Iifranchise zeshishini ziqhelekile kwilizwe lezorhwebo namhlanje. Ngokubanzi kwelizwi, ii-franchise sisivumelwano esigqityiweyo kunye nomnini wophawu (inkqubo yetekhnoloji, ipropathi enomgangatho ophezulu wokuqonda, uphawu lwentengiso, imodeli yeshishini, njl.njl. Ngapha koko, i-franchisee (iqela elifumana ilungelo lokusetyenziswa okunjalo) liba liqabane le-franchisor (umnini webhrendi) kwiprojekthi yeshishini esele yenziwe, esele ikho. Ayikhululekanga, kunjalo. Imigaqo yeefranchise inokubandakanya kungekuphela ubuchwephesha kunye nelungelo lokukhupha iimveliso okanye ukubonelela ngeenkonzo phantsi kwegama elithile lophawu kodwa kunye nokunikezelwa kwezixhobo zentengiso, abafowunelwa kweshishini, iinkqubo zeshishini, uqeqesho lwabasebenzi, njl.

njl. izibonelelo. Okokuqala, umntu ufumana ishishini esele lilungile, lipapashwe ngokwaneleyo, kunye nabathengi abathembekileyo kunye namaqabane eshishini. Okwesibini, njengomthetho, zonke iinkqubo zeshishini sele zenziwe, zichazwe ngokucacileyo, kwaye zavavanywa kaninzi ekusebenzeni. Okwesithathu, i-franchisee ihlala ijongene nomsebenzi wokuphanda imakethi kunye nokukhethwa kwabathengi, ukuphuhlisa iimveliso ezintsha kunye neempawu. Umsebenzi wakhe kukubonelela ngeenkqubo zeshishini kwimveliso kunye nezinto esele zenziwe kunye nesaziwayo semveliso yorhwebo (okanye iinkonzo), ezo, njengomthetho, zithetha umvuzo oqinisekileyo kunye nenzuzo yesiqhelo kwangoko emva kokuqala umsebenzi. Ewe kunjalo, ukwenza i-franchising kukwanomngcipheko kunye neziphumo ezibi ezinokubakho malunga nomsebenzi weshishini.

Okokuqala, sithetha ngesidingo sokuhlawula iirhafu (iifizi ezinyanzelekileyo zokusebenzisa uphawu lwentengiso). Rhoqo kubalwa njengepesenti yengeniso, kodwa inokulungiswa. Iinkonzo ezongezelelweyo (intengiso kunye nenkxaso yolwazi, inkxaso yezoshishino kunye nenkxaso yombutho, uncedo ekukhetheni nakuqeqesho lwabasebenzi, njl. Iindleko zefranchise ngokuthe ngqo zixhomekeke kwixabiso lophawu lwentengiso olunikezwe kolu hlobo lwengqeshiso kwaye lunokubalwa kumawaka kunye nakwizigidi zeedola (umzekelo, njengeMcDonald's). Kufuneka iqatshelwe into yokuba iinkampani ezinkulu nezaziwayo, ezineefrigisi ezibiza kakhulu, zihlala zibonelela abo banelungelo lokuthengisa imali ithuba lokuhlawula ezi zixa ngezigaba, nto leyo inciphisa umthwalo kwishishini kwiinyanga zokuqala nakwiminyaka yokubakho kwayo.

‘Franchise of a store with cheap goods’ - Isicelo esinjalo sithunyelwa kwinjini yokukhangela ngoosomashishini abasakhasayo. Isizathu silele kwizibonelelo ezinqongopheleyo, umnqweno omkhulu wokwenza imali, kwaye ekugqibeleni, uqale ishishini lakho. Iifranchise zahlukile, eyona nto iphambili kukukhetha ukusebenza, kwaye ungathengi i-dummy. Abarhwaphilizi bazifihla emva kwegama lophawu oludumileyo lokuthengisa iimpahla rhoqo kwivenkile ye-Intanethi, ngenxa yoko, endaweni yenzuzo ethenjisiweyo, unokufumana kuphela amaphupha awaphukileyo kunye namandla angenakufezekiswa. Ungakuphepha njani oku? Ivenkile yokugcina izinto ezinexabiso eliphantsi inokumelwa ziimpawu zamanye amazwe okanye zasekhaya. Kungcono ukhethe i-franchise kwindawo ekufutshane nawe.

Ke ishishini liza kuzisa ukoneliseka ukongeza kwinzuzo. Ivenkile inokuvulwa ngaphakathi kwesixeko, okanye inyani. Konke kuxhomekeke kwimali yakho kunye neendlela ezikhethiweyo zomsebenzi. Izinto ezitshiphu zihlala zifunwa, ke ngoko umngcipheko wotyalo-mali mncinci. Izinto ezingabizi kakhulu zibonakaliswa ngumgangatho ophantsi, ke kuya kufuneka ulungiselele izikhalazo malunga nevenkile yakho kwaye ulindele kwangaphambili indlela yokusombulula iimeko ezingathandekiyo. Kwikhathalogu yethu unokufumana isithembiso esivelisayo kwivenkile yeefranchise kuwe, sibamba kuphela abathengisi abathembekileyo. Sikunceda ukhethe i-franchise esebenzayo kwaye uvule eyakho impumelelo kwishishini lakho ngaphandle komngcipheko.

Kufuneka kuqatshelwe ukuba kuqoqosho lwethu, i-franchise namhlanje yinto entsha, ngelixa kumazwe ahambele phambili ibisenziwa kangangeenkulungwane njengendlela yokuhlangabezana neemfuno zoluntu kwimpahla neenkonzo ezahlukeneyo. Ngokunxulumene nokukhula okukhulayo kwale nto siphuhlise iSUU Software emangalisayo, ngokungathandabuzekiyo ekwazileyo ukuba ngumncedisi ophambili ekuqhubeni nayiphi na i-biz.

I-franchise ePrague inokusetyenziswa ngokubanzi kwiindawo ezahlukeneyo zeshishini, ngaphandle kolwalathiso. Kwifranchise yasePrague, ukusetyenziswa kweprojekthi esele yenziwe kufanelekile ukuya kuthi ga kwinqanaba elibalulekileyo, kuba ngokwenza ishishini lakho ngokwesicwangciso, kunokwenzeka ukunciphisa umngcipheko weefomathi ezahlukeneyo. Kufuneka kuthiwe ukuba iPrague iyakwazi ukuzisa ngokuthe ngcembe nayiphi na i-franchise kwinqanaba lamazwe aphesheya, kuxhomekeke kukuthandwa kwebrendi kunye nenqanaba lodumo. Ukuqinisekisa ubambiswano, kuchanekile ukudibana ubuso ngobuso kunye nomenzi, ngokunxulumene nalapho ekugqibeleni kucaca ukuba ibaluleke kangakanani ikhontrakthi. Kukhuselekile ukuba iindleko ze-franchise ePrague ziyahluka ngokuxhomekeka kwinqanaba lokuthandwa kwebrendi kumthengi onelungelo lokuyisebenzisa. Njengoko inkampani ikhula, abasebenzi basecaleni abasebenzisana nabo bakunceda ukuba ubonelele ngeentlobo ezahlukeneyo zeesemina kunye neziqwenga zoqeqesho ezibonelela ngamava apheleleyo kunye neevenkile.

Owona mgangatho uphezulu kunye neyona ndlela isebenzayo iya kuba yi-franchise ePrague, enceda ekwenzeni ishishini ngokusekwe kuluhlu lweengcinga zesicwangciso ezihlanganisiweyo kunye neziphuhlisiweyo. Inkqubo yethu yophuhliso eqhubela phambili yeSoftware ye-USU iya kutshintsha ngokupheleleyo ukuqonda kwakho malunga nendlela oomatshini kunye nokuchaneka ngayo nayiphi na i-biz.