Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Numushinga wingenzi, wunguka cyane umushinga wubucuruzi. Kugirango udafite ingorane zikomeye mugihe cyo gushyira mubikorwa, ugomba gukurikiza byimazeyo amabwiriza no gukurikiza ibipimo byateganijwe. Ibi bizakugeza ku ntsinzi idashidikanywaho kandi urashobora kugira urwego rwo hejuru rwinjiza. Mugihe cyo gushyira mubikorwa francise, ukora muburyo bwateganijwe numufatanyabikorwa wawe. Ibi bizagufasha kugera ku ntsinzi mugihe gito. Kwitabira kubaza ibibazo byabaguzi nabyo ni ngombwa bidasanzwe.

Nka francisee kumasosiyete ikora ibikoresho, kurangiza ibikorwa byo gukora mugihe cyanditse. Hazabaho ibintu byose kubwibi, kuva tekinoroji yo murwego rwohejuru kugeza kubipimo byamahugurwa y'abakozi. Niba kandi ukora ibikorwa byo mu nzu murwego rwa francise, noneho amahirwe yawe yo kugera kubisubizo ariyongera cyane. Nyuma ya byose, ntabwo ukora mu izina ryawe gusa, ahubwo ukorera murwego rwumuryango mpuzamahanga. Kubwibyo, ubumenyi bwose bukenewe, uburambe, ikoranabuhanga, kumenya-uburyo, nibisubizo byimpinduramatwara biri kuruhande rwawe. Urashobora gutsinda byoroshye abo bahanganye bose. Tanga ibikoresho byawe francise witondere neza kugirango wongere amahirwe yo gutsinda.

Abanywanyi nimwe mubibazo bikomeye kubikoresho byo gukora ibikoresho bya francise. Nta numwe muribo ushobora kuba yifuza kureka ibyicaro byisoko bibagaburira. Kubera iyo mpamvu, bamwe muribo bazarwana kugeza imperuka, mugihe abandi bazashobora no gukoresha inzira zuburiganya kandi ziteye ubwoba. Ugomba gusa kuba witeguye kubyi kandi ugomba guhagarika iterabwoba. Gusa kubwibi ukeneye kumenya hakiri kare amahirwe ningaruka francise ifite mugukora ibikoresho. SWOT isesengura nigikoresho cyiza cyo kumenya ayo mahirwe niterabwoba.

Iki nigikoresho cyiza kandi cyiza. Akorera ubucuruzi ubwo aribwo bwose, ntabwo ari francise gusa. Kubwibyo, ukoresheje isesengura rigezweho, uzashobora kuzana ibikoresho byo mu nzu murwego rwo hejuru rwumwuga. Kwiga imibare ku buryo burambye. Byongeye kandi, uko bigaragara neza, niko amahirwe menshi yo gutsinda mugihe kizaza. Bizaba ngombwa guhangana byoroshye imirimo yuburyo ubwo aribwo bwose hanyuma tuza gutsinda byimazeyo. Gukora francise yo gukora ibikoresho byo mu nzu ntabwo bizahura ningorane.

Kubwibyo, ibintu byose bizagenda nkuko wabiteguye.