I-franchise yedonut yinto entle enenzuzo ethi, ngokomgaqo, ivelise ingeniso elungileyo. Xa usebenza nge-franchise, kufanelekile ukukhumbula ngokucacileyo ukuba olu hlobo lwesenzo luza noxanduva oluthile. Ewe kunjalo, xa uthenga i-franchise yedonut, ufumana isixa esikhulu seebhonasi. Umzekelo, wenza imisebenzi yakho yobuchule phantsi kwegama lophawu oludumileyo, nto leyo etsala iindwendwe. Kodwa ayipheleli kuluhlu lwezibonelelo ozifumanayo ngokuthenga i-franchise yomrhumo. Uyakwazi ukwenza imisebenzi ngokwemigaqo, imigangatho kwaye usebenzise ulwazi olwenziweyo ngumniki-franchisor.

Ukuba nethuba kwi-franchise yomrhumo kukwenza ukuba kube nakho ukubala kulwakhiwo lweenkqubo zetekhnoloji ngokulandela eyona mizekelo mihle. Oku kunokuba nefuthe elihle kwinzuzo yeshishini lakho. Ukongeza, ukuba nethuba elihle lokwenza imisebenzi phantsi kwegama lophawu lwenkampani eyaziwayo kwihlabathi liphela ikunika ithuba elibalulekileyo lokutsala abathengi xa kuthelekiswa nabo bangenazo iinkampani zebhonasi.

Kuyinzuzo kakhulu ukujongana nomrhumo, ngakumbi ukuba usebenza kwifranchise. Kodwa kufanelekile ukukhumbula ukuba umvuzo kufuneka kwabelwane ngawo. Ukuya kuthi ga kwiipesenti ezili-11 kufuneka kuhlawulwe kwinqanaba lokuqala ngokwenza intlawulo yokuqala. Kukwafanele ukukhumbula inyanga nenyanga kwaye wabelana ngengeniso yakho evela kwintengiso yedonut, ekungafanelekanga ukuba ilibaleke. I-franchise yedonut yiprojekthi yeshishini enokuba nzima ukuyiphumeza. Umzekelo, abachasi bakho abafuni ukunika ezo ntengiso zeemarike bahlala ixesha elide.

Ngenxa yoko, bathintela imisebenzi yakho. Ukujongana ngokulula nayo nayiphi na imiqobo, kufuneka ulungiselele kwangaphambili. Umzekelo, uhlalutyo lwe-swot yenye yezona zinto zibonakalayo zichonga ngokucacileyo amandla kunye nobuthathaka bezixhobo zeprojekthi yeshishini lakho. Ngokunjalo, amathuba, kunye nezinto ezingalunganga, ziya kuba ziphambi kwamehlo akho. Ukusebenza nelungelo lokunikezela kufuneka kwenziwe ngokungqinelana neprojekthi yeshishini lomthetho wasekhaya, ngokubanzi, njengalo naluphi na olunye uhlobo lomsebenzi. Ukuba awuyophuli imithetho kwaye ulandele imigaqo, i-franchisor iyavuya kwaye utsala inani elikhulu labathengi.

Iifranchise eFrance ngoku zisebenza ngokufanelekileyo. Eli lizwe linomtsalane kakhulu ukwazisa uphawu lwentengiso olutsha kunye nokuqala ishishini. Iifranchise zithathe inxaxheba ixesha elide, ukusukela kwinkulungwane ye-19, kwaye lo mkhuba uzisa inzuzo kwabo basasazi abagqiba ekubeni baqeshise uphawu olaziwayo kunye nemodeli yeshishini enikezwe ngumrhwebi. I-franchise inikwa ingqalelo eFrance kuba eli lizwe litsala inani elikhulu labakhenkethi kwaye linabemi abazizityebi kakhulu. Uya kubonelelwa ngemfuno esebenzayo, eyona nto iphambili kukukhetha umgangatho ophezulu wokuthengisa ovunyiweyo kule marike. IFransi iyathandwa ngabakhenkethi kwihlabathi liphela, ke ngoko, awusoze ushiyeke ngaphandle kwenzuzo ukuba wenza konke ngokufanelekileyo kwinqanaba lokumilisela kunye nokusebenzisa ilungelo lokuthengisa.

Abantu abahlala kweli lizwe bayazingca neFrance, ke ngoko, ilungelo lokuthengisa kufuneka likhuthazwe ngendlela enokuthi ithathele ingqalelo iimpawu zengingqi. Umzekelo, ukuba uMcDonald's uthengisa i-burger eRashiya, ke ikhefi yokutya okukhawulezayo ithengisa iikeyiki. Kwakhona eFrance, i-franchise kufuneka ithathele ingqalelo into abayithandayo abantu kummandla welizwe elinikiweyo kwaye wazise inqaku elithile. Oku kungasebenza kakuhle eFrance kuba abantu balapho babathanda ngokwabo. I-franchise iya kusebenza ngokungagungqiyo ukuba uqala uhlalutye zonke iinkqubo eziza kwenzeka. Uhlalutyo lwe-SWOT lulungele oku.

Ukukhuthaza i-franchise eFrance kuthathelwa ingqalelo inyani yokuba uninzi lweempawu sele zikwimarike. Kuya kufuneka ukhuphisane nabachasi abaqinisekileyo kule meko yentengiso.