Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwibitabo bisekeje ni umushinga wunguka cyane mugihe kizaza, kugirango ushyirwe mubikorwa ukeneye kugira gahunda yateguwe neza. Nyuma ya byose, urashobora kugenzura nawe umwanya uwariwo wose hanyuma ukumva niba byose bigenda bikurikije gahunda, cyangwa niba ukeneye kugira ibyo uhindura. Mugihe ukora kuri francise, ugomba kwibuka ko iyi ari serivisi yishyuwe kuruhande rwaba francisor. Ubwa mbere, iyo uguze francise yububiko, wishyura amafaranga aringaniye. Iki nicyo bita ibinure, bingana na 11% yishoramari ryose mubucuruzi bwatejwe imbere. Niba uhisemo gukora iduka uzagurishamo comics, noneho francise izagufasha gushiraho neza akazi ko mubiro.

Uzagira amahirwe yose yo kugera kubitsinzi mugihe kirekire niba ubonye amakuru yose ukeneye uhereye kuri francisor kandi ushobora kuyakoresha neza bishoboka. Mubyongeyeho, uzaba umucuruzi watsinze kandi wateye imbere ufite amahirwe yose yo kugera kubitsinzi mugihe kirekire. Ibitekerezo bizagenzurwa byuzuye, kandi ububiko bwawe ntibuzagira igihombo bitewe nubuyobozi butari bufite francise. Ibinyuranye, uzagira inyungu zose zijyanye no kuboneka kwayo.

Ububiko busekeje bukora neza bugomba kurangira nyuma yo gutera intambwe zo gusesengura. Iya mbere ni isesengura rya swot. Icya kabiri, ni gusesengura kumenya abanywanyi nibikorwa byabo. Kora neza kandi neza ushyira mubikorwa francise yawe yubucuruzi ukurikije ingero ziteganijwe. Uzabona umutwe hejuru yabanywanyi bawe kandi uzashobora gukora impapuro zose zikenewe neza bishoboka. Kureshya abakiriya benshi, ugomba kubakorera bike kurenza abo bahanganye.

Uzashobora kwishyura amafaranga yimisoro, ibyo bita umusanzu, bikorwa buri kwezi. Mubyongeyeho, francisees nayo yishura ibikorwa byo kwamamaza kurwego rwisi. Niba utanga ububiko bwibitabo bisekeje, umusanzu wawe wo kwamamaza ku isi urashobora kuva kuri 1% kugeza kuri 3% ukurikije amafaranga sosiyete yawe yinjiza buri kwezi. Menya neza umubare wibicuruzwa ushaka kugumisha kububiko. Ibi bizagufasha kugabanya ibiciro byumutungo. Gushyira mubikorwa francise kububiko bwibitabo bisekeje bizaguha ubushobozi bwo kuzamura neza bije yawe.