A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Iyo franchise yekuburitsa mirairo inogona kuve inobatsira, asi mune dzimwe nzira kunyangwe chirongwa chine njodzi, mukumisikidza kwaunofanira kutevedzera zvakatemwa mirau yaunogamuchira mushure mekukurukura zvese zvine mutsindo nefranchisor. Iyo franchise inofanirwa kutarisirwa nenzira yekuti uwane yakawanda kupfuura bhizinesi rakafanana, iro riri kukurudzirwa pacharo pacharo. Izvi zvinoitika nekuda kwekuti iwe unobhadhara imwe mari yemari kune iyo franchise uchifarira vamiririri veyakakurumbira mhando. Iyi tsika yakajairika uye hapana chinhu chitsva kana chakakosha nezvayo. Iyo franchise yekuburitswa kwezvinhu zvakasvika haina kusiyana kubva kune mamwe marudzi ese ezviitiko zvine chekuita nerudzi rwe trademark lease. Buditsa zvakaringana uye zvakanaka nekupfekedza vashandi vako zvizere maererano nekodhi yekupfeka.

Ichi chinhu chinodiwa chega chega mukutengesa, sezvo franchisor inoda kuti iwe uenzanise zvizere neyakatanga.

Chengetedza kuburitswa kwemahara ese anouya kunzvimbo, nekudaro kuve nechokwadi chepamusoro chebasa. Iyo franchise inopa mukana wekuti ubhadhare bundu-remari mupiro watove pakutanga kwechiitiko. Iyi mari ichaendeswa zvisingachinjiki kumaakaundi ekambani yawakapinda nayo muchibvumirano. Kana iwe uchiita zvekuraira uye uchifarira kuburitswa kwavo, haugone kuita pasina sarudzo inokwanisa yesoftware. Iwe unogona kuwana software yakadaro kubva kune vamiririri vefranchise, kana iwe pachezvako unofanirwa kutarisira kutora rudzi urwu rwe software iwe unayo. Mirairo inozopihwa kune vatengi nenguva, uye hapazovi nematambudziko mukupa kana iwe ukashanda nefranchise inoshanda.

Mushure mezvose, zvinokupa iwe mukana wekuita basa rehofisi padanho rakakodzera remhando. Kuti uite izvi, iwe unotendeukira kune inozivikanwa brand kuti ikubatsire iwe kuvaka inoshanda uye inoshanda bhizinesi maitiro.

Kurongeka-kuburitsa franchise chirongwa chaunofanirwa kuve nechokwadi chekuzviyeuchidza iwe kuti iwe unofanirwa kugovana zviwanikwa. Chikamu chemari inowanikwa chichaendeswa kumaakaundi eanomubhadharisa semitero. Mupiro uyu unobva pa2 kusvika pa6% uye unoverengwa kubva pahuwandu hwemari yawakakwanisa kuwana mukati memwedzi. Iyo inobvisirwa kuburitsa mirairo inogona zvakare kusanganisira mubhadharo unonzi kushambadzira kubviswa. Aya zviwanikwa zvemari anozoshandiswa neiyo franchisor kuitira kusimudzira ruzivo rwechiratidzo uye kuwedzera mukurumbira wayo. Izvi zvinobatsira iwe, nekuti iwe unoshandisa yakagadzirira-yakagadzirirwa bhizinesi modhi, kuchengetedza mari zviwanikwa zvekuvandudza zvirongwa zvitsva.

Iwe unongoshandisa izvo zvatounganidzwa uye zvakaunganidzwa ruzivo, ruzivo uye nekuzvishandisa kubatsira bhizinesi rako.

Anoshanda zvakanaka ekuraira franchise inokutendera iwe kuti uwedzere zvakanyanya vhoriyamu yemabhajeti mareti, nokudaro uchizvipa iwe pachako mukana mukukwikwidzana kukonana. Kushanda nefranchise kuburitsa mirairo kunoda kutevedza mirau nemitemo, saka, haufanire kuita zvikanganiso. Unogona kuongororwa chero nguva. Izvi zvinogona kuve komisheni kubva kukambani inotengesa mari pane yako yekudonha-poindi. Uye zvakare, kune zvekare nzira yekushanyira inotora-nzvimbo neyakavanzika shopper. Iye franchisee anogona saka kukutarisa iwe usingatombozive nezve cheki.

Iyi tsika yakajairika pakutengesa mafranchise nekuti iyo kambani iri pasi pechiratidzo chaunoshanda inofarira zvakananga kuchengetedza huwandu hwezita padanho repamusoro.

Iyo franchise yeiyo poindi yekuburitswa kwemirairo ndeyeye bhizinesi chirongwa, panguva yekumisikidzwa kwazvinofanirwa kuti pakarepo uise pasi imwe huwandu hwemari senge rudzi rwechibvumirano chekubhadhara. Ehe, izvi hazvibhadharwe, asi izvo zvipo zvinoitwa pamwedzi sekubhadhara mukana wekushanda pasi pechiratidzo chinozivikanwa. Uye zvakare, iyo yekutanga bundu-yemari kubhadhara inofanirwa zvakare kutariswa pakuvandudza chirongwa chebhizinesi. Mushure mezvose, kana iwe ukafungisisa zvese paunenge uchigadzira chirongwa chefranchise yekupa mirairo, saka mune ramangwana hapazove nemimwe mari isingatarisirwe. Izvo zvingave zvakare zvinobatsira kwazvo kuita swot kuongorora uye kuongorora kwemakwikwi zviitiko. Izvi zvinokubatsira iwe kufamba nemamiriro azvino mumusika.

Chero ani anoyambirwa akapakata zvombo, sirogani iyi inofanirwa kutorwa kana pachishandiswa mukana wekupa mirairo.

Iyo franchise yekuburitsa pamhepo odhiyo ndeye yakakosha bhizinesi chirongwa munyika yanhasi. Izvi zvinokonzerwa kwete chete nedenda asiwo nekuti vanhu vari kuwedzera kutenga zvinhu kuburikidza nepasi rese network. Shandisa yako franchise zvakanaka, nekudaro uchizvipa iwe nemakwikwi emusika mukana. Kugadzira yakadaro franchise nehupamhi hwehunyanzvi hunokupa iwe kugona kubata nyore mashandiro ekugadzirwa kwechero fomati. Kuburitswa kwezvinhu zvakatengwa kuburikidza neInternet zvinofanirwa kuitwa pasina zvikanganiso. Mushure mezvose, iwe une basa rekuchengetedza zvinhu.

Saizvozvo, mumiriri wema franchise anogona kutarisirwa kuti akupe maturusi akakodzera. Semuenzaniso, inogona kuve software, nerubatsiro rwekuti kuitiswa kwekuburitswa kweInternet odha hakufanirwe kunge kwakaomarara. Gadzira iyo franchise uye shandisa ruzivo rwese rwauchazowana kana wapedza chibvumirano. Ichakupa iwe mukana wekuti unyatsobata zvese zviitiko zvako zvefranchise. Kana iwe uchiziva kushandisa iyo Internet uye kugamuchira maodha, saka kuburitswa franchise kunokubatsira iwe kunyatsoita chero mapepa.

Bhizimusi rakakwenenzverwa bhizinesi ndiyo kiyi yekubudirira kwemari. Saizvozvowo, kana uchishanda nefranchise yekupa online maodha, iwe unofanirwa kutevedzera zvakadzama mirau uye kudzivirira zvese zvakakomba zvikanganiso zvinogona kumuka panguva iyoyo. Mushure mezvose, iwe nekudaro uchave nechokwadi chepamusoro danho remukurumbira. Izvo zvakare zvakakosha kubata zvisungo zvinoitwa nemazvo. Mushure mezvose, kana iwe ukaita chero zvikanganiso kana kuregeredza paunenge uchiita franchise yekupa online maodha, zvichave zvakaoma kutsiva kune mukurumbira kukuvara. Kazhinji, kukuvadzwa kwemukurumbira kwakanyanya kukura kwekubudirira kwekambani seyakazara pane imwe mari yemubhadharo.

Saka, enderera nokungwarira. Kana iwe uri kuita mukupa epamhepo maodha uye uagamuchire kuburikidza neInternet, saka iwe unofanirwa kutarisira iyo chaiyo kuburitswa. Izvo zvinodiwa kuti usasanganise masheya kuitira kuti mutengi agutsikane. Ichi ndicho chikonzero iwe unobata mumiriri wema franchise. Mushure mezvose, zvinokupa iwe mukana wekuti unyatsogadzirisa mabasa e chero kuomarara, kupa mirau, kuziva-sei, matekinoroji, uye zviyero. Ivo vanofanirwa kushandiswa kune iyo yepamusoro uye vasingamboregeredzwa. Mushure mezvose, iwe unobhadhara mari yekodzero yekushandisa kuburitswa kweinternet maodha efranchise.

Uyu mubhadharo wega-wega wemari, pamwe nemitero uye zvinonzi zvinoderedzwa zvekushambadzira pasirese.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.