Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Iyo franchise yechitoro chembatya chirongwa chinonakidza chebhizinesi, kune iro kukura kwauchazoda kugadzirira pamberi. Shingirira kugara pamberi pevanokwikwidza uye ita zvakanyanyisa franchise yako nekugara pamusoro pebhodhi. Paunenge uchisarudza franchise, iwe unozotarisana nemhando dzakasiyana dzesarudzo. Ipa sarudzo kune uyo ane mamiriro anoenderana newe zvakanyanya sezvinobvira - ichi chichava chekutanga chakakodzera manejimendi sarudzo. Kusimudzira chitoro chako, ipa vatengi vako nechimwe chinhu icho vadzivisi vako vasingakwanise: izvi zvinowedzera mikana yako yekuve wekutanga mubhizinesi. Chinhu chechitoro franchise chinoda manejimendi manejimendi, ichichengeta imwechete yakakosha ruzivo mundangariro.

Statistics inoita basa rakakosha: mushure mekuidzidza, shandisa akasiyana maturusi ekuona, ayo aunogona kubata kune franchisor.

Paunenge uchishanda nefranchise yechitoro chehembe, mari dzakasiyana dzinopihwa. Kutanga, iri bundu-remari mupiro padanho rekutanga. Zviri 9-11% yekutanga mari mu franchise. Chitoro chembatya chinopa kushambadzira, icho chichaitwa nemasimba emutengesi. Kune zvakare umambo - 6% yehuwandu hwemari mukuita kwekutengesa mbatya muchitoro. Zvese izvi tsika yakajairika, iyo inoiswa mune angangove mafranchise.

Shandisa nzvimbo yekuchengetera zvine hungwaru - izvi zvichavatadzisa kuti varemedzwe nehembe dzisina kutengeswa, kudiwa kwedzimwe, uye nekudaro chengetedza mari. Paunenge uchigadzira franchise yechinhu chitoro, iwe unodawo otomatiki. Izvi zvinobatsira kwazvo mashandiro evafundisi, nekuti haufanire kushanda nemaoko nenhamba huru kwazvo. Nekudaro, chitoro chekupfeka chakatengwa chinopa mukana wekunyatso kufambira mberi mumusika nezvakanaka zvakawanda.

Iyo franchise yehupfumi hupfumi chitoro ndiyo inokwezva bhizinesi chirongwa. Kuti uivhure, shandisa software yemhando yepamusoro: iyo franchisor inokupa iyo. Uye zvakare, iwe uchave nekwaniso kune zvimwe zvakasiyana zvishandiso izvo iwe zvauchazokwanisa kuwana zvinoshamisa zviitiko, kusanganisira mukurwa nevakuru vakwikwidzi. Semunhu anotengesa mari, unofanirwa kuzvipa iwe nezvakanaka kuti vatengi vakusarudze. Paunenge uchitaurirana neiyo franchised hupfumi chitoro, seta hofisi basa mune yakanakisa nzira. Paunenge uchishanda muchitoro, vashandi vako vanofanirwa kutarisa zvinoenderana nemirau inotaurwa nefranchise.

Iyi tsika yakajairika: kodhi yekupfeka ichavandudza kufambira mberi kwebhizinesi. Uye zvakare, hupfumi hwekupfeka chitoro chinotaridzika kuve chinokwezva kana vese vashandi vakapfeka zvakafanana. Zvipfeko zvisina kurongeka hazvigone kuwedzera zvakanakira iwe mumaziso evatengi, uye nekudaro chitarisiko chinofanira kuve chakabatana.

Paunenge uchimhanyisa franchised hupfumi chitoro chekupfeka, usaregeredze manhamba. Izvo zvinodikanwa kuti udzidze ruzivo mune zvakadzama sezvazvinogona kuitira kuti utore dzakanyanya kusimbiswa sarudzo dze manejimendi chirongwa. Shandira pamwe nevatengi vako nekuwana mhinduro kubva kwavari. Izvi zvinokupa iwe mufananidzo uzere webasa rechikwata chako: ndiani akatevera uye ndiani akanzvenga kuita kwemhando yepamusoro kwemabasa avo epamutemo. Chirongwa chakashongedzwa zvakanaka chechitoro chekupfeka chehupfumi chinopa huwandu hwepundutso, uye, nekudaro, mukana wekubhadhara vanobatsirana uye franchisor - iwe unofanirwa kumupa iye 9% mupiro. Izvi zvinokwidziridza kuvimbika kwako mumaziso ake, uye iwe pachikamu chako, iwe unozogona kunakirwa nezvose zvakanaka zvefranchise.

Paunenge uchishanda muchitoro chefranchised hupfeko chitoro, usaregeredze kuzivikanwa kwekambani - iyi ndiyo imwe yemamiriro ekubatana. Muzhinji, mukana wekutengesa wehupfumi chitoro mukana wakanakisa wemakwikwi akaenzana uye kubatana mumusika.