Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yenhabvu franchise ibasa chairo, mukusimudzira kwaro kwaunogona kusangana nematambudziko akasiyana siyana. Bata pamwe nefranchise zvinobudirira sezvazvinogona kuti uwane ruzivo rwese rwaunoda. Kana iwe uri munhabvu wenhabvu, sarudza nzira yakanakisa yekudyidzana neiyo franchisor. Iwe unozokwanisa kuita zviitiko zvako zvine hunyanzvi uye padanho repamusoro rehunyanzvi. Nekudaro, hazvidiwe kuti uve fan yebhola kana iwe uchishanda mundima iyi. Izvi zvinogona chete kuve bhenefiti yakawedzerwa.

Mushure mezvose, kufarira kwamuzvinabhizimusi kunoita basa rakakosha. Dambudziko remhando dzakasiyana dzinogona kumuka panguva yebasa nefranchise yebhola. Kuti uzvikunde, unofanirwa kunyatsoziva nezvazvo. Kuti uite izvi, iwe unozoda kupatsanurwa kwenjodzi nemikana. Izvi zvinopa zano rekuti ungazvishandisa sei kubatsira purojekiti yebhizinesi. Kana iwe uchida kugadzira nhabvu franchise, saka unofanirwa kudzidza ese emunharaunda mitemo. Ipapo hauzotarisana nezvinetso zvisingafanoonekwi.

Ese makakatanwa mapoinzi anogona kukundwa zviri nyore. Shanda bhora rako rekutengesa kuti uwedzere mari yako. Mushure mezvose, iwe unozofanirwa kudyidzana neiyo franchisor nekumutumira iye kusvika ku9% yemari yako yemwedzi.

Kana uchitaurirana nefranchise yenhabvu, zvakakosha kuti iwe unyatso kuziva nezve njodzi dzaungatarisana nadzo. Izvi zvinopa gwara rekuti ungazvikunde sei. Shanda nehupamhi hwehunyanzvi hwekuita uye ipapo, iwe uchagara uchibudirira. Kudzidza up-to-date ruzivo rwuchapa pfungwa yekuti unoita sei nemazvo. Iko kunatsiridzwa kunodiwa kunogona kuitwa. Shanda nenhabvu yekumisikidza franchise yehuwandu hwekugutsikana kwevatengi.

Izvi zvinokupa iwe kugara uchingowanda kwevatengi vatsva. Kuvandudza franchise yebhola kunogona kupinda mumatambudziko. Vanokwikwidza vanogona kuvapa. Vashoma vevadzivisi vako vanobvuma chokwadi chekuti iwe unotora yavo musika niches. Kuziva iyo franchise yenhabvu yakaoma basa rehofisi. Munguva yebasa nefranchise, haufanire kuve neyakaomarara nehurongwa hwakakosha. Bata nevatengi vako zvine hunhu uye nemazvo sezvazvinogona.

Vashandi vanoda kudzidziswa mune izvi. Iwe zvakare unofanirwa kuve nehanya nezve zvemubhadharo wemushandi kana iwe uchimhanya nhabvu franchise. Kubatana neye inozivikanwa uye inobudirira bhizinesi muenzaniso ichaita kuti zvikwanise kukwezva nyore nyore nhamba hombe yevatengi.

Yenhabvu chikoro franchise ibhizimusi rinogona kubatsira, asi rakazara nemamwe matambudziko nenjodzi. Kuti kuderedze huwandu hwenjodzi dzinokutyisidzira, unofanirwa kugadzirira uye kuitisa ongororo. Kushanda nefranchise kunopa mukana wekushandisa inoshanda uye inozivikanwa mhando pasirese. Asi iro runyorwa rwezvakanaka zvekushandisa franchise haina kuganhurirwa kune izvi. Semuenzaniso, kana iwe uchida kutengesa zvigadzirwa kana kupa masevhisi pasi pechiratidzo chekune imwe nyika mavambo, iwe unopihwawo neakasiyana siyana eruzivo zvinhu kuti uite iyo chaiyo manejimendi sarudzo. Kutanga, kana uchitengesa franchise yenhabvu, iwe unogona kutarisira kune-up-to-date ruzivo.

Inogona kushandiswa zvine mutsindo uye nemazvo kuvaka bhizinesi rako zvichibva pamhando yepamusoro matekinoroji. Chikoro chebhora chinofanira kushambadzwa kunyangwe uri kuzviitira wega kana pasi pezita rechiratidzo rinozivikanwa zita. Uyu mutemo wakajairika wechigumwe, saka kunyangwe ukashandira pachinzvimbo chemakambani ane mukurumbira pasi rose, unofanirwa kuzivisa kuti urikupinda mumusika.

Kana iwe ukafunga kutanga nhabvu chikoro chefranchise, saka unofanirwa kusarudza sarudzo yakakodzera kwazvo kusarudza iyo yakanaka mhando bhizinesi chirongwa. Iwe unogona kubata yakasarudzika franchise chikoro kana zvitoro kuchinjana kwezita rimwe chete. Kune dzakasiyana siyana sarudzo dzaunosarudza kubva, imwe neimwe iine yayo yakasarudzika maficha. Kusarudza chikoro chebhora kana yepakati franchise, iwe unofanirwa zvakare kuyeuka kuti zvinotora imwe huwandu hwemari. Chekutanga, kana uchiita chirongwa, watove pakutanga iwe unofanirwa kubhadhara kusvika ku11% yehuwandu hwemari zviwanikwa iwe wawakaedza kushandisa. Uyezve, panguva yekuzadzikiswa kwechikwata chebhora chikoro, iwe unobhadhara maviri marudzi emipiro mwedzi wega.

Yekutanga yeiyi inonzi mvumo, uye huwandu hwayo hunogona kusvika ku6% yemari yaunowana. Uye zvakare, pane izvo zvinonzi zvinoshambadzira zviitiko mupiro pasirese pasirese. Paunenge uchishanda bhizinesi rechikoro chebhora, uyu mutoro unofanirwawo kutariswa. Huwandu hwemubhadharo wekushambadzira unogona kusiyanisa uye kutangira kubva pa1 kusvika pa3% yehuwandu hwemari zviwanikwa iwe zvawakakwanisa kuwana semari kana mutero mukati memwedzi. Shanda nenhabvu yepakati franchise uye uwane mukwikwidzi seanobudirira kwazvo muzvinabhizimusi wepasirese.