A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Yevana nhabvu franchise imhando chaiyo yechiitiko, iyo inofanirwa kuitwa zvakajeka uye zvine hunyanzvi ichidzivirira kukanganisa kweakakosha chirongwa. Sechikamu chefranchise, iwe ndiwe mumiriri wechiratidzo chepamutemo. Nekudaro, iwe unofanirwa kugara uchitevedzera zvakatemwa, zvirevo, uye mirawo iyo iyo franchisor yaunokupa. Anoita nemoyo wake wese, sezvo aine hanya nezvinhu zvekuda kwako mukubudirira kwako. Mukati mekushandisa franchise, unogona kusangana nematambudziko akasiyana siyana. Ivo vanokwanisa kukurirwa zviri nyore vachishandisa huwandu hwenongedzo yemhando yepamusoro.

Unogona kuzvitora wakananga kubva kuchiratidzo, mushure mekunge wapedza nhaurirano, pedzisa chibvumirano, uye ubhadhare mari-yemari. Paunenge uchiita franchise yevana, iyo bundu-remari mupiro kubva 9 kusvika 11%. Zvakare, iyi muzana yakaverengerwa sechiyero chemari izere yemari yauri kuda kuitisa padanho rekutanga. Ipa yako franchise yevana nhabvu chiyero chakaringana chekutarisa kuitira kuti iwe urege kuzova nematambudziko gare gare. Kunyangwe chero matambudziko akaitika, anogona kukurirwa zviri nyore. Iwe une yakagadzirira-yakagadzirirwa uye inoshanda chirongwa. Gara uchitarisa huwandu hwawakaronga.

Ipapo, iyo yevana nhabvu franchise inokupa iwe neiyo yepamusoro nhanho yebhenefiti. Mushure mezvose, iwe unogona kugara uchinzwisisa munguva apo kutsauka kwakatanga uye kutora matanho akakodzera. Maneuvering zviwanikwa nekukurumidza kana uchiita yemwana nhabvu franchise inokupa iwe wakakosha kukwikwidza kumucheto. Izvo zvinodikanwa kuti uishandise kune yakanyanya kurerutsa njodzi uye kuwedzera mari.

Sechikamu chefranchise yevana, iwe unofanirwa kuve pachena kuti uri panjodzi yekurwiswa nevanokwikwidza. Uyezve, vazhinji vavo havadi kuita nekuvimbika uye nzira dzinogamuchirwa munharaunda ine hunhu. Ivo vanoda kukanganisa chirongwa chose, nekudaro, iwe unofanirwa kuve wakagadzirira iko kukura kwezviitiko. Gadzirira yako bhora franchise yezve zvese zvingangoitika nekuita yekutanga analytics. Kune izvi, chemhando yepamusoro chishandiso chinonzi swot ongororo chakakodzera. Iine nerubatsiro rwe swot ongororo, yemwana nhabvu franchise yakagadzirirwa chero dambudziko.

Izvo zvinokwanisika kukunda ingangoita chero isingafadzi mamiriro nerukudzo uye usarasikirwe yakawandisa mari zviwanikwa. Ehezve, iwe unofanirwa kuve uine imwe mhando yemari chengetedzo mambure mukati mekwaniso yekuzadzisa yemwana nhabvu franchise. Unogona kuishandisa mune yakaoma mamiriro kuitira kuti urege kuunza kune tsaona. Uye kana iwe uchiridza franchise nhabvu yevana, saka danho rekuchengetedza revatengi vako rinofanira kuwedzerwa. Kuchengetedza kunofanirwa kutorwa kweizvi.

Zvikoro zvebhola zvevana ndizvo mari inobatsira kwazvo muzvikamu zvemitambo yevana. Nhabvu ndiwo mutambo unozivikanwa pasi rese, haudi mari hombe yemutambo uye ine hafu yevagari vepasi rese vevateveri vayo. Kuzivikanwa uye chishuwo chevana chekutamba nhabvu 'zvinowedzerwa' kwete chete nehukuru hukuru hunhu hwemutambo uyu asi nemihoro mikuru yevatambi vane hunyanzvi, mumaeuro nemadhora zvakaenzana. Vana vane shungu dzekutamba nhabvu nekuti vanoda kuve vatambi vane hunyanzvi. Kuva mutambi wenhabvu ikozvino ibasa rakakurumbira uye rinobatsira uye chishuwo chekuve mutambi wenhabvu akanaka, vanodzidza kubva pahudiki hwavo. Zvikoro zvebhola zvevana mukana wakanaka wekudzidzisa vana kufunga zvakanaka panguva yemitambo yenhabvu.

Kufunga vatambi venhabvu kushoma kukuru uye kukosha kukuru, kuri munyika yenhabvu yenhabvu inokosheswa pamwero wakapetwa. Kuvadzidzisa nzira dzakasiyana siyana dzenhabvu uye zvinyorwa, zvinopihwa pasi pemutemo wefranchise yekugadzira chikoro chevana nhabvu, zvinodzidzisa kwete hunyanzvi hwehunyanzvi chete, asiwo maitiro ehunyanzvi - izvo zvinozovabatsira kudzidza kudzivirira zvakanaka, kutanga kurwisa, vhura dziviriro yemupikisi wakakora, uye nezvimwe zvakawanda. Yenhabvu chikoro franchise inodzidzisa positional yakakwira uye yakadzvanya kumanikidza, kupokana kurwisa, kuvhara mahara emahara, uye zvimwe zvebhora manomano, pasina izvo munguva dzazvino uno zvisingaite kuita uye kusarudza mutambo. Mateki enhabvu muchikoro chevana imari yekutengesa inotengeswa zvinobudirira pamusika. Iyo franchise yekugadzirwa kwechikoro chebhora revana iri mukuda kukuru uye iri kudiwa sechigadzirwa chinounza huwandu hukuru hwepundutso. Iyo yakatengwa franchise inobatsira kudzidza kugadzirira kwemitambo yemakwikwi ari kuuya, kugadzirisa mushure mekukuvara, kupora kwemhasuru mushure mekudzidziswa. Nekutenga franchise yeakakurumbira nhabvu logo, chikoro chinodzidzisa dzese tsika dzeakakurumbira kirabhu, nhoroondo yayo, uye mukombe kubudirira.

Vana vanodzidziswa kuratidza hunhu hweanokunda uye 'kutsamwa kwemitambo', hunhu hwemitambo, uye kukudzwa. Yevana yebhola chikoro franchise mukana wakanaka wekukwezva vakomana nevasikana kuti vatambe mitambo. Iyo franchise yechikoro chevana chekusimudzira mutambo hutano hwevana vedu uye chizvarwa chevechidiki. Vabereki vane chishuwo chikuru vanounza mwana wavo anodikanwa kuchikamu, vachiziva zvizere kuti nhabvu inongobatsira chete mwana anodiwa. Vazhinji vanababa nanamai, vachipa vanakomana nevanasikana vavo kuchikoro chebhora vane mukurumbira wakanaka, vanoziva zvakajeka kuti vari kuita mari yakanaka mune ramangwana rezvisikwa zvavo zvavanoda. Nyanzvi dzehunyanzvi uye vamiririri venhabvu nhabvu dzepasirese kutenderera epasirese vanoteedzera matarenda evana akanakisa, achivakoka kuzvikoro zvavo zvekutarisa nekuvandudza budiriro, vachipedzisa zvibvumirano zvemari nevana vanokwanisa.