Kwilizwe lezeshishini, akukho mpendulo ichanekileyo malunga nobukho be-franchise ene-payback ekhawulezileyo kunye neresiphi esele yenziwe yokulungiselela i-franchise ene-payback ekhawulezileyo. Ukuhlawulwa kwemali efriziweyo ethengiweyo kuchatshazelwa zizinto ezininzi kunye neenqobo ezinokuthi zikhawulezise ishishini lokuthengisa ngokuthengisa 'iiseyile ezipheleleyo' kunye nokubonelela ngokuxinana kwabathengi nabaxhasi. Okokuqala, oku kukufumana ulwazi olupheleleyo malunga nomnini-franchise, ukuba ingaba uphawu olufunyenweyo lomthengisi luyaziwa njani kwindawo yokuhlala okanye indawo kwidilesi yomthengisi. Ukunyuswa kophawu lwentengiso yomthengisi kunye nokuthandwa kwayo phakathi kwabantu, apho usomashishini-ilungelo lokungena kwi-franchisee, ongene kwisivumelwano selungelo lokuthengisa, uhlala, ubukhulu becala umisela ukuba ishishini liya kuba nempumelelo kangakanani kwindawo yentengiso yeempahla kunye nelogo yezinto ezithengiweyo. ilungelo lokushishina. Ukunyuswa kwegama lophawu kuchatshazelwa ziimeko ezinje ngokuhambelana kwexabiso labathengi, inqanaba lomvuzo wabemi abasebenzayo, kunye noxinano olwaneleyo lwabemi bommandla kuhanjiso olusebenzayo lweempawu.

Kwangelo xesha, kuphakama umbuzo ophambili, iya kuhlawulwa ixesha elingakanani i-franchise efunyenweyo, intengiso iya kuhamba njani, kuthathelwa ingqalelo ubonelelo lwemisebenzi yentengiso ebanzi, ukuseta ixabiso lokugqibela, elona liphezulu lokuthengisa ngokusongelwa komda wakho kunye nesimbozo iindleko zemirhumo ehlawuliweyo ngohlobo lwesixa-mali, iimali ezihlawulwayo, iimali zentengiso kunye nezinye izinto ezisisiseko, kunye neendleko zoncediso. Isicwangciso seshishini esithembakeleyo esinokuhlahlelwa kobudlelwane bemakethi kunye nokubala okufanelekileyo kwezoqoqosho, ukuphunyezwa kwayo okusebenzayo kwimveliso kunye nemisebenzi yorhwebo, kunefuthe elibonakalayo ekusebenzeni kokufumana ukuhlawulwa ngokukhawuleza kwelungelo lokuthengisa. Ukudala isicwangciso esifanelekileyo seshishini kunye nokukwazi ukufumanisa iprojekthi yeshishini ngaphakathi kwefransi yeyona nto iphambili ekubuyiseni ngokukhawuleza imali. Xa usenza isicwangciso seshishini, kubaluleke kakhulu ukubonisa ubungakanani botyalo-mali, yeyiphi imali eya kuba nayo yokuphuhlisa iindlela zokuphunyezwa kwefranchise, iya kuba yimali ebolekiweyo okanye izixhobo ezizezakho. Ukubala kufuneka kubandakanye izikhombisi-mali zeprojekthi zenani lenzala, emva kweerhafu kunye nokuncitshiswa kokusetyenziswa kwezixhobo zekhredithi, ukuba zikhona, kunye nokufezekiswa kwenqaku lekhefu kwikhalenda yexesha lemveliso okanye imisebenzi yorhwebo. Isicwangciso seshishini kufuneka sichaze ubukho beentlawulo zorhwebo ezizezakho okanye eziqeshisiweyo, inani lokuthengisa kunye nenani leprojekthi mihla le kunye neerisithi zemali zenyanga. Isicwangciso seprojekthi sichaza ixesha lomsebenzi ozayo, urhwebo, kunye nokunikezelwa kweenkonzo zorhwebo nezakho, ukuqhubeka komsebenzi ngeyure yosuku olunye lokusebenza, kunye nexesha lekhalenda yomjikelo wemveliso ngenyanga, kuthathelwa ingqalelo iimpelaveki, iintsuku zococeko, umthwalo ophambili, abasebenzi beenkonzo kunye nomthwalo wezixhobo zeteknoloji kunye nemveliso.

Kuyimfuneko ukubonelela ngokuqwalaselwa kokukhuselwa kwabasebenzi kubasebenzi kunye nokuthintela ukusebenza kakhulu komhla wokusebenza, ukuthintela ukuhlawuliswa kwezohlwayo zolawulo kunye nokuhlolwa ngabasemagunyeni abaphetheyo kunye nabahloli bomsebenzi. Ukusebenza kokusebenza kwelungelo lokuhlawula kunye nokuhlawula ngokukhawuleza kuxhomekeke kumava aqokelelweyo osomashishini-franchisee ohlawule i-franchise, amandla akhe, kunye nokuqonda kokukhuphisana kwintengiso yabathengi kunye nabathengi beempahla kunye neenkonzo. Ukuba usomashishini osakhasayo uqala ishishini lakhe nge-franchise efunyenweyo kunye nenkunzi yokuqala, umngcipheko wentengiso wokungafumani ntlawulo ngokukhawuleza uphezulu kakhulu. Usomashishini onamava, ulunge ngakumbi kubudlelwane beemarike ezinzima, unesakhono sokunxibelelana neentshaba zakhe zorhwebo, ukukwazi ukuzikhusela kwangethuba kukhuphiswano kunye nokubala kwangaphambili iindlela zelahleko kunye nelahleko kwishishini. Ngokuhambelana, umrhwebi onamava kunokwenzeka ukuba afezekise ukubhatalwa ngokukhawuleza kwi-franchise. Uphando lwentengiso, uhlalutyo lwangaphambili lwentengiso, intengiso yenkonzo, kunye neemfuno zabathengi zabemi, ngaphambi kokuhlawula ilungelo lokuthengisa amalungelo, yenza ukuba kube lula ukubeka 'iileyili' kwaye ubuyise ilungelo lokuthengisa. Indibaniselwano yezi zinto xa zizonke inegalelo ekufumaneni okukhawulezileyo kwelungelo lokuthenga, ukuseka inkqubo yeshishini yokuphumeza ngempumelelo iinjongo ezibekiweyo zokufumana inzuzo ephezulu kwishishini lokuthengisa amalungelo.

Into ephambili ayisiyokuma kubunzima obuvelileyo kunye 'nezithintelo' ezivele, ukuqhubeka nenkqubo eqhubekayo yemfundo noqeqesho, ukuqonda iihorizons ezintsha kunye nokuqonda kokuthenga ifranchise, ukuya phambili, emva koko Ukubuyisa ngokukhawuleza kuya kuza ngokwakho.

Iifranchise zeshishini ziqhelekile kwilizwe lezorhwebo namhlanje. Ngokubanzi kwelizwi, ii-franchise sisivumelwano esigqityiweyo kunye nomnini wophawu (inkqubo yetekhnoloji, ipropathi enomgangatho ophezulu wokuqonda, uphawu lwentengiso, imodeli yeshishini, njl.njl. Ngapha koko, i-franchisee (iqela elifumana ilungelo lokusetyenziswa okunjalo) liba liqabane le-franchisor (umnini webhrendi) kwiprojekthi yeshishini esele yenziwe, esele ikho. Ayikhululekanga, kunjalo. Imigaqo yeefranchise inokubandakanya kungekuphela ubuchwephesha kunye nelungelo lokukhupha iimveliso okanye ukubonelela ngeenkonzo phantsi kwegama elithile lophawu kodwa kunye nokunikezelwa kwezixhobo zentengiso, abafowunelwa kweshishini, iinkqubo zeshishini, uqeqesho lwabasebenzi, njl.

njl. izibonelelo. Okokuqala, umntu ufumana ishishini esele lilungile, lipapashwe ngokwaneleyo, kunye nabathengi abathembekileyo kunye namaqabane eshishini. Okwesibini, njengomthetho, zonke iinkqubo zeshishini sele zenziwe, zichazwe ngokucacileyo, kwaye zavavanywa kaninzi ekusebenzeni. Okwesithathu, i-franchisee ihlala ijongene nomsebenzi wokuphanda imakethi kunye nokukhethwa kwabathengi, ukuphuhlisa iimveliso ezintsha kunye neempawu. Umsebenzi wakhe kukubonelela ngeenkqubo zeshishini kwimveliso kunye nezinto esele zenziwe kunye nesaziwayo semveliso yorhwebo (okanye iinkonzo), ezo, njengomthetho, zithetha umvuzo oqinisekileyo kunye nenzuzo yesiqhelo kwangoko emva kokuqala umsebenzi. Ewe kunjalo, ukwenza i-franchising kukwanomngcipheko kunye neziphumo ezibi ezinokubakho malunga nomsebenzi weshishini.

Okokuqala, sithetha ngesidingo sokuhlawula iirhafu (iifizi ezinyanzelekileyo zokusebenzisa uphawu lwentengiso). Rhoqo kubalwa njengepesenti yengeniso, kodwa inokulungiswa. Iinkonzo ezongezelelweyo (intengiso kunye nenkxaso yolwazi, inkxaso yezoshishino kunye nenkxaso yombutho, uncedo ekukhetheni nakuqeqesho lwabasebenzi, njl. Iindleko zefranchise ngokuthe ngqo zixhomekeke kwixabiso lophawu lwentengiso olunikezwe kolu hlobo lwengqeshiso kwaye lunokubalwa kumawaka kunye nakwizigidi zeedola (umzekelo, njengeMcDonald's). Kufuneka iqatshelwe into yokuba iinkampani ezinkulu nezaziwayo, ezineefrigisi ezibiza kakhulu, zihlala zibonelela abo banelungelo lokuthengisa imali ithuba lokuhlawula ezi zixa ngezigaba, nto leyo inciphisa umthwalo kwishishini kwiinyanga zokuqala nakwiminyaka yokubakho kwayo.

I-franchise eGeneva kufuneka ikhethwe kuluhlu lweyona nto idumileyo kunye neempawu ezithandwayo eziye zaphumelela ngokwazo kwintengiso yentengiso. I-franchise yaseGeneva idala iiprojekthi ezininzi ezizodwa, ezililungelo elikhulu kwilizwe. I-franchise kwilizwe elifana neGeneva kufuneka isethwe ngokufanelekileyo, kunye nethuba lokuphuhlisa ishishini lakho. Ukuba uyakwazi ukwenza uthethathethwano lobambiswano nomvelisi, unikwa isixhobo soqeqesho kwintengiso kunye neenkcukacha zentengiso ukufikelela kwimpumelelo efumanekayo. Ngokufunyanwa kwe-franchise, umngcipheko wokuphuhliswa kweprojekthi ugqityiwe, ekucingelwa ngokweenkcukacha ngemiyalelo yenyathelo nenyathelo yokusetyenziswa. Unokukhetha uphawu olunomdla kulo ukuba lenze umsebenzi okwinqanaba eliphezulu kunye nesebenzayo, ngegama elilungele ixesha elide, ukwenza inkampani yakho.

Eyona ndlela yokuqalisa ishishini kukuthenga iprojekthi. Ndimele nditsho ukuba iindleko ze-franchise eGeneva, zixhomekeke kukuthandwa kolu phawu lwentengiso, kunye nobukho bexesha elide begama kwintengiso yentengiso.

Namhlanje i-franchising iphuhlisiwe ngaphezulu kwamacandelo angama-70 oqoqosho. I-franchising yamkelwa kwihlabathi njengeyona ndlela iqhubela phambili yokwenza i-biz kwaye ixhaphake kwimikhwa yangaphandle. Isivumelwano se-franchise yinto ezimeleyo yolawulo lomthetho kumazwe angaphezu kwama-80 ehlabathi, kwaye inkqubo yethu yeSoftware ye-USU ngumncedisi ongenakubuyiselwa kule ndawo.