Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa muri Karaganda ni umushinga ushobora kubyara inyungu kandi ushimishije ugomba gukorwa neza. N'ubundi kandi, Karaganda ntabwo ari umujyi munini muri Qazaqistan. Imijyi imwe n'imwe ifite ibyiringiro byinshi, ariko, niyo mpamvu Karaganda itagomba gusibwa kurutonde rwimijyi ufite amahirwe yose yo gutsinda. N'ubundi kandi, uburenganzira bushobora kuzamurwa hafi ya hose, icy'ingenzi ni uko bitanyuranyije n'amategeko y’ibanze, kandi rwiyemezamirimo ukora iki gikorwa yubahiriza amahame n'amabwiriza asobanutse yakiriye ku kirango. Ubu buryo bworoshye bwo gutsinda butanga francise amahirwe yose yo kugera kubisubizo bifatika. Ba mukerarugendo ntibakunda cyane Karaganda, ariko, haracyakenewe neza.

Niyo mpamvu hari amahirwe yo gushaka amafaranga ufungura francise iyo ariyo yose.

Kora kuzamura francise muri Karaganda, umaze kurangiza gusesengura, bigufasha kumenya ingaruka zishobora kukugiraho ingaruka nibigomba gukorwa kugirango ubihagarike. Uburenganzira mumujyi burashobora kukuzanira inyungu zingenzi mugihe umenye neza niche. Kugirango ukore ibi, ugomba kumva gusa aho hari urwego rwo hejuru rwamarushanwa, kandi aho ushobora gutsinda abo muhanganye mukwinjira mwisoko. Ubufaransa mumujyi buraguha amahirwe yo gukora ikirango ku ijanisha rito cyane ryamafaranga. Mugihe utezimbere francise kubutaka bwigihugu cyacu, urashobora kwiringira ko uzishyura imisanzu 3 itandukanye. Iya mbere ikorwa murwego rwambere, izindi ebyiri zoherezwa buri kwezi kuri konti ya francisor yawe.

Uburenganzira aha hantu buzana inyungu ku mucuruzi utajenjetse usuzuma neza ingaruka n'amahirwe kandi agakoresha ubumenyi ahabwa na nyir'ikirango.