A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Chikafu chine chikafu chikafu chine mukurumbira chiitiko panguva ino. Kana iwe ukafunga kushanda nefranchise, saka unofanirwa kusarudza yakanakisa yesarudzo dzakapihwa. Kune izvi, chitoro chefranchise chakakodzera, kwaunogona kuwana nhamba hombe yesarudzo dzaunosarudza kubva. Gadzira sarudzo inokwanisika yekutungamira nekudyidzana neiyo inonyanya kuvimbisa chirongwa Uye chikafu chine hutano parizvino chiri chinyorwa chakakurumbira, saka, kana uchiita franchise, unofanirwa kugara uchisimbisa kuti vatengi vako vanonzwa zvirinani mushure mekubatana nekambani yako. Kumhanyisa franchise yekudya zvine hutano ndeyekurapa. Naizvozvo, haufanire kupotsa mukana wako uye nekukurumidza unoda kutora danho kuita chirongwa chebhizinesi.

Nekudaro, iwe haufanire kumhanyisa zvakawandisa, iwe unofanirwa kuita zviitiko zvekuongorora pamberi kuti utore sarudzo dzakakodzera pane chirongwa chekutonga. Mushure mezvose, kana iwe wakanyatsogadzirira, saka kana uchiita franchise yekudya zvine hutano, hauzove nematambudziko akakura. Unogona kugadzirira chero mamiriro ezvinhu akaoma pamberi; saka, ivo havazokuvhundutsa iwe. Iwe unongotora danho rinodiwa uye unonzwa uine chivimbo.

Panguva ino nenguva, kudya zvine hutano kuri kugamuchira kutarisisa kubva kunhamba huru yevagari venyika dzakasiyana. Shanda nefranchise inoshanda kwazvo, uchiita bhizinesi rako zvine hunyanzvi uye pasina kuita zvakakomba zvikanganiso. Uye zvakare, iwe uchave uine rakagadzirira-rakagadzirwa chirongwa chebhizinesi icho iwe chaunongofanirwa kuchinjika kune dunhu hunhu hweguta rako. Iko hakuna chakaoma mune izvi, zvisinei, zvichiri kukosha kuita ongororo yekutanga yevanokwikwidza. Pamusoro pekukwikwidza ongororo, ongororo yeswot inofanira kuitwawo pachishandiswa chikafu chine hutano chikafu. Chishandiso chakakurumbira chinokutendera kuti utaure zvaunogona uye kusasimba kwako.

Uye zvakare, kushandisa swot kuongorora kana uchiita chikafu chine hutano chikafu, zvinoita zvakare kuona mikana nenjodzi zviripo pakuita yakakodzera bhizinesi chirongwa. Mushure mekuita basa, kuti uongorore zviitiko zvako zvenguva yemberi, zvinodikanwa kuti uite mashandiro ehofisi zvinoenderana nechero seti yemitemo yakasiyana siyana Kana iwe uchimhanyisa Healthy Eating Franchise, mirau uye mamwe magwaro anozopihwa kwauri mushure mekubhadhara mari. Iyi ndiyo huwandu hwemari inoendeswa pakutanga kwechiitiko kana iwe uchangotanga kudyidzana nehutano kudya franchise.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Iyo franchise yezvakanaka zvinovaka muviri ndeye inoenderana uye inobatsira kwazvo bhizinesi chirongwa mune ramangwana. Wedzera icho zvakanaka uye nekutarisa kune zvakadzama, uye ipapo iwe uchagara uchibudirira. Paunenge uchigadzira franchise, unogona kusangana nemamwe matambudziko. Ivo vanokwanisa kuverengerwa nemakwikwi zviitiko, pamwe nenyaya yekuti iyo nyika inogona kukutarisa iwe chero nguva. Cheki inogona kuenderana nemapoinzi ako ekutengesa, kushuma mutero uye zvimwe zvinhu zvebhizinesi rako. Iko kuvandudza kweiyo franchise kunofanirwa kuve kwakanaka uye kwakaringana, mhinduro yekukurumidza kune inogona kuve nenjodzi mamiriro inokupa iwe kumucheto mumakwikwi.

Kukura chaiko kwefranchise kunoreva kudiwa kwekutevera zvizere mirau uye kutevedzera mirau. Ivo vanozopihwa iwe neiye franchisor, uye iye anoda kuraira kwakazara. Kana iwe wafunga kuteedzera hutano hune hutano uye franchise iyo, saka ichi ndicho chisarudzo chakarurama. Mushure mezvose, iwe unenge uine mukana wese wekukunda kukwikwidza kukwikwidza. Iyo franchise ichave nechokwadi chekuti iwe unokwanisa kudyidzana nechikafu padanho repamusoro rekuita. Mushure mezvose, iwe unenge uine tekinoroji, zvishandiso, kuziva-uye chimbo chinozivikanwa chinowanikwa zvizere. Izvi zvinokupa iwe mupendero muhondo yako yekurwisa vanopikisa vane simba.

Iwe unozokwanisa kuvapfuura, nekudaro uchizvisimbisa pachako chinzvimbo chinotungamira mumusika. Bhadhara zvakakwana kune hutano hwakakodzera uye ipapo vatengi vachazoda kudyidzana nefranchise yako. Vanozokoshesa sevhisi yakawedzerwa.

Vafundisi mashandiro eiyo yazvino fomati inofanirwa kuitwa munguva yekunyora. Kukurumidza kupindura kumamiriro ezvinhu anogona kuva nenjodzi kuchakugonesa kukunda zvinetswa. Kana uchiwedzera franchise yekudya kwakakodzera, hauzove nematambudziko kana ukaita zvese zvinoenderana nezvinodiwa nemufranchisor. Ehezve, tsika dzepamutemo hadzifanirwewo kutyorwa, kunyatso tarisa zvese zvinodiwa. Ipapo iwe unozobudirira mukubata nevashori uye iwe unozogona kunakidzwa nhanho yepamusoro yemari. Zvichakwanisika kuita ese mabasa pasina kunetseka, zvinoreva kuti kambani yako ichauya kuzobudirira.

Iwe hauchazofaniri kutambura kurasikirwa nekuda kwekuti iwo maitirwo aive asina kugadzirwa. Chokwadi, mukati meiyo franchise yehutano hwakafanira, iwe ungangove unopihwa nehunyanzvi software. Ichakubatsira iwe kukwidziridza rako hofisi basa. Zvakare, kana uchimhanyisa franchise yekudya kwakakodzera, zvingave zvakanaka kuve nekutonga pamusoro peCRM system. Ichi chishandiso icho chauchazokwanisa kugadzirisa kubvunza kubva kune vatengi munguva yekurekodha uye pasina kurasikirwa neruzivo zvigadzirwa zveakakosha chivakwa. Tsvaga kubudirira nekupa ese akakosha emakwikwi makwikwi. Inogona kuzadzikiswa nekuda kwekuti kana uchishandisa iyo franchise yezvekudya zvinovaka muviri, unenge uine zvaunogona seti yakakodzera yezvishandiso zvakakodzera.

Nekushandisa kwakakodzera, iwe unonyatso kubudirira.

A utano chikafu chitoro franchise inogona kuve nyore sosi yemari yepamusoro, asi chete kana ikashanda mushe. Iyo franchise yatopa mitemo yakati wandei, zviyero, zvirevo, uye ruzivo rwune ruzivo rwakakosha, nekudaro, nekushandisa nemazvo rondedzero iyi, unogona kutosvika padanho nyowani nyowani yehunyanzvi uye mari. Iyo yekupedzisira poindi inowedzerawo nenyaya yekuti iwe urikushanda pasi pevanozivikanwa inozivikanwa brand. Iyo franchisor inokupa iwe nekugadzirisa iyo franchise bhizinesi chirongwa, iyo iwe yaunofanirwa kutevedzera zvisina tsvete, uchiziva mutoro kuna maneja. Anogona kukutarisa chero nguva, uye kana ukazadzikiswa nekusatendeka kwezvisungo zvako, nyora faindi kana, sekukwirisa, zvinokutorera iwe kodzero yekuve wega wekugovera. Kuti udzivise mhedzisiro yakadaro, bata zvese mukutenda kwakanaka.

Chikafu chehutano inzvimbo yemusoro, inonakidza nzvimbo, uye mune izvi, izere nevakwikwidzi. Kukunda mukukonana uku hakuzove kuri nyore, asi zvinokwanisika nekuti pamwe nezvisungo nemitemo, une mucherechedzo nechitoro mumaoko ako, mukurumbira wayo watove magineti evatengi. Chitoro chekuchengetedza chikafu chikafu chinosanganisira kushanda nevanhu vanotarisira danho repamusoro rebasa kubva kwauri. Wedzera mukurumbira wefranchise zuva nezuva, uyezve chengetedza kubudirira hakuzokuchengetedze iwe wakamirira. Kana uchitanga chikafu chekudya chikafu, unofanirwa kunyatsonzwisisa kuti iwe uri muzvinabhizimusi, uye mikana yekubudirira, pamwe nekukunda mumakwikwi, zvinoenderana newe nemafungiro ako kuchitoro senge bhizinesi zano.

Iyo ine hutano chikafu cafe franchise chiitiko chakakurumbira uye chakakodzera. Zvakangodaro, mukuita kwebasa pane mukana wekutarisana nemamwe matambudziko, kukunda ayo, zvakare, unogona kuzvichengetedza chinzvimbo chinotungamira mumusika. Kushanda pane franchise, iwe une rimwe basa kune vatengi nevatungamiriri vehurumende. Kana paine kukanganisa, imwe neimwe yadzo ine zvichemo pamusoro pako. Nekudaro, kana uchiita zvine hutano chikafu cafe franchise, unofanirwa kunge wakagadzirira kupindura mibvunzo yese inobvunzwa, uye zvakare uve nemukurumbira mukurumbira. Mamiriro aya anoita kuti ukwikwidze.

Kana iwe uchifarira kudya zvine hutano, asi chimbidza kushanda, hongu, mushure mekugadzirira kwakanaka, asi yeuka: hapana chikonzero chekuzeza uye kuchinja. Apo vakwikwidzi vako vari kufunga, shanda nesimba.

Iyo ine hutano chikafu chekudyira franchise inosanganisira akati wandei metric. Zviitiko mu cafe zvinofanirwa kuitwa nekuzara kwakazara kwekutarisa, zvichitungamirwa kuchisungo kudzidza kwehuwandu. Gadzirira kuti zvimwe zvipingamupinyi mukushanda kwefranchise zvakagadzirwa nevakwikwidzi vako vasingade kurasikirwa nevatengi, uye nzira dzavo dzinogona kunge dzisingagare dzakaringana. Semuenzaniso, kubiridzira vanyoreri kudzikisira chiremera pasocial network. Gadzirira kusvika pakakwirira, rondedzera chirongwa chekuita, uyezve chikafu chine hutano chikafu mukati meiyo franchise basa zana muzana.

Iyo franchise yechitoro chekudya kwehutano chirongwa chebhizimusi chinokurumidza, panguva yekuvandudzwa kwematambudziko asingadzivisike, zvisinei, unogona kuzvikunda zviri nyore, chero iwe wakanyatsogadzirira nekusimudzira. Ziva maitiro ekushambadzira pamakwikwi. Iwe uchave nemukana wese wekukunda une chivimbo mumakwikwi ekukwikwidza kana iwe ukanyatso tarisa kune rakakodzera basa pamwe nehofisi mashandiro efranchise yako yechitoro. Iwe unozokosheswa nevatengi uye uchazoda kutaura newe kana padanho rebasa rakakwira zvakakwana. Zvinobatsira. Shanda zvakanaka nevatengi, sezvo ivo vachizozvikoshesa uye vodzoka zvakare.

Manage yako franchised chitoro kuitira kuti zvese zvifambe zvakakwana neiyo chaiyo bhizinesi maitiro. Izvi zvinoita kuti zvikwanisike kutsungirira zvinetswa, kuve nechokwadi chakazara kufukidzwa kwezvinodiwa zvekambani uye, kazhinji, kuita zviitiko zvine hunyanzvi hwepamusoro. Chikamu chemari ichawedzera; nokudaro, iwe unozokwanisa kupa iyo chaiyo chikafu kune izvo zvitsva misika zvikamu. Izvo zvakaringana kungoita franchise muchitoro nekukwirira kudzoka, kugara uchidzidza manhamba.

Kudzidza kwehuwandu hwehuwandu kunofanirwa kuitiswa neunyanzvi kunyatso kushandisa maturusi akakodzera. Chikafu chakakodzera mukati mechitoro chako chefranchise chinofanirwa kupihwa kutarisisa kwakaringana, chinofanirwa kuve chemhando yepamusoro uye chisina kupera. Chikamu chepamusoro chebasa ibasa rekuzadzisa mibairo yakakosha mumakwikwi. Shanda neunyanzvi hwekuita basa, nekudaro uchizvisimbisa padanho rakakwirira rekuda kunodiwa. Kumisikidza izvo zvinonzi izwi remuromo kunobatsira kukwezva vatengi vazhinji. Asi ndosaka, kana uchishanda nefranchise yechitoro chekudya chehutano, iwe unofanirwa kutevedzera zvakadzama zviyero nemirau.

Iwe uchakwanisa kugona kunyatsoita chero mashandiro emari, uye mukuita kwebasa nefranchise, haufanire kunge uine chero matambudziko. Izvo zvinodikanwa kuti ushande nemhando yepamusoro uye nekudaro uve nechokwadi chenguva dzose chinodikanwa chinodikanwa. Vatengi vanozokoshesa kambani yako uye nekudaro iwe unozozvisimbisa wega kugara uchingowanda kwemirairo mitsva. Iko kuvandudzwa kwehutano hwechitoro franchise ndeye bhizinesi rekuita uko kwausingafanire kuve nekunetseka kwechirongwa chakakura. Iwe unogona kubata nyore kutengeserana kwechero fomati. Iyo chaiyo chikafu chitoro franchise inounza iwe kubudirira uye-kwenguva-refu mikana yekuvandudza.