Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yecafe yevana chirongwa chinonakidza chebhizinesi, chichiitwa icho, iwe une mukana wega wekuwana mhedzisiro inoshamisa. Zvakare mumakwikwi emakwikwi, iyo franchise ichakubatsira iwe kurarama nevapikisi nekushandisa iyo yakazara seti yezvakasiyana mikana. Zvakare, ivo havana kuganhurirwa kune yakapusa mashandiro eanozivikanwa uye akasimudzirwa trademark. Paunenge uchiita franchise yevana, unofanirwa kuyeuka kuti zvinoda mari, uye unobvuma kubhadhara imwe fizi, zvese pakutanga uye pamwedzi. Kana iwe ukafunga kutanga cafe yevana, saka unofanirwa kusarudza iyo yakakodzera kwazvo franchise. Izvi zvinoreva kuti iwe unogona kutsvaga yakasarudzika sarudzo mune inonzi franchise chitoro, iyo inogona kuwanikwa paInternet.

Cafe yevana inozivikanwa nekuvapo kweiyo yakasarudzika assortment, iyo yakanyatsogadzirirwa vashanyi vashoma. Shanda nemazvo uye nemazvo, uchiita basa rese rinodiwa muhofisi.

Maitiro ekushanda nefranchise yecafe yevana inogona kuperekedzwa nemamwe matambudziko. Semuenzaniso, vatengi vanogona kunge vasingagutsikane, uye zvinopesana kana zvirevo zvakagamuchirwa zvinofanirwa kugadziriswa. Kuti uite izvi, vashandi vako vanofanirwa kuve vanokwanisa uye vakagadzirira chero chinhu. Ita kwavo kudzidziswa kwehunyanzvi, ita kusarudzwa kwevashandi zvinoenderana nezvinotarisirwa kubva kune franchisor. Rudzi urwu rwefranchise runoratidzwa kwete chete nekuvapo kweakakosha menyu inoitirwa vechidiki. Paunenge uchiita franchise yevana, iwe unofanirwa zvakare kuyeuka kuti vashanyi vanogona kuve vakuru zvakare.

Vanodawo kupihwa chimwe chinhu kuti vakwanise kuzadza matumbu avo. Ehe, iwe unofanirwa kutevedzera kune dhizaini kodhi yezvivakwa, pamwe nekupfekedza vashandi zvinoenderana nezvinodiwa izvo uyo franchisor anokupa iwe. Iye zvakare anokupa iwe mukana wekushandisa akakodzera mapatani ekusona kana nekukurumidza kupa yakagadzirwa-yakagadzirwa yunifomu.

Iyo inoshanda-zvakanaka yeana franchise chirongwa chebhizinesi chinogona kukufumisa iwe munguva pfupi kwazvo yenguva. Ehezve, iwe unopa mari kumumiriri wefranchise yekushanda kwechiratidzo chake, tekinoroji, uye kuziva-sei. Asi huwandu uhu hauna kunyanya kukura. Iwe unozopa yakakwira ye9% pamwedzi kubva pakubuda kana mari muzvikamu zviviri. Chekutanga chavo imari yemubhadharo, chikamu chechipiri chezviitiko zvekushambadzira, izvo zvinoitwa kwete chete mukumisikidzwa kwefranchise yecafe yevana. Chero chero franchise inoda kudyara pachikamu chako uye kubvisirwa kuitira kuti ubatsirwe franchisor.

Aya maitiro akajairika anoshandiswa pasi rese uye nemakambani ese anofarira kushambadzira zvigadzirwa zvavo nemasevhisi kune vanogovera vematunhu. Kushanda pane franchise yecafe yemwana ichave nechokwadi chako chenguva refu kubudirira kana iwe wakagadzirira pamberi penguva.

Mukugadzirira kuita franchising menyu yevana, unogona kushandisa chishandiso chinonzi swot kuongorora. Nekubatsira kwayo, kwete chete zvingangoitika njodzi uye mikana yako yekubudirira yakatarwa. Zvakare, nyatsoongorora zvako zvakwakanakira nekuipira kuitira kuti uwedzere danho remakwikwi. Kushanda nefranchise yevana inzvimbo yekudyira uye iwe unofanirwa kutevedzerawo mirau yedunhu. Kana paine chiteshi chehutsanana uye cheepidemiological iwe haufanire kutya, nekuti iwe unofanirwa kugara uchiita zvataurwa pamusoro apa. Ehezve, kana iwe ukaita zvese zvine hunyanzvi uye pasina kunetseka, saka iwe uchagara uine vatengi vakaringana.

Ita mwana wako cafe franchise zvakanaka uye zvinobudirira, uchipa vatengi nebasa remhando yepamusoro. Ipapo vazhinji vavo vanozouya zvakare, vazhinji vanozove vanogona kuve vatengi kwenguva yakareba. Nguva dzose vatengi vanozodawo kukurudzirwa uye kupihwa mamwe makadhi ebhonasi. Nekutenga kwese mu cafe inoshanda pasi peiyo franchise yevana, mutengi wenguva dzose anowana chero mabhonasi kana mari yekudzosera mari. Izvi zvinokurudzira zvakanyanya vatengi kutenga zvimwe zvinhu.

Kafefi yevana ine yekutamba imba yekutengesa chirongwa chinokwezva chebhizinesi. Nekudaro, mukuita kwayo kuitiswa, unogona kusangana nemhando dzakasiyana dzematambudziko. Vanogona kukundwa zviri nyore kana iwe ukaita chaiyo uye inoshanda yekutanga gadziriro. Pakati pese, kushanda pane franchise, iwe unofanirwa kunyatsoziva nezve icho chawakazvipira kutevedzera zvizere zviyero nemirau yakatemwa nemufrigi. Ndosaka iwe uchitenga kodzero yemwana kuteedzera rakabudirira bhizinesi chirongwa. Ziva zvaunowanzo funga zviitiko nekugara uchiverenga izvo zvazvino manhamba.

Kugamuchira ruzivo rwechizvino-zvino mukati megadziriro yecafe yevana vane kodzero, iwe unofanirwa kushandisa maturusi ekuona. Nekubatsira kwavo, akaoma manhamba akaratidzirwa zvakajeka kwazvo. Kana iwe uchifarira cafe yevana ine imba yekutamba, wobva wasarudza yakabudirira kwazvo franchise. Chiratidzo chakakurumbira icho chakakwanisa kuwana mazinga epamusoro ekuzivikanwa chichava sarudzo chaiyo. Chokwadi, iwe unofanirwa kuita nekukurumidza sezvazvinogona, nekuti vakwikwidzi vako vanogona zvakare kufunga nezve iyi sarudzo yekutora. Iwe unofanirwa kuenda kumberi kwavo uye uwane iyo inobatsira kwazvo sarudzo yaunogona. Gonesa yako yakavharidzirwa yevana bistro yekutamba imba saka iwe unofanirwa kushandisa yakaderera huwandu hwemari pakuchengetedzwa kwayo uye panguva imwechete kuchengetedza mamiriro anogamuchirwa.

Mushure mezvose, kudhura kwemitengo zvakare chimwe chezvinhu zvebudiriro.

Imba yekutamba yevana mukati meiyo cafe franchise mukana wekuti vabereki vashandise yavo yemahara nguva murunyararo. Vana vavo vachabatikana, zvichiteerana, ivo vanokwanisa kupa nguva yavo pachavo pamwe nekuzorora kwavo. Zadzisa rako bhizinesi chirongwa munzira yekugara uchingogamuchira up-to-date ruzivo kubva kumusoro vakuru. Vashandi vako vanofanirwa kudzorwa neiyo software. Inoisa zviito zvavo kuti iwe ugone kudzidza zvavari kuita. Mukati meiyo cafe yemwana ine yekutamba, iwe kazhinji unofanirwa kukunda mamwe matambudziko.

Ivo vanogona kunge vaine hukama nenyaya yekuti vakwikwidzi havade kukupa iwe unonakidza misika niches. Ivo vanogashira mari kubva kwavari, nekudaro, vanogona kutendeukira kune kusatendeseka nzira dzekurwa. Imwe njodzi yeiyo franchise yevana ihurumende, kana zvadai vakuru vayo vasina hunyanzvi. Huori hwazara mune dzimwe nyika, saka, iwe unodzidza madunhu akasarudzika. Chete mushure mekufunda ruzivo rwakakodzera ndipo paunokwanisa kutanga kushandisa iyo franchise. Iwe unofanirwa kuisa mune iyo rondedzero yemitengo iyo mari iwe yaunotumira kune franchisor semupiro wemari-yemari. Ita chirongwa chevana vako cafe biz zvine hunyanzvi uye zvine hunyanzvi, saka t gare gare mamiriro asingakundiki maererano nekuzara haamuke.

Pakupedzisira, franchise ibhizinesi rinosanganisira njodzi.