Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Maruva franchise inosarudzika uye inodiwa sarudzo yekutanga bhizinesi. Maruva bhizinesi anokura gore rese, vanhu vanopa maruva kune chero chikonzero, maruva anoshongedza hupenyu hwedu. Izvi zvinoreva kuti purofiti yemaruva franchise inobhadhara. Maruva anogona kuiswa mune akasiyana mavhezheni enziyo uye akasiyana. Iwe unogona kutengesa kwete chete maruva asiwo zvigadzirwa zvemukati. Munguva pfupi yapfuura, kutengeswa kwemaruva anodyiwa kwakatanga kuitwa.

Kukwezva kwebhizimusi remaruva kuri nekuda kweiyo shoma mari, kubhadhara nekukurumidza, kutanga nekukurumidza kwebasa. Iyo maruva franchise inopa zvimwe zvakanakira: rutsigiro kubva kune ane ruzivo mudiwa, kuvapo kweyekungogara kurukova kwevatengi, otomatiki accounting software, kuwanikwa kwevakavimbika vatengesi. Iyo franchisor inofunga pamusoro uye inopa akagadzirira-akagadzirwa odhiyo algorithms, kuendesa, zviziviso, uye mamwe anotarisira maruva anoshanda nguva. Iyo yekudyidzana kambani inotarisira kugoverwa uye kushongedzwa kwemaruva, inopedzisa zvibvumirano, uye inogona kutotarisira dhizaini yezvinyorwa. Paunenge uchitenga maruva franchise, iwe unowana mvumo yekushandisa zita rekambani, chirongwa chebhizinesi chakagadzirirwa poindi yekutengesa, kudzidziswa kwevashandi, kugadzirira kwekutengesa kwezvigadzirwa zvekushambadzira, kudzidziswa, uye zvimwe zvakawanda. Ini ndinowana sei yangu franchise? Zvakanakisisa kutsvaga franchise pazvivimbo zvakavimbika, kuti usazowira mumaoko evabiridzi. Iwo emabookisheni enhema anoperekedzwa neiyo franchise kubva kumakambani asipo.

Kana munhu akabatwa chirauro, vanobiridzira vanovatengesera nzira dzebhizimusi dzisina basa. Chii chauchatsvaga pakusarudza franchise? Iwo mazwi ekushandira pamwe haafanire kunge asina kujeka uye akajairwa, mapoinzi ese anofanira kunge akajeka, akapfeka manhamba. Paunenge uchipedzisa kontrakiti yefranchise, kumbira makopi emalayisensi, zvitifiketi, uye zvimwe zvibvumirano. Dzidza mukurumbira wekambani, tsvaga vashandisi chaivo veiyo franchise, tora wongororo, uwane vimbiso, yakasimbiswa nezvisimbiso. Tsvaga zano regweta kuti ugamuchire muripo mushure meizvozvo kana zvikatadza. Imwe yezviratidziro zviwanikwa ndeye yedu katarogu, nekutsvaga kuburikidza nezvikamu iwe zvaunogona kuwana izvo zvinodiwa zvirevo mune chero munda webhizimusi. Usazeze kuvhura rako bhizinesi, tanga kutsvaga kwako izvozvi.

Flower franchise ichagara iri mukuda, ine purofiti yakanaka 'nguva dzose'. Bhizinesi rekutengesa maruva haridi mari yakawanda kutanga. Maruva matsva anogara aripo, kwese kunotengeswa, kutengwa, uye kupihwa vanhu - ichi ndicho chikonzero chebhizimusi remaruva uye maitiro aya haaperi. Ikozvino misika yemaruva ndeyegore-kutenderera kugoverwa kwenhamba yakakura yemhando dzemaruva kubva kunzvimbo dzakasiyana dzenyika. Ndege dzemazuva ano dzinoendesa maruva matsva uye akanaka, aine akasiyana mavara uye akawanda mazita, chero nguva yezuva. Iyi nyowani nyowani tekinoroji yemidziyo yemaruva inokwanisa kuchengetedza ruva 'muchimiro chizere', kunyangwe muchando chakakomba, ichigadzira yakakosha microclimate, ine tembiricha inodzorwa munzvimbo yekutengesa, ichidzivirira kukuvara kwezvinhu.

Floral franchise, ine yakagadzirira-yakagadzirirwa bhizinesi modhi - inonakidza kwete chete kune vanotanga-vatengesi asiwo vane ruzivo vamwe vanhu vezvemabhizimusi avo vanoda kukura bhizinesi ravo. Ruva franchise mukana wakanaka wekuwedzera yako yekutengesa maruva uye nekuwedzera yako vatengi base. Kuwana franchise mukana unovimbisa wemari yakagadzikana uye bhizinesi rinobatsira zvikuru. Iyo franchise yeanozivikanwa trademark inobvumidza kuchengetedza mari kushambadza uye kupa iyo yepakati, isina kumisikidzwa kugovera ruva kubva kune bonafide uye vakavimbika vavakaroorana. Iyo franchise inopa yakajeka mirayiridzo uye yakakwana kuitisa bhizinesi kutengesa maruva mirairo, nekukurumidza kudzidzisa vashandi mune 'zvinyowani' zvekushambadzira, inopa iyo yemakambani kudhirowa bouquets kuzivikanwa. Kunyangwe paine kukwikwidza kwakakwira, iro bhizinesi reruva rinokurumidza kubhadhara mukati memwedzi mitatu kusvika gore rimwe, pamwe nekuwana mari inopfuura 25%, ine markup inosvika ku300%. Asi kunyangwe zviitwe zvakadii kutengeswa kwechigadzirwa, hapana chikonzero chekumhanyisa kusaina chibvumirano nevangangodaro vatengesi vechiratidzo chakakurumbira.

Iwe unofanirwa kuve wakangwarira kwazvo, swedera pasarudzo yefranchise uye nekudzidza zvese zvimiro zvaro kune diki diki, uchitarisa zvayakanakira nezvayakaipira zvemudiwa - mutengesi. Sarudzo yakabudirira yeiyo franchise yekugadzira shopu-yakawanda yemaruva shopu, inonamatira uye nekuteedzera zvakatemwa mirawo yeiyo franchisor, inokurumidza kuunza muhomwe muhombe wemari mumwedzi mitanhatu.

Iyo franchise yechitoro chemaruva ichave ichishandiswa zvakanyanya pamwe nekuvandudzwa kwebhizinesi rako pachako, iro iwe rauchasimudzira mune yemazuva ano fomati. Flower shop franchise inokwanisa kukwezva vatengi kubva nekuti rudzi urwu rwemabhizimusi chiitiko chiri kudikanwa nguva dzese. Unogona kushandisa franchise nezvitoro zvemaruva mumabhizinesi madiki, epakati, uye makuru ari kudiwa gore rese. Hakuzove neyakaomarara nekutsvaga wekutengesera sezvo iwe uchigona kusarudza mumwe akakodzera mudiwa pane yakasarudzika chikuva inosangana neyako parameter. Ini ndinofanira kutaura kuti mutengo wefranchise unoenderana nesaizi yechiratidzo kune iyo kambani nekuti iwe uchazokwanisa kuita chirongwa chinoenderana nehomwe yako. Izvo zvakanak zvekutenga yakagadzirirwa-yakagadzirirwa pfungwa ndeyekudzora njodzi nenjodzi zvinogona kunge zviripo mukugadzira bhizinesi kubva pakutanga.

Kuwanikwa kwemari zviwanikwa kunobatsira kunzwisisa kugadzirwa kweiyo purojekiti purofiti sezvo mari yakaiswa mari ichawedzera pakukura kambani. Kune chero mibvunzo inomuka, iwe unofanirwa kuenderera mberi nekuonana nemugadziri kuti ubatsirwe muchibvumirana mamiriro acho ezvinhu. Kana ruzivo rwakawedzerwa rwuchidikanwa maererano nechirongwa, saka vagadziri vacho vachange vachibatanidzwa mukuita izvi, uye zvakare zvichabatsira kugadzirisa iyi nyaya nekukurumidza nekuita misangano yekushambadzira uye kushambadza. Iyo ruva shopu franchise ichave nekushanda kukuru kwaunogona kunongedza mukutaurirana nemurimi, sezvo iwe uine yakagadzirirwa-yakagadzirirwa zano gwara rekuita. Mushure menguva yakati wapedza kugadzira franchise yebhizimusi remaruva, iwe uchazoda kuwedzera-kune iyo chirongwa icho varimi vanozobatsira kuita. Kana iwe ukafunga kutanga rako bhizinesi nekutenga franchise yechitoro chemaruva, ipapo iwe unozobudirira mukuzadzisa zvinangwa zvako. Ne shanduko kuenda kuchitoro chemaruva franchise, iwe uchave uine kufarira kusimudzira yako yakasarudzwa pfungwa, nekuti zviri nyore kushanda pane yakanyorwa nzira.

Izvo zvinonyanya kubatsira parutivi rwemari kushanda pane yakagadzirirwa-yakagadzirirwa franchise yechitoro chemaruva pane kuchinjira kumhanya rako bhizinesi kubva pakutanga chaipo.

Iyo ruva mutsara franchise iruva supamaketi fomati franchise. Munzira yemaruva, pane chairo bhizinesi, kutengesa ruva mumutsara harisi basa riri nyore. Nekudaro, zvakanakisa kutenga maruva mutsara franchise ine yakagadzirira-yakagadzirwa supamaketi kusimudzira kurudziro. Sei ichi chiri chisarudzo chakarurama? Nekuti iyo kambani, iyo yakazvisimbisa pachayo semutengesi wemhando yemabouquets mutsara, inoshanda pachirongwa chakabudirira chinounza mari yakagadzikana, zvakare ine vatengesi vakavimbika kana tekinoroji yekugadzira. Kana iwe urikutanga bhizinesi remaruva kubva pakutanga, izvi ndizvo zvaunoda zvakanyanya. Iwe unogona kuvhura chitoro kubva zero, iwe unogona kushandura iripo chirimo.

Ungasarudza sei franchise uye usatore zvisirizvo kana kurasikirwa neyako capital? Izvo zvakakodzera kuti utarise kune mukurumbira wesangano uye nekuita kwayo kwemari, ruzivo kubva kunzvimbo dzakavhurika runogona kukubatsira neizvi. Iwe unogona zvakare kutsvaga ongororo kubva kune chaiwo vatengi. Usati wapedza chibvumirano, iwe unofanirwa kunyatsoteerera kune mazwi ekubatana. Chibvumirano hachifanirwe kunge chiine mitsara isina kujeka uye pfungwa dzakajairika. Tinokukoka iwe kuti uzvizive nemutsara wezvino franchise zvinopihwa mumaruva mafambiro a2021. Isu tinogamuchira makambani emamaki epamba nekunze. Kufambisa nyore kunobvumira kukurumidza kufamba pakati pezvikumbiro.

Kune zvekare mamwe mafirosheni bhizinesi sarudzo dzaunogona kuwana kwauri.