Ivenkile yokuthengisa ikofu inokuba yinzuzo kodwa inokuba yingozi kwishishini. Ukuyisebenzisa ngokufanelekileyo nangokufanelekileyo, kufuneka ulungiselele kwangaphambili. Ukulungiselela kuthetha ukumiliselwa komsebenzi wohlalutyo. Okokuqala, kufuneka uphumeze uhlalutyo lomncintiswano oluya kukubonisa ukuba zeziphi izoyikiso ezinokukugrogrisa kunye nendlela yokujongana nazo. Okulandelayo, ukuba usebenza ngefranchise, kuya kufuneka uqonde ukuba zeziphi iimeko zentengiso ezikulindeleyo ukuba ungena kraca, uphawu oludumileyo. I-franchisee kufuneka nayo inyuswe emva kohlalutyo lwe-swot.

Esi sixhobo sinobuchule sisebenza ngempumelelo kangangokuba siyakunceda ukuba uphumeze iprojekthi yeshishini lakho kwinqanaba eliphezulu. Nokuba uyayinyusa na ivenkile yekofu okanye elinye ishishini, i-franchisee iya kusebenza ngokufanelekileyo ukuba ulungiselele ngokuchanekileyo ukumiliselwa kwayo, kwaye ngexesha lokumiliselwa, uya kubambelela kwisicwangciso esenziwe kwangaphambili.

Ukuba usebenza kwivenkile yekofu kwaye wenza lo msebenzi ungqamene ne-franchise, ke sele unethuba lesicwangciso esibonakalayo. Le nzuzo ilele kwinto yokuba usebenza negama elaziwayo, oko kuthetha ukuba iindleko zakho zokwazisa kunye nentengiso zinciphile. Ewe kunjalo, kuya kufuneka ukhumbule ukuba ayinguwe wedwa osasaza olu hlobo lwaziwayo noludumileyo. Kufanelekile ukuqaphela ukuba xa unxibelelana ne-franchise kwivenkile yekofu, kuya kufuneka ukope ngokuchanekileyo zonke izinto zangaphandle ezibalulekileyo kwifranchisor. Okokuqala, kukubonakala kwabalungiseleli bakho kunye nabanye abasebenzi benkonzo. Okwesibini, uyilo lwangaphakathi nolwangaphandle kufuneka lukhuphele ngokuchanekileyo into yokuqala ongena kuyo kubudlelwane bokuthengisa.

I-franchise kwivenkile yekofu iya kuba yiprojekthi yeshishini elinenzuzo kuphela ukuba iphunyezwe ngokuchanekileyo ngokuhambelana neepateni ezifunyenwe kummeli webhrend.

Nxibelelana nevenkile ethengisa ikofu kwinqanaba elifanelekileyo lomgangatho, usebenzise lonke ulwazi kunye netekhnoloji onayo. Ukwazi ngendlela efanelekileyo kuya kwenza ukuba uphathe nawuphi na umsebenzi weofisi kwinqanaba elifanelekileyo lomgangatho. Unokufuna umncedisi we-elektroniki ngohlobo lwesoftware, eya kuthi ithathe owona mthwalo uphambili kwindalo yesiqhelo. Ungazithenga ngokwakho isoftware okanye uyifumane kwiimpawu zorhwebo. Sebenza nge-franchise kwinqanaba elifanelekileyo lomgangatho, ngelixa uthintela naziphi na iimpazamo ezibalulekileyo. Emva kwayo yonke loo nto, ukuba wenza iimpazamo ezibonakalayo, ungaphulukana nelungelo elikhethekileyo lokuba ngumhambisi wolu phawu.

Oku kunokuba yilahleko ebonakalayo kuba ingeniso evela kwintengiso ye-franchise kwivenkile yekofu inokuba sisixa esikhulu semithombo yemali.

Xa usenza ifranchise kwivenkile yekofu, kunikwa umrhumo wesambuku, oya kucelwa ukuba ugqithise kwangoko emva kokuba uvelise isicwangciso sokugqibela seshishini. Esi sixa sinokuba yi-9, 10, okanye nokuba li-11%, kuxhomekeke kwimeko onokuthi uziphumeze ngokwakho. Xa unxibelelana ne-franchise kwivenkile yekofu, kufuneka ukhumbule ukuba inxenye yengeniso yakho iya kudluliselwa kwiakhawunti yomthengisi. Oku kubaluleke kakhulu, njengoko ezi ndleko kufuneka zibonwe kwangaphambili kwaye zikhunjulwe. I-franchise yevenkile yekofu inikezela, okokuqala, intlawulo yomrhumo wentengiso. Abameli bebhrend yakho baya kuchitha eli nani lezixhobo zemali ukonyusa inqanaba lokwazisa ngebrand.

Ukongeza, kufanelekile ukuba kukhankanywe ukuba kukwakho nemirhumo. Eli galelo linokuba yi-3, 4, 5, okanye i-6% yemali oyifumanayo. Ewe kunjalo, zonke izixa-mali ziyalinganiselwa kwaye zibonisa ubungakanani belungelo lokuthengisa. Nangona kunjalo, iimeko ezizimeleyo zinokwahluka kakhulu.

Unethuba lokucwangcisa abathengi ngokweekhrayitheriya ezithile ukuze ukwazi ukusebenzisana nabo ngempumelelo. I-franchise yevenkile yekofu ibonelela ngokusebenzisana nabaphulaphuli abajolise kubo, ekufuneka ivavanywe kwangethuba. Lilonke, ukuba nesicwangciso seshishini esisebenzayo kuya kuqinisekisa ukuba unxibelelana ngokufanelekileyo naye nawuphi na umthengi. Ungaqhubeka ukhangela ulwazi oluhlaziyiweyo ukuba kukho imfuneko yoko. Ukwenza oku, ufuna i-injini yokukhangela esebenzayo. Inokukunceda kakhulu ekuphunyezweni kwefranchise kunye nobukho benani elikhulu lamaqabane kunye nabathengi.

Naliphi na ishishini kufuneka lenziwe ngesoftware elungileyo. Inokubonelelwa nguwe ngumrhwebi, okanye kufuneka uzinyamekele lo mbandela ngokwakho. Kuyimfuneko ukuba ukhethe isoftware esebenza ngokukuko, ngoncedo lwayo apho ukufezekiswa kwelungelo lokuthengisa kwivenkile yekofu kuya kwenziwa ngendlela efanelekileyo.

Lungiselela izixhobo zokugcina izinto xa uphumeza ifranchise kwivenkile yekofu- oku kuyakuvumela ukunciphisa iindleko zemali. Emva kwayo yonke loo nto, indawo encinci uyithathayo i-inventri yakho, imali encinci oyifunayo yokuhlawula irente okanye yolondolozo. Kuyimfuneko ukulahla iimpahla ezingeyomfuneko xa unyusa i-franchise ngendlela efanayo naxa unxibelelana nayo nayiphi na imisebenzi yabefundisi. Ukwahlulwa kwempahla ngokwamacandelo amaxabiso yenye yezona zinto zifunwa kuqala ukuze kuphunyezwe impumelelo ekuphunyezweni kweprojekthi yeshishini. I-franchise esebenzayo yevenkile yekofu kukukwazi ukumelana ngokukhawuleza nalo naluphi na uluhlu lomsebenzi weofisi, uwenze ngokufanelekileyo nangokufanelekileyo. Unokubeka esweni iiofisi zamasebe ngokusekwe kwinto eyenziwayo ngexesha elinikiweyo.

I-franchise yeshishini esele yenziwe sele ilungile ukuqala kweshishini lakho. Ishishini elenziwe ukuba liyi-franchise lishishini elonyuswe kakuhle elinengeniso ezinzileyo. Njengomthetho, iimpahla okanye iinkonzo zathandana nomthengi, uphawu luyabonakala ngokulula kwaye lunempawu ezikumgangatho ophezulu. Ukuthenga i-franchise yeshishini esele yenziwe ilula, kufuneka uqhube isicelo kwi-Intanethi kunye namakhulu eekhathalogu ezinokhetho olwahlukileyo kwiindawo ezahlukeneyo kunye nenxalenye kuhlahlo-lwabiwo mali oluthile olukhoyo. Kubonakala kulula, kodwa unokuwela kumgibe wokuqhatha. Rhoqo, idummy inokuboniswa phakathi kwee-franchise ezinikezelweyo.

Ishishini esele lenziwe likhutshelwa iphepha eliqhelekileyo kwi-Intanethi ngaphandle kokusebenza kunye nokuthengisa iindlela. Iifranchise ziyahluka ngokwentsebenziswano, zinokuya ngqo, ngokutshintsha ezinye. Isivumelwano sentsebenziswano kufuneka sichaze imigaqo yentsebenziswano, iimali ezinikezelweyo zokuqalisa ishishini ngezinto ezibonakalayo. Ngaphambi kokugqiba ikhontrakthi, kubalulekile ukuba ufunde yonke into, ulinganise zonke izibonelelo zokusebenzisana. Ayizukulimaza ukufunda amava abo banokukhuphisana nabo. Iinkalo ezifanelekileyo zeshishini elenzelweyo lokuthengisa ngokuthengisa: umthengi uyayazi imveliso okanye inkonzo enikezelwa ngumthengisi (ngoko ke akukho mfuneko yokuphuhlisa inkqubo yokuthengisa, le ndlela ilungisiwe), akukho sidingo sokuchitha izixhobo ezibonakalayo kwintengiso. Ukulungiselela ukulungelelaniswa kwenkqubo yokuhamba komsebenzi kuthetha ukuqesha abasebenzi, inkonzo, ababoneleli, izixhobo, njalo njalo.

Izibonelelo zikwabandakanya uncedo oluvela kumcebisi ophumelele ngokucacileyo kwishishini lakhe, ukubolekwa okunesivumelwano, kunye notyalo-mali (phantsi kweemeko ezizodwa). Imiba engemihle ekusebenziseni ilungelo loshishino esele lilungile lithetha ukubambelela ngokungqongqo kwimilinganiselo nakwimigangatho evela kumnini-franchisor (yonke into ichazwa kwisivumelwano sentsebenziswano), ukuhlawulwa kwemali yasebukhosini rhoqo, ukupheliswa kwesivumelwano phantsi kweemeko ezingathandekiyo kumnini-franchise. Yintoni ekufuneka uyazi ukuze uvule ngempumelelo ishishini lokuthengisa ngentengiso? Okokuqala, thatha isigqibo malunga nento ofuna ukuyifumana kwishishini lakho, misela umkhombandlela, setha uhlahlo-lwabiwo mali, uhlalutye umngcipheko onokubakho kunye neendlela zokuzisombulula. Eyona ndlela ithandwayo yokuvula ishishini kwimvume yokuthengisa: ukutya, impahla, izihlangu, ubucwebe, iimpahla zabantwana kunye nezinto zokudlala, imfundo, ukuveliswa kwempahla, ishishini lobuhle (indawo yokucheba iinwele, iisalon zobuhle), iinkonzo zenkonzo, iindibano zocweyo kunye nokunye. Inyathelo elilandelayo kukukhetha i-franchisor esebenzayo yokubeka iliso kuzo zonke izibonelelo. Emva koko funda imarike, uhlalutye umsebenzi wabo ukhuphisana nabo, zama ukuguqula izinto ezingalunganga zomsebenzi wabo zibe zizibonelelo zakho. Ukuze uqalise ngempumelelo, kubalulekile ukuvavanya ngokulinganayo amandla akho ezemali.

Qikelela iindleko zeprojekthi, misela ukuba ufuna ukuthatha imali mboleko, uphinde uvelise umfanekiso opheleleyo wemali yakho. Uhlalutyo lwe-franchisor lubonisa inqanaba lomvuzo wakhe, ixesha lokuya emsebenzini kwintengiso, inani lamaqabane. Vumela i-franchisor ikunikeze ngomfanekiso opheleleyo wezezimali, ixesha lokuhlawula. Iintlawulo zikaRo, yintoni? Iirhafu zihlawulwa rhoqo ngenyanga ngokusetyenziswa kwegama lophawu. Inani leentlawulo limiselwe kwisivumelwano. Kule ngxaki, ukwenziwa okungacacanga akufuneki kuvunyelwe, zonke izikhombisi kufuneka zicace kwaye zanele. Jonga iqabane lakho kwimithombo evulekileyo ukuze ubone ukuba ngaba ulwazi lwabo lwedumela oluvela kubathengi luyahambelana nenyani.

Kubalulekile ukuba i-franchisee inolwazi kakuhle kumzi mveliso okhethiweyo, oku kukhawulezisa kakhulu inkqubo yokwazisa ifayile yobuqu. Bala amaphepha asemthethweni omthengisi, ukuba semthethweni kwemisebenzi yakhe, kunye negama lakhe. Ukuphonononga nokuqinisekisa iwaranti evela kumthengisi. Ukuba umthengisi usebenzisana neempawu zehlabathi kwinkonzo, oku bubungqina bokuzinza kwakhe kunye nodumo oluphezulu. Ulwazi olusemthethweni malunga ne-franchisor lunokujongwa kwimithombo yeendaba evulekileyo, okanye ungacela ngokuthe ngqo, emva koko ujonge idatha yobhaliso, iilayisensi, njalo njalo. Ukuba le datha ifihliwe, kungcono ungasebenzisani nomthengisi onjalo. Nika ingqalelo ukuba ikhontrakthi inemigaqo ecacileyo yokusebenzisana, hayi amabinzana angacacanga anje ngenkxaso yenqanaba eliphezulu, ulawulo lwezentengiso, njalo njalo.

Kulula ukulawula ishishini le-franchise esele lilungile ukuba ufumanisa zonke iimeko zentsebenziswano kwangaphambili. Ukukhethwa kwe-franchise kunokwenziwa kwiwebhusayithi yethu. Sinekhathalogu elula ye-franchise esele yenziwe evela kwiimveliso zasekhaya nakwamanye amazwe. Siqokelele ezona zinto zintsha kunye nezona zibalulekileyo ze-2021. Sisebenza kuphela ngeempawu ezithembakeleyo. Izithembiso ezilungiselelwe zihlelwe ngokwamaqela ngokotyalo-mali olwenziweyo. Sicinga ngawe kwaye sinika kuphela izisombululo ezivavanywe ixesha.

Fumana ishishini lakho lokuthengisa esele lilungile kunye nathi.

Ikhofi yokuthatha i-franchise yinto yeshishini langoku, apho kufuneka ulandele ngokungqongqo imigaqo kunye nemigangatho echazwe kwisivumelwano. Oku kuya kukubonelela ngoncedo olubonakalayo xa ungqubana nabaphikisi. Awungekhe ubadlule kuphela kwizikhombisi ezisisiseko zemali kodwa ngokubanzi uzinyathele, ungabashiyi ithuba lokukhuphisana nawe ngokulingana. Xa usebenza nefranchise, kufuneka wazi ngokucacileyo ukuba uyazibophelela ekuhlawuleni iseti ethile yemirhumo eyahlukeneyo. Okokuqala, le yimali yesamba, eqhutywa kwinqanaba lokuqala lokunxibelelana ne-franchisor. Ngapha koko, xa uthengisa i-franchise yekofu, kuya kufuneka uhlawule isixa esithile semali rhoqo ngenyanga kwi-franchisor.

Umzekelo, igalelo elibizwa ngokuba ziiroyalty iya kuba yi-3 ukuya kwi-6% yemali ophetheyo ukuyifumana ngaphezulu kwenyanga. Ukongeza, xa usebenza nge-coffee-to-go franchise, uya kubonelela i-franchisor ngezixhobo zemali ukwenza imisebenzi yehlabathi. Le yinto ebizwa ngokuba ligalelo lomgangatho wehlabathi wentengiso. Yenziwa ngendlela efanayo nemirhumo, rhoqo ngenyanga.

Nxibelelana ne-franchise yekofu yokuthatha ukutya ukuze ufumane amava axabisekileyo, itekhnoloji ephezulu, kunye nolwazi oluhlaziyiweyo ukwenza yonke imisebenzi eyimfuneko yeofisi. Uya kuba nayo incwadi ekuthiwa yeyeshishini, iseti yemigaqo elawula imisebenzi yenkampani yakho. I-franchise yekofu yokuthatha ikhefu iya kukunika ukuqala okubaluleke kakhulu kwintloko yabo nabachasi. Ngophuhliso olunobuchule, akufuneki ube nabunzima kwisicwangciso esifanelekileyo. Ukufumana okona kulungileyo kwi-franchise yakho yokuthabatha, kuya kufuneka wenze okungaphezulu ngakumbi kubathengi kunomchasi wakho othe ngqo. Oku kuya kubonelela ngethuba lokwakha inqanaba lokunyaniseka kwabathengi, ngaloo ndlela kukhuselwe ithuba lokukhuphisana kwisicwangciso seshishini esibalulekileyo.

I-franchise eyenzelwe kakuhle yokuthatha ikofu nayo inokukunika umda wokhuphiswano ngokukunika onke amathuba okuphumelela ngokuzithemba. Sebenza ngohlalutyo olunamandla oluya kunceda ukumisela ukuba zingaphi iindawo oza kuzithenga ngosuku lokusebenza. Uya kuba nakho ukumisela ngokuchanekileyo inani lezixhobo kwaye emva koko, awuyi kuba nabunzima kwimveliso. I-franchise yokuthatha ikofu ayisiyiyo kuphela ithuba lokuxhaphaza uhlobo lwentengiso, kodwa ikwalithuba lokuthatha indawo ephambili kwimarike, ukuxhaphaza itekhnoloji ekumgangatho ophezulu, ubuchwephesha bokwazi ngokukodwa, kunye neseti epheleleyo zeentlobo ezahlukeneyo zolwazi. Yiba ngusomashishini ophumelele kakhulu kwaye okhuphisanayo kwintengiso ngokusebenzisa lonke uluhlu lwezibonelelo ezivela ekusebenzeni nefranchise.

I-franchise yekofu yokuthatha iya kusebenza ngokufanelekileyo emva kohlalutyo lokuqala. Umzekelo, uhlalutyo lwe-SWOT sisixhobo esikumgangatho ophezulu apho unokuchonga ngokuthe ngqo ukuba zeziphi iingxaki oza kujongana nazo kwaye ngawaphi amathuba anokukunika ithuba lokuzoyisa, kunye namandla kunye nobuthathaka kwiprojekthi yeshishini lakho. Olu lwazi oluluncedo kakhulu olungaze lutyeshelwe. Sebenzisa i-franchise yokuthatha ikofu ngokufanelekileyo usebenzisa incwadi yeshishini. Ukuba ukwinqanaba lokuqala lokumilisela ilungelo lokushishina, ke intlawulo yesambuku iya kufuneka ihlawulwe ukuya kuthi ga kwi-11% yenani leemali, le yimirhumo ebonelelweyo yokuphumeza umsebenzi . Iigrafu kunye neetshathi ziya kukunceda ufunde amanani kwaye wenze isigqibo esifanelekileyo solawulo.

Emva kwayo yonke loo nto, ukufumaneka kolwazi luhlobo lwesixhobo. Ngapha koko, ayinamsebenzi ukuba usebenza kwivenkile yokuhambisa ikofu, okanye wenza amanye amaphepha. Uya kuphumelela kuphela ngokuphunyezwa ngokufanelekileyo komsebenzi.

Yeyiphi ikhathalogu ye-franchise yokuthenga ishishini esele lilungile. Namhlanje, usebenzisa nasiphi na isikhangeli, unokufumana uninzi lwezixhobo ezikwi-Intanethi ezigcina ikhathalogu yelungelo lokuthenga elinikezelweyo. Kuzo zonke izinto ozithandayo, ozikhethayo, amandla emali kunye nawombutho. Ewe kunjalo, oku kulunge kakhulu xa umntu enokujonga amakhulu okhetho ngexeshana kwaye akhethe eyona ilungele izicwangciso zakhe. Ngokwenqanaba langoku lophuhliso lweendlela zokuhlala ezingezizo ezemali, kunokwenzeka ukuba uthenge i-franchise esele yenziwe ngokulula nangokukhawuleza, nokuba yeyiphi eyona franchisor iphambili ehlabathini. Xa usebenza nezikhombisi zekhathalogu, kuya kufuneka ugcine ukhumbula ukuba indawo irekhodisha umdla wakho kuhlobo oluthile lwentengiso.

Kwixesha elizayo, uyakufumana iimeyile zemihla ngemihla ngesibonelelo esitsha seshishini esinikezelwa kwisiseko sefranchise, ngokufanayo kwiipropathi zabo kwimisebenzi oyijongileyo kwikhathalogu. Isikhokelo sekhathalogu elungileyo nesilungeleleneyo sinika abarhwebi iimeko ezifanelekileyo, abafuna ukuthenga ilungelo lokusebenza ngaphakathi kwesakhelo seshishini esele lilungile, bakukhokele kubuninzi bezindululo, banike ukukhangela ngokukhawuleza kunye nokukhethwa kolwazi.

Iimfuno zesikhombisi zifana ngokufana nayo nayiphi na enye indawo. Kufanele ukuba ibe kwimigca eli-10 yokuqala yokukhangela, inezithuthi ezininzi, ubhalo olusengqiqweni kwaye luyaqondakala, kunye nokufumana idatha efanelekileyo. Iindwendwe akufuneki zichithe iiyure zikhetha ukhetho lwamalungelo okuthenga. Ngapha koko, ulwazi kufuneka lube lutsha kwaye lufanelekile, kwaye unganiki lixesha elidlulileyo kunyaka ophelileyo. Umxholo kwizikhombisi zihlaziywa mihla le kwaye ayiqulathanga kuphela inkcazo yenkampani ye-franchisor kodwa unxibelelana nonxibelelwano nabanini (oku kubalulekile kwabo banqwenela ukuthenga ilungelo lokuthengisa amalungelo), imbali yendalo kunye nophuhliso lweshishini, iimeko zokuqala zokubambisana, njl. Rhoqo, ikhathalogu enjalo idala amathuba okubuza umbuzo, ukufumana iingcebiso, okanye ezongezelelweyo izicelo.

Ewe, njengomthetho, iinkonzo ezinjalo ziyahlawulwa, kodwa ithuba lokuthenga ngokufanelekileyo ilungelo lokujoyina ishishini eliyimpumelelo lifanelekile. Nawuphi na umbono wezorhwebo unxulunyaniswa nemingcipheko (nokuba iyafika kumbono ophunyezwe ngempumelelo ekusebenzeni). Iingcebiso zobungcali kwimeko enjalo azisoze zaba ngaphezulu.

Ivenkile ethengisa ikofu yokuzenzela inkonzo sisisombululo esifanelekileyo kwishishini elincinci okanye ukuqala ishishini elikhulu. Kuthetha ntoni ukuzenzela inkonzo? Oku kuthetha ukuba zimbalwa iintlawulo zeenkonzo ekutyeni esidlangalaleni kwaye umsebenzisi uya kuyithanda. Ukuzisebenzela kunezibonelelo kumrhwebi ngokwakhe kuba akukho mfuneko yokuba atsale abasebenzi abongezelelweyo kwivenkile yekofu. Ukuvula indawo yokugcina ikofu kukuphumelela, abantu bayayithanda ikofu kwaye bakulungele ukuyonwabela nangaliphi na ixesha enyakeni. Ukulawula ivenkile yekofu nayo akunzima, eyona nto ibalulekileyo kukuba nesicwangciso sakho kwaye ulungile, mhle, ulungile, kwaye uyanelisa abathengisi bekofu. Yilapho i-franchise ifumaneka ngokufanelekileyo.

I-franchisor inokubonelela ngokukhethekileyo, ngakumbi kwaye ityhile iimfihlo zabo zeshishini eliyimpumelelo. Kwangelo xesha, awudingi ukuba nexhala malunga nentengiso, ukufunwa kweemarike, ukuthengwa kwezinto ezingafunekiyo, kunye nezinye izinto ezibalulekileyo zetyala, i-franchisor iyayinyamekela eyona nto iphambili. Ukubuya kwakhe, ufumana iirhafu kunye nentlawulo yesixa-mali. I-franchise yekona yokuzenzela inkonzo kukufumana inzuzo, njengomthetho, i-biz ihlawula ngokukhawuleza kwaye izise inzuzo ezinzileyo. Ungayifumana phi i-franchise efanelekileyo ngexabiso elifikelelekayo? Kwikhathalogu yethu ekhethekileyo. Sikhethe ezona zisombululo zakutshanje, ezaphukileyo ngokomlinganiselo wotyalo-mali olwenziweyo. Kutheni unokusithemba? Kungenxa yokuba sisebenza kuphela nabathengisi abathengisa i-franchise abasebenza ngaphakathi kwelizwe lethu nakwamanye amazwe.

Qala ishishini lakho nathi, qalisa uphando lwakho lokuzenzela inkonzo yokuthenga ikofu kwincwadi yethu.