Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

I-Franchise kunye nommeli-ezi ngcamango zimbini zihambelana kakhulu. Ukuqonda indlela yokwenza umsebenzi weofisi uzenzele, kufuneka usebenzise isoftware ekumgangatho ophezulu. Ukuba unomdla kwi-franchise, ummeli wakhe kufuneka anikwe ingqwalaselo efanelekileyo. Isoftware inceda ukujongana nalo msebenzi. Uyakwazi ukuyiphumeza ngokufanelekileyo nangokufanelekileyo, ngaphandle kokwenza iimpazamo. I-franchise kunye nomsebenzi wokumelwa ngokungenasiphako kuyo nayiphi na ikhompyuter yakho.

Ukusebenza kwayo kwandiswa ngenkqubo yokudala ehamba phambili. Itekhnoloji elungiselelwe iklasi ephezulu yenza ukuba ekugqibeleni ibe yinto eyimpumelelo yeshishini. Ummeli akusafuneki ukuba asebenzisane ngesandla nabasebenzi, kwaye unokuzisa ilungelo lokuthengisa ngokufanelekileyo kwinqanaba elitsha lobuchwephesha. Ungaqhubeka nophawu oluphambili ngokuhambisa inkonzo yabathengi okanye naliphi na elinye ishishini ngokufanelekileyo kangangoko kunokwenzeka.

Xa unxibelelana ne-franchise, awunangxaki xa isisombululo sesoftware singena kwinkqubo. Ilunge kakhulu kwaye iyasebenza, oko kuthetha ukuba indlela edityanisiweyo akufuneki ityeshelwe. Ufuna isisombululo esifanelekileyo sekhompyuter esenziwe ngokuchanekileyo ukwenza lula umsebenzi wakho weofisi.

Xa usebenzisa i-franchise, kunokwenzeka ukuba unxibelelane nommeli usebenzisa izixhobo ezizenzekelayo. Umzekelo, unokuvelisa iingxelo usebenzisa ubukrelekrele bokufakelwa obudityaniswe nobunzima xa uthenga imveliso elungileyo. Inkqubo ilula ukuseta, kwaye iyajongana nemisebenzi enzima kakhulu yesicwangciso esiqhelekileyo sodwa. Iingxelo zihlala zisezandleni zommeli, kunye nelungelo lokuthengisa elinakho ukukhula ngamandla. Umsebenzi wokuqhutywa kwezixhobo zemali ngenxa yesixhobo esenziwe ngokucocekileyo uya kusebenza ngokufanelekileyo. Imveliso eyenziwe ngabaprogram abanamava ivumela ukwenza zonke iintshukumo eziyimfuneko ngokukhawuleza okukhulu nangokufanelekileyo.

I-franchise ekulula ukuyifunda kunye nophuhliso olumelekileyo luyavuma ukunxibelelana nesiseko sabathengi esinye. Zonke iingcali zakho zinomahluko ngokwenqanaba lokufikelela ukuqinisekisa inqanaba eliphezulu lolwazi.

I-Franchise kunye nommeli bafuna izixhobo ezithile ukuze ziphumelele. Umzekelo, inkqubo evumela ukusetyenziswa ngesandla kwedatha okanye ukuzenzekelayo inkqubo, konke ngokwesicelo somsebenzisi. Uhlengahlengiso olwenziwa ngesandla luyafuneka xa kukho into efuna ukulungiswa. Ukusebenza okuzenzekelayo kuvumela ukwenza nawuphi na umsebenzi weofisi ngokufanelekileyo, kunye nokuwabeka ngokufanelekileyo. Isakhiwo esisebenzayo se-franchise sivumela ukusebenzisana kungekuphela nje nommeli kodwa kunye nabanye. Kulunge kakhulu, ke sebenzisa inkqubo esemgangathweni.

Indlela emanyanisiweyo ye-franchise kunye nommeli okhokelela kwishishini kwiindawo eziphakamileyo nakwimpumelelo.

I-franchise kwivenkile yokuzila luhlobo lweprojekthi yeshishini ekuphunyezweni kwayo ekufuneka uqonde kanye ukuba uzabalazela ntoni. Ubukho besicwangciso esele senziwe kubonisa ukuba ukulungele kakuhle ukwenziwa komsebenzi weofisi. Xa uphumeza i-franchise, hlawula iifizi ezithile. Nangona kunjalo, i-franchise kwivenkile yehardware ngokuqinisekileyo iya kuhlawula ngenxa yokuba unoluhlu olupheleleyo lwezixhobo ezihlaziyiweyo onazo. Lonke ulwazi olufunyenwe kwi-franchisor kufuneka lufundwe ngokucacileyo kwaye luthathelwe ingqalelo, kwaye lusetyenziselwe inzuzo yeprojekthi yeshishini. Sebenza nge-franchise yevenkile yokuzila ukuze ube nomda omkhulu kwaye uqinile kukhuphiswano.

Okokuqala, uya kube uphumeza imisebenzi enophawu oluphezulu kunye nolonyuselweyo. Iya kutsala abathengi ngokwayo. Ukujongana neziqhoboshi zakho kwelona nqanaba liphezulu lomgangatho, uthathe ivenkile yakho ukuya kwinqanaba elitsha. Ityala likunceda ukuba ujongane ngokulula nabuphi na ubunzima. Ungaboyisa ngokulula usebenzisa amava osomashishini ahambele phambili. Uya kwabelana ngalo lonke ulwazi olufumanekayo, itekhnoloji, ukwazi, kunye namava. Ukwenza konke oku ngokuzithemba kwakho kwimpumelelo ye-franchise yakho kwivenkile yokuzila.

Emva kwayo yonke loo nto, ufumana ipesenti yengeniso efunyenwe ngexesha lomsebenzi wakho. Ngaphaya koko, le pesenti ingahluka kwaye ifikelele kwi-9% yengeniso yenyanga ophumeleleyo ukuyifumana.

Izinto zokubopha kwivenkile yeefranchise ziya kufumana ingqalelo efanelekileyo, kwaye xa unxibelelana nabathengi, unokufikelela kwinqanaba eliphezulu lenkonzo. Konke oku kuya kubangelwa yinto yokuba uya kuwenza lo msebenzi ngokungqinelana neekhowudi zeshishini ezibonelelweyo. Unethuba elihle lokusebenzela abathengi bakho ngendlela ekungayi kubakho mntu ukhuphisana naye onokuyenza. Emva kwayo yonke loo nto, i-franchise yevenkile yokuzila iya kubeka izixhobo ezikumgangatho ophezulu onazo. Izinto zokubopha ziya kufuneka zinikwe ingqwalaselo efanelekileyo, kwaye ivenkile yakho enefranch iya kubonelela ngalo lonke ulwazi olufanelekileyo. Kuya kuba nakho ukuxhaphaza ulwazi olufunekayo kwaye ngokulula luye empumelelweni.

Ukusebenza ngokufanelekileyo kwe-franchise yokuzila kuya kukunika amandla okuhambisa inkonzo ekumgangatho ophezulu ngelixa usenza ngaphezulu kokukhuphisana ngokuthe ngqo. Umzekelo, ukongeza kwintengiso yokuqinisa ngaphakathi kwivenkile yeefranchise, unokuqhuba ufakelo ngamaxabiso afanelekileyo okanye ude ubandakanye neenkonzo zakho kwithegi yexabiso lokugqibela. Oko, njengokuba kunjalo, kukhuthaza abathengi abafake izicelo zokuthengwa kweempahla ezihlanganiswe nenkonzo.

I-franchise yeevenkile zokulungisa ivumela ukubonelela ngeenkqubo ezikumgangatho ophezulu kunye negama, izixhobo zamandla, izixhobo, iijenreyitha, njl. Kwimarike yommandla othile. Kutheni kunenzuzo ukuthenga i-franchise kunokuba uqale ishishini ekuqaleni? Yonke into ilula. Ukuvula ishishini kwizixhobo zokukhawulezisa kunye nokusetyenziswa, kufuneka ulungiselele, ukubeka iliso kwimarike, ukufundwa kwemfuno ethile yemveliso, funda zonke iindleko, amaxesha okubuyisa, kunye neenzuzo. Ukuba usaqala, ingozi iphindwe kabini. Kulula kwaye kuyakhawuleza ukuqala ivenkile yehardware okanye iivenkile ngezinto, izihlangu, iimpahla zasekhaya, njl.

Xa uthenga i-franchise, uncedo olongezelelekileyo lokubonisana lubonelelwa kulawulo, ukubalwa kwemali kunye nolawulo, intengiso, kunye neminye imiba yentengiso iyadlulwa, kuba, njengomthetho, uphawu oludumileyo aludingi ntengiso yongezelelweyo. Zonke izinto zokulungisa, kunye neesampuli zentengiso, zibonelelwa ngumnini-franchise ekupheleni kwesivumelwano, kunye nesiseko sabathengi. Kwikhathalogu yokulungisa i-franchise, ungaluvavanya lonke uluhlu olwenziweyo, jonga i-franchise yangoku, iindleko, intlawulo yesixa-mali, ulwazi malunga nokubuyiselwa kunye nemigaqo, kunye nenani lenzuzo yokuqala. Ngaphandle koko, unxibelelwano kwindawo yentengiso yomzali omnye luyafumaneka, lufikelela kwizigidi zabakhenkethi inyanga nenyanga. Kwakhona, i-franchisor iyanceda ukunceda ekukhetheni nasekuqeqesheni abasebenzi ukuba basebenze ekulungiseni iivenkile. Ngapha koko, kwikhathalogu, ungabona ulwazi olupheleleyo kuzo zonke iinkampani zefranchise kunye nokulungisa iivenkile ukuvavanya isikali. Ngolwazi oluthe kratya, kuya kufuneka unxibelelane nekhathalogu kwaye iingcali zethu ziya kukucebisa, zikuncede ekukhetheni, kwaye ziya kubakho kwiintlanganiso nakwingxoxo.

Siyavuya ukukubona phakathi kwabaxumi bethu kwaye sijonge phambili kwintsebenziswano.

Isixhobo sokukhawulezisa kunye nezixhobo zokugcina ivenkile ngexesha lokuphunyezwa kunokuba yiprojekthi yeshishini efanelekileyo kwaye inenzuzo. Nangona kunjalo, ukuthintela ubunzima kamva, kubalulekile ukwenza amalungiselelo amade kwangaphambili. Ukuba usebenza ngaphakathi kwesakhelo se-franchise, kuya kufuneka wenze iphepha elikumgangatho ophezulu, ulwele ukufezekisa iziphumo ezinomdla, emva koko unokuluwina ngokuzithemba ukhuphiswano. Xa unxibelelana ne-franchise, ivenkile yakho inamathuba onke okuphumelela kukhuphiswano. Kwimbambano neembangi, uya kuba yinkokeli eyiyo, ebonelela ngeyona nto ibaluleke kakhulu kwaye yomelele. Yenza ngobulumko, usebenza ngaphakathi kwivenkile yehardware ngokuthobela ngokupheleleyo iimfuno zesixhobo sokukhululwa.

Ukuphinda kabini imimiselo kunye nokulandela imigaqo kuqinisekisa ukuba uyakwazi ukumelana nawo nawuphina uxwebhu. Kuya kufuneka ube uyinkokeli yentengiso ukuze uzinike ithuba lokufumana ukhuphiswano. Ke yonke into iya kuba yeyakho, uyakwazi ukwandisa umthamo weerisithi zohlahlo-lwabiwo mali. Ukuba uthengisa i-fastener kunye nesixhobo, ke ingqalelo ekhethekileyo kufuneka ihlawulwe kuyilo lwevenkile. I-franchise ikunceda ukumelana nalo msebenzi. Emva kwayo yonke loo nto, ufumana iikhowudi zoyilo onazo. Unokulindela ukufumana ikhowudi yokunxiba kwaye abasebenzi bakho baya kunxiba iimpahla ezizodwa.

Ngokusebenza ngokufanelekileyo kwe-fastener kunye ne-shop franchise, amathuba okuphumelela ungquzulwano lokhuphiswano aphucula kakhulu, kodwa kushushu. Okokugqibela, abachasi abanakufane banqwenele ukuvuma ngokuzithandela kuwe izikhundla zabo esele zibanjiwe ixesha elide. Ekugqibeleni, bafumana inzuzo kubo, ngenxa yoko, akunakulindeleka ukuba bafune ukuyeka izibonelelo zemali abazifumeneyo. Kuya kufuneka usasaze kwakhona ukuhamba kwakho ngenxa yevenkile yakho, apho uthengisa khona into yokuzila kunye nezinye izinto. Ukuba ne-franchise kukunceda ujongane nalo msebenzi unzima. Ufumana inani elikhulu lezibonelelo ezibalulekileyo ezibonelela ngamathuba aphezulu.

Kumzabalazo wokhuphiswano, kufuneka ube yinkokheli engenakuphikiswa. Kuphela kuxa uphumelele kwixesha elide. Phumeza yonke imisebenzi oyinikiweyo ngocwangco oluphezulu ukoyisa ukuxhathisa kwabo ukhuphisana nabo. Ngokusebenzisana ne-hardware kunye ne-franchise yezixhobo, uya kuba yinkokeli engenakuphikiswa. Indawo yakho kwintengiso kufuneka ikhuseleke ngokucacileyo kwaye kufuneka usebenzise eli thuba. Ungaze uvume izikhundla ezikhokelayo kubakhuphiswano, kuba kunzima ukubuyela kubo kunokuzigcina okwangoku. Ngexesha le-franchise, ivenkile yakho yokuzila inokungena engxakini.

Nangona kunjalo, ungaboyisa ngokulula ngesixhobo esisebenzayo.