I-franchise ukusuka ekuqaleni iyinjongo enqwenelekayo kunye nesikhubekiso kwabaninzi ngephanyazo. Emva kokugqiba ngokwabo ukuba abafuni ukwakha eyabo i-minus nge-zero ekuqaleni, abaninzi banikela ingqalelo kwi-franchise. Nangona kunjalo, imingxunya eyahlukeneyo ngokukhawuleza ivele, enokuthi ibe nzima ngakumbi kwimisebenzi engaphaya yomrhwebi osakhasayo. Ewe kunjalo, nangokufumana i-franchise, zininzi iingxaki ezinokuvela, ukusuka kuhlahlo-lwabiwo mali olungelulo olwenziweyo ukuya ekudibaneni nabakhohlisi!

Ukulunga kwe-franchise kwaziwa ngokwaneleyo ukuba kungangeni nzulu kwinkcazo eneenkcukacha. Kwanele ukutsho ukuba ngale ndlela usombulula iingxaki ezininzi ngaxeshanye, oya kuthi ujongane nazo kwasekuqaleni ukuba bekungekho ngeshishini esele lilungile. Kuya kufuneka utyale umzamo we-zero ngokungangqalanga yokwakha uphawu kunye nokukhethwa kwesicwangciso Bazama iimpazamo ezinokubakho kwangaphambili, bazilungise kwaye babonelele ngeetekhnoloji esele zilungile. Okokugqibela, uyakwazi ukufumanisa kwangaphambili ukuba i-franchise ekhethiweyo ifanelekile, umbono 'wadubula' kwaye wafumana abaphulaphuli. Owona mceli mngeni mkhulu kukuqalisa. Rhoqo kwenzeka, kunzima ukuqala kwasekuqaleni kwanakwishishini eliphantse lagqitywa, njengefranchise.

Inyani yile yokuba imiba emininzi kufuneka isonjululwe nangaphambi kokuthenga enye yeefranchise. Kuya kufuneka ubale uhlahlo-lwabiwo mali, uhambe ngeentengiso ezininzi, ucofe ecaleni kukrokrela ngokungqalileyo. Sele unesiyezi, akunjalo? Abaqalayo abaninzi bajamelana nale nto, kwaye kubonakala ngathi akukho ndlela yokuphuma kwesi siqalo soyikekayo kwasekuqaleni. Okanye akunjalo?.

Uloyiko kunye noxinzelelo ziqhelekile, ngenxa yoko zininzi iindlela zokuphelisa unobangela wabo. Le yindlela inkampani yethu engenelela ngayo ekukhetheni i-franchise yayo yokuqala, ukuyakha ukusuka ekuqaleni ukuya ekubuyiselweni ngokupheleleyo ngexesha lokuqala. Iingcali ezinokuthenjwa zenkampani eqinisekisiweyo enamava abanzi zibonelela ngohlahlo-lwabiwo mali, ukukhangela amaqabane athembekileyo phantsi kweekhrayitheriya ezikhethiweyo, ukuqinisekisa ukuqala okukuko kwasekuqaleni kunye nokubeka iliso kwixesha elizayo. Ukuphunyezwa kwezicwangciso zakho ezinesibindi sokuvula ishishini lakho kuya kuba lula kwaye kube yimpumelelo, kwaye zonke iimali zihlawule ngokukhawuleza!

Ukubaluleka kwabalamli kukhulu kakhulu ukuba ufuna ukuqala ishishini ekuqaleni. Okokuqala, abantu abanamava ngakumbi kunokwenzeka ukuba baqaphele yonke imigibe enokubakho. Okwesibini, unikwa ngokukhawuleza isangqa sabathengisi abathembekileyo abangakhohlisi kwaye abangakuthengisi isisongelo esingenanto ngaphandle kwemirhumo ekugqibeleni. Okokugqibela, kwaye okona kubaluleke kakhulu, ufumana ingcebiso ethembekileyo kuyo yonke imiba enomdla evela kubaqeqeshi kwicandelo labo, abakunceda ukhethe ezona ziphumo zibalaseleyo kunye nokufezekisa iziphumo ezinomdla ekuqaleni kohambo lwakho, phantse ukusuka ekuqaleni. I-franchise ukusuka ekuqaleni ayisiyona nto ilula. Ngoncedo olufanelekileyo lwabalamli, ukhawulezisa ukufezekisa iziphumo ezinqwenelekayo ekudaleni nasekukhuthazeni ishishini lakho phantsi kwegama esele laziwa.

Ukufumana zonke izinto zokuqala, kunye nabancedisi bethu uya kufumana amaqabane athembekileyo, ufumane inzuzo kungekudala, kwaye uyibuyisele ngokukhawuleza i-franchise efunyenweyo. Amanqanaba aphezulu obulunga kunye nokusebenza kakuhle kwefranchise kuyonwabisa ixesha elide, kwaye ekugqibeleni uyakwazi ukuwuyeka umsebenzi wakho ongathandwayo kwaye ube ngumnini wenkampani yakho. Ukuqala ukubalwa kwemali eyinkunzi, ingcebiso eneenkcukacha, uluhlu lweefranchise ezinokuthenjwa ezibonelelweyo kunye nokunye okuninzi kwenza ukuba ukuqala kwakho kube lula, kube lula, kwaye kukhuseleke. Unokuqiniseka ngokunyaniseka kwabo bantu usebenza nabo. Njengabalamli, sibeka esweni ukuthotyelwa kwayo yonke imiqathango yesivumelwano.

Ifanitshala franchise ngumsebenzi onzima kakhulu ofuna ingqwalaselo ephezulu yokuqwalaselwa. Emva kwayo yonke loo nto, inani elikhulu labarhwebi libandakanyeka kwifenitshala, ke ngoko, ilungelo lokuthengisa kufuneka likhethwe ngobulumko. Kuya kufuneka ikunike ukhuphiswano olubalulekileyo. Le ayisiyophawu lwentengiso elaziwayo nelaziwayo kuphela. Xa uphumeza ifanitshala yefenitshala, kufanele ukuba kukhunjulwe ukuba izikimu zeshishini ozifumanayo kwi-franchisor kufuneka zisebenze ngokugqibeleleyo kwaye zikunike ukhuphiswano olubaluleke kakhulu. Emva kwayo yonke loo nto, ukwenza ifanitshala yefenitshala kufuna ukuba wenze imali eninzi ngakumbi kunokuba ubusebenza phantsi kwegama lakho.

Umahluko kukuba xa usebenza nge-franchise, uyavuma ukuhlawula iifizi ezithile, kwaye isavenge sokuqala kuya kufuneka sihlawulwe ekuqaleni kwefenitshala yefenitshala. Ngapha koko, ivolumu yayo phantse iphantse ibe yi-11% yenani lezixhobo eziza kuchitha kwinqanaba lokuqala. Esi sisixa esibi kakhulu semali, ke kuya kufuneka ucinge ngononophelo ngaphambi kokuthatha isigqibo sokukhetha ilungelo lokuthengisa. Ungathetha-thethana kwaye uqonde ukuba yeyiphi na imeko oza kuba nakho ukuyifumana xa unxibelelana nophawu oluthile. Ifanitshala yimveliso ebiza kakhulu, ethengisa onokufumana imali eninzi. Ukuba usebenza nge-franchise, ingeniso inokunyuka kakhulu.

Ifanitshala franchise yinto enokuba yingozi kwishishini. Uye waba semngciphekweni ngenxa yokuba inqanaba lokhuphiswano lingazange labonwa ngaphambili. Ukuba ukhangela kwi-Intanethi lo mbuzo thenga ifenitshala, uya kufumana iimpendulo ezininzi. Oku kuthetha ukuba ifanitshala inokhuphiswano olukhulu. Kungenxa yoko le nto kunyanzelekile ukuba usebenze nge-franchise, ulumke kakhulu. Ewe, ngokuthenga ifanitshala yefenitshala, kwangoko unethuba elifanelekileyo lokhuphiswano ngenxa yokuba usebenzisa uphawu oludumileyo.

Nangona kunjalo, ukuxhaphaza uphawu kuphela akuyi kwakha ishishini. Kuyimfuneko ukuphumeza iinkqubo zeshishini zolu hlobo eziza kukuvumela ukuba ugqwese kubo nabaphi na abachasi. Ifanitshala yefenitshala iya kusebenza ngokufanelekileyo kuphela xa uxwebhu lwenziwa ngokuchanekileyo. Ukulungiselela ukuqala ishishini, kufuneka wenze umsebenzi wohlalutyo kwangaphambili. Okokuqala, kuya kufuneka uvavanye abakhuphisana nabo, ke kufanelekile ukuqhuba uhlalutyo lwe-swot. Xa uphumeza ifanitshala yefenitshala, uhlalutyo lweswipu sisixhobo esibaluleke kakhulu. Ngoncedo lwayo, iya kuba nakho ukumisela amandla kunye nobuthathaka beprojekthi yakho kwaye uqonde ukuba ingaba izakuphumelela.

Ifanitshala esebenza kakuhle ifanitshala iya kukunika umda obalulekileyo wokhuphiswano. Kuya kuba nakho ukujongana ngokulula nazo naziphi na izakhiwo ezikhuphisanayo, phambi kwazo ngenyathelo okanye nokuba zimbini. I-franchise kufuneka iphunyezwe ngendlela yokuba inqanaba lakho lomvuzo liphezulu kunelabo nabaphi na abachasi abasele besebenza kwimarike. Emva kwayo yonke loo nto, awudingi nje ukubonelela ngeemfuno zakho kwaye ufumane umvuzo kodwa kunye nokwenza igalelo ngenyanga. Kwaye isavenge sokuqala oza kusidlulisela kwiakhawunti yomthengisi ngumvuzo osisixa-mali. Esi sixa semali sibalwa njengepesenti yenani lezixhobo ozityala kwinqanaba lokuqala.

Ukongeza, xa uthengisa ifanitshala yefenitshala, uya kuhlawula iintlobo ezimbini zokuhlawula ngenyanga. Eyokuqala kwezi ibizwa ngokuba yiGalelo leNtengiso yeHlabathi. Umthamo wayo yi-1, 2, okanye i-3% yenani lezibonelelo zemali ophumeleleyo ukuzifumana njengengeniso okanye ingeniso. Ukongeza, xa uthengisa ifanitshala yelungelo lokugcina ifanitshala, gcina engqondweni ukuba kukho imirhumo ngokunjalo. Eli galelo kwinani lalo liyahluka ukusuka kwi-3 ukuya kwi-6% kwaye kubalwa njengesabelo sengeniso efunyenweyo. Ingabalwa njengepesenti yenzuzo; konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano.

Ifanitshala yefenitshala kufuneka isebenze ngokufanelekileyo kwinkampani yakho ukufezekisa iziphumo ezinomtsalane kukhuphiswano. Njengenxalenye yelungelo lokuvelisa imveliso, ufumana izibonelelo ezahlukeneyo, kwaye ukuba uzisebenzisa ngokufanelekileyo, impumelelo iyaqinisekiswa. Jongana nefranchise yokuvelisa ngendlela ezixhobisa ngokupheleleyo ekukhonzeni abathengi ngenqanaba eliphezulu lobuchwephesha, ukuvelisa, kunye nemveliso yefenitshala ehambelana ngokupheleleyo nemigaqo ye-franchise. Ngokuqinisekileyo i-franchisor ifuna ukukujonga kuba ihlala isebenza kule ndlela. Inzala ngqo ye-franchisor ekuphunyezweni ngokufanelekileyo kwemveliso yeefranchise yinkqubo eqhelekileyo. Ekugqibeleni, ufumana ipesenti yengeniso, yiyo ke loo nto enomdla wokuphepha iindleko zodumo.

Nika ingqwalaselo efanelekileyo kwifenitshala, usete imveliso ngendlela eya kuthi ithobele ngokupheleleyo imigaqo ye-franchisor. Ngokuqinisekileyo awunangxaki. Uyakwazi ukuphendula ngokufanelekileyo yonke imibuzo ecinezelayo, oko kuthetha ukuba ishishini lokuvelisa liza lula kwimpumelelo. Ukuba ubandakanyeka kwifenitshala nakwimveliso yayo phantsi kwelungelo lokugcina amalungelo, ke ukulandela ngokungqongqo imigaqo kukubonelela ngenqanaba eliphezulu lemfuno yoluhlobo lwesinyibilikisi. Abathengi kufuneka banikezwe ngokuhambelana nemigaqo, emva koko awunangxaki. Soloko uhamba inyathelo elinye phambi kwabakhuphisana nabo, ke, awuyi kujongana neengxaki zesicwangciso esikhulu. Ukusebenza kwelona nqanaba liphezulu lobuchule yimpumelelo efunekayo.

Ukuphumelela ukhuphiswano, kuya kufuneka ube ngusomashishini ophume phambili kwaye uphumelele. Nokuba kukho iimeko ezinokuphikisana, kunokwenzeka ukuba woyise iingxaki usebenzisa amava omenzi wefenitshala, osoloko ekulungele ukukunika ulwazi oluhlaziyiweyo, kunye nokwabelana ngamava akhe. Kodwa oku akupheli uluhlu lwezibonelelo xa usenza ifanitshala yefenitshala. Ubukho bebrand eyaziwayo kuyo buye butsale umboleki, kuba, ngokungathi kunjalo, luhlobo lomazibuthe wabathengi. Emva kwayo yonke loo nto, njengoko usazi, abantu bayathanda xa inkampani yamanye amazwe inxibelelana nabo. Ke, ishishini lakho liya kuba ngumbulelo ongaphezulu kulwelo lokuthengisa.

Le yiprojekthi yeshishini ethembisayo, enenzuzo kakhulu. Ukuze ungabinangxaki ebonakalayo ngexesha lokuphunyezwa, kuya kufuneka ulandele ngokungqongqo imigaqo kwaye ulandele imigangatho emiselweyo. Oku kuya kukukhokelela kwimpumelelo engathandabuzekiyo kwaye unokuba nenqanaba eliphezulu lemali engenayo. Ngexesha lokusebenzisa i-franchise, wenza ngendlela echazwe liqabane lakho kwishishini. Oku kuyakuqinisekisa ukuba uphumelela ngokukhawuleza. Ukuphendula kwimibuzo yabathengi kubalulekile ngendlela emangalisayo.

Njenge-franchisee kwinkampani yefenitshala, imisebenzi epheleleyo yokuvelisa ngexesha lokurekhoda. Kuya kubakho yonke into yoku, ukusuka kubuchwephesha obuphezulu ukuya kwimigangatho yoqeqesho lwabasebenzi. Kwaye ukuba ubandakanyeka kwimveliso yefenitshala ngaphakathi kwesakhelo se-franchise, ke amathuba akho okufumana iziphumo andisiwe kakhulu. Emva kwayo yonke loo nto, awenzi nje egameni lakho, kodwa usebenza ngaphakathi kwesakhelo sequmrhu lehlabathi. Ngokuhambelana, lonke ulwazi oluyimfuneko, amava, itekhnoloji, ukwazi, kunye nezisombululo zotshintsho zikwicala lakho. Ungaboyisa ngokulula nabaphi na abachasi bendawo. Nika ifanitshala ifanitshala ingqalelo efanelekileyo yokwandisa amathuba okuphumelela.

Abakhuphiswano yenye yezona mngcipheko mkhulu kwifenitshala yokuvelisa ifanitshala. Akukho namnye kubo oya kuthi afune ukunikezela kwiimarike ezibondlayo. Ngenxa yoko, abanye babo baya kulwa kude kube sekupheleni, ngelixa abanye baya kuba nakho ukubhenela kwiindlela zokunganyaniseki nezobuzaza zomzabalazo. Kwaye kufuneka ukulungele oku kwaye kufuneka uyeke isoyikiso. Kuphela koku kufuneka wazi kwangaphambili ukuba ngawaphi amathuba kunye nemingcipheko franchise enayo kwimveliso yefenitshala. Uhlalutyo lwe-SWOT sisixhobo esihle sokuchonga la mathuba kunye nosongelo.

Esi sisixhobo esikumgangatho ophezulu kwaye sihambele phambili. Usebenzela naliphi na ishishini, hayi i-franchise nje. Ke ngoko, ngokusebenzisa uhlalutyo oluhlaziyiweyo, uya kuba nakho ukuzisa imveliso yefenitshala kwiindawo eziphakamileyo zobungcali. Iinkcukacha manani zokufunda rhoqo. Ngaphaya koko, okukhona kucacile ukuba kubonisiwe, kokukhona amathuba okuba nempumelelo kwixa elizayo. Kuya kufuneka ukumelana ngokulula nemisebenzi yayo nayiphi na ifomathi kwaye ufike kwimpumelelo engathandabuzekiyo. I-franchise esebenzayo yemveliso yefanitshala ayizukujongana nobunzima.

Ke ngoko, yonke into iza kuhamba njengoko ubucwangcisile.