I-franchise yokubonisa utyalo-mali olunenzuzo entle yezixhobo zemali. Ngokwenza oko, unokuba ngumrhwebi ophumeleleyo oye wazibonelela ngamathuba okuba sisidala. Nge-franchise, bahlala bengena kwisivumelwano ukuze bangenzi into entsha, kodwa basebenzise imodeli esebenzayo yeshishini, esele izise imali eninzi kumniniyo. Umboniso wefranchise ufuna ukuba uthengiswe nokuba inqanaba lokwazisa ngebranti alikho kwiitshathi. Emva kwayo yonke loo nto, ayinguye wonke umthengi owaziyo ukuba ungene kwiimarike zalapha ekhaya, ngenxa yoko, kufuneka baziswe ngokukhawuleza. I-franchise yokubonisa ayinanto ngaphandle kweprojekthi eqhelekileyo enikezelwa kuthathelwa ingqalelo izinto ezithile zalo msebenzi.

Kuya kufuneka uqonde ngokucacileyo ukuba zeziphi iingxaki onokuthi ujongane nazo xa usenza umsebenzi weofisi. Uhlalutyo lomncintiswano kunye nesixhobo esibizwa ngokuba luhlalutyo lwe-swot zilungele oku. Xa kuphunyezwa i-franchise yomboniso, kufuneka kuthathelwe ingqalelo enkulu kumzi-mveliso kunye noyilo lwangaphandle. Ukongeza, oochwephesha kufuneka banxibe iisuti ezifanelekileyo ezikwimigangatho ebangiweyo. I-franchise yokubonisa luhlobo lwentsebenzo okanye umboniso wento enomdla, eyenziwayo phantsi kwemigaqo yelebheli eyaziwayo. Ungaqhuba imisebenzi yeofisi ngokuchanekileyo nangokukhawuleza ukuba uyayilandela ngokungqongqo imigangatho. Ekugqibeleni, yiyo loo nto uthathe inxaxheba kwindibano ye-franchise ukuze usebenzise lonke iseti lezibonelelo kunye nezibonelelo ozifumanayo.

Okokugqibela, azikhawulelwanga kwisicelo esilula sophawu lwentengiso, unethuba lokuxhaphaza ubuchwepheshe obuphezulu, sebenzisa ulwazi olunomdla, kwaye wenze ngokwemigaqo. Ngokuqinisekileyo, iindlela ezahlukeneyo zokunxiba zinokubonelelwa njengenxalenye yomboniso welungelo lokuthengisa. Ukuba uthengisa ilungelo lokuzonwabisa, kuya kufuneka uqonde ngokucacileyo ukuba uzimisele ntoni. Ingaba ngumdlalo weqhwa, umdlalo weqonga, umboniso okhanyayo, okanye inkqubo kamabonwakude. Kuyenzeka ukuba uququzelele umboniso womlilo osebenzisa izixhobo ze-pyrotechnic. Isenokuba yindawo entle ebonisa imizekelo eyahlukeneyo yayo nantoni na. Umboniso womoya ungabanjiswa, njengomboniso wemoto.

Landela imiyalelo kwaye emva koko, awunangxaki ekunxibelelaneni nabathengi. Kuya kufuneka uyithathele ingqalelo into yokuba i-franchisor ihlala ithumela i-shopper eyimfihlakalo kubasasazi bayo. Lo ngummeli ofihliweyo ozenza ngathi ungumthengi wakho kwaye uyathenga okanye usebenzisa ukugcinwa. Ngapha koko, kulandela iziphumo zonxibelelwano, unika umgcini-franchisor ingxelo ebanzi. Ukuba uli-franchisee elihlwempuzekileyo, inkululeko yokuhanjiswa ngokukodwa inokuthathwa kuwe. Ukuthintela oku kungenzeki, kuya kufuneka uthathe amanyathelo. Umzekelo, abasebenzi bakho kufuneka bafundiswe ngendlela yokuba balandele ngokungqongqo imigaqo emiselweyo xa benxibelelana nomthengi ngamnye.

Kufuneka banxibe ngokulandela ikhowudi yokunxiba kwaye mabagcine ukucoceka kunye nocwangco kwinkangeleko yabo. I-franchise yokusebenza inokunika noxanduva lokuhombisa indawo, ngaphakathi nangaphandle. Esi sisiqhelo esiqhelekileyo, esingazisi nto intsha. Landela nje ngokungqongqo imigaqo kwaye emva koko, uyakuba nethamsanqa. Yiba ngusomashishini onenkqubela phambili ngokuthatha ukugqwesa kwawo onke amalungelo akhuphisanayo owafumana kumrhwebi.

Umboniso osebenzayo ofanelekileyo wokubonelela ngokubonelela ngamathuba okuphuma ngokukhawuleza uye kwi-niches ekhokelayo kwaye uzibonelele ngemfuno yemveliso. Ngaphambi kokumiliselwa ekusebenzeni ne-franchisor, wenza uhlalutyo lokuqala. Ngokuqinisekileyo kufuneka uqonde ukuba zeziphi izikhuphiswano ezichasayo kwiimarike ezinzima zokuthengisa kunye nomzabalazo wokukhetha abathengi. Ukongeza, xa uzalisekisa i-franchise, kuya kufuneka ukhumbule ukuba le projekthi yeshishini igcwele umngcipheko othile kunye nobunzima. Ukuba lo ngumsebenzi ovuthayo, kukho into enokutsha. Ukuba ngumboniso womoya, ngokuqinisekileyo into inokuthi ingahambi kakuhle.

Kuwo nawuphi na umsebenzi, yonke inkqubo inokuphazamisa iiodolo, ke, kuya kufuneka uphekwe kwangaphambili koku. Amanyathelo athathwe ngexesha aqinisekisa ukuba unako ukugcina ubuso kunye nomfanekiso we-chop. Okokugqibela, oku kubalulekile kungekuphela kuwe, njengomhambisi okhethekileyo, kodwa nakwinkampani osebenza kuyo kwintengiso yasekuhlaleni. Umboniso wefranchise uqinisekisa impumelelo yakho yexesha elide ukuba unokutsala inani elikhulu labathengi kwaye ujike uninzi lwabo lube ngabathengi abaqhelekileyo. Kuya kukhumbula ngentloko ukuba xa uthengisa i-franchise, urhola kakhulu kunabo ukhuphisana nabo abasebenza bodwa. Emva kwayo yonke loo nto, khange bathathe uxanduva lokuthenga uluhlu lweempahla okanye iintlobo ezahlukeneyo zeenkonzo kwi-franchisor. Kananjalo abanazindleko zokwenza intlawulo yenyanga.

Njenge-franchisee, uxanduva lwakho lonke uxanduva. Ngokuqinisekileyo awunalo uxanduva kuphela kodwa amandla ahlukeneyo kunye namalungelo. Babaphathe ngesandla kwaye emva koko basebenzisane ne-franchise yokubonisa ngokukhawuleza bahlawule. Uyakwazi ukongeza umthamo wokungeniswa kohlahlo-lwabiwo mali kwaye uhlawule ngokulula umnini webhrendi. Umboniso osebenza ngokungakhathali unika ithuba lokuyila ngokufanelekileyo zonke iindawo ezingqongileyo kunye nabo bantu bakusebenzelayo. Abantu baya kusebenzisa iinkonzo zakho kuba uqhuba ishishini lakho ngokulula nangobungcali. Ngapha koko, unophawu oludumileyo nolwaziwayo onalo.

Nangona kunjalo, ukuxhaphaza uphawu oluthandwayo akufuneki kutyeshelwe. Ukwenza izigqibo ezifanelekileyo zolawulo kukunika lonke ukhuphiswano olufunayo. Sebenza ngezixhobo zohlalutyo, ukuqokelela amanani, kunye nokujonga iinkqubo zeshishini ngokuqhubekayo. Xa usenza olo hlobo lwefranchise, kufanelekile ukugcina engqondweni ukuba abo ukhuphisana nabo abalali kwaye banokwanelisa iintlobo ezahlukeneyo zokuxhokonxa. Fakela inkonzo yezokhuseleko ngokufanelekileyo ukuze ikukhusele kwiintlobo ngeentlobo zezimanga ezingathandekiyo ezinokuvela ngenxa yesiphoso sabasebenzi okanye sabatyabuli.