A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

A mazino franchise chiitiko chinogona kubatsira, zvisinei, chinogona kuuya nehumwe njodzi. Dentistry inoitwa nevamabhizimusi vazhinji seyakakura chirongwa. Ndokusaka, kana uchiita franchise, zvakakosha kuti urangarire chaizvo zvaunofanira kubata nevanokwikwidza. Kukwikwidza kuongorora kunobatsira kuona kusimba kwavo uye kusasimba kwavo uye kuchivaenzanisa nezvakanakira nekukanganisa. Iyi tsika yakajairika uye haina kuganhurirwa pakubata nefranchise. Chero mhando rebhizinesi rinofanirwa kukwidziridzwa nenzira yekuti iwe uzive pamberi kuti ndeupi wevakwikwidzi vauchasangana navo mumisika uye nevatengi zvavanofarira kurwira.

Kana iwe ukafunga kuenda kumeno, saka kana uchisarudza franchise, unofanirwa kutungamirwa nedanho rekuziva mhando uye mamiriro akagamuchirwa. Iwe unogona kuitisa nhaurirano dzakabudirira uye kuona nzvimbo dzinokwezva pachako, dzinokupa iwe kuwedzera kwemari munguva inotevera. Iyo yakanyatso shanda mazino franchise inokwanisa kukwezva huwandu hwakawanda hwevatengi kuburikidza nekushandisa kweakakurumbira mhando. Uye zvakare, yako nhanho yebasa ichave yakakwira zvakanyanya kupfuura yeavo vanokwikwidza avo vasiri kushandisa franchise inoshanda-zvakanaka. Izvi zvinowanikwa sezvo iwe uchishandisa ekunze matekinoroji, epamusoro-kirasi kuziva-sei, uye zvimwe zvakanaka zvaunazvo zvaunazvo.

Paunenge uchiita yemazino franchise, iwe unofanirwa zvakare kuyeuka kuti iwe unogona kuve uri panjodzi yekuongororwa neiye franchisor. Asi usatombo kunetseka kana iwe uri kuita zvese zviri pasi pemitemo yakatemwa uye uchitevedzera kune iwo marongero echiratidzo. Zviri mukunakirwa kwako kuita zviitiko zvinoenderana nemamiriro ezvinhu akarairwa nemutengesi, zvikasadaro, unoisa panjodzi kwete mukunyadzisa zita chete asiwo kurasikirwa nevatengi. Iyo yemazino franchise inoshanda zvisingaite chete neyakagara analytics. Kana mutengi churn atanga, saka inofanirwa kuteedzerwa nekukurumidza uye matanho ekukurumidza anotorwa. Nekudaro, iwe unogona kudzivirira zvese zvakakomba zviitiko uye, nekudaro, zvivimbise iwe pachako kudyidzana nevatengi mune ramangwana.

Bhizinesi rezvemazino bhizinesi rinongogadzira mwero wepamusoro wemari kana iwe uchiita nemazvo Kuongorora kweSwot kwakakodzera kuti uone kukodzera kwako uye kushushikana, zvese pakutanga danho uye mukuita kwezviitiko. Pamusoro pezvo, kana uchiita basa remazino, ongororo yeswot inobatsirawo kuona mikana yako uye kutyisidzira njodzi dzebhizinesi rako. Iyi ndiyo tsika yakajairwa yekushandisa swot kuongorora, izvo zvinowanzoitika kwete chete kana uchitaurirana nefranchise. Chero chero rudzi rwemabhizimusi zviitiko zvinoda maturusi ekuvandudza kunaka.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

A meno-machena franchise inoenderana uye yakakosha bhizinesi chirongwa. Zvichienderana nekukwanisa kwayo kuitisa, zvinokwanisika kuwedzera zvakanyanya vhoriyamu yemari yemari. Shandisa iyo franchise kunyatsoenderana nemirau yakapihwa kuitira kuti iwe usave nehumwe matambudziko. Ipapo zvichave zvichikwanisika kubata nyore nemashandiro eanonyorwa fomati, zvisinei nekuoma kwavo. Kana iwe uchida kushanda nefranchise uye woita kuchena, saka unofanirwa kutenga michina yakakodzera. Ehezve, iwe unogona kubata iye franchisor kuti agadzirise iyi nyaya.

Iye akagadzirira kupa ruzivo rwese rwunodiwa, tekinoroji, uye kunyange, sezvingabvira, zvishandiso. Kuchenesa kunofanirwa kuitwa nehunyanzvi, uye mazino, kana pachinzvimbo kuchenesa kwavo, vanofanirwa kupihwa kutarisisa kwakakodzera. Iyo franchise ichakubatsira iwe kubata nyore nyore nebasa racho kana usiri usina hanya mune zvehofisi mashandiro aunoita iwe. Kuchenesa hakufanirwe kungopihwa kutarisisa chete asiwo kuitiswa nerubatsiro rweakasanganiswa musanganiswa. Mazino haafanire kukuvadzwa, uye chinobviswa chinofanirwa kupa zvinokodzera zvinoshandiswa. Iwe unongoita chete basa rakapihwa zvinoenderana nemirau; Naizvozvo, iwe unenge uchitobvisa zvachose mukana wekukanganisa. Shanda nemazvo uye usingaite chero dambudziko kukuzunungusa.

Ainoshanda-mazino-machena franchise chirongwa chebhizinesi chinogona kutarisana nematambudziko akasiyana siyana. Kana uchikunda ivo, unofanirwa kutevedzera zvakatemwa, pamwe nekutaurirana nemuridzi wekambani kuti ubatsirwe. Iye zvechokwadi achave wekubatsira sezvo iye amene achifarira zvakananga mukuona kuti mari yako iri kuramba ichikura. Yakabudirira uye zvine hunyanzvi yakagadzirirwa mazino machena franchise mukana wehurefu hwepamusoro hwebatsiro. Panguva imwecheteyo, haufanire kugadzira mapurojekiti matsva ebhizinesi uye kuita rimwe basa rehofisi wega. Iwe unongoda kunyatsodzidza chirongwa chebhizinesi uye nekuchiita pasina kutsauka.

Ehezve, kumwe kufunga kwenzvimbo kunofanirwa kutarisirwa, zvisinei, kana uchisimudzira mukana wekuchenesa mazino, zvingangoita kuti pasave nechakakosha kukosha kwekuisa chero zvinwiwa zvemuno. Uku hakusi kudya uko iwe kwaunogona kusanganisira echinyakare madhishi pane menyu. Pano, maitiro acho akanyatsogadziriswa uye iyo franchise yemeno ekuchenesa inotengwa kuitira kuteedzera zvizere mashandiro ehofisi. Kuita izvi mukubatana kwakasimba nebasa rehofisi kunopa mukana wega wekuwana budiriro.

Iyo franchise yevana mazino ekurapa inoshanda mushe, zvichiteerana nekwaniso kuitiswa, kuti usaite zvikanganiso, iwe unofanirwa kunyatsoteedzera iwo mirau. Unogona kuvawana nekutaurirana nefranchisor. Ehezve, iye achifara kupa zvese zvakakosha uye zvechizvino-zvino ruzivo kuitira kuti iwe usave nechero dambudziko. Mushure mezvose, kufarira kwakananga kwemufranchisor kunoita basa rakakosha chaizvo nekuti anotambira chikamu chemari yese yaunowana. Iyi ndiyo mipiro iyo iwe yaunofanirwa kubhadhara mwedzi wega wega kumaakaunzi euyo wekutengesa naye. Uyu mudiwa anonzi Franchisor kana iwe uri kutengesa franchise.

Haangopa chete mabhenefiti akasiyana kana uchifambidzana, asi anotarisirawo kuti ubhadhare mabhenefiti akapihwa. Aya maitiro akajairwa pasina chitsva kana chinoshamisa. Mune angangove mafranchise, kwete chete ekuchengeta vana, mutemo uyu unoshandiswa. Kutanga, iwe unogadzira yemari-yemupiro, iyo huwandu hwayo hunogona kubva pa9 kusvika 11%. Zvakare, uyu muripo unoverengerwa sepesenti yemari yako yekutanga yekudyara.

Pamusoro pekubhadharwa kwebundu-mari yekuzadzikiswa kwechirango chekurapa mazino evana, panodikanwa zvakare kubhadharisa mbiri pakuongorora. Yekutanga yavo inodaidzwa kuti mvumo, ichaverengerwa sehuwandu hwehuwandu hwemari zviwanikwa iwe zvawakakwanisa kuwana. Ehe, kutengesa franchise yekurapa mazino evana, iwe uchafanirwa kubhadhara chisungo chekushambadzira kubhadhara. Izvo zvishoma zvishoma pane zvemubhadharo uye masosi kubva 1 kusvika 3%. Zvakare, iyo zvakare yakaverengerwa zvichibva pamari yemwedzi. Kana iwe uchida kubata franchise yevana, saka unofanirwa kuziva kuti iwe unofanirwa kutevedzera zvirevo uye kwete kubvumidza chero zvikanganiso muhurongwa hwakakosha.

Iwe uchave nebudiriro, zvinoreva kuti zvinhu zvichakwira kukwira. Yakasarudzika-yevana mazino mazino franchise chinhu chinodikanwa chebudiriro, icho iwe chaunogona kuwana mune rekodhi nguva. Ita basa rekunyora uyezve, unenge wagona. Ehezve, iwe unozofanirwa kutungamirwa neyakafanogadzirwa-uye yakanyatsofungidzirwa bhizinesi chirongwa.