Iifranchise zeshishini ziqhelekile kwilizwe lezorhwebo namhlanje. Ngokubanzi kwelizwi, ii-franchise sisivumelwano esigqityiweyo kunye nomnini wophawu (inkqubo yetekhnoloji, ipropathi enomgangatho ophezulu wokuqonda, uphawu lwentengiso, imodeli yeshishini, njl.njl. Ngapha koko, i-franchisee (iqela elifumana ilungelo lokusetyenziswa okunjalo) liba liqabane le-franchisor (umnini webhrendi) kwiprojekthi yeshishini esele yenziwe, esele ikho. Ayikhululekanga, kunjalo. Imigaqo yeefranchise inokubandakanya kungekuphela ubuchwephesha kunye nelungelo lokukhupha iimveliso okanye ukubonelela ngeenkonzo phantsi kwegama elithile lophawu kodwa kunye nokunikezelwa kwezixhobo zentengiso, abafowunelwa kweshishini, iinkqubo zeshishini, uqeqesho lwabasebenzi, njl.

njl. izibonelelo. Okokuqala, umntu ufumana ishishini esele lilungile, lipapashwe ngokwaneleyo, kunye nabathengi abathembekileyo kunye namaqabane eshishini. Okwesibini, njengomthetho, zonke iinkqubo zeshishini sele zenziwe, zichazwe ngokucacileyo, kwaye zavavanywa kaninzi ekusebenzeni. Okwesithathu, i-franchisee ihlala ijongene nomsebenzi wokuphanda imakethi kunye nokukhethwa kwabathengi, ukuphuhlisa iimveliso ezintsha kunye neempawu. Umsebenzi wakhe kukubonelela ngeenkqubo zeshishini kwimveliso kunye nezinto esele zenziwe kunye nesaziwayo semveliso yorhwebo (okanye iinkonzo), ezo, njengomthetho, zithetha umvuzo oqinisekileyo kunye nenzuzo yesiqhelo kwangoko emva kokuqala umsebenzi. Ewe kunjalo, ukwenza i-franchising kukwanomngcipheko kunye neziphumo ezibi ezinokubakho malunga nomsebenzi weshishini.

Okokuqala, sithetha ngesidingo sokuhlawula iirhafu (iifizi ezinyanzelekileyo zokusebenzisa uphawu lwentengiso). Rhoqo kubalwa njengepesenti yengeniso, kodwa inokulungiswa. Iinkonzo ezongezelelweyo (intengiso kunye nenkxaso yolwazi, inkxaso yezoshishino kunye nenkxaso yombutho, uncedo ekukhetheni nakuqeqesho lwabasebenzi, njl. Iindleko zefranchise ngokuthe ngqo zixhomekeke kwixabiso lophawu lwentengiso olunikezwe kolu hlobo lwengqeshiso kwaye lunokubalwa kumawaka kunye nakwizigidi zeedola (umzekelo, njengeMcDonald's). Kufuneka iqatshelwe into yokuba iinkampani ezinkulu nezaziwayo, ezineefrigisi ezibiza kakhulu, zihlala zibonelela abo banelungelo lokuthengisa imali ithuba lokuhlawula ezi zixa ngezigaba, nto leyo inciphisa umthwalo kwishishini kwiinyanga zokuqala nakwiminyaka yokubakho kwayo.

I-Franchise kunye nommeli-ezi ngcamango zimbini zihambelana kakhulu. Ukuqonda indlela yokwenza umsebenzi weofisi uzenzele, kufuneka usebenzise isoftware ekumgangatho ophezulu. Ukuba unomdla kwi-franchise, ummeli wakhe kufuneka anikwe ingqwalaselo efanelekileyo. Isoftware inceda ukujongana nalo msebenzi. Uyakwazi ukuyiphumeza ngokufanelekileyo nangokufanelekileyo, ngaphandle kokwenza iimpazamo. I-franchise kunye nomsebenzi wokumelwa ngokungenasiphako kuyo nayiphi na ikhompyuter yakho.

Ukusebenza kwayo kwandiswa ngenkqubo yokudala ehamba phambili. Itekhnoloji elungiselelwe iklasi ephezulu yenza ukuba ekugqibeleni ibe yinto eyimpumelelo yeshishini. Ummeli akusafuneki ukuba asebenzisane ngesandla nabasebenzi, kwaye unokuzisa ilungelo lokuthengisa ngokufanelekileyo kwinqanaba elitsha lobuchwephesha. Ungaqhubeka nophawu oluphambili ngokuhambisa inkonzo yabathengi okanye naliphi na elinye ishishini ngokufanelekileyo kangangoko kunokwenzeka.

Xa unxibelelana ne-franchise, awunangxaki xa isisombululo sesoftware singena kwinkqubo. Ilunge kakhulu kwaye iyasebenza, oko kuthetha ukuba indlela edityanisiweyo akufuneki ityeshelwe. Ufuna isisombululo esifanelekileyo sekhompyuter esenziwe ngokuchanekileyo ukwenza lula umsebenzi wakho weofisi.

Xa usebenzisa i-franchise, kunokwenzeka ukuba unxibelelane nommeli usebenzisa izixhobo ezizenzekelayo. Umzekelo, unokuvelisa iingxelo usebenzisa ubukrelekrele bokufakelwa obudityaniswe nobunzima xa uthenga imveliso elungileyo. Inkqubo ilula ukuseta, kwaye iyajongana nemisebenzi enzima kakhulu yesicwangciso esiqhelekileyo sodwa. Iingxelo zihlala zisezandleni zommeli, kunye nelungelo lokuthengisa elinakho ukukhula ngamandla. Umsebenzi wokuqhutywa kwezixhobo zemali ngenxa yesixhobo esenziwe ngokucocekileyo uya kusebenza ngokufanelekileyo. Imveliso eyenziwe ngabaprogram abanamava ivumela ukwenza zonke iintshukumo eziyimfuneko ngokukhawuleza okukhulu nangokufanelekileyo.

I-franchise ekulula ukuyifunda kunye nophuhliso olumelekileyo luyavuma ukunxibelelana nesiseko sabathengi esinye. Zonke iingcali zakho zinomahluko ngokwenqanaba lokufikelela ukuqinisekisa inqanaba eliphezulu lolwazi.

I-Franchise kunye nommeli bafuna izixhobo ezithile ukuze ziphumelele. Umzekelo, inkqubo evumela ukusetyenziswa ngesandla kwedatha okanye ukuzenzekelayo inkqubo, konke ngokwesicelo somsebenzisi. Uhlengahlengiso olwenziwa ngesandla luyafuneka xa kukho into efuna ukulungiswa. Ukusebenza okuzenzekelayo kuvumela ukwenza nawuphi na umsebenzi weofisi ngokufanelekileyo, kunye nokuwabeka ngokufanelekileyo. Isakhiwo esisebenzayo se-franchise sivumela ukusebenzisana kungekuphela nje nommeli kodwa kunye nabanye. Kulunge kakhulu, ke sebenzisa inkqubo esemgangathweni.

Indlela emanyanisiweyo ye-franchise kunye nommeli okhokelela kwishishini kwiindawo eziphakamileyo nakwimpumelelo.