Vula ivenkile ye-franchise sisiqalo esihle seshishini eliyimpumelelo. Kodwa njani ukuvula kwaye ungalahleki? Makhe siqonde. Ke, unomnqweno kunye nemali yokuqala yokuqala ishishini lakho. Ukunciphisa umngcipheko kwaye ungalahli mali, uthatha isigqibo sokuthenga ivenkile yokuthengisa. Yintoni i-franchise? Luhlobo lwelayisensi okanye ilungelo lokumela uphawu kwisixeko okanye kwilizwe lakho. I-franchisor ithengisa eli lungelo kwaye inceda i-franchisee ukuba iququzelele i-biz, ngokwesicwangciso esenziwe ngaphambili se-biz, ngelixa igcina imigaqo-nkqubo yomsebenzi okanye itekhnoloji yemveliso.

Ke, usomashishini osakhasayo uqala ukusebenza phantsi kwesikhokelo senkampani eyaziwayo. Kujongeka ngathi kunje, uvula ivenkile ethengisa imali evela kwibhrendi eyaziwayo, inyuselwa kwilizwe lakho, kwaye yamkelwe ngabathengi. I-franchisor ikubonelela ngezikimu zomsebenzi ezimiselweyo, iitekhnoloji, kunye nezicwangciso zeshishini. Iifranchise zahlulwe zaziindidi: ngqo, zisemgangathweni, zisimahla, zinokubuyiselwa, zilungile. Ungavula ivenkile ethengisa ngqo ukuba ukhetho lwakho lwezezimali lilinganiselwe. Olu hlobo lwentsebenziswano lunika ilungelo lokuvula iofisi enye okanye ezimbini ezizimeleyo. Umgangatho uthatha uxanduva olupheleleyo kwi-franchisor yakho.

Kule meko, kubalulekile ukuthobela yonke imigaqo kunye nemigangatho yenkampani. I-franchise yasimahla ithatha imigaqo enemiqathango yokusebenza kwi-franchisor, ulawulo olupheleleyo lwevenkile lwenziwa. Ngokufaka endaweni, kufanelekile kubavelisi bamalungelo okushishina. Kule meko, inkampani ye-franchise iyalela indlela kunye netekhnoloji, kwaye ukhetha ababoneleli ngokwakho. Iinkampani esele zilungile, olu hlobo lokuthengisa ngokuthengisa imali lufuna utyalo-mali olukhulu, uthenga ishishini esele lilungile, kwaye ukubuyisela, uhlawula imirhumo okanye inzala. Zeziphi izinto ezivulekileyo kwivenkile yeefranchise? Kumashishini ongenamava, vula olu hlobo lomsebenzi ulunge kakhulu. Emva kwayo yonke loo nto, ayisiyomfihlo xa ungazi nto okanye ungaqondi, lixesha elifanelekileyo lokuba ujike uye kumcebisi owaziyo okwenzekayo kwaye uyazi indlela yokuphuma kule meko.

Yintoni enokuthi yenziwe ngumrhwebi? Isicwangciso seshishini kunye namaqhinga, isicwangciso se-biz, izixhobo zokwazisa, itekhnoloji yokuvelisa imveliso, abathengi kunye nesiseko sabanikezeli. Yimalini ukuvula ivenkile? Okokuqala, imali iyafuneka ukuthenga ifranchise. Iindleko zayo ziyahluka ngokuxhomekeka kuhlobo lwentsebenziswano kunye nenqanaba lokunyusa uphawu. Kuya kufuneka uhlawule imirhumo yenyanga ngokusebenzisa igama lenkampani. Ukuba uyavuma, ungawususa umdla ngokwandisa igalelo lokuqala kwishishini. Olunye ukhetho olunomdla kukuqinisekisa i-franchisor yakho ngobukrelekrele bakho kunye namandla okwenza inzuzo ngakumbi kwi-biz kwixa elizayo, ngaloo ndlela unokutsala utyalomali kwaye ungatyali mali. Sebenzela imigaqo yentsebenziswano kakuhle ukuze ungabinangxaki kwixesha elizayo.

Kutheni kunenzuzo ukuvula ivenkile? Zininzi izizathu. Ungathengisa kwivenkile ebonakalayo kunye nenqaku lokwenyani lentengiso. Izinto ezahlukeneyo zithengiswa kwaye zithengwa apha enyakeni. Kuyavela ukuba kufuneka ukhethe i-niche yakho kwaye unike abathengi iimveliso zeempawu ezingcono kunezo zabakhuphisana nabo. Ukurhweba kwi-Intanethi kubaluleke ngakumbi ngoku, kufanelekile kumthengi kwaye kusebenza kakhulu xa uwedwa. Vula ishishini lakho kwi-Intanethi kunenzuzo. Awudingi ukurenta iofisi, ukuhlawulela izinto eziluncedo, ukuqesha abasebenzi abaninzi, ukufumana iindleko zokugcina iofisi.

Kufuneka uququzelele ukuhanjiswa, ingxelo yabathengi. I-Franchising ibonelela ngeli thuba okoko imveliso ethengisiweyo sele ithandwa ngabathengi. Zeziphi iimveliso ezihamba ngoku? Ukwenza i-Franchising kwicandelo lokutya, ukuthengisa kwakhona, ukuvelisa, iimveliso zabantwana, iimpahla kunye nezihlangu, imfundo. Ezi ndawo zingasentla zithandwa kakhulu kwaye zibuyiswa ngokukhawuleza. Unokuvula inqaku lentengiso yeempahla okanye izihlangu ngaphandle koloyiko lokuba ayifunwanga, kwakhona eyona nto iphambili kukuthatha isigqibo kwi-niche. Ngaphambi kokuqala ishishini lokugxila, kuya kufuneka uthathe isigqibo malunga nekapitali yokuqala, kwaye uqonde ukuba ufuna ukufezekisa ntoni ekugqibeleni. Yenza isicwangciso kwaye uyenze, funda amabali empumelelo yomntu othengisayo, vavanya amathuba okuphumelela.

Ikhathalogu yethu eyahlukileyo inceda ekufumaneni ukhetho lobambiswano olufanelekileyo. Yenzelwe ngendlela yokuba uhambe ngokulula kwizindululo kwaye uvavanye ukhetho olucetywayo. Siqokelele izindululo kwiinkampani zasekhaya nakwamanye amazwe. Unokufumana amanqanaba ohlahlo-lwabiwo mali ahlukeneyo. Kwangelo xesha, sibeka kuphela i-franchisors ethembekileyo, akukho ndawo yabakhohlisi kulawulo lwethu. Vula ivenkile ye-franchise okanye ishishini lakho olithandayo linyathelo eliya kufikelela kwisakhono sakho, sikulungele ukukunceda ngale nto.

Ikhathalogu yeevenkile zokugcina ukutya ikunika ithuba lokuvula ishishini lakho kwicandelo leentengiso. Eli candelo leshishini lithandwa kakhulu, ngakumbi kumashishini amancinci naphakathi. Urhwebo aludingi kutyalo-mali olukhulu kunye nokuthengwa kwezixhobo zemveliso, ke olu hlobo lomsebenzi lubonakaliswa kukukhawuleza kwemali kunye nenqanaba eliphezulu lomvuzo.

Ikhathalogu yeevenkile ezivenkileni iqulethe ezona zintengiso zinomtsalane: unokukhetha umkhombandlela kurhwebo, uvule ilungelo lokuthengisa kwaye usebenze ngempumelelo kwaye uphuhlise ishishini lakho. Ezona zidume kakhulu zezi ndawo zinjengeevenkile zokutya, iivenkile zempahla, izihlangu, iimpahla zabantwana, izixhobo, njl. Konke oku kuyafumaneka kwikhathalogu yethu. Ukongeza, kwikhathalogu ye-franchise, unokufumana izibonelelo zokuthengisa ngokuthengisa kwiivenkile ezikwi-Intanethi, ukubaluleka kwazo okungagungqiyo kumaxesha anamhlanje. Kwi-2020-2021 inqanaba lokurhweba kwi-Intanethi lifumene ukuphakama okukhulu, okwenza iivenkile ezikwi-Intanethi zanomtsalane kwimbono yeshishini: utyalo-mali oluncinci, ukubuyisa ngokukhawuleza, inqanaba eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimeleyo kwempahla, kwaye akukho mfuneko izixhobo ezizodwa.

Kutheni ukhetha i-franchise yevenkile kwaye usebenzise ikhathalogu? Okokuqala, kwikhathalogu unokufumana uluhlu lwazo zonke iifranti ezinikezelwa ziivenkile ezilungileyo ezivela kwihlabathi liphela. Okwesibini, imbuyekezo kutyalo-mali sele ikho kunyaka wokuqala weshishini. Ewe kunjalo, inqanaba lokhuphiswano kwicandelo lezorhwebo kufuneka nalo lithathelwe ingqalelo. Ngesi sizathu, olona khetho lufanelekileyo kukuphonononga zonke iinethiwekhi ezikhoyo zefranchise kunye nezibonelelo zabo.

Yintoni esinokuyenza ikhathalogu yethu kunye nokuthengisa ngokuthengisa ngokubanzi?

• Unikelo oluvela kwiimpawu ezaziwayo;

• Ukubanakho ukuthengisa iimpahla ezisemgangathweni kwiivenkile eziphambili;

• Zuze ithuba lokuhlawula, ubungakanani botyalomali, kunye namaxabiso anomtsalane;

• Iinkampani ezibonelela ngefranchise zibonelela ngomgaqo-nkqubo wazo wentengiso owakhiwe kakuhle kunye nephulo lokwazisa - awunyanzelekanga ukuba uphinde uqale ishishini lakho.

Kwikhathalogu yethu yeevenkile zefranchise, unokuzifumana ngokulula kwaye ukhethe ngokwakho ezona zinto zinomdla nezinenzuzo eziya kukuzisela ingeniso elungileyo kunye nolonwabo emsebenzini. Enkosi kwikhathalogu, uya kuba nakho ukunxibelelana ngqo nabanini beevenkile zefranchise. Ishishini lakho lisezandleni zakho, isiseko seshishini lakho sikukhathalogu yethu yamalungelo okuthengisa!

I-Franchise kunye nommeli-ezi ngcamango zimbini zihambelana kakhulu. Ukuqonda indlela yokwenza umsebenzi weofisi uzenzele, kufuneka usebenzise isoftware ekumgangatho ophezulu. Ukuba unomdla kwi-franchise, ummeli wakhe kufuneka anikwe ingqwalaselo efanelekileyo. Isoftware inceda ukujongana nalo msebenzi. Uyakwazi ukuyiphumeza ngokufanelekileyo nangokufanelekileyo, ngaphandle kokwenza iimpazamo. I-franchise kunye nomsebenzi wokumelwa ngokungenasiphako kuyo nayiphi na ikhompyuter yakho.

Ukusebenza kwayo kwandiswa ngenkqubo yokudala ehamba phambili. Itekhnoloji elungiselelwe iklasi ephezulu yenza ukuba ekugqibeleni ibe yinto eyimpumelelo yeshishini. Ummeli akusafuneki ukuba asebenzisane ngesandla nabasebenzi, kwaye unokuzisa ilungelo lokuthengisa ngokufanelekileyo kwinqanaba elitsha lobuchwephesha. Ungaqhubeka nophawu oluphambili ngokuhambisa inkonzo yabathengi okanye naliphi na elinye ishishini ngokufanelekileyo kangangoko kunokwenzeka.

Xa unxibelelana ne-franchise, awunangxaki xa isisombululo sesoftware singena kwinkqubo. Ilunge kakhulu kwaye iyasebenza, oko kuthetha ukuba indlela edityanisiweyo akufuneki ityeshelwe. Ufuna isisombululo esifanelekileyo sekhompyuter esenziwe ngokuchanekileyo ukwenza lula umsebenzi wakho weofisi.

Xa usebenzisa i-franchise, kunokwenzeka ukuba unxibelelane nommeli usebenzisa izixhobo ezizenzekelayo. Umzekelo, unokuvelisa iingxelo usebenzisa ubukrelekrele bokufakelwa obudityaniswe nobunzima xa uthenga imveliso elungileyo. Inkqubo ilula ukuseta, kwaye iyajongana nemisebenzi enzima kakhulu yesicwangciso esiqhelekileyo sodwa. Iingxelo zihlala zisezandleni zommeli, kunye nelungelo lokuthengisa elinakho ukukhula ngamandla. Umsebenzi wokuqhutywa kwezixhobo zemali ngenxa yesixhobo esenziwe ngokucocekileyo uya kusebenza ngokufanelekileyo. Imveliso eyenziwe ngabaprogram abanamava ivumela ukwenza zonke iintshukumo eziyimfuneko ngokukhawuleza okukhulu nangokufanelekileyo.

I-franchise ekulula ukuyifunda kunye nophuhliso olumelekileyo luyavuma ukunxibelelana nesiseko sabathengi esinye. Zonke iingcali zakho zinomahluko ngokwenqanaba lokufikelela ukuqinisekisa inqanaba eliphezulu lolwazi.

I-Franchise kunye nommeli bafuna izixhobo ezithile ukuze ziphumelele. Umzekelo, inkqubo evumela ukusetyenziswa ngesandla kwedatha okanye ukuzenzekelayo inkqubo, konke ngokwesicelo somsebenzisi. Uhlengahlengiso olwenziwa ngesandla luyafuneka xa kukho into efuna ukulungiswa. Ukusebenza okuzenzekelayo kuvumela ukwenza nawuphi na umsebenzi weofisi ngokufanelekileyo, kunye nokuwabeka ngokufanelekileyo. Isakhiwo esisebenzayo se-franchise sivumela ukusebenzisana kungekuphela nje nommeli kodwa kunye nabanye. Kulunge kakhulu, ke sebenzisa inkqubo esemgangathweni.

Indlela emanyanisiweyo ye-franchise kunye nommeli okhokelela kwishishini kwiindawo eziphakamileyo nakwimpumelelo.

Iifranchise eTurkey zafumana ukukhula kwazo okokuqala phakathi kwiminyaka yoo-80s yenkulungwane ephelileyo kwaye zaqala ngamandla ukwanda ngamandla, ukoyisa iimakethi zaseYurophu naseAsia. Ukukhula ngokukhawuleza kokuthengisa imali eTurkey kunxulunyaniswa nokuqala kolawulo luka-Mongameli Turgut Ozal, umxhasi wobudlelwane bezentengiso, ogama lingu-tata 'wesimangaliso saseTurkey', oye wasusa ngokufanelekileyo amashumi ezigidi zeedola kutyalo mali lwangaphandle uqoqosho, lusebenzela inkqubela phambili yeshishini kunye nee-franchise ezithengiwe. Amandla okuphuhliswa kweshishini leefranchise eTurkey ekudalweni kweevenkile zeefranchise kwenza ukuba kube nakho ukongeza imisebenzi emininzi, ukuzisa ushishino lwasekhaya kunye nemveliso kwinqanaba eliphambili, elikumgangatho ophezulu. Akukho mithetho ye-franchise eTurkey, umdla woosomashishini abasebenza ngokuthengisa amalungelo bakhuselwe nguMbutho waseFransi waseFranchise. Eyona njongo iphambili yoMbutho kukwandisa iindawo zokuvula ii-franchise kunye nokuphucula ipropathi yolondolozo kunye neemveliso zeshishini, ukuncedisa kunye nokugcina ukusekwa kwee-franchisors, ukunika iingcebiso, ukubonisana ngezemali kunye nomthetho. Inkxaso kaRhulumente incedisa ekufumaneni amaqabane kwaye inceda ekugqibeni iindibano zokuthengisa, ngaphakathi nasekhaya nakwimakethi yamanye amazwe.

Iimfuno ngokubanzi zonikezelo ngohlobo lwesivumelwano esichazwe kwiKhowudi yoRhwebo yaseTurkey kunye neKhowudi yezibophelelo zaseTurkey ziyasebenza nakwikontraka zeshishini. Iifranchise zaseTurkey zineempawu zazo, ezinjengokwanela komnini-franchisee ovela kumnini-franchisor, ukuqesha amava, ukufana kwezinto kunye nempahla, isicelo sesalathiso kunye nokusetyenziswa kwelebheli kunye nomfanekiso wezorhwebo, umvuzo wentlawulo yasebukhosini inyuse abathengisi be-franchisee kunye nokwenza rhoqo. Inkqubo yeengxoxo kunye nemveliso. Okwangoku, ngoncedo lwe-Franchising Association, i-130 transborder mark function isebenza kwi-franchise biz, kwaye wonke umntu osomashishini wesibini angathanda ukusebenza kwishishini esele lilungile kunye neefranchise ezifunyenweyo kwaye sele enophawu oluphakanyisiweyo nolonyuselweyo.