Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Numushinga wingenzi, wunguka cyane umushinga wubucuruzi. Kugirango udafite ingorane zikomeye mugihe cyo gushyira mubikorwa, ugomba gukurikiza byimazeyo amabwiriza no gukurikiza ibipimo byateganijwe. Ibi bizakugeza ku ntsinzi idashidikanywaho kandi urashobora kugira urwego rwo hejuru rwinjiza. Mugihe cyo gushyira mubikorwa francise, ukora muburyo bwateganijwe numufatanyabikorwa wawe. Ibi bizagufasha kugera ku ntsinzi mugihe gito. Kwitabira kubaza ibibazo byabaguzi nabyo ni ngombwa bidasanzwe.

Nka francisee kumasosiyete ikora ibikoresho, kurangiza ibikorwa byo gukora mugihe cyanditse. Hazabaho ibintu byose kubwibi, kuva tekinoroji yo murwego rwohejuru kugeza kubipimo byamahugurwa y'abakozi. Niba kandi ukora ibikorwa byo mu nzu murwego rwa francise, noneho amahirwe yawe yo kugera kubisubizo ariyongera cyane. Nyuma ya byose, ntabwo ukora mu izina ryawe gusa, ahubwo ukorera murwego rwumuryango mpuzamahanga. Kubwibyo, ubumenyi bwose bukenewe, uburambe, ikoranabuhanga, kumenya-uburyo, nibisubizo byimpinduramatwara biri kuruhande rwawe. Urashobora gutsinda byoroshye abo bahanganye bose. Tanga ibikoresho byawe francise witondere neza kugirango wongere amahirwe yo gutsinda.

Abanywanyi nimwe mubibazo bikomeye kubikoresho byo gukora ibikoresho bya francise. Nta numwe muribo ushobora kuba yifuza kureka ibyicaro byisoko bibagaburira. Kubera iyo mpamvu, bamwe muribo bazarwana kugeza imperuka, mugihe abandi bazashobora no gukoresha inzira zuburiganya kandi ziteye ubwoba. Ugomba gusa kuba witeguye kubyi kandi ugomba guhagarika iterabwoba. Gusa kubwibi ukeneye kumenya hakiri kare amahirwe ningaruka francise ifite mugukora ibikoresho. SWOT isesengura nigikoresho cyiza cyo kumenya ayo mahirwe niterabwoba.

Iki nigikoresho cyiza kandi cyiza. Akorera ubucuruzi ubwo aribwo bwose, ntabwo ari francise gusa. Kubwibyo, ukoresheje isesengura rigezweho, uzashobora kuzana ibikoresho byo mu nzu murwego rwo hejuru rwumwuga. Kwiga imibare ku buryo burambye. Byongeye kandi, uko bigaragara neza, niko amahirwe menshi yo gutsinda mugihe kizaza. Bizaba ngombwa guhangana byoroshye imirimo yuburyo ubwo aribwo bwose hanyuma tuza gutsinda byimazeyo. Gukora francise yo gukora ibikoresho byo mu nzu ntabwo bizahura ningorane.

Kubwibyo, ibintu byose bizagenda nkuko wabiteguye.