Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Tire franchise rudzi rwechiitiko chemabhizimusi. Kuti uzviise padanho rakaringana remhando yepamusoro, zvinodikanwa kuti ushandise software inokodzera izvi zvinangwa, pamwe nechengetedzo matekinoroji aunogona kutenga kubva kune franchisor. Nekushanda nefranchise, iwe une akati wandei zvakakosha. Uchiishandisa, iwe unowana mukana wese wekukunda kukwikwidza kukwikwidza, kuva muzvinabhizimusi anobudirira Shanda tire franchise zvinobudirira uye zvinobudirira, izvo zvinokupa iwe mukana wekukwikwidza zvakaenzana nevamwe vanopikisa, uye kunyange kutopfuura vamwe vacho. Kana iwe ukadyidzana nematai uye wawana kodzero, saka bhizinesi chirongwa ichi chinounza iwe zvakakosha mabhenefiti, asi zvichiteerana nekuziva kwakakodzera Matai chinhu chinofanirwa kushambadzwa zvine hunyanzvi. Iwe unoda franchise kungova inozivikanwa zita rechiratidzo.

Inokupa iwe zvinopfuura chete stock yekutengesa. Iwe unogona kutarisira kugamuchira zvakasiyana siyana zvaunofarira, tekinoroji yepamusoro, uye nezvimwe, izvo zvinokupa iwe kukwikwidza kumucheto. Kuita nedhiri franchise ibhizimusi rinobatsira purojekiti, nekuita izvo zvaunowedzera mikana yako yekubudirira munguva refu.

Iyo inoshanda-zvakanaka tire franchise chirongwa chebhizinesi icho chichaitika zvechokwadi kana iwe ukaita zvinoenderana nemirau. Zvakare, iwe unofanirwa zvakare kurangarira zvakajeka kuti iwe unobhadhara imwe fizi kune iyo franchisor. Chekutanga, uyu mupiro weguruva, huwandu hwayo hunogona kusiyana uye huchibva pa9 kusvika 11%. Pamusoro pemubhadharo wekutanga, iwe unobhadharawo imwe muripo padanho rega rega rekudyidzana netirandi franchise. Kunyanya chaizvo, iwe unobhadhara zvikamu zviviri. Yekutanga yeiyi mvumo, inoitwa mwedzi wega wega.

Yechipiri ndeye yekushambadzira zviitiko mupiro, iyo inopihwawo pamwedzi. Kurarama neiyo franchise bhizinesi chirongwa chebhizinesi, uye zvakakodzera kuti uzive zvimwe zvisungo kumuridzi wechiratidzo zvakare. Iwe unotenga zvimwe zviwanikwa zvezvinhu, nekudaro, hauna kana dambudziko mukuzvitengesa, nekuti zvinogara zviripo. Izvo zvakakodzera kuvhura ine simba mhando yekushambadzira mushandirapamwe wekuzivisa vatengi nezve yako kupinda mumusika. Mushure mezvose, kushandiswa kweiyo franchise muchimiro chekutengeserana mhando yerudzi rwunozivikanwa hakuna kukwana. Iwe zvakare unofanirwa kuratidza kune vatengi chokwadi chekuti vanogona kuuya kwauri kuzotenga chimwe chinhu. Sevha rako franchise seiri chaizvo sezvazvinogona nekuzviita pasi peseti yemirau yaunogashira.

Chitoro chematairi chinogona kuve chirongwa chakakodzera, panguva yebasa raunofanira kugara uchidzidza huwandu hwazvino. Semuenzaniso, kana mutengi churn maitiro atanga, iwe unozogona kutora anodiwa matanho munguva yekudzivirira yakaoma mamiriro. Nekuvandudza franchise, iwe unopa ese mikana yekunakidzwa akasiyana mabhonasi. Chekutanga ndechekuti iwe une chiratidzo chakakodzera chaunogona. Mukana wechipiri wekugadzira franchise yechitoro kugona kutevedzera zvakakwana maitiro-ebasa, uchivaunza mukubatana neyekutanga. Izvi zvinobatsira kwazvo sezvo iwe uine mukana wakawedzera wekuhwina mumakwikwi ekukwikwidza.

Kana iwe uchimhanyisa chitoro chiri kutengesa matai, saka iyo franchise ichakubatsira iwe kunyatso seta hofisi basa. Munguva yezviitiko zvefranchise, hauzove nematambudziko asingakundike, nekuti iwe unozogara uchiziva zvekuita zvinotevera. Kana iwe uchishanda nematairi, ipa chitoro chako kutarisisa kwakakodzera. Kunyanya, teerera kune iro rekunze kwenzvimbo uye iyo facade yechivakwa yakashongedzwa. Iyo franchise inokupa iwe yakakodzera dhizaini dhizaini zvinoenderana neyakasiyana maitiro. Iwe uchagamuchira ese magadzirirwo macode aunoda. Izvo zvinongo sara kuzvishandisa nekuvandudza chirongwa.

Chitoro chematafura ibhizimusi remusoro, uye unogona kusangana nematambudziko akasiyana uchishanda nawo. Semuenzaniso, iwe unozofanirwa kuwana mari yakawanda kupfuura iwo makambani anoita mabasa akamirira logo yavo. Mushure mezvose, iwe unobvuma kubhadhara iyo franchisor pamwedzi wega wega imwe nhamba yemipiro. Ivo vanogona kusiyanisa uye kutangira kubva ku3 kusvika ku9% mumwedzi wega wega. Zvakare, iyo huwandu huchaverengerwa, kungave kubva pamari, kana kubva pane zvese zvakadzoserwa zvauchazowana. Shandisa franchise yako zvinobudirira sezvinobvira nekuitora uye kushandisa ruzivo rwese rwunogona kupihwa kwauri.

Iyo franchise yechitoro inokupa iwe mukana wekuiigadzira nenzira isina mukwikwidzi ane mvumo. Kuteedzera zvizere kweakasiyana mhando kunozivikanwa zviri pamutemo uye kune izvi iwe unongobhadhara mari. Mushure mezvose, nechibvumirano nefranchisor, iwe unoshandisa ayo akasarudzika uye zvakachengetedzwa zviri pamutemo zvinhu. Chitoro chechitoro franchise inzvimbo yemunhu yeiyo franchisor. Nekudaro, iye akagadzirira kugovera pamubhadharo. Ingo chinja mari inodiwa yemari pamwedzi pasina kubiridzira. Ipapo iyo franchisor haizombove nezvikumbiro uye fungidziro zvine chekuita newe.

Chitoro chechitoro chinokubatsira iwe kuwana mari yakawanda, zvinoreva kuti uchawana chakakosha mhedzisiro mumakwikwi.

Dhiri uye vhiri chitoro franchise inofanirwa kuve yakarongeka nemazvo uye zvine hunyanzvi. Kuti uite izvi, iwe unofanirwa kuita zvese zvinobvira kuedza. Kana iwe uri kushanda mune franchise, saka iwe unofanirwa kunyatsonzwisisa iwe unoda yakakosha yemakwikwi mukana. Une icho, sezvo iwe uchiita mukuenderana neye franchisor. Iye akagadzirira kukupa iwe zvachose ruzivo rwese rwaunoda. Manage shopu rako zvine hunyanzvi, mikana yefranchise inopa mukana wakakura mukukwikwidzana.

Chitoro chematafura efranchise chinokwezva huwandu hwakawanda hwevatengi nekungoshanda pasi pezita rezita. Kuve neakakurumbira logo hakufanirwe kurerutswa. Iyo inogona kukupa iwe ine yakakosha kwazvo yemakwikwi mukana. Ukasarudza kutengesa vhiri uye vhiri, ipa shopu yako huwandu hwakaringana hwekutarisisa. Kuva nefranchise kunokupa iwe mukana wekupedzisa kushongedzwa kwemahofisi chaizvo mukubatana neakasiyana maitiro. Shandisa ese mirau, zviyero, uye nongedzo kuwana hukuru hukuru hwemakwikwi. Vhiri nevhiri mukati mechitoro chako zvinofanirwa kunge zvakasiyana nezvakatengeswa nevanokwikwidza.

Sechikamu chefranchise, iwe, chokwadika, une mukana unoenderana. Mushure mezvose, ichi ndicho chikonzero iwe uchidyidzana nesangano rakasarudzika kuti ugamuchire mhando yepamusoro mavhiri matekinoroji, zvigadzirwa zvematairi, uye zvakasarudzika zvinopihwa kubva kwazviri. Zvese izvi iwe unogona kuzviona pamusika wemuno, uri wega wega uye wakasarudzika muparidzi. Paunenge uchitaurirana nefranchise, mamwe makoshero akakosha anoiswa pauri. Kuitwa kwavo hakufanirwe kuregeredzwa. Chitoro chako chefranchise chinowana mukana wakakwikwidza apo chitoro chinotungamira nemahara kumakwikwi kubva kuchitoro chechitoro. Simbisa chinzvimbo chako semutungamiri asinga pikiswi, uyezve unogona kutarisira kuwedzera kwakakosha mukuita purofiti.

Iyo vhiri uye vhiri franchise mukana wekuve mutungamiri wemagazini yeForbes nekuti iwe unogona kuita pachinzvimbo chechitoro chinozivikanwa, uye huwandu hwemari yemabhajeti ichave iri yakakura zvechokwadi nekuti unokwezva nhamba hombe yevatengi vanofarira muchitoro chako kushambadzira. Iwe unogona zvakare kushambadza mukati memusika wematairi uye wemavhiri zvinoenderana nemitemo yakatsanangurwa zvakajeka. Iwe unoigamuchira kubva kune iyo franchisor uye unoshanda pahungwaru hwako, kutsauka kubva pamatanho hakugamuchire uye kunogamuchirwa mune chiitiko chemamiriro ezvinhu apo zvaive zvisingaite neimwe nzira. Kurukurai-ese akakosha manejimendi sarudzo neiyo franchisor, anokupa iwe rwakanyanya ruzivo ruzivo uye kuraira. Kuita iyo shopu yemotokari franchise inokupa iwe chinzvimbo chakanaka mumusika. Izvo zvinongodiwa chete kunyatso chengeta iyo yakasimbiswa mitemo uye kwete kutyora mirau yakatemwa uye yakaiswa mune yehutongi hwechibvumirano.