Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwa batiri ni umushinga utanga icyizere cyane, niba utezimbere neza, ushobora kuzana amafaranga menshi cyane. Rwiyemezamirimo uhisemo gukorana nubu bwoko bwa francise afata inshingano zikigereranyo. Ubwa mbere, ububiko bwibubiko bwa batiri bugomba kwishyurwa no kohereza buri kwezi kuri konti ya francisor. Icya kabiri, urashobora kandi guhabwa inshingano zo kugura imigabane runaka ahantu runaka. Niba ushaka gukorana nububiko bwa bateri ya francise, noneho ugomba gufata icyemezo cyubuyobozi bwiza mugitangira umushinga. Kubwibyo, isesengura rya swot rizafasha, rigufasha kumenya neza ibyiza nibibi biva muriki gikorwa.

Ububiko bwa francised francised burangwa na serivise nziza kandi nubwinshi bwibicuruzwa. Urutonde rwibicuruzwa bigomba kuba inyungu zawe kubarwanya, kubwibyo, muganire kuri iki kibazo na francisor. Arashobora kuguha ibicuruzwa byose ukeneye kugurisha.

Ububiko bwa bateri bwateguwe neza francise izakuzanira amafaranga menshi kuburyo ushobora kuyasangira byoroshye nabahagarariye ibirango. Ubwa mbere, nintererano imwe yatanzwe murwego rwambere. Icyakabiri, hariho ibice bibiri mubice buri kwezi. Iya mbere ni amafaranga yubukode, naho igice cya kabiri mububiko bwa bateri francise yitwa iyamamaza ryisi yose. Aba francisor bazayikoresha kugirango barebe ko icyamamare cyamamare gihora cyiyongera kandi abaguzi benshi basaba ubu bwoko bwa serivisi. Ububiko bwa batiri bwateguwe neza francise irashobora gutsinda byoroshye abatavuga rumwe nisoko.

Ibi ntibizabaho gusa kuberako ufite assortment nziza kandi amahirwe arahari yo gukora munsi yizina ryikirango cyo murwego rwohejuru. Uzashyiraho kandi imirimo yo mu biro ukurikije amategeko yose akurikizwa. Umufaransa azagabana nawe ikoranabuhanga; kubwibyo, ubucuruzi bwawe buzazamuka mugihe gito na gito.