Iifranchise eBelarus lithuba elihle kubo bonke abasebenzi ukuba bazame kwindima entsha yeshishini. Njengosomashishini. Kwabaninzi, injongo enjalo ibonakala inqweneleka ngokwenene, kodwa ihlala ihlangana nenani elikhulu lokuphikisana kunye namathandabuzo, kuba ayinguye wonke umntu oziva elungele ishishini elikhulu kangaka. Ke ngoko, iBelarus isemngciphekweni wenguqulelo yelungelo lokuthengisa, xa beza kungena ekusetyenzisweni ngokubanzi. Unokuba ngowokuqala ngokuvula ishishini lakho ngokusekwe kwi-brand esele yenziwe!

Ke, kwasekuqaleni, kuya kufuneka ucinge ngokuba kutheni iifranchise zisafuneka kwaye ziyintoni. Emva koko uya kuqonda ukuba ngawaphi amathuba onawo okuphumelela ngempumelelo kwishishini lakho. Ke, ngaphambi kokuba siqale ukucacisa ukuba zeziphi ii-franchise, sifuna ukongeza ukuba ngoku zininzi kakhulu kwaye phantse nayiphi na i-novice okanye usomashishini ohambileyo uya kuba nakho ukufumana into kubuchule babo bemali kunye nokuthanda kwabo, into ehlangabezana nazo zombini ezi mfuno ube ngowona ungcono. Kuba iya kuhlangabezana ngqo nokulindelweyo kunye neemfuno zabo. Ukwahluka kwimakethi ye-franchise kunika ithuba elihle lokwenza oku. Eyona nto ibaluleke kakhulu kukusondela kuphando lwakho ngokufanelekileyo kwaye uphephe impazamo ebulalayo.

Ke iyintoni kanye i-franchise? I-franchise lishishini esele lilungile olifumanayo ukuze uphuhlise kwelinye ilizwe, isixeko, okanye ummandla. Ngokusisiseko, ubhatalela uphawu, iphakheji yamaxwebhu, indlela esele yenziwe, iingcebiso ngokwazisa, kunye nedumela elimiselweyo. Vumelanani ukuba oku akwanele, kuba eyona nto inzima okwangoku kukuphuma kwindawo engaziwayo kwaye uzuze igama elihle kunye nentembelo eluntwini. I-franchise, enyanisweni, ikunika ithuba kwasekuqaleni ukuba ube ngumthengisi owaziwayo eBelarus kwaye ingangumntu ongachazwanga ngegama phakathi kwamashishini amaninzi afanayo. Ke kunzima kakhulu ukubethelela ukusebenza ngempumelelo kwee-franchise.

Ukongeza, njengoko kuchaziwe apha ngasentla, uya kufumana amava awodwa kwinkampani ephambili, ekunokwenzeka ukuba eBelarus khange ive konke konke. Eyona ndlela iphambili ukusuka ekuqalekeni kweshishini ukuya ekufundeni iziseko zokuqala sele uza kugutyungelwa. Akunyanzelekanga ukuba wenze iimpazamo ezininzi zokulangazelela oosomashishini ngokwakho, ezingathathi ixesha kuphela kodwa ezibetha kakhulu epokothweni yakho! Imali oyigcinileyo kwizigqibo ezingaphumelelanga sele inokubuyisa ukuthengwa kwe-franchise eBelarus, ke isithembiso sibonakala sinenzuzo ngoku. Nangona kunjalo, unokuba nemibuzo efanelekileyo malunga noku. Umzekelo, kutheni umntu enokuthi afune ukusebenzisana neBelarus kunye noosomashishini bayo? Kutheni ungathengisa ishishini lakho komnye umntu? Ngaba kuyanceda koosomashishini?

Ewe! Oku kuyinzuzo kuba inika elona thuba lihle lokwandisa ishishini lakho. Ayingabo bonke oosomashishini abanamandla ngokwaneleyo okujongana namasebe amaninzi, kodwa kwangaxeshanye, bafuna ukwandisa. Ukongeza, umntu omnye unokungabi namandla ngokwaneleyo kunye namandla okulawula amasebe aliqela, kwaye ezinye iimali ziya kuhlala zivela kwi-franchise. Okokugqibela, kunzima ukulawula ishishini kumazwe ahlukeneyo, umzekelo, eBelarus, xa umseki ngokwakhe evela eMelika. Kodwa ukuvula i-franchise kuya kubonelela ngolwandiso lwempembelelo, umthombo omtsha wengeniso, kunye nenqanaba lokufumana ilizwe elitsha ngokupheleleyo.

Njengoko ubona, oosomashishini abaninzi banokufuna ukusebenza neBelarus, kuba oku kunezibonelelo ezininzi. Ke awufumani tshizi kwimouse, kodwa isivumelwano esinenzuzo kuwo omabini amaqela. Kuyinyani, ngoku kukho umbuzo onzima malunga nokuba ungazukufumana njani abakhwabanisi, ukuba ungayikhetha njani i-franchise efanelekileyo kwiminqweno yakho, amandla kunye nemali, ukuba ungayikhetha njani into efanelekileyo kwingingqi yakho. Ukufezekisa iziphumo ezinqwenelekayo, kuya kufuneka ubhenele kwiinkonzo zomntu wesithathu. Kodwa ungakhathazeki! Ummi waseBelarus uya kubona izibonelelo ezingakumbi kubalamli bamanye amazwe kunokuba azokuchitha.

Ke yintoni umlamli ekufuneka ayinike amaqela omabini? Inkampani yethu iyabandakanyeka kukhetho ngononophelo lwamaqabane athembekileyo naqinisekisiweyo. Sikhetha iinkampani ezinzulu kuphela esiqokelela kuzo zonke iinkcukacha eziyimfuneko. Kwaye ezi ayisibafowunelwa kuphela, kodwa igama, imveliso yemveliso, ezemali. Oku kubonisa isibonelelo esibalulekileyo kubathengi abaya kuba nakho ukukhetha kuluhlu lwezinto ezinikezela ngokupheleleyo kubo, apho kuphela ezona ndlela zibalaseleyo nezikhuselekileyo esele zikhethiwe.

Kukho izibonelelo zomseki wenkampani kunye nomthengisi, ezinxibelelene ngokusondeleyo nesibonelelo somthengi onokubakho ovela eBelarus. Inyani yile yokuba kwasekuqaleni siza kuqhuba umsebenzi omkhulu kunye nawe, apho siza kuthi sichaze uhlahlo-lwabiwo mali lwakho, sigqibe ngeminqweno yakho, senze uluhlu lweefrikhisi ezifanelekileyo kakhulu kwangaphambili kwaye sikubonise. Ngapha koko, inkampani iya kuzifumanela umthengi ofanelekileyo, ekulungele nayo. Njengoko ubona, ukubandakanya umntu wesithathu kubonelela ngezibonelelo kumseki kunye nomthengi wefranchise. Ukubandakanya umntu wesithathu nako kunokuqinisekisa ukuthembeka, ukhuseleko, kunye nokuba semthethweni kweenkqubo.

Iifranchise eBelarus lukhetho olukhulu lokuyeka ukuba yiplankton yeofisi kwaye uvule ishishini lakho. E-Belarus, esi sihloko sisentsha kwaye sinokubangela uchulumanco olukhulu, unokuba ngowokuqala, i-franchise yakho iya kutyhaphaka, kwaye uya kuthatha indawo ebalulekileyo kwimakethi yase-Belarusian. Njengoko ubona, ukwenza i-franchising kule meko kubonakala kunomtsalane. Kuhleli kuphela ukunxibelelana nathi ngokubonisana!

Ifranchise yokuhlambela yiprojekthi yeshishini enokuba yinzuzo, kodwa kuphela ukuba iphunyezwe ngokuchanekileyo. Ukuze ungaphazami, kufuneka ukope, ngokungqinelana nesicwangciso, ezo chips zisebenzisa ngempumelelo i-franchisor. Kodwa ukukopa ngokulula akuphelelanga ekuphunyezweni kwelungelo lokuthengisa. Kuya kufuneka wenze amanyathelo okulungiselela ngokwakho. Uya kuba nakho ukuvavanya okhuphisana nabo kuphela emva kokwenza imisebenzi yohlalutyo efanelekileyo. Ukongeza, kuya kufuneka uphinde usebenzise uhlalutyo lwe-swot ngaphambi kokuqala ibranchise yokuhlamba.

Le ndlela yohlalutyo ikuvumela ukuba ubone amandla kunye nobuthathaka beprojekthi yeshishini oza kuyiphumeza. Ukongeza, xa usebenza ngendlu yokuhlambela, kuya kufuneka ufumanise ukuba yeyiphi na imeko yeshishini elinikezelweyo phantsi komthetho wasekhaya. Ngaphambi kokuthenga i-franchise, usenalo ithuba lokwenza isigqibo esifanelekileyo solawulo. Kufuneka uhlolisise ubungozi bakho kunye namathuba akho; ke, awungekhe wenze ngaphandle kohlalutyo lwe-swot kunye nohlalutyo kubakhuphiswano. Ulwazi olubanzi luhlala luyinzuzo yakho kukhuphiswano. Lungiselela indlu yakho yokuhlambela ngokuthenga i-franchise kunye nelungelo lokusebenzisa uphawu oludumileyo ngayo. Ewe kunjalo, ukusebenzisana ne-franchisor akukhawulelwanga kuhlobo olunye.

Ukwafumana iseti epheleleyo yeebhonasi ezahlukeneyo.

Ukongeza kwizibonelelo, xa usenza i-franchise yokuhlamba, uya kuthwala uxanduva oluthile. Emva kwayo yonke loo nto, ukufumana iintlobo ngeentlobo zeebhonasi kungenxa yokuba kufuneka uyihlawule. Ke, kwasekuqaleni, kuya kufuneka uhlawule ukusuka kwi-9 ukuya kwi-11% yotyalo-mali lokuqala. I-franchise yendlu yokuhlambela iya kusebenza ngokungenasiphoso kuphela phantsi kwemeko yokubambelela ngokungqongqo kwimigangatho echazwe kwisivumelwano sakho nomgcini-franchisor. Ukuphumeza ikhowudi yokunxiba kunye nokufaka uphawu kubasebenzi kuya kukunceda wakhe ukuthembeka kubathengi. Sebenzisa i-franchise yokuhlambela ngokungqinelana neetemplate ezivela kubameli be brand.

Oku kuya kukubonelela ngamathuba amahle okuphumelela ngokuzithemba kwimpikiswano kunye nabaphikisi. Xa usenza i-franchise yokuhlambela, kubalulekile ukuba ukhumbule ukuba ayisiyonto yasimahla leyo. Uya kugqithisela phantse i-10% yengeniso yakho kwii-akhawunti zenkampani ongene kuyo kubambiswano. Ngokwenyani, ungummeli wengingqi osebenzela ilungelo lokuthengisa amalungelo. Ke ngoko unokujongwa, uthumele i-shopper eyimfihlakalo, okanye ikhomishini evulekileyo ngokupheleleyo. Konke kuxhomekeke kwinkoliseko yomnini-franchisor.