Iifranchise zeshishini ziqhelekile kwilizwe lezorhwebo namhlanje. Ngokubanzi kwelizwi, ii-franchise sisivumelwano esigqityiweyo kunye nomnini wophawu (inkqubo yetekhnoloji, ipropathi enomgangatho ophezulu wokuqonda, uphawu lwentengiso, imodeli yeshishini, njl.njl. Ngapha koko, i-franchisee (iqela elifumana ilungelo lokusetyenziswa okunjalo) liba liqabane le-franchisor (umnini webhrendi) kwiprojekthi yeshishini esele yenziwe, esele ikho. Ayikhululekanga, kunjalo. Imigaqo yeefranchise inokubandakanya kungekuphela ubuchwephesha kunye nelungelo lokukhupha iimveliso okanye ukubonelela ngeenkonzo phantsi kwegama elithile lophawu kodwa kunye nokunikezelwa kwezixhobo zentengiso, abafowunelwa kweshishini, iinkqubo zeshishini, uqeqesho lwabasebenzi, njl.

njl. izibonelelo. Okokuqala, umntu ufumana ishishini esele lilungile, lipapashwe ngokwaneleyo, kunye nabathengi abathembekileyo kunye namaqabane eshishini. Okwesibini, njengomthetho, zonke iinkqubo zeshishini sele zenziwe, zichazwe ngokucacileyo, kwaye zavavanywa kaninzi ekusebenzeni. Okwesithathu, i-franchisee ihlala ijongene nomsebenzi wokuphanda imakethi kunye nokukhethwa kwabathengi, ukuphuhlisa iimveliso ezintsha kunye neempawu. Umsebenzi wakhe kukubonelela ngeenkqubo zeshishini kwimveliso kunye nezinto esele zenziwe kunye nesaziwayo semveliso yorhwebo (okanye iinkonzo), ezo, njengomthetho, zithetha umvuzo oqinisekileyo kunye nenzuzo yesiqhelo kwangoko emva kokuqala umsebenzi. Ewe kunjalo, ukwenza i-franchising kukwanomngcipheko kunye neziphumo ezibi ezinokubakho malunga nomsebenzi weshishini.

Okokuqala, sithetha ngesidingo sokuhlawula iirhafu (iifizi ezinyanzelekileyo zokusebenzisa uphawu lwentengiso). Rhoqo kubalwa njengepesenti yengeniso, kodwa inokulungiswa. Iinkonzo ezongezelelweyo (intengiso kunye nenkxaso yolwazi, inkxaso yezoshishino kunye nenkxaso yombutho, uncedo ekukhetheni nakuqeqesho lwabasebenzi, njl. Iindleko zefranchise ngokuthe ngqo zixhomekeke kwixabiso lophawu lwentengiso olunikezwe kolu hlobo lwengqeshiso kwaye lunokubalwa kumawaka kunye nakwizigidi zeedola (umzekelo, njengeMcDonald's). Kufuneka iqatshelwe into yokuba iinkampani ezinkulu nezaziwayo, ezineefrigisi ezibiza kakhulu, zihlala zibonelela abo banelungelo lokuthengisa imali ithuba lokuhlawula ezi zixa ngezigaba, nto leyo inciphisa umthwalo kwishishini kwiinyanga zokuqala nakwiminyaka yokubakho kwayo.

I-franchise ngaphandle kwentlawulo yesambuku sisibonelelo esiluncedo kakhulu. Kule mihla, iinkampani ezininzi zisebenza ngaphandle kwemali eshinyeneyo, kuthathelwa ingqalelo ukhuphiswano oluhlala lukhula, ukubonelela ngamaqabane e-franchisee ngeendlela ezahlukeneyo. Ukuziqhelanisa nokunikezelwa kwee-franchisors, kunye nokufumaneka kweentlawulo zesambuku, kuya kufuneka uye kwikhathalogu yee-franchise ezijolise kule ndawo. Umxholo umsebenzi kwiikhathalogu franchise ukunceda novice noosomashishini ukufumana ishishini labo, ukufumana abantu abafana-nye, ukuphuhlisa ishishini naluphi na uhlobo lomsebenzi. Umzekelo, umfundi, umama wendlu, okanye usomashishini nje ongenamava ufuna ukuqala ishishini lakhe, kukho imali, kodwa akukho mava. Okanye, ngokuchaseneyo, izibonelelo zemali azonelanga ukuqala ishishini ngokwakho.

Ke ngoko, iivenkile ezigcina iifriji zisebenza ngokwemigaqo echazwe ngokucacileyo, ukubonelela ngamashishini ngamaxabiso afikelelekayo, aphakathi kunye namaxabiso aphezulu kwiinkampani, ethi yona inomdla kwintsebenziswano, ukufikelela kwinqanaba lengingqi.

Emva kwayo yonke loo nto, kuluncedo kuma-franchisor ukukhangela i-franchisees kweminye imimandla, apho banokuvula khona ngokudibeneyo, belawula wonke umsebenzi wabaphantsi, kunye nokulawula ngokufanayo phantsi kwamalungelo alinganayo, ukuze kuzuze amaqela omabini. Intlawulo yesixa-mali uqobo lwayo isiqinisekiso se-franchisor, ngexesha lokutyikitya ikhontrakthi naphambi kokuqala umsebenzi, ukubonelela ngolwazi, isicwangciso sokwenza, abafowunelwa, kunye nokufihla iimfihlo. Umrhumo wesambuku se-franchise umiselwe ngokuxhomekeke kwiindleko ezinokuqhekezwa zihlawulwe ngezavenge, emva kokuxoxa ngayo yonke into neqabane.

Ukuba i-franchise ibiza kakhulu kwi-brand eyaziwayo, kuya kufuneka uyithathe ngokungathí sina igalelo lesixa-mali, kuba ayibuyiswa. Umrhumo osisixa-mali ungabizwa sisambuku esipheleleyo sazo zonke iindleko eziphumayo kumrhwebi ngokunxulumene nomnini-franchisee, kuthathelwa ingqalelo ukubonelelwa kwegama, uphawu, ukutyelela iintlanganiso, uncedo ekufumaneni, ukubonelela ngesiseko somthengi, isenzo cwangcisa, kunye notyelelo lokuvula amanqaku amatsha, njalo njalo. Xa uthenga i-franchise kwikhathalogu, kunye okanye ngaphandle kwemali yesixamali, kuya kufuneka uqonde ukuba, okokuqala, oku kukuthengisa, ukufumana ulwazi, ukungena kwabathengi abatsha, nokunye okuninzi. Kwakhona, kwikhathalogu ye-franchise, kunokwenzeka ukubala kwangaphambili iindleko zengeniso, ukubuyisa, kunye nolunye ulwazi olukhathaza wonke usomashishini.

Ukuqhelana nezinto ezinokubakho, izibonelelo ezikhoyo ngoku ngentlawulo yesixa-mali, funda uphononongo lwabathengi bethu, landela nje ikhonkco ngqo kwivenkile ethengisa imali. Ungabuza imibuzo kwaye uqhagamshelane neengcali zethu ngokusebenzisa iinkcukacha zonxibelelwano ezinokufumaneka apho.

I-franchise ngaphandle kwentlawulo ehlawulelweyo nayo inelungelo lokuba khona. Into ephambili kukuba uxoxe ngazo zonke iimeko kunye nomthengisi ngaphambi kokugqiba isivumelwano. Ukuba ufuna ukuthenga i-franchise ethile, kuya kufuneka ujonge kwikhathalogu okanye iwebhusayithi, eyivenkile kolu hlobo lwesibonelelo. Ukuhlawulwa kwangaphambili akusoloko kufunwa phantsi kokutsalwa. Konke kuxhomekeke kwiimeko ezithile, njengoko kuxoxwa ngokukodwa. Rhoqo, akunakwenzeka ukuba ufumane kwaye uphakamise i-franchise ngaphandle kwentlawulo.

Umthengisi akavumelani kwaphela neemeko ezinjalo, nangona kunjalo, ityala ngalinye elizimeleyo. Ngokubanzi, le modeli isebenza ngokukuko kwaye sele izise imali eninzi kwabo bantu babandakanyeka ekuphunyezweni kwayo.

Intlawulo yokuqala ihlala inikwa ingqalelo ekhethekileyo kuba ayinguye wonke umntu onokukhawulezisa ukurhweba kwaye anike nenxalenye yenkunzi yakhe kumthengisi ngexesha elinye. Kungenxa yoko le nto uninzi lwabameli beempawu ezaziwayo zikulungele ukuthethathethana kunye nokuxoxa ngemigaqo yentsebenziswano. Umvuzo ophantsi uhlala wenziwa emva kokugqitywa kwesivumelwano xa ufumana lonke ulwazi oluyimfuneko malunga nelungelo lokuthengisa. Le ilula ngokulula esetyenziswa yimithetho emininzi eyaziwayo neyimpumelelo yeemveliso. Nangona kunjalo, usenokufumana izisombululo ezamkelekileyo kulawulo olufanelekileyo, apho kukho iindlela ezininzi ezahlukeneyo. Kuhlala kungcono kakhulu ukukhetha kwinani elikhulu lezibonelelo ukuze ufumane okona kulungileyo ekugqibeleni.

Ukuba ufuna i-franchise ngaphandle komvuzo ophantsi, kuhlala kufanelekile ukuba ulungele inyani yokuba ezinye zezo zinto ziboniswayo azikufanelanga.

I-franchise ngaphandle kwentlawulo ephantsi inqabile. Nangona kunjalo, ukwenza esona sigqibo sichanekileyo, kuya kufuneka uxoxe kwangoko ngokuqhubekayo kunye ne-brand state apho uza kufumana khona amalungelo okusebenzisa ilogo kunye nezikim zeshishini. I-franchise lutyalo-mali olulunge kakhulu. Umthengi uthatha nje imodeli esele ikho kwaye ayisebenzisele ukufumana izibonelelo zemali. Umvuzo wokuqala xa uthenga i-franchise ungasukela kwi-9 kuye kwi-11%, konke kuxhomekeke kwimeko yokunxibelelana nophawu lwentengiso oluthile. Kukho nezinye iindlela xa i-franchise inikezelwa ngaphandle kokwenza intlawulo yokuqala.

Konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano kwaye zithini iimeko okwangoku.

I-franchise ngaphandle kwentlawulo ephantsi inokuba lusindiso lokwenyani kwabanye abanakho ukurhweba.