Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Urubuto rwimbuto nuguhitamo neza kubucuruzi aho udakeneye gufata ibyago no kunyura mubibazo bivuka muburyo bwihariye. Imbuto zimbuto zirashobora gukoreshwa na ba rwiyemezamirimo batandukanye, haba mu bucuruzi buto, buciriritse, n’ubucuruzi bunini, bashaka kubona igice cyinyungu kiva muri iki gikorwa. Twakagombye kuvuga ko ubu ari ngombwa cyane kubona verisiyo yiteguye yigitekerezo cyo kwihangira imirimo kuruta gukora umushinga guhera. Iyi nuance ifatwa nkikintu cyingenzi mugukuraho ingaruka zitandukanye numutego, kubera ko francise yimbuto yashizweho nababikora, isesengura muburyo burambuye buri ntambwe ikurikira. Ni muri urwo rwego, birakwiye kuvuga ko ubucuruzi buzatangira kunyura umuhanda unyuze munzira zubatswe hamwe nicyerekezo cyerekanwe mubikorwa. Mugushakisha francise yunguka, ugomba guhindukira kurubuga rwabigenewe aho ushobora gusuzuma ibyifuzo bitandukanye biva mubakora, guteza imbere imishinga yiteguye.

Niba ukeneye amakuru menshi asobanutse, ugomba kujya kurubuga rwumushinga wihariye, aho uzabona ibisobanuro hamwe nibitekerezo byinshi kubaguzi batandukanye. Nyuma yimishyikirano, uzashobora kwimuka munzira nshya, izafungura kubuntu kubakiriya nuwayikoze kugirango agere ku ntsinzi ninyungu. Nyuma yo kugirana ubufatanye, hamwe no gusoza amasezerano, umukiriya ahita abona uburenganzira bwo gukoresha ikirango gihari cyuwabikoze. Kuva iyi ngingo, urimo utangira inzira itanga icyizere cyo kuzamura ubucuruzi bwawe muburyo bwateguwe hamwe na francise yimbuto ugomba gukurikiza bwa mbere. Abakiriya benshi babaza ikiguzi cya francise yimbuto icyo aricyo, hamwe nigisubizo ko urugero rwubunini bwikirango ruzagira ingaruka zikomeye kubiciro. Kubwibyo, ntawabura kuvuga ko uko ikirango cyamamaye uko imyaka yagiye ihita, niko ibiciro bya francise byera imbuto. Kumakuru arambuye kubyerekeye iterambere ryikigo, ugomba guhora ushakisha inama kubakora, hamwe no kwakira inama mugihe gikemura ikibazo gikomeye.

Niba uhisemo gutangiza umushinga, birakwiye cyane kugura francise yimbuto, mugihe gito kizagufasha kugera kubitsinzi ninyungu wifuza, kwimuka mumahanga.

Ububiko bwimbuto n'imboga francise ni umushinga wubucuruzi. Igomba gushyirwa mubikorwa muburyo bwo kubahiriza byimazeyo amahame y amategeko ya leta. Bitabaye ibyo, ushobora guhura ningorane ndetse nibihano. Mugihe cyo gushyira mubikorwa francise, ugomba gusobanuka neza ko udakwiye kwangiza izina ryikirango. Ibi nibyingenzi cyane nkibiciro byicyubahiro nibyo byoroshye kandi bigoye gukosorwa. Niba uri mubucuruzi bwa francise, ugomba guha iduka uburyo bukwiye bwo kwitabwaho.

Ibi biguha amahirwe yo kwagura assortment yawe no gukora igishushanyo kibishoboye. Igishushanyo kirashobora gutizwa muri francisor. Kubwibyo, watanze kode yihariye yo gushushanya. Koresha iduka hanyuma ugurishe imboga kugirango utagira ibibazo na sitasiyo y’isuku n’ibyorezo. Uhagarariye francise araguha kataloge, ariko, kubahiriza byaho ninshingano zawe. Wowe ukwirakwiza wenyine ufata inshingano zuzuye kubyo akora. Uhagarariye iduka ryimbuto, icyatsi, imboga, nindabyo ziraguha gusa amahirwe yo kwigana ibikorwa byo mu biro, kugurisha ibicuruzwa bidasanzwe, no gukoresha tekinoroji yo mu rwego rwo hejuru.

Mubyukuri, ukora kandi ibikorwa mwizina rya label izwi kandi yazamuwe kwisi yose. Ihitamo ritangwa naba francisor nabo. Niba ushishikajwe n'imbuto cyangwa imboga, kandi ukaba ushaka gufungura iduka, ugomba gukora byanze bikunze, wakoze imyiteguro ibanza. Iragufasha gufata ibyemezo bikwiye byo kuyobora. Ugomba guhora ukurikiza byimazeyo amabwiriza, ugakurikiza amategeko, hanyuma, uzatsinda rwose. Kora umushinga wawe biz ukoporora inzira yumusaruro ushobora gutizwa na francisor, azishimira gusangira amakuru. Tanga ubucuruzi bwimbuto zawe muburyo bukwiye bwo kwitabwaho mububiko.

Ubufaransa buguha amahirwe akwiye, urashobora guhangana neza ningorane zuburyo ubwo aribwo bwose, ubishoboye kubitsinda. Kora ukurikiza amahame noguhindura, wirinde amakosa muri gahunda yibintu. Noneho uruganda rwawe ruzajya rugera ku ntsinzi, kandi urashobora guhangana neza nakazi ko mu biro katoroshye. Gukora imboga n'imbuto ni umushinga wubucuruzi, nukuyobora ibyo, ufite amahirwe yose yo gutsinda, ugomba kubishyira mubikorwa neza hanyuma ukabona urwego rwo hejuru rwinjiza. Mugice cyububiko bwa francise, urasabwa kwishyura premium. Byongeye kandi, umwe muribo agomba kwimurirwa muri francisor mugice cyambere cyibikorwa. Ibindi bibiri wishyura buri kwezi.

Umaze gutangira kuzuza francise yububiko bwimboga, ugomba guhora wiga imibare. Gusesengura amakuru bifasha mu gufata ibyemezo.