Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yechitoro chakachipa ipurojekiti yakasarudzika yebhizinesi, kuitisa iyo iwe yaunogona zvakanyanya kugadzirisa zvinhu zvako kugara zvakanaka. Izvi zvichaitika kwete chete nekuda kwekuti iwe uchazoshandisa yepamusoro-kirasi matekinoroji uye unoshanda pasi peanozivikanwa trademark. Kuva nemucherechedzo hakuvimbisi kubudirira kwenguva refu. Kuti uwane izvi, yako franchise inofanirwa kunyorwa nenzira kwayo. Uye zvakare, iwe uchafanirwa kubhadhara imwe fizi, zvese pakutanga uye pamwedzi. Paunenge uchishanda nefranchise yemutengo wakaderera-mutengo wekutengesa, iwe unozofanirwa kubhadhara mari yakatetepa kutanga.

Huwandu hwayo hunogona kusiyana uye zvinoenderana nemari yaunoda kuisa mari padanho rekutanga. Zvakare, iyo chikamu chekudyara chinogona kuve chakasiyana, kubva pa9 kusvika 11%. Chitoro chakachipa chefranchise chinozivikanwa nemhando yakakura yezvinhu. Uyezve, ese anodhura kwazvo. Nekudaro, mutsauko wevatengi unobatsira kunzwisisa chitoro chakachipa. Kushanda pane franchise, iwe unofanirwa kuzvisimbisa iwe unogara uchishanda chinodikanwa. Kuti uite izvi, iwe unofanirwa kufukidza iyo yakakura kwazvo ingangoita nhamba yezvikamu zvemitengo.

Wedzera yako assortment nekutengesa kune chitoro chakachipa. Unogona kuenda pamusoro pehuwandu hwezvigadzirwa zvaunogashira kubva kune franchisor. Nekudaro, kana uchiwedzera huwandu, zvakakosha kuti ubvunze nemumiriri wema franchise. Mushure mezvose, zviito zvako zveushingi zvinogona kunge zvichipesana nemutemo wekambani. Iyo franchise yechitoro chakachipa mukana wako wekusvika kune vanhu vazhinji kwazvo vevanhu nekuti vanhu vanoda kuchengetedza. Iyo inoshanda franchise inokupa iwe neyakagadzirwa-yakagadzirwa brand, inoshanda matekinoroji, yakasarudzika kuziva-sei, uye huwandu hwakazara hwezvimwe zvakanaka.

Iyo franchise yechitoro chakachipa haisi zvachose mari isina tariro yakadaro. Mushure mezvose, nekuda kwenhamba huru yekumukira, iwe unozokwanisa kuzvipa iwe nekuwanda kwemari kune iye unobhadhara. Ehezve, kushanda pane franchise yechitoro chakachipa, iwe haugone chete kuwedzera yako mari asi zvakare nyore kubhadhara iyo franchisor. Mushure mezvose, anotarisira kubva kwauri kufarira kwemwedzi nemwedzi muchimiro chemupiro unonzi mvumo nemubhadharo wekushambadzira kwepasirese.

Hupfumi kirasi chitoro franchise inowana vatengi vayo vese mumaguta uye mune dunhu diki nzvimbo. Parizvino, mune mamiriro ekuderera kwakawanda muhupenyu hwehupenyu, kuwedzera kwekushomeka kwemabasa, kukwira kwemitengo, uye mimwe mhedzisiro yakaipa yezvinetso zvehupfumi, denda, uye kukiyiwa kwakakonzerwa nazvo, mamiriro akanaka kwazvo ebudiriro akagadzirwa kuchitoro chinopa hupfumi. level zvinhu. Nekudaro, kune vezvemabhizimusi vanosarudza mukana wekutangisa kuti vatange bhizinesi ravo, zvine musoro kutarisisa sarudzo dzakadai uye nekunyatso kudzidza mikana netarisiro dzechitoro chakadai mudunhu ravo. Kupa iyo franchise nekutanga nekukurumidza uye kubhadhara, zvinodikanwa kuti unyatsoongorora zvinofarirwa nevatengi uye padanho rekugadzikana kunodiwa kudiwa. Iyo hupfumi kirasi chitoro ndeye wepakati nepasi-epakati chitoro chemutengo chikamu, asi ivo vanogona kupa dzakasiyana siyana zvinhu, izvo zvinoda zvinogona kusiyanisa zvakanyanya mumaguta akasiyana, zvinoenderana netsika nezvinodiwa zvevanhu.

Nekudaro, kana uchisarudza iyo franchise, zvakakosha kuti usarudze akakodzera zvigadzirwa mapoka uye nekuronga nenzira kwayo chitoro assortment. Kusarudzwa kweanoverengeka kana imwe franchise yehupfumi kirasi zvitoro zvezvinhu zvinowirirana uye zvigadzirwa zvakare zvinoita sekuvimbisa.

Chitoro chine zvinhu zvakachipa franchise chave chishongo chakakurumbira mumakore achangopfuura, zvichipiwa dambudziko rakareba muhupfumi, kuwedzera kushomeka kwemabasa pakati pehosha uye kukiyiwa, kukwira kwemitengo, uye kudzikira kwakawanda kwehupenyu hwevagari mune dzinenge nyika dzese. Nehurombo, ruzhinji rwevanhu runomanikidzwa kufunga zvakare bhasiketi revatengi vachida zvigadzirwa zvakachipa, izvo zvinokanganisa kugoverwa kwema franchise. Izvi zvinoshandawo kumagirosari ezvitoro uye akakosha mapoinzi ekutengesa shangu, zvipfeko, fenicha, nezvimwe. Nekudaro, iyo franchise yechitoro panotengeswa zvinhu zvakachipa iri kudiwa zvakanyanya nhasi. Zvakare, izvi zvakajairika kwete kwete chete kumisha midiki asiwo kune megalopolises. Vagari vemaguta makuru vari kuwedzera kushandisa chitoro chepamhepo, icho chinopa mukana wekutenga zvipfeko zvakachipa (kunyanya zvevana), midziyo yemumba, midziyo yemitambo, uye zvivakwa, nezvimwewo.

sarudzo yakanakisa. Eya, mumataundi madiki kutariswa kwevanhu muzvitoro zvakadaro vanoongorora zvinhu zvakachipa ndiko kunonyanya kuvimbiswa. Zvirokwazvo, mitengo yakaderera, kune rumwe rutivi, inoita kuti zvikwanise kuverenga pane inoyerera mari shoma inopihwa nefranchise. Asi, kubva kune imwe nzvimbo yekuona, mari kubva kune iyo franchise inogona kugadzikana uye kugadzikana, iyo inochengetera iyo inopa zvinhu mumitengo yepamusoro mitengo haigone kuzvirumbidza nhasi.