Vula ivenkile ye-franchise sisiqalo esihle seshishini eliyimpumelelo. Kodwa njani ukuvula kwaye ungalahleki? Makhe siqonde. Ke, unomnqweno kunye nemali yokuqala yokuqala ishishini lakho. Ukunciphisa umngcipheko kwaye ungalahli mali, uthatha isigqibo sokuthenga ivenkile yokuthengisa. Yintoni i-franchise? Luhlobo lwelayisensi okanye ilungelo lokumela uphawu kwisixeko okanye kwilizwe lakho. I-franchisor ithengisa eli lungelo kwaye inceda i-franchisee ukuba iququzelele i-biz, ngokwesicwangciso esenziwe ngaphambili se-biz, ngelixa igcina imigaqo-nkqubo yomsebenzi okanye itekhnoloji yemveliso.

Ke, usomashishini osakhasayo uqala ukusebenza phantsi kwesikhokelo senkampani eyaziwayo. Kujongeka ngathi kunje, uvula ivenkile ethengisa imali evela kwibhrendi eyaziwayo, inyuselwa kwilizwe lakho, kwaye yamkelwe ngabathengi. I-franchisor ikubonelela ngezikimu zomsebenzi ezimiselweyo, iitekhnoloji, kunye nezicwangciso zeshishini. Iifranchise zahlulwe zaziindidi: ngqo, zisemgangathweni, zisimahla, zinokubuyiselwa, zilungile. Ungavula ivenkile ethengisa ngqo ukuba ukhetho lwakho lwezezimali lilinganiselwe. Olu hlobo lwentsebenziswano lunika ilungelo lokuvula iofisi enye okanye ezimbini ezizimeleyo. Umgangatho uthatha uxanduva olupheleleyo kwi-franchisor yakho.

Kule meko, kubalulekile ukuthobela yonke imigaqo kunye nemigangatho yenkampani. I-franchise yasimahla ithatha imigaqo enemiqathango yokusebenza kwi-franchisor, ulawulo olupheleleyo lwevenkile lwenziwa. Ngokufaka endaweni, kufanelekile kubavelisi bamalungelo okushishina. Kule meko, inkampani ye-franchise iyalela indlela kunye netekhnoloji, kwaye ukhetha ababoneleli ngokwakho. Iinkampani esele zilungile, olu hlobo lokuthengisa ngokuthengisa imali lufuna utyalo-mali olukhulu, uthenga ishishini esele lilungile, kwaye ukubuyisela, uhlawula imirhumo okanye inzala. Zeziphi izinto ezivulekileyo kwivenkile yeefranchise? Kumashishini ongenamava, vula olu hlobo lomsebenzi ulunge kakhulu. Emva kwayo yonke loo nto, ayisiyomfihlo xa ungazi nto okanye ungaqondi, lixesha elifanelekileyo lokuba ujike uye kumcebisi owaziyo okwenzekayo kwaye uyazi indlela yokuphuma kule meko.

Yintoni enokuthi yenziwe ngumrhwebi? Isicwangciso seshishini kunye namaqhinga, isicwangciso se-biz, izixhobo zokwazisa, itekhnoloji yokuvelisa imveliso, abathengi kunye nesiseko sabanikezeli. Yimalini ukuvula ivenkile? Okokuqala, imali iyafuneka ukuthenga ifranchise. Iindleko zayo ziyahluka ngokuxhomekeka kuhlobo lwentsebenziswano kunye nenqanaba lokunyusa uphawu. Kuya kufuneka uhlawule imirhumo yenyanga ngokusebenzisa igama lenkampani. Ukuba uyavuma, ungawususa umdla ngokwandisa igalelo lokuqala kwishishini. Olunye ukhetho olunomdla kukuqinisekisa i-franchisor yakho ngobukrelekrele bakho kunye namandla okwenza inzuzo ngakumbi kwi-biz kwixa elizayo, ngaloo ndlela unokutsala utyalomali kwaye ungatyali mali. Sebenzela imigaqo yentsebenziswano kakuhle ukuze ungabinangxaki kwixesha elizayo.

Kutheni kunenzuzo ukuvula ivenkile? Zininzi izizathu. Ungathengisa kwivenkile ebonakalayo kunye nenqaku lokwenyani lentengiso. Izinto ezahlukeneyo zithengiswa kwaye zithengwa apha enyakeni. Kuyavela ukuba kufuneka ukhethe i-niche yakho kwaye unike abathengi iimveliso zeempawu ezingcono kunezo zabakhuphisana nabo. Ukurhweba kwi-Intanethi kubaluleke ngakumbi ngoku, kufanelekile kumthengi kwaye kusebenza kakhulu xa uwedwa. Vula ishishini lakho kwi-Intanethi kunenzuzo. Awudingi ukurenta iofisi, ukuhlawulela izinto eziluncedo, ukuqesha abasebenzi abaninzi, ukufumana iindleko zokugcina iofisi.

Kufuneka uququzelele ukuhanjiswa, ingxelo yabathengi. I-Franchising ibonelela ngeli thuba okoko imveliso ethengisiweyo sele ithandwa ngabathengi. Zeziphi iimveliso ezihamba ngoku? Ukwenza i-Franchising kwicandelo lokutya, ukuthengisa kwakhona, ukuvelisa, iimveliso zabantwana, iimpahla kunye nezihlangu, imfundo. Ezi ndawo zingasentla zithandwa kakhulu kwaye zibuyiswa ngokukhawuleza. Unokuvula inqaku lentengiso yeempahla okanye izihlangu ngaphandle koloyiko lokuba ayifunwanga, kwakhona eyona nto iphambili kukuthatha isigqibo kwi-niche. Ngaphambi kokuqala ishishini lokugxila, kuya kufuneka uthathe isigqibo malunga nekapitali yokuqala, kwaye uqonde ukuba ufuna ukufezekisa ntoni ekugqibeleni. Yenza isicwangciso kwaye uyenze, funda amabali empumelelo yomntu othengisayo, vavanya amathuba okuphumelela.

Ikhathalogu yethu eyahlukileyo inceda ekufumaneni ukhetho lobambiswano olufanelekileyo. Yenzelwe ngendlela yokuba uhambe ngokulula kwizindululo kwaye uvavanye ukhetho olucetywayo. Siqokelele izindululo kwiinkampani zasekhaya nakwamanye amazwe. Unokufumana amanqanaba ohlahlo-lwabiwo mali ahlukeneyo. Kwangelo xesha, sibeka kuphela i-franchisors ethembekileyo, akukho ndawo yabakhohlisi kulawulo lwethu. Vula ivenkile ye-franchise okanye ishishini lakho olithandayo linyathelo eliya kufikelela kwisakhono sakho, sikulungele ukukunceda ngale nto.

I-franchise yobucwebecwebe iya kusebenza ngokungagungqiyo ukuba uzama ukuthobela yonke imimiselo emiselweyo kwisivumelwano. Isivumelwano sokuthengiswa kwelungelo kuxwebhu oluthile olugubungela phantse yonke imiba yomsebenzi wenu. I-franchise, kubume bayo, ayisiyonto ingaphaya kohlobo lwentengiso yokuqeshisa kunye neseti yezibonelelo ezahlukeneyo ozifumana kuthethathethwano. Umzekelo, ukuba uqhuba imisebenzi yakho kwenye indawo yesinye isixeko, kuya kufuneka uthobele yonke imigaqo esesikweni emiselwe ngurhulumente. Ukusebenza nge-franchise kunokusebenza kakhulu xa uqhuba uhlalutyo lokuqala. Ngena kwi-franchise yobucwebecwecwe ukuba uqinisekile ukuba uza kuba nokufika kwabathengi.

Kule nto, kufuneka kwenziwe amanyathelo ohlalutyo. Okokuqala, uhlalutyo lwe-swot sesona sixhobo sisebenzayo nesifanelekileyo sale njongo. Ngokuyisebenzisa, uya kuba nakho ukuqonda ukuba yintoni amandla kunye nobuthathaka be-franchise yobucwebe. Ukongeza, uya kuba nakho ukuchonga lawo mathuba apho kukho ithuba lokumelana nemingcipheko onokuyichonga. I-franchise yobucwebe yiprojekthi yeshishini elinenzuzo, ekuphunyezweni kwayo ekufuneka ulandele ngokungqongqo imigaqo echazwe kwisivumelwano sakho. Oku kwenzelwa ukulungelwa kwakho kuba uhlawula inani elithile lezibonelelo zemali ukuze kuzuze i-franchisor ukuze akubonelele ngayo yonke imigaqo nemimiselo efanelekileyo.

I-franchise yobucwebe kufuneka nayo ibonelele ngemirhumo ethile oya kuyenza rhoqo kwi-franchisor. Okokuqala, gcinani engqondweni ukuba kukho isixa semali esisisixa. Yenziwa kwasekuqaleni kokuvalwa kobucwebecwebe. Nayiphi na i-franchise ibonakaliswa yimfuno yokwenza umrhumo wokungena, obalwa njengepesenti yenani lezibonelelo zemali ekufuneka uzichithile. Xa uqala ishishini, uya kuhlawula ukuya kuthi ga kwi-11% njengesixa semali yokuhlawula, emva koko, xa uthengisa i-franchise yobucwebe, kuyakufuneka uhlawule nangaphezulu. Le yimirhumo yentengiso, ekwabalwa njengepesenti, nangona kunjalo, ngeli xesha, kumvuzo ofunyenwe ngenyanga.

Enye intlawulo yenyanga ekuphunyezweni kwefrancise yobucwebe yinto ebizwa ngokuba yirhafu. Eli galelo liza kuba phakathi kwe-2 kunye ne-6% ngokwengeniso oyifumeneyo. Inokubalwa njengepesenti yengeniso; Nangona kunjalo, kuya kufuneka uxoxe ngeenkcukacha kunye nomrhwebi. I-franchise yobucwebe befashoni esebenzayo inokukunceda uphathe nawuphi na umsebenzi weshishini ngokufanelekileyo ukuba ulandela isikhokelo esimiselweyo. Impahla yabasebenzi bakho kufuneka ihambelane nekhowudi yokunxiba i-franchise. Uyilo lobucwebe xa unxibelelana nelungelo lokuthengisa kufuneka lilawulwe kwaye licaciswe gca kwitayitile yakho.

Ikhathalogu yeevenkile zokugcina ukutya ikunika ithuba lokuvula ishishini lakho kwicandelo leentengiso. Eli candelo leshishini lithandwa kakhulu, ngakumbi kumashishini amancinci naphakathi. Urhwebo aludingi kutyalo-mali olukhulu kunye nokuthengwa kwezixhobo zemveliso, ke olu hlobo lomsebenzi lubonakaliswa kukukhawuleza kwemali kunye nenqanaba eliphezulu lomvuzo.

Ikhathalogu yeevenkile ezivenkileni iqulethe ezona zintengiso zinomtsalane: unokukhetha umkhombandlela kurhwebo, uvule ilungelo lokuthengisa kwaye usebenze ngempumelelo kwaye uphuhlise ishishini lakho. Ezona zidume kakhulu zezi ndawo zinjengeevenkile zokutya, iivenkile zempahla, izihlangu, iimpahla zabantwana, izixhobo, njl. Konke oku kuyafumaneka kwikhathalogu yethu. Ukongeza, kwikhathalogu ye-franchise, unokufumana izibonelelo zokuthengisa ngokuthengisa kwiivenkile ezikwi-Intanethi, ukubaluleka kwazo okungagungqiyo kumaxesha anamhlanje. Kwi-2020-2021 inqanaba lokurhweba kwi-Intanethi lifumene ukuphakama okukhulu, okwenza iivenkile ezikwi-Intanethi zanomtsalane kwimbono yeshishini: utyalo-mali oluncinci, ukubuyisa ngokukhawuleza, inqanaba eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimeleyo kwempahla, kwaye akukho mfuneko izixhobo ezizodwa.

Kutheni ukhetha i-franchise yevenkile kwaye usebenzise ikhathalogu? Okokuqala, kwikhathalogu unokufumana uluhlu lwazo zonke iifranti ezinikezelwa ziivenkile ezilungileyo ezivela kwihlabathi liphela. Okwesibini, imbuyekezo kutyalo-mali sele ikho kunyaka wokuqala weshishini. Ewe kunjalo, inqanaba lokhuphiswano kwicandelo lezorhwebo kufuneka nalo lithathelwe ingqalelo. Ngesi sizathu, olona khetho lufanelekileyo kukuphonononga zonke iinethiwekhi ezikhoyo zefranchise kunye nezibonelelo zabo.

Yintoni esinokuyenza ikhathalogu yethu kunye nokuthengisa ngokuthengisa ngokubanzi?

• Unikelo oluvela kwiimpawu ezaziwayo;

• Ukubanakho ukuthengisa iimpahla ezisemgangathweni kwiivenkile eziphambili;

• Zuze ithuba lokuhlawula, ubungakanani botyalomali, kunye namaxabiso anomtsalane;

• Iinkampani ezibonelela ngefranchise zibonelela ngomgaqo-nkqubo wazo wentengiso owakhiwe kakuhle kunye nephulo lokwazisa - awunyanzelekanga ukuba uphinde uqale ishishini lakho.

Kwikhathalogu yethu yeevenkile zefranchise, unokuzifumana ngokulula kwaye ukhethe ngokwakho ezona zinto zinomdla nezinenzuzo eziya kukuzisela ingeniso elungileyo kunye nolonwabo emsebenzini. Enkosi kwikhathalogu, uya kuba nakho ukunxibelelana ngqo nabanini beevenkile zefranchise. Ishishini lakho lisezandleni zakho, isiseko seshishini lakho sikukhathalogu yethu yamalungelo okuthengisa!

I-Franchise kunye nomhambisi ayisiyongqondo ehambelana kuphela. Le yimisebenzi yokuvelisa efuna ukwenziwa ngokuzenzekelayo. Isoftware yesizukulwana esitsha kufanelekile ngokwezi njongo. Awunakho ukujongana ngokuchanekileyo nelungelo lokushishina kuphela kodwa kwanokunika abasasazi isixa esifunekayo sokuqwalaselwa. Akukho shishini lihamba ngaphandle komhambisi, ke kwi-franchise, uya kuthathela ingqalelo zonke izinto usebenzisa ikhompyuter. Ngesoftware eyahlukileyo eguquguqukayo ngaxeshanye, unokukwazi ukumelana ngokuchanekileyo kunye nemisebenzi yefomathi yeofisi, uyenze ngendlela efanelekileyo.

I-franchise yakho iyabhatala, njengotyalo-mali kwisixhobo esizisebenzelayo. Ubunzima abunakho ukubonelela nge-multitasking kuphela kodwa ikwakhona ngokumalunga neendleko ngokwexabiso kunye nomgangatho. Ukuba usebenzisa isoftware ye-franchise, ke i-biz idlula naziphi na ii-analogs. Inkqubo yokusasaza i-franchise kufuneka yenziwe ngokujonga iinkcukacha. Ujongano olwenziwe kakuhle noluyilwe kakuhle luyinto eyahlukileyo kwimveliso enjalo. Inkqubo yefiligree izalisekisa ngokufanelekileyo nayiphi na imisebenzi eyabelweyo.

Umtsalane we-franchising ulele kubukho bezibonelelo ezingenakuphikiswa kubo bobabini abathathi-nxaxheba kubudlelwane be-franchise. Kumashishini amancinci kunye noosomashishini abodwa, ibonelela ngoshishino oluzinzileyo olunenzuzo, kumashishini awaziwayo kunye neenkampani ithuba lokwandisa nokomeleza izikhundla zabo kwintengiso. Umtsalane wophuhliso lwethu kukuba ulungele wonke umntu kuzo naziphi na iinjongo kunye neenjongo.