Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Franchise. Mapati evana inzvimbo huru yekuratidzira kwekusika kwemumwe muzvinabhizimusi - mutengesi. Franchise mapato evana mikana isingagumi yekuchengeta chero chiitiko chine mavara chevana, kuputika kwetsime remifungo uye fungidziro yezvakanaka, zvemafirework mafirework. Franchise yemapati evana inzvimbo isina kurimwa yekubata zviitiko zvinofadza, zvinofadza zvevana, nechikwata chayo chemaficha, uye zvirokwazvo bhizinesi rinobatsira rekudyara mari muchiratidzo chine mukurumbira wakanaka. Pamusika wefrancise network, yekuronga zviitiko zvevana zvekupemberera, pane huwandu hwakakwana hweavo vanoshuva kupedzisa chibvumirano chefranchise nevamabhizimusi. Nekudaro, havazi vese vefranchisor vanobvumirwa vanobatana mubhizinesi vadyidzani.

Vazhinji vavo vanoziva chete kuunganidza mari yemari, uyezve “vogeza maoko” uye vanorambidzwa kupa rubatsiro rwechokwadi. Nharo huru yesarudzo yakakodzera yemudiwa - kutengesa mari, ndiko kukudzwa kwehunyanzvi kwekutengesa mari, kushandira tsika dzayo dzakatenderwa uye kudanwa kwekuita zviitiko zvevana, zviitiko zvakakosha, zvekunakidzwa kwevana uye mufaro, uye zvisina kurohwa, zviitiko zvese zvinofinha boka rinomhanya mudenderedzwa. Sekureva kwenzvimbo dzakavhurika dzeruzivo, hupfumi mukuronga kugadzirwa kwemafaro evana vanobhadhara mumwedzi mitatu. Asi kuti bhizinesi iri ribudirire uye risamira, zvinofanirwa kugara zvichinatsiridza zviitiko zvezviitiko nemirau yekuchengeta mazororo. Maitiro ehurongwa hwekutengesa uye kutaurirana nevatengi-vana uye vabereki vavo vanofanirwa kugadziridzwa zvakarongeka. Franchisee vanamuzvinabhizimusi vanofanirwa kuenderera mberi nekuitisa kutsvagisa kwemusika webasa munzvimbo mavo, guta, uye nekure pamberi pevakwikwidzi, mukuratidzira kuratidzwa kune mavara kune vana, vachifara uye kuseka kunofadza.

Iyo agency yemapati evana franchise inoshanda zvisina tsarukano, asi chete pamamiriro eanokwanisa uye anowirirana kuita. Muchikamu chekugadzirira, zvakafanira kuita zviito zvakasiyana zvakasiyana izvo zvinobatsira kudzikisira kurasikirwa. Kuve nehurongwa, mukuziva kwekuti iyo franchise iri mukana wakakosha kwazvo. Iwe unofanirwa kuishandisa kusvika pakukwirira. Ronga zviito zvako zvichienderana nemamiriro chaiwo emusika. Kana iwe ukafunga kushandisa franchise, saka wako agency anoda kupihwa akafanira kutarisirwa.

Izvo zvinonyanya kuitika kune yekunze dhizaini. Kodhi yevashandi yekupfeka, kodhi dhizaini kodhi inofanirwa kucherechedzwa mukuteerera zvizere nemirau yakatemwa. Kana iwe uchimhanyisa franchise agency uye nekuronga mapato evana, saka unofanirwa kufunga nezve kuchengetedzeka kwevana. Mushure mezvose, iwe une basa kune avo vawakapihwa. Nekudaro, mhemberero dzemapato idzi hadzifanirwe kuve nechekuita nezviito zvisinga gamuchirwe kune vateereri vakadaro. Bhadhara zvakakodzera kumazororo emwana esangano ravo, kutora iyo franchise agency kune imwe nhanho yehunyanzvi. Izvo zvinodikanwa kuti ushande nesimba uye nemazvo uchidzivirira zvikanganiso muchirongwa chakakosha.

Tevedza zvirevo zvemufranchisor uye haazove nechero zvirevo. Kana iwe uri kuita manheru evana sechikamu cheiyo franchise agency, saka ruzivo rwunogamuchirwa kubva kumumiriri wechiratidzo rinokubatsira iwe kuti usvike padanho nyowani rehunyanzvi. Iishandise zvinobudirira sezvazvinogona.

Kushanda nemapato evari kuyaruka agency chirongwa, chichiita icho, iwe unofanirwa kunyatsoona kuti unofanirwa kuwana chikamu chakapfuura chero chipi zvacho chisingashandise makwikwi ekushambadzira. Izvi ndezvekuti iwe unofanirwa kubhadhara kodzero yekuita zviitwa pachinzvimbo chefranchise. Kubhadhara kunogona kusvika kusvika 9% pamwedzi. Zvirokwazvo, iyo muzana yemhindu inobhadharwa semipiro inogona kunge iri pasi pe9%. Kazhinji, zvikamu zviviri mwedzi wega wega zvinowedzera kusvika pa3 kusvika ku9%, inoverengerwa seperesenti yemari yemwedzi. Iyo tsika yakajairwa, inoitika kwete chete yemapati evana franchise.

Zvinenge zvese zviitiko zvefranchise zvinoitwa nenzira iyi. Nekudaro, iwe chengetedza ichi chokwadi mupfungwa. Deredza mari yemitero nekutaurirana nevana vevaraidzo ejensi franchise varidzi.

Sangano rezororo franchise ibhizimusi risingakoshi. Mukushanda nayo, sekune vamwe vazhinji, zvakafanira kuti uzive njodzi nenjodzi. Kushanda munzvimbo ino yefranchise, gadzirira kurwisa kubva kune vanokwikwidza, dzivisa mamiriro asingafadzi, gadzirira pamberi. Zvakare pamwe nedzimwe njodzi, simba, uye kusasimba kweiyo franchise zvinogona kuonekwa kuburikidza nechishandiso chinonzi SWOT kuongorora. Manage agency yako nekunyanyisa kushanda, uchipa iyo yakaenzana chiyero chekutarisa uye kuunza yako yezororo sangano kune chinzvimbo chemusika mutungamiriri, zvichitungamira kwakakosha kutungamira kubva kune vanopikisa. Nyaya yezororo pachayo inopa yakanakira seti yekushandisa maturusi.

Yavo uye zvakare akakosha mirawo inopihwa neiye franchisor, uyo ane hanya pachezvake mukuwandisa kwemari kugadzirwa kwechinhu chefranchise.

Izvo zviitiko zvefranchise zvinosanganisira akati wandei mubhadharo. Yokutanga mubhadharo wemari-yemari. Nechekare padanho rekutanga, yako yezororo agency inoibhadhara kune franchisor. Mushure mekuzadzikiswa kwesangano, mabasa ako anosanganisira maviri ekubhadhara: mvumo, kusvika pa6% yemari, uye mari yekushambadzira. Zvese izvi zvinodiwa sezvo maneja anopa huwandu hwakawanda hweakasiyana siyana eruzivo zvinhu, matekinoroji, matekinoroji, maitiro, bhizinesi kuronga, uye zvimwe zvinhu. Nekuita zvakanyanyisa pane zvese izvi, iwe unowana yakanyanya kubha kune yako bhuru, saka yezororo uye chiitiko agency franchise inoona yakakwira mwero wemari.