Fenicha franchise chiitiko chakaomesesa chinoda kutarisisa kwakanyanya. Mushure mezvose, nhamba huru yevanamuzvinabhizimusi vari kuita fenicha, nekudaro, mukana wekutengesa unofanirwa kusarudzwa zvine hungwaru. Iyo inofanirwa kukupa iwe ine yakakosha yemakwikwi mukana. Ichi hachisi chega chiratidzo chinozivikanwa uye chinozivikanwa. Paunenge uchiita fanicha franchise, inofanirawo kuyeukwa kuti mabhizinesi zvirongwa iwe aunogamuchira kubva kune franchisor anofanirwa kushanda zvakakwana uye nekukupa iwe unokosha kwazvo kukwikwidza kumucheto. Mushure mezvose, kuita fenicha franchise kunoda kuti iwe uwane mari yakawanda kwazvo kupfuura dai waive uchishanda pasi pezita rako rezita.

Musiyano uripo ndewekuti kana uchishanda nefranchise, unobvuma kubhadhara imwe fizi, uye chikamu chekutanga chinofanirwa kubhadharwa panotanga fenicha franchise. Zvakare, iro vhoriyamu iri angangoita 11% yehuwandu hwemari zviwanikwa iwe zvauchazoshandisa pachikamu chekutanga-kumusoro. Iyi imari yakakomba mari, saka iwe unofanirwa kufungisisa usati wasarudza uchifarira imwe franchise. Iwe unogona kutaurirana uye kunzwisisa mamiriro api auchazokwanisa kuwana iwe kana uchitaurirana neimwe mhando. Fenicha chigadzirwa chinodhura, kutengesa kwaunogona kuwana mari yakawanda. Kana iwe ukashanda nefranchise, saka iyo mari inogona kuwedzerwa zvakanyanya.

Fenicha franchise ibhizimusi rinogona kuve nenjodzi. Akave nenjodzi nekuda kwekuti nhanho yemakwikwi haina kumboitika. Ukatsvaga Internet pamubvunzo watenga fenicha, unowana mhinduro hombe. Izvi zvinoreva kuti fanicha iri kukwikwidza zvakanyanya. Ndokusaka zvichidikanwa kuti ushande nefranchise, chenjera kwazvo. Ehezve, nekutenga fanicha franchise, iwe unobva waita mukana wakanaka wemakwikwi nekuda kwekuti urikushandisa inozivikanwa brand.

Zvisinei, kushandiswa kwechiratidzo chete hakuzovaka bhizinesi. Izvo zvinodawo kuita mashandiro ebhizinesi erudzi urwu ayo anozokutendera kuti upfuure chero vapikisi. Iyo fenicha franchise inoshanda nehupamhi hwekugona chete kana iwo mapepa akaitwa nemazvo. Kugadzirira zvakanaka kutanga bhizinesi, unofanirwa kuita basa rekuongorora pamberi. Kutanga, iwe unofanirwa kuongorora vakwikwidzi vako, saka zvakakodzera kuitisa ongororo yeswot. Paunenge uchiita fanicha franchise, swot kuongorora chishandiso chakakosha. Nekubatsira kwayo, zvinokwanisika kuona kusimba uye kushaya simba kweprojekiti yako uye unzwisise kana ichizobudirira.

Iyo inoshanda-fenicha franchise inokupa iwe wakakosha kukwikwidza kumucheto. Zvichakwanisika kubata nyore nyore nechero zvivakwa zvinokwikwidza, pamberi pavo nhanho kana kana maviri. Iyo franchise inofanirwa kuitiswa nenzira yekuti mari yako yemubhadharo iri pamusoro kupfuura yeavo vese vanopikisa avo vatove kushanda mumusika. Mushure mezvose, haufanire kungopa chete zvaunoda uye kugamuchira mari asiwo kupa mipiro yemwedzi wega wega. Uye chikamu chekutanga icho iwe chauchachinjisa kumaakaundi emufranchisor chikwereti chemari. Iyi mari yemari inoverengwa seperesenti yehuwandu hwezviwanikwa zvaunosima pakutanga danho.

Kupfuurirazve, kana uchitengesa fenicha franchise, iwe unobhadhara maviri marudzi ebhadharo pamwedzi. Yekutanga yeiyi inonzi Global Kushambadzira Mipiro. Yaro vhoriyamu iri 1, 2, kana 3% yehuwandu hwehupfumi zviwanikwa iwe zvawakakwanisa kuwana semari kana mutero. Kupfuurirazve, kana uchitengesa fenicha franchise, ramba uchifunga kuti kunewo mitezo futi. Uyu mupiro muhuwandu hwayo unosiyana kubva pa3 kusvika pa6% uye unoverengwa sechikamu chemitero yakagamuchirwa. Inogona zvakare kuverengerwa sepesenti yemubatsiro; zvese zvinoenderana nekuti unokwanisa sei kutaurirana.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Ichi chiitiko chepamusoro, chinobatsira zvikuru kuvimbisa bhizinesi chirongwa. Saka kuti iwe usave neakakosha matambudziko panguva yekumisikidzwa, unofanirwa kuteedzera zvakatemwa uye kutevedzera zvakatemwa zviyero. Izvi zvinokutungamira iwe mukusajeka kubudirira uye iwe unogona kuve neyero yepamusoro yemari. Mukati mekushandisa franchise, iwe unoita nenzira yakatarwa neako bhizinesi shamwari. Izvi zvichave nechokwadi chekuti iwe uwane kubudirira pasina nguva. Kupindura kumibvunzo yevatengi zvakare kwakakosha zvakanyanya.

Semutengesi wekambani yefenicha, kuita kwakakwana kwekugadzira munguva yekurekodha. Pachave nezvose zveizvi, kubva kumusoro-kirasi matekinoroji kune zviyero zvevashandi vekudzidzisa. Uye kana iwe uri kuita yekugadzira fenicha mukati meiyo franchise, saka mikana yako yekuwana mhedzisiro yakawedzera zvakanyanya. Mushure mezvose, hausi kungoitira wega, asi uchishanda mukati mehurongwa hwesangano repasi rose. Saizvozvowo, ruzivo rwese rwunodiwa, ruzivo, tekinoroji, kuziva-sei, uye mhinduro dzekuchinja zviri kudivi rako. Iwe unogona kukunda nyore nyore chero vapikisi vemunharaunda. Ipa yako fenicha franchise kunyatsoteerera kuwedzera mikana yako yekubudirira.

Vanokwikwidza ndeimwe yenjodzi huru pane yekugadzira fenicha. Hapana kana mumwe wavo angangoda kusiya iwo musika niches anovapa izvo. Nekudaro, vamwe vavo vacharwa kusvika kumagumo, nepo vamwe vachizogona kushandisa nzira dzekusatendeseka nedzakaipa dzekurwira. Uye iwe unofanirwa kungova wakagadzirira izvi uye iwe unofanirwa kumisa kutyisidzira. Izvo chete zveizvi iwe unofanirwa kuziva pamberi pekuti ndeapi mikana uye njodzi iyo franchise ine yekugadzira fenicha. Ongororo yeSWOT chishandiso chakanakisa chekuona iyi mikana uye kutyisidzira.

Iyi mhando yepamusoro uye chishandiso chemberi. Inoshandira chero bhizinesi, kwete kungoita franchise. Naizvozvo, nekushandisa up-to-date analytics, iwe unozokwanisa kuunza fenicha kugadzirwa kune nyowani dzakakwirira dzehunyanzvi. Dzidza nhamba nguva dzose. Zvakare, iyo inonyanya kuratidzwa, inowedzera mikana iwe yekubudirira mune ramangwana. Izvo zvichave zvinodikanwa kuti ugone kubata nemabasa chero e fomati uye ugouya mukubudirira kusinganzwisisike. Iyo inoshanda franchise yekugadzira fenicha haizotarisana nematambudziko.

Naizvozvo, zvese zvichaenda sezvawakaronga.