Iifranchise eBelarus lithuba elihle kubo bonke abasebenzi ukuba bazame kwindima entsha yeshishini. Njengosomashishini. Kwabaninzi, injongo enjalo ibonakala inqweneleka ngokwenene, kodwa ihlala ihlangana nenani elikhulu lokuphikisana kunye namathandabuzo, kuba ayinguye wonke umntu oziva elungele ishishini elikhulu kangaka. Ke ngoko, iBelarus isemngciphekweni wenguqulelo yelungelo lokuthengisa, xa beza kungena ekusetyenzisweni ngokubanzi. Unokuba ngowokuqala ngokuvula ishishini lakho ngokusekwe kwi-brand esele yenziwe!

Ke, kwasekuqaleni, kuya kufuneka ucinge ngokuba kutheni iifranchise zisafuneka kwaye ziyintoni. Emva koko uya kuqonda ukuba ngawaphi amathuba onawo okuphumelela ngempumelelo kwishishini lakho. Ke, ngaphambi kokuba siqale ukucacisa ukuba zeziphi ii-franchise, sifuna ukongeza ukuba ngoku zininzi kakhulu kwaye phantse nayiphi na i-novice okanye usomashishini ohambileyo uya kuba nakho ukufumana into kubuchule babo bemali kunye nokuthanda kwabo, into ehlangabezana nazo zombini ezi mfuno ube ngowona ungcono. Kuba iya kuhlangabezana ngqo nokulindelweyo kunye neemfuno zabo. Ukwahluka kwimakethi ye-franchise kunika ithuba elihle lokwenza oku. Eyona nto ibaluleke kakhulu kukusondela kuphando lwakho ngokufanelekileyo kwaye uphephe impazamo ebulalayo.

Ke iyintoni kanye i-franchise? I-franchise lishishini esele lilungile olifumanayo ukuze uphuhlise kwelinye ilizwe, isixeko, okanye ummandla. Ngokusisiseko, ubhatalela uphawu, iphakheji yamaxwebhu, indlela esele yenziwe, iingcebiso ngokwazisa, kunye nedumela elimiselweyo. Vumelanani ukuba oku akwanele, kuba eyona nto inzima okwangoku kukuphuma kwindawo engaziwayo kwaye uzuze igama elihle kunye nentembelo eluntwini. I-franchise, enyanisweni, ikunika ithuba kwasekuqaleni ukuba ube ngumthengisi owaziwayo eBelarus kwaye ingangumntu ongachazwanga ngegama phakathi kwamashishini amaninzi afanayo. Ke kunzima kakhulu ukubethelela ukusebenza ngempumelelo kwee-franchise.

Ukongeza, njengoko kuchaziwe apha ngasentla, uya kufumana amava awodwa kwinkampani ephambili, ekunokwenzeka ukuba eBelarus khange ive konke konke. Eyona ndlela iphambili ukusuka ekuqalekeni kweshishini ukuya ekufundeni iziseko zokuqala sele uza kugutyungelwa. Akunyanzelekanga ukuba wenze iimpazamo ezininzi zokulangazelela oosomashishini ngokwakho, ezingathathi ixesha kuphela kodwa ezibetha kakhulu epokothweni yakho! Imali oyigcinileyo kwizigqibo ezingaphumelelanga sele inokubuyisa ukuthengwa kwe-franchise eBelarus, ke isithembiso sibonakala sinenzuzo ngoku. Nangona kunjalo, unokuba nemibuzo efanelekileyo malunga noku. Umzekelo, kutheni umntu enokuthi afune ukusebenzisana neBelarus kunye noosomashishini bayo? Kutheni ungathengisa ishishini lakho komnye umntu? Ngaba kuyanceda koosomashishini?

Ewe! Oku kuyinzuzo kuba inika elona thuba lihle lokwandisa ishishini lakho. Ayingabo bonke oosomashishini abanamandla ngokwaneleyo okujongana namasebe amaninzi, kodwa kwangaxeshanye, bafuna ukwandisa. Ukongeza, umntu omnye unokungabi namandla ngokwaneleyo kunye namandla okulawula amasebe aliqela, kwaye ezinye iimali ziya kuhlala zivela kwi-franchise. Okokugqibela, kunzima ukulawula ishishini kumazwe ahlukeneyo, umzekelo, eBelarus, xa umseki ngokwakhe evela eMelika. Kodwa ukuvula i-franchise kuya kubonelela ngolwandiso lwempembelelo, umthombo omtsha wengeniso, kunye nenqanaba lokufumana ilizwe elitsha ngokupheleleyo.

Njengoko ubona, oosomashishini abaninzi banokufuna ukusebenza neBelarus, kuba oku kunezibonelelo ezininzi. Ke awufumani tshizi kwimouse, kodwa isivumelwano esinenzuzo kuwo omabini amaqela. Kuyinyani, ngoku kukho umbuzo onzima malunga nokuba ungazukufumana njani abakhwabanisi, ukuba ungayikhetha njani i-franchise efanelekileyo kwiminqweno yakho, amandla kunye nemali, ukuba ungayikhetha njani into efanelekileyo kwingingqi yakho. Ukufezekisa iziphumo ezinqwenelekayo, kuya kufuneka ubhenele kwiinkonzo zomntu wesithathu. Kodwa ungakhathazeki! Ummi waseBelarus uya kubona izibonelelo ezingakumbi kubalamli bamanye amazwe kunokuba azokuchitha.

Ke yintoni umlamli ekufuneka ayinike amaqela omabini? Inkampani yethu iyabandakanyeka kukhetho ngononophelo lwamaqabane athembekileyo naqinisekisiweyo. Sikhetha iinkampani ezinzulu kuphela esiqokelela kuzo zonke iinkcukacha eziyimfuneko. Kwaye ezi ayisibafowunelwa kuphela, kodwa igama, imveliso yemveliso, ezemali. Oku kubonisa isibonelelo esibalulekileyo kubathengi abaya kuba nakho ukukhetha kuluhlu lwezinto ezinikezela ngokupheleleyo kubo, apho kuphela ezona ndlela zibalaseleyo nezikhuselekileyo esele zikhethiwe.

Kukho izibonelelo zomseki wenkampani kunye nomthengisi, ezinxibelelene ngokusondeleyo nesibonelelo somthengi onokubakho ovela eBelarus. Inyani yile yokuba kwasekuqaleni siza kuqhuba umsebenzi omkhulu kunye nawe, apho siza kuthi sichaze uhlahlo-lwabiwo mali lwakho, sigqibe ngeminqweno yakho, senze uluhlu lweefrikhisi ezifanelekileyo kakhulu kwangaphambili kwaye sikubonise. Ngapha koko, inkampani iya kuzifumanela umthengi ofanelekileyo, ekulungele nayo. Njengoko ubona, ukubandakanya umntu wesithathu kubonelela ngezibonelelo kumseki kunye nomthengi wefranchise. Ukubandakanya umntu wesithathu nako kunokuqinisekisa ukuthembeka, ukhuseleko, kunye nokuba semthethweni kweenkqubo.

Iifranchise eBelarus lukhetho olukhulu lokuyeka ukuba yiplankton yeofisi kwaye uvule ishishini lakho. E-Belarus, esi sihloko sisentsha kwaye sinokubangela uchulumanco olukhulu, unokuba ngowokuqala, i-franchise yakho iya kutyhaphaka, kwaye uya kuthatha indawo ebalulekileyo kwimakethi yase-Belarusian. Njengoko ubona, ukwenza i-franchising kule meko kubonakala kunomtsalane. Kuhleli kuphela ukunxibelelana nathi ngokubonisana!

I-franchise yamatayara luhlobo lomsebenzi weshishini. Ukuyisebenzisa kwinqanaba elifanelekileyo lomgangatho, kufuneka usebenzise isoftware efanelekileyo kwezi njongo, kunye neetekhnoloji zokhuseleko onokuzithenga kumthengisi. Ngokusebenza nge-franchise, unamathuba amaninzi abalulekileyo. Ukuwasebenzisa, ufumana lonke ithuba lokuphumelela ukhuphiswano, ube ngusomashishini ophumeleleyo. Sebenzisa i-franchise yamatayala ngokufanelekileyo nangokufanelekileyo, okunika ithuba lokukhuphisana ngokulingana nabanye abachasi, kwaye ungade ubegqithe abanye babo. Ukuba unxibelelana netayara kwaye ufumane ifranchise, ke le projekthi yeshishini iya kukuzisela izibonelelo ezibalulekileyo, kodwa ngokuxhomekeke kukuqonda okufanelekileyo.

Amavili yinto yorhwebo ekufuneka ithengiswe ngokufanelekileyo. Ufuna i-franchise ukuze ube ligama elidumileyo lophawu. Ukubonelela ngaphezulu kwesitokhwe esithengiswayo. Unokulindela ukufumana iintlobo ezahlukeneyo zokhetho, iteknoloji ephezulu, kunye nokunye okunika ukhuphiswano. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini elinenzuzo, ngokwenza oko ukonyusa amathuba okuphumelela kwixesha elide.

I-franchise esebenza kakuhle yiprojekthi yeshishini eya kwenzeka ngokuqinisekileyo ukuba wenza ngokungqinelana nemigaqo. Ngaphaya koko, kufuneka ukhumbule ngokucacileyo ukuba uhlawula iifizi ezithile kwi-franchisor. Okokuqala, eli ligalelo lesixa-mali, isixa salo esinokwahluka ukusuka ku-9 ukuya kwi-11%. Ukongeza kwintlawulo yokuqala, uhlawula umrhumo othile kwinqanaba ngalinye lokunxibelelana ne-franchise yamatayara. Ngokuchanekileyo, uhlawula izavenge ezimbini. Eyokuqala kwezi ziiroyalthi, ezenziwa rhoqo ngenyanga.

Okwesibini yimisebenzi yentengiso, ekwabonelelwa rhoqo ngenyanga. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini, kwaye kufanelekile ukugcina engqondweni ezinye izibophelelo kumnini webhrendi ngokunjalo. Uthenga izinto ezithile zorhwebo, ke, awunangxaki ekuzithengiseni, kuba zihlala zisondele. Kufanelekile ukumilisela uhlobo olunamandla lwephulo lokwazisa abathengi malunga nokungena kwakho kwintengiso. Emva kwayo yonke loo nto, ukuxhaphaza i-franchise ngohlobo lworhwebo lohlobo olwaziwayo alwanele. Kuya kufuneka udlulisele kubathengi into yokuba banokuza kuwe ukuza kuthenga into. Nika isithuthi ilungelo lakho lokuthengisa ngokwasemsebenzini ngendlela eyiyo ngokuyenza phantsi kwemiqathango oyifumeneyo.

I-Franchise kunye nomthengisi ziikhonsepthi ezinxulumene noko. Ukuqonda ngqo ukuba yintoni i-franchise, kuya kufuneka ufunde ulwazi ukuze wenze isigqibo esifanelekileyo kunye nesolawulo. Emva kwayo yonke loo nto, ulwazi olufanelekileyo sisitshixo sempumelelo. Kwakhona, ukusebenza ngokuthengisa ilungelo lokuthengisa kunye nomthengisi, okwenziwe yinkampani enesazela, uyakwazi ukwenza ngokulula naluphi na uluhlu lwemisebenzi eyahlukeneyo kwaye uhlangabezana nomsebenzi owenzayo. Akunyanzelekanga ukuba uhlale uphulukana nelahleko ngenxa yokuba abasebenzi kwinkampani yakho beqhuba kakubi kwimisebenzi yabo ethe ngqo. Umqeshwa ngamnye uyakwazi ukusebenzisa ixesha lakhe ukujongana nalo lonke uluhlu lomsebenzi weofisi.

Awunangxaki ngenxa nje yokuba inkqubo yethu ibonakala iyisicwangciso esisebenzayo sokunceda. Ukuba unomdla kwi-franchise, ke ulawulo kufuneka lwenziwe ngokufanelekileyo. Ewe kunjalo, isoftware ikunika ulwazi oluyimfuneko, nangona kunjalo, inkqubo yolawulo ngokwayo kufuneka yenziwe kusetyenziswa isoftware.

Ngoncedo lweqela labadwelisi benkqubo, uyakwazi ukugqiba umsebenzi weofisi ngexesha lokurekhoda. Xa unxibelelana ne-franchise, umthengisi akanyanzelekanga ukuba enze ngesandla umsebenzi omninzi weofisi. Unonxibelelwano oluphucukileyo kwaye lubukeka buhle. Emva kwayo yonke loo nto, uyakwazi ukukhetha olona hlobo loyilo lubalaseleyo.

Kubalulekile ukuba i-franchise kunye nomthengisi babe neloluhlu olupheleleyo lweendlela zokwakha ishishini. I-Franchise igqitha oosomashishini abakhoyo kwimarike kuninzi lwezalathi ezinokubekwa njengezona zibalulekileyo. Xa unxibelelana nomthengisi, inkampani ayinamava obunzima, yiyo loo nto i-franchise iyasebenza kwaye inakho ukufumana umvuzo ophezulu.

Ivenkile enamavili inokuba yiprojekthi efanelekileyo, ngexesha lomsebenzi ekufuneka ufundisise rhoqo amanani-manani akhoyo. Umzekelo, ukuba inkqubo ye-churn yomthengi iqala, uya kuba nakho ukuthatha amanyathelo afunekayo ngexesha ukunqanda imeko enzima. Ngokuphuhlisa i-franchise, unika onke amathuba okonwabela iintlobo ngeentlobo zebhonasi. Eyokuqala kukuba unophawu olufanelekileyo onalo. Uncedo lwesibini lokuphuhlisa i-franchise yevenkile kukukwazi ukukopa ngokupheleleyo iinkqubo zomsebenzi we-ofisi, ubangenise kumanyano lwantlandlolo. Oku kuluncedo kakhulu kuba unethuba elongezelelekileyo lokuphumelela kwimpikiswano yokhuphiswano.

Ukuba uqhuba ivenkile ethengisa amavili, i-franchise iya kukunceda ukuba usete ngokuchanekileyo umsebenzi weofisi. Ngexesha lomsebenzi we-franchise, ngekhe ubenobunzima obungenakoyiswa, kuba uya kuhlala uyazi ukuba wenzeni ngokulandelayo. Ukuba usebenza ngamatayara, nikeza ivenkile yakho ingqalelo efanelekileyo. Ngokukodwa, nikela ingqalelo kwindlela yangaphandle yesakhiwo kunye ne-facade yesakhiwo ehonjiswe ngayo. I-franchise iya kukubonelela ngethuba elifanelekileyo loyilo ngokuhambelana nesitayile esahlukileyo. Uya kufumana zonke iikhowudi zoyilo ozifunayo. Kuhleli kuphela ukuzisebenzisa ngokuphuhlisa iprojekthi.

Ivenkile enamavili ishishini elinemixholo, kwaye unokujamelana nobunzima obahlukeneyo ngelixa usebenza nalo. Umzekelo, kuyakufuneka ufumane ngaphezulu kunezo nkampani ziqhuba imisebenzi egameni le logo yazo. Emva kwakho konke, uyavuma ukuhlawula i-franchisor inyanga nenyanga inani elithile lemirhumo. Banokwahluka kwaye bahluka ukusuka kwi-3 ukuya kwi-9% ngokwemigaqo yenyanga. Ngapha koko, isixa-mali siya kubalwa, nokuba kungeniso, okanye kuyo yonke ingeniso oyakube ufumanekile. Sebenzisa i-franchise yakho ngokufanelekileyo ngokokubamba kwaye usebenzise lonke ulwazi onokulufumana.

I-franchise yevenkile ikunika ithuba lokuyiyila ngendlela ekungayi kubakho mntu ukhuphisana naye onelungelo layo. Ukukhuphela ngokupheleleyo uphawu olwahlukileyo kusemthethweni kwaye ngenxa yoko uhlawula nje imali. Emva kwayo yonke loo nto, ngesivumelwano nefranchisor, usebenzisa izinto zayo ezizodwa nezikhuselweyo ngokusemthethweni. Ivenkile yevenkile yamatayara yipropathi yomntu othengisayo. Nangona kunjalo, ukulungele ukwabelana ngentlawulo. Dlulisa nje isixa semali esifunekayo rhoqo ngenyanga ngaphandle kokukopela. Ke i-franchisor soze ibenamabango kunye nokusola ngokunxulumene nawe.

Ivenkile enamavili iya kukunceda ufumane imali ethe kratya, oko kuthetha ukuba uya kuzuza iziphumo ezibalulekileyo kukhuphiswano.

Ivenkile enamavili nevili kufuneka ilungelelaniswe ngokuchanekileyo nangokufanelekileyo. Ukwenza oku, kufuneka wenze konke okusemandleni akho. Ukuba usebenza kwi-franchise, kuya kufuneka ke uqonde ngokucacileyo ukuba ufuna ukhuphiswano olubalulekileyo. Unayo, njengoko usebenza ngokuvumelanisa ne-franchisor. Ukulungele ukukunika lonke ulwazi oludingayo ngokupheleleyo. Lawula ivenkile yakho ngokufanelekileyo, amathuba e-franchise anika izibonelelo ezibonakalayo kwimpikiswano yokhuphiswano.

Ivenkile yokugcina amavili efranchise itsala inani elikhulu labathengi ngokusebenza nje phantsi kwegama lophawu. Ukuba nelogo edumileyo akufuneki kujongelwe phantsi. Inokukunika ithuba lokukhuphisana elibaluleke kakhulu. Ukuba uthatha isigqibo sokuthengisa ivili kunye nevili, nika ivenkile yakho ixabiso elifanelekileyo lokuqwalaselwa. Ukuba ne-franchise kukunika ithuba lokugqibezela ukuhonjiswa kwendawo ngokuhambelana nesitayile esikhethekileyo. Sebenzisa yonke imigaqo, imigangatho, kunye nezikhokelo ukuze ufumane ukhuphiswano olukhulu kakhulu. Ivili kunye nevili ngaphakathi kwivenkile yakho kufuneka zohluke kwezo zithengiswa ngabakhuphisana nabo.

Njengenxalenye ye-franchise, wena, ewe, unethuba elihambelanayo. Emva kwayo yonke loo nto, yiyo loo nto unxibelelana nombutho okhethekileyo ukufumana ubuchwephesha bevili ekumgangatho ophezulu, iimveliso zamavili, kunye nezibonelelo ezizodwa ezivela kuwo. Konke oku unokukuqonda kwimarike yeli lizwe, ekubeni kunguye kuphela umhambisi owahlukileyo. Xa unxibelelana ne-franchise, uxanduva oluthile olubalulekileyo lubekwa kuwe. Ukuphunyezwa kwabo akufuneki kutyeshelwe. Ivenkile yakho yeefranchise ifumana ilungelo elibalulekileyo lokhuphiswano xa ivenkile ikhokelela kumda obanzi kukhuphiswano lwevenkile. Qinisa isikhundla sakho njengenkokeli engenakuphikiswa, emva koko unokuthembela kunyuko olubonakalayo lwenzuzo.

Itayara nevili lokuthenga ivili lithuba lokuba yinkokheli yemagazini iForbes kuba ungasebenza egameni levenkile eyaziwayo, kwaye umthamo wengeniso yohlahlo-lwabiwo mali uya kuba mkhulu ngokwenene kuba utsala inani elikhulu labathengi abanomdla kwintengiso yakho yevenkile. Unako ukubhengeza ngaphakathi kwimarike yamatayara nevili ngokungqinelana nemigaqo echazwe ngokucacileyo. Uyifumana kwi-franchisor kwaye usebenze ngokubona kwakho, ukuphambuka kwimigangatho ayamkelwa kwaye kwamkelwa kwimeko apho bekungenakwenzeka ngenye indlela. Xoxa ngezigqibo zolawulo ezibaluleke kakhulu kwi-franchisor, ikunika ulwazi kunye neengcebiso ezifanelekileyo. Ukwenza ivenkile yokuthengisa imoto kukunika indawo efanelekileyo kwintengiso. Kuyimfuneko kuphela ukuba kugcinwe ngokungqongqo imigaqo emiselweyo kwaye kungaphuli imigaqo ebekiweyo kwaye ibekwe kubume besivumelwano.

I-franchise eSan Francisco yiprojekthi yeshishini enokuba yinzuzo, ekufuneka yona yenziwe ngononophelo olukhulu. Yonke iSan Francisco sesinye sezona zixeko zikhulu kwilizwekazi laseMntla Melika, ke, inqanaba lokhuphiswano alikho nje esikalini. Indawo iyathandwa ngabakhenkethi kwaye oku kufanele kuthathelwe ingqalelo ukuba ufuna ukusebenza nefranchise kwesi sixeko. Ukukhuthaza ilungelo lokuthengisa impahla kuloo ndawo, kuthathelwa ingqalelo imithetho yendawo kunye nezinto ezikhethwa ngabantu basekuhlaleni. Oku kukubonelela ngolunye ukhuphiswano. Intsimi yelungelo lokuhlawula ihlawula i-franchisor isixa esithile semali njengezavenge zenyanga.

Ngapha koko, zininzi iindidi ezimbini zemirhumo, ezihanjiswa ngenyanga kwiakhawunti yomnini welungelo lokushicilela. Xa uvula i-franchise eSan Francisco, kuya kufuneka uphinde uhlawule umrhumo othe tyaba. Iziswa ngexesha elinye, ngexesha apho uqala ukwenza imisebenzi yakho ekunyuseni ilungelo lokuthengisa ilungelo kuloo ndawo isebenza kuyo.

I-franchise ingasetyenziselwa nawuphi na umhlali wasekhaya onesiphiwo esifanelekileyo solawulo, kunye nemali efunekayo yezixhobo zemali ukuqala iprojekthi yeshishini. I-franchise eSan Francisco inokubandakanya isidingo sokuthenga iimpahla ezithile okanye iinkonzo kwi-franchisor ukuze ibe nenzuzo yokusebenzisana nawe. Ukusebenza nge-franchise esixekweni kunokubandakanya ukurhoxisa nayiphi na imirhumo yenyanga kwi-franchisor, nangona kunjalo, kuya kufuneka ubuyekeze ezi ntsilelo kwizibonelelo zemali ngendlela eyahlukileyo. Njengoko sele kukhankanyiwe apha ngasentla, ungathenga iimpahla okanye izinto kwi-franchisor, ngaloo ndlela ubonelele ngemigaqo yokusebenzisana. Ilungelo lokufumana amalungelo edolophini linamathuba onke okufumana iziphumo ezinomtsalane ngenxa yokuba sisixeko esityebileyo, ke ngoko, kukho ithuba lokutsala abathengi abanenani elikhulu lezixhobo zemali abanazo. Imfuno esebenzayo sisiqinisekiso sempumelelo ye-franchise kuloo ndawo.