Franchising pfungwa

Pfungwa yekutengesa mari yakazara zvakakwana uye inosanganisira akawanda nuances. Chimwe nechimwe chazvo chinofanira kukurukurwa zvakadzama. Nekudaro, kutengesa franchising imhando yehukama hwehukama umo kuchinjirwa kwekodzero yekuita bhizinesi uye kushandisa modhi yakagadzirwa yakaitwa. Zvirokwazvo, izvi hazvibhadhariswe, izvo zvichakurukurwa pazasi. Kutaura zvekutengesa, zvingave zvakanaka kutaura pfungwa yakadai sekupa marezenisi. Iye franchisor, anova zvakare maneja kana muridzi, anopa iye mutengi-mutengi nemukana wekushanda pasi pezvaanoda achishandisa hunhu hwakati wandei.

Musimboti wekutengesa mari ndeyekuti kambani yemubereki, kazhinji yakakura, yakanyanyisa, uye inozivikanwa, inozviwana iri kutsvaga vatsva. Mumamiriro ezvinhu akadaro, sarudzo inowira kumabhizinesi madiki akazvimirira, anova akadaro. Mukukosha, iyo ndiyo pfungwa yekutengesa mari isingabatanidzwe nemifungo yakadai sehukama, mufananidzo, uye mukurumbira.

Pfungwa iyi inosanganisira runyorwa rwehunhu. Chekutanga, iko kupihwa kwenzira dzekusarudzika kwezvinhu zvakagadzirwa. Izvo zvakare zvinosanganisira chero epachivande matekinoroji kana zvasvika kune yebasa chikamu kana iko kuita chero basa. Iyo franchisor inopa bhizinesi tekinoroji, rumwe ruzivo rwekutengesa, akakosha kutaurirana, mitemo, mabasa, kugadzirisa, mirau, zvichingodaro. Zvese izvi zvinodiwa kuti kambani ikure uye nekuvimbika iwane pekutanga mumisika yezvinhu nemasevhisi. Uye zvakare, iyo franchisor inosungirwa kupa rubatsiro, kupa technical technical, kugadzirira kupa kubvunza, uye kupindura mibvunzo.

Dzidzira kuratidza mamwe mapoinzi aripo mukutengesa mari. Kunyanya, muridzi wechigadzirwa anogamuchira mvumo zhinji nekuda kwekuti mumwe wake anoshandisa chiratidzo chake, budiriro. Uye zvakare, maneja anopa, kana zvichidikanwa, kuisirwa zvinhu zvakasvibirira, chero zvikamu, zvine chekuita nekudzidziswa kwevashandi. Mumwe wake mune iyi kesi, kune imwe muripo, anoshanda maererano nechirongwa. Ndiye ane chekuita nemari yemari, kutanga uye mashandiro epfungwa yake. Pfungwa yekutengesa mari isinganzwisisike yakabatana nemari yemari. Ndiyo mutengo webhizinesi, huwandu hwakagadziriswa.

Icho chiri chingangoita 10% yemitengo yekutanga-kumusoro izere. Inosanganisira bhizinesi rebhuku kubhadhara, manejimendi tekinoroji bhuku rebhuku, kudzidzisa vashandi, maitiro ekutengesa, zvinyorwa zvemitemo. Iyo rondedzero inosanganisirawo mabikirwo, mafomu ekuverenga, kuzivisa, uye mimwe mirayiridzo. Rudzi rwakadai rwebhizinesi runosanganisira mvumo. Imari yemwedzi nemwedzi yemukana wekushanda pasi pechiratidzo chechiratidzo. Inowanzoenzana ne2-6% yemitero, asi inogona kuiswa seyakaenzana mari.

Iko kushandiswa kwekutengesa kwepamutemo kunotungamirwa negwaro rechiratidzo. Iyo inotsanangura zvimiro zvekutanga, mamiriro, mutoro, zvichingodaro. Chibvumirano chinoratidzawo huwandu hwezvinobviswa. Iyo inogona kuve imwechete-nguva uye kubviswa seimwe nguva kana yakatarwa muzana. Icho chiitiko chingavewo chisina muripo. Mune ino kesi, iyo franchisor anotenga zvimwe zvinhu uye masevhisi kubva kune wake mukuru mudiwa.

Pakati pese, pfungwa yekutengesa chikamu chikamu chehurongwa hukuru pamwe neyakajairika bhizinesi. Munyika dzakasimukira, franchise account yehafu yekambani dzese dziripo. Munyika yepashure-Soviet nzvimbo, kusvika zvino nhamba iyi haipfuuri 15%. Izvo zvinokonzerwa nekushomeka kwenzira yakabatana kune yekumisikidza yerudzi urwu rwebhizinesi padunhu reimwe nyika. Nekudaro, iyo nhamba yemabhizimusi iri kukura uye inoda kutarisirwa kweanopa ruzivo chipangamazano.