A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Tire franchise rudzi rwechiitiko chemabhizimusi. Kuti uzviise padanho rakaringana remhando yepamusoro, zvinodikanwa kuti ushandise software inokodzera izvi zvinangwa, pamwe nechengetedzo matekinoroji aunogona kutenga kubva kune franchisor. Nekushanda nefranchise, iwe une akati wandei zvakakosha. Uchiishandisa, iwe unowana mukana wese wekukunda kukwikwidza kukwikwidza, kuva muzvinabhizimusi anobudirira Shanda tire franchise zvinobudirira uye zvinobudirira, izvo zvinokupa iwe mukana wekukwikwidza zvakaenzana nevamwe vanopikisa, uye kunyange kutopfuura vamwe vacho. Kana iwe ukadyidzana nematai uye wawana kodzero, saka bhizinesi chirongwa ichi chinounza iwe zvakakosha mabhenefiti, asi zvichiteerana nekuziva kwakakodzera Matai chinhu chinofanirwa kushambadzwa zvine hunyanzvi. Iwe unoda franchise kungova inozivikanwa zita rechiratidzo.

Inokupa iwe zvinopfuura chete stock yekutengesa. Iwe unogona kutarisira kugamuchira zvakasiyana siyana zvaunofarira, tekinoroji yepamusoro, uye nezvimwe, izvo zvinokupa iwe kukwikwidza kumucheto. Kuita nedhiri franchise ibhizimusi rinobatsira purojekiti, nekuita izvo zvaunowedzera mikana yako yekubudirira munguva refu.

Iyo inoshanda-zvakanaka tire franchise chirongwa chebhizinesi icho chichaitika zvechokwadi kana iwe ukaita zvinoenderana nemirau. Zvakare, iwe unofanirwa zvakare kurangarira zvakajeka kuti iwe unobhadhara imwe fizi kune iyo franchisor. Chekutanga, uyu mupiro weguruva, huwandu hwayo hunogona kusiyana uye huchibva pa9 kusvika 11%. Pamusoro pemubhadharo wekutanga, iwe unobhadharawo imwe muripo padanho rega rega rekudyidzana netirandi franchise. Kunyanya chaizvo, iwe unobhadhara zvikamu zviviri. Yekutanga yeiyi mvumo, inoitwa mwedzi wega wega.

Yechipiri ndeye yekushambadzira zviitiko mupiro, iyo inopihwawo pamwedzi. Kurarama neiyo franchise bhizinesi chirongwa chebhizinesi, uye zvakakodzera kuti uzive zvimwe zvisungo kumuridzi wechiratidzo zvakare. Iwe unotenga zvimwe zviwanikwa zvezvinhu, nekudaro, hauna kana dambudziko mukuzvitengesa, nekuti zvinogara zviripo. Izvo zvakakodzera kuvhura ine simba mhando yekushambadzira mushandirapamwe wekuzivisa vatengi nezve yako kupinda mumusika. Mushure mezvose, kushandiswa kweiyo franchise muchimiro chekutengeserana mhando yerudzi rwunozivikanwa hakuna kukwana. Iwe zvakare unofanirwa kuratidza kune vatengi chokwadi chekuti vanogona kuuya kwauri kuzotenga chimwe chinhu. Sevha rako franchise seiri chaizvo sezvazvinogona nekuzviita pasi peseti yemirau yaunogashira.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Chitoro chematairi chinogona kuve chirongwa chakakodzera, panguva yebasa raunofanira kugara uchidzidza huwandu hwazvino. Semuenzaniso, kana mutengi churn maitiro atanga, iwe unozogona kutora anodiwa matanho munguva yekudzivirira yakaoma mamiriro. Nekuvandudza franchise, iwe unopa ese mikana yekunakidzwa akasiyana mabhonasi. Chekutanga ndechekuti iwe une chiratidzo chakakodzera chaunogona. Mukana wechipiri wekugadzira franchise yechitoro kugona kutevedzera zvakakwana maitiro-ebasa, uchivaunza mukubatana neyekutanga. Izvi zvinobatsira kwazvo sezvo iwe uine mukana wakawedzera wekuhwina mumakwikwi ekukwikwidza.

Kana iwe uchimhanyisa chitoro chiri kutengesa matai, saka iyo franchise ichakubatsira iwe kunyatso seta hofisi basa. Munguva yezviitiko zvefranchise, hauzove nematambudziko asingakundike, nekuti iwe unozogara uchiziva zvekuita zvinotevera. Kana iwe uchishanda nematairi, ipa chitoro chako kutarisisa kwakakodzera. Kunyanya, teerera kune iro rekunze kwenzvimbo uye iyo facade yechivakwa yakashongedzwa. Iyo franchise inokupa iwe yakakodzera dhizaini dhizaini zvinoenderana neyakasiyana maitiro. Iwe uchagamuchira ese magadzirirwo macode aunoda. Izvo zvinongo sara kuzvishandisa nekuvandudza chirongwa.

Chitoro chematafura ibhizimusi remusoro, uye unogona kusangana nematambudziko akasiyana uchishanda nawo. Semuenzaniso, iwe unozofanirwa kuwana mari yakawanda kupfuura iwo makambani anoita mabasa akamirira logo yavo. Mushure mezvose, iwe unobvuma kubhadhara iyo franchisor pamwedzi wega wega imwe nhamba yemipiro. Ivo vanogona kusiyanisa uye kutangira kubva ku3 kusvika ku9% mumwedzi wega wega. Zvakare, iyo huwandu huchaverengerwa, kungave kubva pamari, kana kubva pane zvese zvakadzoserwa zvauchazowana. Shandisa franchise yako zvinobudirira sezvinobvira nekuitora uye kushandisa ruzivo rwese rwunogona kupihwa kwauri.

Iyo franchise yechitoro inokupa iwe mukana wekuiigadzira nenzira isina mukwikwidzi ane mvumo. Kuteedzera zvizere kweakasiyana mhando kunozivikanwa zviri pamutemo uye kune izvi iwe unongobhadhara mari. Mushure mezvose, nechibvumirano nefranchisor, iwe unoshandisa ayo akasarudzika uye zvakachengetedzwa zviri pamutemo zvinhu. Chitoro chechitoro franchise inzvimbo yemunhu yeiyo franchisor. Nekudaro, iye akagadzirira kugovera pamubhadharo. Ingo chinja mari inodiwa yemari pamwedzi pasina kubiridzira. Ipapo iyo franchisor haizombove nezvikumbiro uye fungidziro zvine chekuita newe.

Chitoro chechitoro chinokubatsira iwe kuwana mari yakawanda, zvinoreva kuti uchawana chakakosha mhedzisiro mumakwikwi.

Dhiri uye vhiri chitoro franchise inofanirwa kuve yakarongeka nemazvo uye zvine hunyanzvi. Kuti uite izvi, iwe unofanirwa kuita zvese zvinobvira kuedza. Kana iwe uri kushanda mune franchise, saka iwe unofanirwa kunyatsonzwisisa iwe unoda yakakosha yemakwikwi mukana. Une icho, sezvo iwe uchiita mukuenderana neye franchisor. Iye akagadzirira kukupa iwe zvachose ruzivo rwese rwaunoda. Manage shopu rako zvine hunyanzvi, mikana yefranchise inopa mukana wakakura mukukwikwidzana.

Chitoro chematafura efranchise chinokwezva huwandu hwakawanda hwevatengi nekungoshanda pasi pezita rezita. Kuve neakakurumbira logo hakufanirwe kurerutswa. Iyo inogona kukupa iwe ine yakakosha kwazvo yemakwikwi mukana. Ukasarudza kutengesa vhiri uye vhiri, ipa shopu yako huwandu hwakaringana hwekutarisisa. Kuva nefranchise kunokupa iwe mukana wekupedzisa kushongedzwa kwemahofisi chaizvo mukubatana neakasiyana maitiro. Shandisa ese mirau, zviyero, uye nongedzo kuwana hukuru hukuru hwemakwikwi. Vhiri nevhiri mukati mechitoro chako zvinofanirwa kunge zvakasiyana nezvakatengeswa nevanokwikwidza.

Sechikamu chefranchise, iwe, chokwadika, une mukana unoenderana. Mushure mezvose, ichi ndicho chikonzero iwe uchidyidzana nesangano rakasarudzika kuti ugamuchire mhando yepamusoro mavhiri matekinoroji, zvigadzirwa zvematairi, uye zvakasarudzika zvinopihwa kubva kwazviri. Zvese izvi iwe unogona kuzviona pamusika wemuno, uri wega wega uye wakasarudzika muparidzi. Paunenge uchitaurirana nefranchise, mamwe makoshero akakosha anoiswa pauri. Kuitwa kwavo hakufanirwe kuregeredzwa. Chitoro chako chefranchise chinowana mukana wakakwikwidza apo chitoro chinotungamira nemahara kumakwikwi kubva kuchitoro chechitoro. Simbisa chinzvimbo chako semutungamiri asinga pikiswi, uyezve unogona kutarisira kuwedzera kwakakosha mukuita purofiti.

Iyo vhiri uye vhiri franchise mukana wekuve mutungamiri wemagazini yeForbes nekuti iwe unogona kuita pachinzvimbo chechitoro chinozivikanwa, uye huwandu hwemari yemabhajeti ichave iri yakakura zvechokwadi nekuti unokwezva nhamba hombe yevatengi vanofarira muchitoro chako kushambadzira. Iwe unogona zvakare kushambadza mukati memusika wematairi uye wemavhiri zvinoenderana nemitemo yakatsanangurwa zvakajeka. Iwe unoigamuchira kubva kune iyo franchisor uye unoshanda pahungwaru hwako, kutsauka kubva pamatanho hakugamuchire uye kunogamuchirwa mune chiitiko chemamiriro ezvinhu apo zvaive zvisingaite neimwe nzira. Kurukurai-ese akakosha manejimendi sarudzo neiyo franchisor, anokupa iwe rwakanyanya ruzivo ruzivo uye kuraira. Kuita iyo shopu yemotokari franchise inokupa iwe chinzvimbo chakanaka mumusika. Izvo zvinongodiwa chete kunyatso chengeta iyo yakasimbiswa mitemo uye kwete kutyora mirau yakatemwa uye yakaiswa mune yehutongi hwechibvumirano.