bakurikije amahame amwe.

Imyambarire hamwe namategeko yimyitwarire nayo araguhabwa mugihe ushyira mubikorwa francise, nibisanzwe. Iyi myitozo izagufasha gukoporora neza francise ya farumasi, bityo, ubone icyifuzo gikenewe kuri wewe, utsinde abanzi bakomeye kandi wigaragaze nkumuyobozi wisoko.

Ishyirwa mu bikorwa rya francise kuri farumasi ni amahirwe kuriwe yo kongera cyane umubare winjiza ingengo yimari. Irinde ibice byabakiriya bawe usobanura iyi nzira hakiri kare ukoresheje ibikoresho byihariye. Nukuri, niba ukorana numufatanyabikorwa mwiza, azaguha amakuru nibikoresho byose bijyanye kugirango ukemure ibibazo bitunguranye. Ugomba kandi gupfukirana byuzuye ibice byose uzakenera gukorana mugihe kizaza. Na none, mugihe ukora ibarura, kuboneka kwamakuru ajyanye na francise ya farumasi bizafasha guhangana nimpapuro kurwego rukwiye.

Gukorana na francise kuri farumasi bikubiyemo umubare munini wintererano kuri francisor, kimwe nizindi nshingano zimwe. Ariko, urashobora kugera kubwumvikane buke mugukora imishyikirano ifatika nabafatanyabikorwa bawejo hazaza. Gukwirakwiza neza ibice byigiciro bizaguha amahirwe yo kongera cyane umubare winjiza ingengo yimari. Urashobora gukorana na Raporo yubuguzi bwabaturage ukoresheje farumasi ya farumasi usabwa kubona mubirango byatsinze. Nyuma ya byose, icyamamare kandi cyatsinze ikirango ni, birumvikana ko bikorana nayo. Korana n'inzu yawe kandi umenye urwego rwo guturamo kugirango uhangane byoroshye no kwinjira kwabakiriya.

Ugomba kandi gukorana nabakozi kugirango barebe ko bitwara bakurikije amategeko. Nibyo, imyambarire yimyambarire ya farumasi ni ngombwa rwose. Umufaransa arashobora gukora igenzura ritandukanye kurubuga. Na none, abaguzi b'amayobera barashobora kuza kuri wewe uhagarariye ikirango kugirango basuzume ubuziranenge bwa serivisi zitangwa cyangwa kugurisha ibicuruzwa. Birakenewe gukurikiza byimazeyo imirimo yose uko yakabaye kugirango dukomeze gukomeza kugabura umwimerere no kwakira amafaranga menshi kubwibi.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubucuruzi bwubucuruzi bwa farumasi nigikorwa cyunguka cyane, ariko kigomba gutezwa imbere neza ukurikije ibipimo byatanzwe. Ubufaransa mubucuruzi bwa farumasi burimo ingorane zitari nke, kurugero, muburyo bwo kubuza kugurisha imiti runaka, nayo, byemewe rwose hanze yigihugu cy’ubufaransa. Ibi ni ibintu bisanzwe, kandi muriki gihe, birakenewe kumenyeshwa hakiri kare imiti yimiti ikwiye kugurishwa kandi idakwiye. Mugihe uhisemo ubucuruzi bwa farumasi na francise, ugomba kumva neza ko iki ari ikiguzi cyamafaranga muburyo bwo kwishyura buri kwezi. Imwe murimwe nintererano imwe, yishyurwa rimwe, ariko mugihe kimwe, ni 11% yumubare wishoramari rya mbere. Iyo ukorana na francise mubucuruzi bwa farumasi, umurimo nyamukuru nukugaragaza imikorere.

Gukorera mubucuruzi bwa farumasi kuri francise bikubiyemo guhatana, nuko rero, kugirango ugaragaze inyungu zawe bwite, ugomba kwiga ikoranabuhanga kandi buri gihe ukamenya ubwoko bwose bwubumenyi-buryo. Muri iki gihe, uzatsinda rwose.

Mubikorwa byo gukora mubucuruzi bwa farumasi kuri francise, ingingo zo kugurisha ibicuruzwa nazo zigira uruhare runini: urujya n'uruza rwabakiriya rwose ruzaterwa nibi. Nubwo waba ukora ubucuruzi bwa farumasi munsi yubufaransa buzwi, ariko wahisemo ahantu hadakwiye, abinjira numubare wabakiriya bazaba bake. Muri iki kibazo, shiraho kandi ukoreshe ibyiza byawe byose, amaherezo yemeza intsinzi mumarushanwa. Mubisanzwe, ingingo y'ingenzi ni ireme ry'akazi, ibyo bizanatuma umubare w'abakiriya wiyongera kandi biguhe inyungu mu rugamba rwo kugurisha isoko. Urebye ibyavuzwe haruguru, umushinga wa farumasi franchise uzana inyungu, muri rusange uzatanga inyungu byihuse kubushoramari.

Ubufaransa muri Vientiane buragufasha kwagura ubufatanye mubikorwa byose. Icyambere, reka turebe impamvu ukeneye francise nicyo aricyo. Ubufaransa ni ugutanga uburenganzira bwo guhagararira izina mu wundi mujyi, igihugu, hafi na kure mu mahanga. Kuri ubu, francising irakenewe cyane, irakenewe mubice byose byibikorwa muri Vientiane no mumijyi ya Laos no mubindi bihugu. Iyo uguze francise ukabona uburenganzira bwo guhagararira inyungu zizina cyangwa ikirango, wongeyeho kwakira amakuru kubyerekeye kuzamurwa mu ntera, hamwe namahame yubuyobozi muri kano karere, hamwe nabakiriya buzuye kuri Vientiane nindi mijyi. Munsi ya francise, birashoboka gukorana no gufungura umubare utagira imipaka wamashami, amaduka, hamwe n’ibicuruzwa.

Franchises muri Vientiane igabanijwe kubwoko, igiciro, nibindi bisabwa. Nibihe bihenze cyane ikiguzi cya francise, niko amafaranga yishyurwa rimwe, arubwoko bwubwishingizi kuba francisors kuva muri franchisee. Buri bucuruzi bugira imitego yabwo, ariko byibuze iyo uguze francise muri Vientiane ntampamvu yo guhera kubitangira, guhera, gukoresha igihe n'amafaranga mugutezimbere izina no kubaka abakiriya. Ububiko bwa Franchise buzajya buvugururwa buri gihe kugirango butange amakuru agezweho.

Kubindi bisobanuro, jya kuri kataloge ya franchise. Kubibazo byose, hamagara inzobere kuri nimero yatanzwe.