A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Iyo poindi-ye-kuburitsa franchise ibhizimusi rinokwezva kwazvo, mukuitwa kwaro iwe unofanirwa kunyatsoteedzera zvese zviyero zvakatsanangurwa muchibvumirano, pamwe nemirau. Inokupa iwe nemukana wekunyatso kushandisa yako franchise, nokudaro uchiva anobudirira kwazvo uye epamberi muzvinabhizimusi. Kana uchifambidzana nefranchise, zvakakoshawo kuyeuka seti yezvipo zvakasiyana siyana zvinopihwa kuitira kuti iyo franchisor ione zvine musoro mukudyidzana nega wega muparidzi. Ndiwe wega mushambadzi wakasarudzika, uyo anodaidzwa kuti franchisee mukati mehurongwa hwefranchise yemapoinzi enyaya. Kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchishanda kuita nekutora-kumusoro poindi, saka iyo franchise inofanira kuve inozivikanwa mune rako guta. Iyi ndiyo imwe yekiyi dzebudiriro sezvo chiratidzo chisingazivikanwe chingangoita kuti chibatanidzwe pamwe chete nechiratidzo chakakurumbira.

Kana iwe uri mubhizinesi rekupa uye uchida kuvhura poindi padunhu reguta rako, unogona kudzidza ese mafranchise pamusika. Iyi tsika yakajairika iyo inowanzoitika kune ese marudzi emabasa.

Iyo yekugamuchira poindi franchise inokupa iwe nemukana wekukwikwidza zvine hungwaru nechero vapikisi kana iwe ukashongedza zvemukati nekunze dhizaini nenzira yekuti unyatso kuenderana neyekutanga. Ehe, kodhi yekupfeka inofanirwawo kutevedzwa zvakanyanya kana iwe urikushandisa yekutora-nzvimbo pozhaji. Uyu ndiwo mutemo unenge unoteedzera ma franchisees anotevera. Iyo franchisor inogona kutarisa yako poindi yenyaya nekutumira chakavanzika mutengi ipapo, kana komisheni. Aya maitiro akajairika muma franchise sekuti vagoveri vanofanirwa kuongororwa. Ruzivo rwese kubva kune chakavanzika shopper rwunotumirwa zvakananga kune vamiririri vemaki.

Kana iwe ukatadza kuita zvakanaka iyo yawakapihwa iwe yeiyo chiratidzo chiratidzo, matambudziko anogona kumuka, kusvika kune kupatsanurwa kwekodzero yekushandisa chiratidzo chevatengesi. Nekudaro, iwe unofanirwa kuteedzera rairo, uchidzichengeta zvakanaka uye pasina chero mhosho. Mucherechedzo wekutakura zvinhu unoburitsa franchise ine zvimwe zvisungo zvekutora zviwanikwa zvemari uchifarira franchisor. Asi izvi hazvingogumira pane runyorwa rwezvisungo zvaunotora iwe pachako mukudzosera mabhenefiti iwe aunogashira kubva kuchiratidzo. Semuenzaniso, iyo poindi yekuburitsa prerogative inotenga mamwe masheya kana masevhisi mune inodikanwa vhoriyamu kubva kune franchisor. Izvi zvinopa muridzi wechiratidzo nemukana wekuwanawo purofiti kubva mukudyidzana nesangano rako. Chiremera chirongwa chinokwanisa kutaridzwa serudzi rwekugara.

Iyo poindi yekuburitsa masheya anobvisirwa hapana anosara uye zvakare inopa mipiro pamwedzi, yakafanana nemari yekubhadhara. Chekutanga, iyo poindi yekuburitswa inogona kupa bundu-remari fizi, iyo inobhadharwa kamwe. Zviri kusvika pa11% yemari yemari yaunopa yekudyara padanho rekutanga. Mune ramangwana, kodzero yeiyi poindi yenyaya inopawo mimwe mipiro muhuwandu hunosvika 9% yehuwandu hwemari yawakagamuchira pane imwe nguva yenguva. Aya maitiro akajairwa, zvisinei, kune akasiyana magadziriso uye kugadzirisa. Semuenzaniso, nekusvika muchibvumirano, kana uchiita franchise, unogona kudzikisa huwandu hwakatamisirwa pamwedzi kune maakaunzi emari yemari.

Maitiro ekushanda nefranchise haina kunyanya kuomarara nekuda kwekuti iwe une ruzivo rwese rwakakosha rwechizvino odha yauinayo. Kudyidzana nerudzi urwu rwe bhizinesi chirongwa hakutakure nenjodzi dzakawanda sekunge iwe uri kusimudzira chirongwa ichi kubva pakutanga. Tenga franchise yekushandisa yakagadzirira-uye inoshanda poindi-ye-nyaya mirau yakazviratidza pachavo mushe mukuitwa kwebhizinesi chirongwa.

Iyo franchise yekutora-up ndeye inoenderana bhizinesi chirongwa. Kana iwe uchida kuivandudza neiyo yakanyanya padanho yehunyanzvi, iwe unofanirwa kunyatsoteedzera zviyero uye kutevedzera nemirau yakatarwa muchibvumirano. Ipapo iyo franchisor haizove nechero zvirevo pamusoro pako, uye iwe unenge uine kodzero yekuve wega mugove weichi chiratidzo. Paunofambidzana nefranchise, iwe une akasiyana mabasa. Chekutanga chavo chakasimba kuchengetedza chikamu chechibvumirano. Chechipiri chisungo chekubhadhara mipiro.

Zvakare, kutanga, iwe unobhadhara mari-yemari, ipapo, mwedzi wega wega unobvisa kusvika ku9%. Zvakare, aya marudzi maviri akasiyana emipiro. Chikamu chekutanga chefranchise yechinongedzo chekuburitswa kwemirairo chinonzi mvumo. Iyo yakakosha uye inotangira kubva pa2 kusvika pa6%, uyezve, iyo huwandu hunowanikwa seperesenti yemari inotambirwa mukati memwedzi. yechipiri, isinganyanyi kukosha pamwedzi kubvisirwa kushambadzira kwepasirese. Inoitwa muhuwandu hwe1 kusvika ku3%. Zvinoitika kuti mukupedzisira, iwe unobhadhara ingangoita gumi muzana pamwedzi yekodzero yekushanda pasi pechiratidzo chinozivikanwa.

Ehezve, iyo franchise yechinongedzo chekuburitswa kwemirairo inowanwa kuitira kuti ive nayo yavo yepamusoro-kirasi tekinoroji, inozivikanwa zita, uye zvimwe zvakanaka.

Paunenge uchitengesa franchise, iwe unotakura zvinoenderana nemitengo. Iwe unozofanirwa kusimudzira chirongwa chebhizimusi rako rako mari uye ubhadhare mari-yemari padanho rekutanga. Iyi ingangoita 11% yemari yako, iyo zvakare yakawanda. Iyo franchise yechitokisi chekutora poindi inoshanda neunyanzvi hwekuita chete kana iwe uine inokwanisa uye zvine mutoro nzira. Kuti uite izvi, iwe uchafanirwa kuita ese ekugadzirira zviitiko zvezvino fomati. Kutanga, pane analytics.

Inoitwa uchishandisa akasiyana maturu. Imwe yeanoshanda maturusi ekuongorora usati wavhura franchise nepo nyaya ndeye kuongorora kwesotot. Nerubatsiro rweichi chishandiso chemhando yepamusoro, iwe unozogona kuona chaiko njodzi dzauchazosangana nadzo uye chii chinofanirwa kuitwa kuti uzikunde. Mikana yese yechokwadi mukati megadziriro yeiyo franchise kuvandudza kweiyo poindi yekuburitswa kwemirairo ichatemwa zvakare kushandisa ichi chemhando yepamusoro chishandiso. Asi izvi hazviganhurise runyorwa rwezvakanaka zveyambotaurwa nzira yekuongorora. Uine rubatsiro rwe swot ongororo, iwe unogona kuongorora zvayakanakira nezvayakaipira zvebasa nefranchise yeodha yekutora poindi. Kuwanika kweruzivo rwe-rwe-rwe-kumusoro kuchasimbisa kukwidziridzwa kwepamusoro kweprojekti.

Uchakwanisa kurwa zvakaenzana mazwi nevavengi nevakwikwidzi, uye iwe uchave unokwanisa kukunda nyore vazhinji vavo.

Mhanya yako saiti neepamusoro matanho ehunyanzvi, uchiendesa mhedzisiro mune rekodhi nguva. Chengetedza zvakanyanya kune mirairo, nekuti urikushanda pane franchise. Nekudaro, ako emabharani mashandiro anofanirwa kupfuura nemazvo uye pasina kuzeza, pasina chinorova. Mushure mezvose, iwe une basa rekuona kuti iyo mhando haizotambura chero mukurumbira kurasikirwa. Mirairo inofanira kupihwa kune avo vakaiita. Kuburitswa kwavo kunofanirwa kutarisirwa nenyanzvi dzinokwanisa.

Yako franchise chinhu inoda kuzivikanwa kwemubatanidzwa. Izvi zviri nyore kwazvo kuita kana iwe ukaita chiitiko ichi uchiteerera zvizere nemirau uye algorithms. Iwe unozogamuchira kodhi yekupfeka yevashandi uye kodhi yekugadzira yezvivakwa mushure mekusaina kondirakiti. Zvinosungirirwa kumazita ezvinyorwa zvinopa ruzivo rwese rwunodiwa mune yakazara fomati. Kutanga iyo-ye-odha franchise chiitiko chebhizinesi chinoda kuti iwe uzive zvingangotyisidzira kwauri kubva kune vanokwikwidza. Ivo vanowanzo shandisa nzira dzisiri dzechokwadi dzekurwa. Izvi hazvigone kunzvengwa; zvisinei, munhu anogona kugadzirira zvinobudirira.

Kuvandudzwa kwemabasa ekugadzirira kunofanirwa kupedzwa nenguva. Zvakare, kana iwe uri kutengesa iyo franchise yekutora-kumusoro poindi, iwe unofanirwa kugara uchidzidza izvozvi zviverengero. Izvi zvinopa zano rekuti uri kurarama zvakadii nebasa razvino rehofisi. Pedzisa ese mabasa uye ipapo unogona kubudirira, kuwana kodzero yekutungamira musika. Iyo franchising maitiro ekutora-kumusoro nzvimbo haifanire kunge iri kutyisa. Mushure mezvose, iwe unenge uine chako chakakosha chiitiko cheiyo franchisor, hunyanzvi hwayo, uye kuziva-sei.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.