Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

I-franchise yamatayara luhlobo lomsebenzi weshishini. Ukuyisebenzisa kwinqanaba elifanelekileyo lomgangatho, kufuneka usebenzise isoftware efanelekileyo kwezi njongo, kunye neetekhnoloji zokhuseleko onokuzithenga kumthengisi. Ngokusebenza nge-franchise, unamathuba amaninzi abalulekileyo. Ukuwasebenzisa, ufumana lonke ithuba lokuphumelela ukhuphiswano, ube ngusomashishini ophumeleleyo. Sebenzisa i-franchise yamatayala ngokufanelekileyo nangokufanelekileyo, okunika ithuba lokukhuphisana ngokulingana nabanye abachasi, kwaye ungade ubegqithe abanye babo. Ukuba unxibelelana netayara kwaye ufumane ifranchise, ke le projekthi yeshishini iya kukuzisela izibonelelo ezibalulekileyo, kodwa ngokuxhomekeke kukuqonda okufanelekileyo.

Amavili yinto yorhwebo ekufuneka ithengiswe ngokufanelekileyo. Ufuna i-franchise ukuze ube ligama elidumileyo lophawu. Ukubonelela ngaphezulu kwesitokhwe esithengiswayo. Unokulindela ukufumana iintlobo ezahlukeneyo zokhetho, iteknoloji ephezulu, kunye nokunye okunika ukhuphiswano. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini elinenzuzo, ngokwenza oko ukonyusa amathuba okuphumelela kwixesha elide.

I-franchise esebenza kakuhle yiprojekthi yeshishini eya kwenzeka ngokuqinisekileyo ukuba wenza ngokungqinelana nemigaqo. Ngaphaya koko, kufuneka ukhumbule ngokucacileyo ukuba uhlawula iifizi ezithile kwi-franchisor. Okokuqala, eli ligalelo lesixa-mali, isixa salo esinokwahluka ukusuka ku-9 ukuya kwi-11%. Ukongeza kwintlawulo yokuqala, uhlawula umrhumo othile kwinqanaba ngalinye lokunxibelelana ne-franchise yamatayara. Ngokuchanekileyo, uhlawula izavenge ezimbini. Eyokuqala kwezi ziiroyalthi, ezenziwa rhoqo ngenyanga.

Okwesibini yimisebenzi yentengiso, ekwabonelelwa rhoqo ngenyanga. Ukujongana ne-franchise yamatayara yiprojekthi yeshishini, kwaye kufanelekile ukugcina engqondweni ezinye izibophelelo kumnini webhrendi ngokunjalo. Uthenga izinto ezithile zorhwebo, ke, awunangxaki ekuzithengiseni, kuba zihlala zisondele. Kufanelekile ukumilisela uhlobo olunamandla lwephulo lokwazisa abathengi malunga nokungena kwakho kwintengiso. Emva kwayo yonke loo nto, ukuxhaphaza i-franchise ngohlobo lworhwebo lohlobo olwaziwayo alwanele. Kuya kufuneka udlulisele kubathengi into yokuba banokuza kuwe ukuza kuthenga into. Nika isithuthi ilungelo lakho lokuthengisa ngokwasemsebenzini ngendlela eyiyo ngokuyenza phantsi kwemiqathango oyifumeneyo.

Ivenkile enamavili inokuba yiprojekthi efanelekileyo, ngexesha lomsebenzi ekufuneka ufundisise rhoqo amanani-manani akhoyo. Umzekelo, ukuba inkqubo ye-churn yomthengi iqala, uya kuba nakho ukuthatha amanyathelo afunekayo ngexesha ukunqanda imeko enzima. Ngokuphuhlisa i-franchise, unika onke amathuba okonwabela iintlobo ngeentlobo zebhonasi. Eyokuqala kukuba unophawu olufanelekileyo onalo. Uncedo lwesibini lokuphuhlisa i-franchise yevenkile kukukwazi ukukopa ngokupheleleyo iinkqubo zomsebenzi we-ofisi, ubangenise kumanyano lwantlandlolo. Oku kuluncedo kakhulu kuba unethuba elongezelelekileyo lokuphumelela kwimpikiswano yokhuphiswano.

Ukuba uqhuba ivenkile ethengisa amavili, i-franchise iya kukunceda ukuba usete ngokuchanekileyo umsebenzi weofisi. Ngexesha lomsebenzi we-franchise, ngekhe ubenobunzima obungenakoyiswa, kuba uya kuhlala uyazi ukuba wenzeni ngokulandelayo. Ukuba usebenza ngamatayara, nikeza ivenkile yakho ingqalelo efanelekileyo. Ngokukodwa, nikela ingqalelo kwindlela yangaphandle yesakhiwo kunye ne-facade yesakhiwo ehonjiswe ngayo. I-franchise iya kukubonelela ngethuba elifanelekileyo loyilo ngokuhambelana nesitayile esahlukileyo. Uya kufumana zonke iikhowudi zoyilo ozifunayo. Kuhleli kuphela ukuzisebenzisa ngokuphuhlisa iprojekthi.

Ivenkile enamavili ishishini elinemixholo, kwaye unokujamelana nobunzima obahlukeneyo ngelixa usebenza nalo. Umzekelo, kuyakufuneka ufumane ngaphezulu kunezo nkampani ziqhuba imisebenzi egameni le logo yazo. Emva kwakho konke, uyavuma ukuhlawula i-franchisor inyanga nenyanga inani elithile lemirhumo. Banokwahluka kwaye bahluka ukusuka kwi-3 ukuya kwi-9% ngokwemigaqo yenyanga. Ngapha koko, isixa-mali siya kubalwa, nokuba kungeniso, okanye kuyo yonke ingeniso oyakube ufumanekile. Sebenzisa i-franchise yakho ngokufanelekileyo ngokokubamba kwaye usebenzise lonke ulwazi onokulufumana.

I-franchise yevenkile ikunika ithuba lokuyiyila ngendlela ekungayi kubakho mntu ukhuphisana naye onelungelo layo. Ukukhuphela ngokupheleleyo uphawu olwahlukileyo kusemthethweni kwaye ngenxa yoko uhlawula nje imali. Emva kwayo yonke loo nto, ngesivumelwano nefranchisor, usebenzisa izinto zayo ezizodwa nezikhuselweyo ngokusemthethweni. Ivenkile yevenkile yamatayara yipropathi yomntu othengisayo. Nangona kunjalo, ukulungele ukwabelana ngentlawulo. Dlulisa nje isixa semali esifunekayo rhoqo ngenyanga ngaphandle kokukopela. Ke i-franchisor soze ibenamabango kunye nokusola ngokunxulumene nawe.

Ivenkile enamavili iya kukunceda ufumane imali ethe kratya, oko kuthetha ukuba uya kuzuza iziphumo ezibalulekileyo kukhuphiswano.

Ivenkile enamavili nevili kufuneka ilungelelaniswe ngokuchanekileyo nangokufanelekileyo. Ukwenza oku, kufuneka wenze konke okusemandleni akho. Ukuba usebenza kwi-franchise, kuya kufuneka ke uqonde ngokucacileyo ukuba ufuna ukhuphiswano olubalulekileyo. Unayo, njengoko usebenza ngokuvumelanisa ne-franchisor. Ukulungele ukukunika lonke ulwazi oludingayo ngokupheleleyo. Lawula ivenkile yakho ngokufanelekileyo, amathuba e-franchise anika izibonelelo ezibonakalayo kwimpikiswano yokhuphiswano.

Ivenkile yokugcina amavili efranchise itsala inani elikhulu labathengi ngokusebenza nje phantsi kwegama lophawu. Ukuba nelogo edumileyo akufuneki kujongelwe phantsi. Inokukunika ithuba lokukhuphisana elibaluleke kakhulu. Ukuba uthatha isigqibo sokuthengisa ivili kunye nevili, nika ivenkile yakho ixabiso elifanelekileyo lokuqwalaselwa. Ukuba ne-franchise kukunika ithuba lokugqibezela ukuhonjiswa kwendawo ngokuhambelana nesitayile esikhethekileyo. Sebenzisa yonke imigaqo, imigangatho, kunye nezikhokelo ukuze ufumane ukhuphiswano olukhulu kakhulu. Ivili kunye nevili ngaphakathi kwivenkile yakho kufuneka zohluke kwezo zithengiswa ngabakhuphisana nabo.

Njengenxalenye ye-franchise, wena, ewe, unethuba elihambelanayo. Emva kwayo yonke loo nto, yiyo loo nto unxibelelana nombutho okhethekileyo ukufumana ubuchwephesha bevili ekumgangatho ophezulu, iimveliso zamavili, kunye nezibonelelo ezizodwa ezivela kuwo. Konke oku unokukuqonda kwimarike yeli lizwe, ekubeni kunguye kuphela umhambisi owahlukileyo. Xa unxibelelana ne-franchise, uxanduva oluthile olubalulekileyo lubekwa kuwe. Ukuphunyezwa kwabo akufuneki kutyeshelwe. Ivenkile yakho yeefranchise ifumana ilungelo elibalulekileyo lokhuphiswano xa ivenkile ikhokelela kumda obanzi kukhuphiswano lwevenkile. Qinisa isikhundla sakho njengenkokeli engenakuphikiswa, emva koko unokuthembela kunyuko olubonakalayo lwenzuzo.

Itayara nevili lokuthenga ivili lithuba lokuba yinkokheli yemagazini iForbes kuba ungasebenza egameni levenkile eyaziwayo, kwaye umthamo wengeniso yohlahlo-lwabiwo mali uya kuba mkhulu ngokwenene kuba utsala inani elikhulu labathengi abanomdla kwintengiso yakho yevenkile. Unako ukubhengeza ngaphakathi kwimarike yamatayara nevili ngokungqinelana nemigaqo echazwe ngokucacileyo. Uyifumana kwi-franchisor kwaye usebenze ngokubona kwakho, ukuphambuka kwimigangatho ayamkelwa kwaye kwamkelwa kwimeko apho bekungenakwenzeka ngenye indlela. Xoxa ngezigqibo zolawulo ezibaluleke kakhulu kwi-franchisor, ikunika ulwazi kunye neengcebiso ezifanelekileyo. Ukwenza ivenkile yokuthengisa imoto kukunika indawo efanelekileyo kwintengiso. Kuyimfuneko kuphela ukuba kugcinwe ngokungqongqo imigaqo emiselweyo kwaye kungaphuli imigaqo ebekiweyo kwaye ibekwe kubume besivumelwano.