Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Intambara yo kurwanira francise ni umushinga ushimishije ariko ushobora guteza akaga, kandi ugomba kwitonda cyane mugihe ukorana nayo. Ingaruka zishobora guturuka kubanywanyi nubuyobozi bwa leta badashobora gukunda umushinga nkuwo. Kugirango ushyire mubikorwa ubu bwoko bwa francise neza kandi neza, ugomba kwitegura neza mbere. Kora ubucuruzi ubwo aribwo bwose ukurikije ubwenge hanyuma noneho utangire umushinga mugihe ufite amakuru yose akenewe muburyo bugezweho kurutoki rwawe. Kugirango urugamba rwawe rwo kurwana rukore neza kandi neza, ugomba gukora isesengura ryibanze. Igikoresho cyohejuru cyane cyitwa swot isesengura kiratunganye.

Nubufasha bwayo, bizashoboka gukemura byoroshye umurimo uwo ariwo wose wo gukusanya amakuru nisesengura ryayo. Niba uhisemo gutangiza club yo kurwana, noneho franchise izafasha mugutanga amakuru akenewe kandi yamaze kugena ibikorwa byubucuruzi. Ibihe byageragejwe kandi byatsinze ubucuruzi burigihe burenze ibikigomba gushyirwa mubikorwa no kugeragezwa. Kubwibyo, niba ushaka guha club yawe ya francise kurwanira neza no kuyiteza imbere neza, hamagara francisor wageze kubitsinzi.

Imikorere myiza yo kurwanira club franchise izatanga urwego rwo hejuru rwinyungu zabakiriya kuva mbere. Abantu bazemera kuvugana nawe, bivuze ko ubucuruzi bwikigo buzatera imbere kuburyo bugaragara. Ukeneye gusa gukora bike kurenza abanywanyi kubakiriya bawe, noneho urwego rwubudahemuka nurukundo kubirango biziyongera cyane. Ubufaransa ni ubwoko bwubukode bwikirangantego, inzira yikoranabuhanga, hamwe nuburyo-bwo, ugomba kwishyura. Uzishyura francise yo kurwana buri kwezi, kimwe nicyiciro cyambere cyo gushyira mubikorwa. Hano hari imisanzu itatu yubwoko butandukanye.

1 yimisanzu muri Fight Club franchise nigabanywa rimwe. Umubare w'amafaranga urashobora gutandukana mwijanisha kandi ntuzaba urenze imigabane 11 yumusanzu wawe wambere. Intambara ya club club nayo ikubiyemo amafaranga yubukode, nayo ni ijanisha ryishoramari. Usibye ubukode hamwe no kwishyura inshuro imwe, hariho no kubara ibikorwa byo kwamamaza. Hamwe nizindi ntererano ya buri kwezi, bikorwa buri gihe. Ibikorwa byo kwamamaza kurwego rwisi bifatwa na francisor.