I-franchise yesiqholo lishishini elifanelekileyo namhlanje, kwaye kuya kufuneka uqonde ukuba iintlobo ezahlukeneyo zobunzima zinokwenzeka. Ukunciphisa umngcipheko kunye nezoyikiso, kuyimfuneko ukulandela ngokungqongqo imigangatho kunye nemigaqo emiselweyo. Njengoko uqhuba i-franchise yakho, kufuneka ujonge ekugcineni inqanaba eliphezulu lentlonipho xa ujongene nabathengi. Abaqeshwa bakho kufuneka banele kwaye baphendule ngokucacileyo imibuzo ebuzwa ngumthengi. Ukuba uthatha isigqibo sokujongana nesiqholo, emva koko ufumane okona kulungileyo unokukhetha kuko. Unokuqhathanisa ukhetho ngokujonga kwikhathalogu okanye kwivenkile yokuthengisa.

Ezi zizibonelelo ezikhethekileyo kwi-Intanethi, kuphela apho ufumana izibonelelo zefranchise yangoku. Umzekelo, ukuba ufuna ukuthengisa iziqholo, emva koko ukhethe ukhetho oluhambelana negama. Kuyenzeka ukuba uthelekise izibonelelo ezikhoyo ngoku kwintengiso. Emva kokukhetha eyona meko intle, qhubeka nokuphumeza i-franchise yesiqholo. Kuya kufuneka uqale ngokwenza ulungiselelo lokuqala. Njengenxalenye yale misebenzi, kuya kufuneka kugxilwe kuhlalutyo lwe-swot. Esi sixhobo sikumgangatho ophezulu sinika ukuqonda malunga nomngcipheko, amathuba, izinto ezingalunganga kunye nezibonelelo zeprojekthi yeshishini.

Ukongeza, ngexesha lokufezekiswa kwesiqholo selungelo lokuthengisa, kufuneka uqonde ngokucacileyo ukuba uzibophelele ekusebenzeni ngokuthembekileyo nangokufanelekileyo ekufezekiseni izibophelelo zakho. Kuqala, ukopa ngokupheleleyo uhlobo olwahlukileyo lwegama. Oku kuyimfuneko ukuze ungangeni kwimeko enzima kamva. Ngaphaya koko, xa usenza i-franchise yesiqholo, kuya kufuneka usebenzise kuphela izinto ezinelayisensi kunye nezinto ezizodwa. Ezi zibonelelo zibonelelwa ngumgcini franchisor, owenza iziqinisekiso ezifanelekileyo. Yenza i-franchise yesiqholo kunye nembuyekezo ephezulu yezemali ukuze ukwazi ukuhlawula abanye oogxa bakho. Umzekelo, i-franchisor ilindele ukuya kwi-9% kuwe inyanga nenyanga njengohlobo lwesahlulo.

Ngokuchanekileyo, ezi zahlulo zivela kwintengiso ye-franchise yeziqholo zibizwa ngokuba ziiroyal kunye nokudluliselwa kwintengiso yehlabathi. NgokweRoyalties, esi sesona sitolimende sikhulu senyanga. Isixa sayo sinokuhluka kwaye sisuka kwi-2 kuye kwi-6%. Le pesenti ibalwe njengesabelo sengeniso ophumeleleyo ukuyifumana ngenyanga.

I-franchise yesiqholo iya kusebenza ngokusemandleni ayo ukuba ujolise ekuphunyezweni kwayo kwaye unokunika ingqalelo kwizalathi-manani. Ukufunda rhoqo ulwazi lwangoku kukunika umbono wokuba ungaqhubeka njani. Uyakwazi ukulawula ngokufanelekileyo kwaye ugqithise abachasi abaphambili, ngaloo ndlela udibanisa isikhundla sakho njengenkokeli epheleleyo. Ukwenza ishishini leziqholo kunokujongana nemiceli mngeni eyahlukeneyo. Ukuze zingabi nakoyiswa, zifunde rhoqo iinkcukacha-manani, kwaye emva koko, uya kuba nakho ukufikelela kumgaqo wokusebenza. Ukuba ungaphendula ngokukhawuleza kwimeko enokuba yingozi, uthintela intlekele.

Emva kwayo yonke loo nto, ukufumaneka kolwazi lithuba elihle lokuhamba ngexesha. Ukuqhuba i-franchise yeziqholo yiprojekthi ekufuneka yenziwe phantsi kwemithetho yelizwe. Musa ukwaphula umthetho kwaye ke akuyi kufuneka uhlawule izohlwayo kunye nawaphi na amabango. Nguwe kuphela umhambisi we-franchise yesiqholo. Ngokuhambelana, olu hlobo lomhambisi lubizwa ngokuba ngumrhwebi othengisayo. Iqabane lakho eliphezulu kwishishini, i-franchisor, liya kukujonga kwakhona. Unokujonga i-franchise ukuba ubandakanya i-shopper eyimfihlakalo.

Olu luhlobo oluqhelekileyo lokuqinisekisa xa uzalisekisa iprojekthi yeshishini. Phantse bonke abantu abasebenzisa imali ngokuthengisa basebenzisa indlela yokuthenga eyimfihlakalo. I-franchise yakho, apho uthengisa khona iziqholo, hayi ngaphandle. Ngulo mntu othenga into phantsi kwengubo yomthengi nangaliphi na ixesha. Emva koko, wenza eyakhe imbono yendlela yokubanceda abasebenzi bakho. Ngapha koko, uvavanya umgangatho wemveliso ngokushiya uphononongo. Mane ukhonza umthengi ngamnye ngaphakathi kwilungelo lokuthengisa ngokungathi yayiyimfihlakalo yokuthenga.

Ifrume yokuthengisa iziqholo ivumela ukuhanjiswa kweempawu ezaziwayo kwizixeko nakwimimandla emininzi. Amafutha yinxalenye yobomi bomntu ngamnye, emisela iimpawu zomntu ngamnye. Kunzima kakhulu ukukhetha isiqhumiso kuba sinemeko, ukhetho kunye nesitayile. Xa ufumana amalungelo, kunokwenzeka ukuba uvule iivenkile okanye unikeze iindawo ezithile zentengiso ngesiqholo esivela kwiilebheli ezidumileyo. I-franchising ifumana amandla kwaye ifuna kakhulu. Emva kokuya kwikhathalogu ne-franchise, kunokwenzeka ukuvavanya ibango elithile le-franchise, uhlalutye unyaka wesiseko kunye nokumiliselwa kwendawo yokuqala ye-franchise, ingeniso yenyanga kunye neyonyaka, ukubuyisa, kunye nolunye ulwazi.

Ngaphandle koko, ikhathalogu iyafumaneka ukubala ixabiso lesindululo ngokwaso, ixesha lokuhlawula zonke iindleko, kunye nokubala isixa semali esisixa-mali. Umrhumo wesambuku luhlobo olukhethekileyo lokuhlawula umrhumo wesiqinisekiso, owenziwa ngexesha lokutyikitya ikhontrakthi phakathi kwamaqela (umrhwebi nomrhwebi), naphambi kokudluliselwa kwamalungelo okuyisebenzisa. Uninzi lweefranchisors luyala umrhumo wesambuku ngenxa yokhuphiswano oluhlala lukhula, ke idatha kufuneka icacisiwe. Akukho sidingo sokucacisa izibonelelo ze-franchise kuba kunzima ukuqala ishishini lakho ngokwakho ngokwazi imigaqo ethile, ukuqhuba kunye nokulawula imicimbi. I-franchisor icebisa i-franchisee nangaliphi na ixesha, ukubonelela ngesiseko sabathengi kunye nolwazi ngeziqholo ezintsha. Kwakhona, akukho sidingo sokuchitha imali kwintengiso, kuba iimveliso zehlabathi azidingi oku. Iingcali zethu kwivenkile ye-franchise zinceda kuhlalutyo, ekukhetheni ishishini, ukuya kuthethathethwano, kunye nokubonelela ngoncedo lwezomthetho kunye nenkxaso yamaxwebhu.

Ulawulo luqulathe uphononongo lwabathengi, olunokujongwa kwangaphambili Xa ukhetha i-franchise ngesiqholo okanye ezinye iindawo, kuyafumaneka ukusebenzisa udidi kunye nenjini yokukhangela. Ngokuthenga i-franchise, kukho umngcipheko omncinci, onamathuba aphezulu, owafumanayo ngawe ngokunxibelelana neengcali zethu. Ukuthengwa kwamathuba okuthengisa iziqholo kubandakanya izixhobo zorhwebo, izixhobo zeofisi, isiseko sedatha yabathengi, ilungelo lokusebenzisa igama leelebheli, isitokhwe seziqholo, abavavanyi kunye nezinto ezisetyenziswayo, uqeqesho lwabacebisi kunye noncedo ekukhetheni indawo yevenkile ethile. Musa ukulibazisa kude kube ngomso into onokuyenza namhlanje. Sijonge phambili kunxibelelwano lwakho kwaye sijonge phambili kulwalamano olunemveliso ixesha elide.

I-franchise yeziqholo yiprojekthi yeshishini efanelekileyo kwaye inomdla kakhulu. Nangona kunjalo, ukuyiphumeza ngokusebenza kakuhle, kufuneka ujolise kwaye unake. Xa usenza i-franchise, unokuhlangabezana nobunzima obahlukeneyo, nangona kunjalo, uyakwazi ukuboyisa ngokufanelekileyo. Ukwenza oku, kuya kufuneka ulandele ngokungqongqo imigaqo kunye nemigaqo, kunye nokukhokelwa ngengqondo eqhelekileyo. Ukuba usebenzisa i-franchise, i-perfumery kufuneka ibe ikumgangatho ophezulu kwaye ihlangane nemigangatho ephezulu yodidi lwehlabathi. Kubalulekile njengoko kufuneka ujongane nabathengi abafumileyo.

Ukuba uthatha isigqibo sokuya kwiziqholo, khetha usomashishini obonelela ngeyona meko yokunxibelelana. Iluncedo kakhulu, njengoko unenani elikhulu lamathuba onokuwasebenzisa ukufezekisa impumelelo yexesha elide. Lungiselela iziqholo zakho ngokuqhuba ishishini lakho lokuthengisa ngokuthengisa. Kuyenzeka ukuba ufumane kwi-franchisor iseti yeetekhnoloji yodidi oluphezulu lweziqholo, izisombululo ezifanelekileyo, kunye nolwazi lwenzululwazi yeziqholo. Usebenzisa zonke ezi zibonelelo, uhlalutya, rhoqo ukwandisa ukukhokela ngaphezulu kwezona ntshaba zakho ziphambili.

I-franchise eyenziweyo ngokuchanekileyo ikubonelela ngokuhamba kwemali rhoqo kwaye irejista yemali ihlala igcwele. Kuyenzeka ukuba uhlawule lonke uxanduva olwenziweyo ngaphandle kwengxaki, kubandakanya ne-franchisor. Kodwa ulindele isixa esikhulu semali kuwe njengemirhumo ethile. Le minikelo iqingqelwe kwisivumelwano se franchise yesivumelwano. Ugqithisela, okokuqala, igalelo lesixa-mali, esenziwa ngaxeshanye. Okulandelayo, kuya kufuneka usebenze ngobukhosi kunye nodweliso, kunye nentengiso yehlabathi.

Le minikelo mibini ngokudibeneyo i-9% yengeniso yenyanga. Nokuba kunjalo, umthamo wabo unokuncitshiswa ube yi-3%. Okuncinci akuqhelwanga. Ityala lesiqholo linokubonelela ngemveliso ephezulu oya kuthi uphumelele kuyo. Abathengi bayayixabisa inkonzo ekumgangatho ophezulu kwaye babuyele kuwe kwakhona ngokufumana iinkonzo kunye nokuthenga iimpahla. Ukuba i-franchisor ithathe isigqibo sokukujonga, ingathumela i-shopper eyimfihlakalo. Kuyaziwa kakhulu kwaye kuvavanyo olusebenzayo lokufunda nokubhala kwendlela yokuthengisa iziqholo.

Kuya kufuneka ulungele le meko kwaye emva koko, awunabunobunzima bendalo engenakoyiswa. Soloko usebenza ngokufanelekileyo kwaye ulandela imigaqo, emva koko inkampani yakho iza kuphumelela. Xa uzalisekisa i-franchise yesiqholo, kuya kufuneka uzilungiselele phantse nantoni na, nokuba abantu abakhuphisana nabo bazama ukwenza i-raider takeover. Ukuba ukulungele oku, akukho nto ikoyikisayo.

Ivenkile yokuthengisa iziqholo inokukucebisa ukuba ubambelela kwimigaqo nakwimigaqo. Banikezelwa yi-franchisor kwaye bahambelana nemodeli ayisebenzisayo ukufikelela kwimpumelelo. Ukuba usebenza ngaphakathi kwesakhelo se-franchise, kuya kufuneka uyazi inyani yokuba unoxanduva ngokupheleleyo kungekuphela kurhulumente ngokuthobela umthetho kodwa nakwifranchisor. Ulindele ukuba uzalisekise ngokufanelekileyo iprojekthi yeshishini. Kwimeko apho, awunakulimaza igama lophawu, kuba phantse ayinakulungiswa. Ngenxa yoko, ngenxa yokungaziphathi kakuhle, i-franchisor inokuhlutha ilungelo lokuthengisa ngokusesikweni kule dolophu.

Ukuba usebenzisa i-franchise ukwenza imisebenzi yedepho yeziqholo, kuya kufuneka wazi ukuba kuya kufuneka uthenge izinto ezivela kulo kraca ngokuthe ngqo, kuba akunakulindeleka ukuba ukwazi ukuzivelisa ngokwakho okanye ukuzithenga kwenye indawo. Ezinye izibonelelo ezizodwa zinokufunyanwa kuphela kumnini wophawu lwevenkile. Nika ivenkile yakho yeziqholo zefranchise isixa esifanelekileyo sokuqwalaselwa. Kuya kufuneka ihambelane ngokupheleleyo neziko lasekuqaleni. Oku kuthetha ukuba kuyimfuneko ukuyamkela ngokupheleleyo ikhowudi yoyilo lwevenkile. Ngokuqinisekileyo, ikhowudi yokunxiba yabasebenzi nayo ibaluleke ngendlela emangalisayo. Ngokuqwalaselwa okufanelekileyo, awuzikhuseli nje kuphela kumabango avela kwi-franchisor.

Ivenkile yakho yokuthengisa iziqholo nayo iyakwazi ukutsala inani elikhulu labathengi bevenkile. Bayazi ngokuqinisekileyo ukuba bayasebenzisana nelebheli eyaziwayo exabisa igama layo. I-franchise yakho yeziqholo iya kutsala abathengi ngokwenza egameni leziko elaziwayo, elidumileyo neliphumelelayo. I-brand idlala indima ebalulekileyo, nangona kunjalo, i-franchise shop shop ayikhawulelwanga ekusebenzeni phantsi kwelogo yenkampani ephumeleleyo. Ukwafumana nezinye izibonelelo ezininzi. Umzekelo, xa usenza i-franchise yesiqholo, uyakwazi ukusebenza nezixhobo ezizodwa, ukongeza, unolwazi olumangalisayo noluphuculweyo. Ivenkile eyilelwe kakuhle yokuthengisa ishishini ikunika amandla okujongana nabuphi na ubunzima.

Uyaboyisa, ke, umbutho ngokuqinisekileyo uza empumelelweni. Ishishini lakho liya kuzisa inqanaba eliphezulu lomvuzo kwaye emva koko ishishini liyakwazi ukumelana nazo naziphi na iingxaki. Uhlawula ngokulula imirholo, iirhafu, kunye nokutsalwa kumthengisi-franchisor. Oku kuncitshiswa kwenza uninzi lwengeniso yakho. Emva kwayo yonke loo nto, ngokuthengisa iziqholo, uthatha kuwe uxanduva lokuhlawula iirhafu. Ukongeza, kunye nemirhumo, kuya kufuneka uhlawule umrhumo omkhulu wentengiso. Kodwa inani lezibonelelo, xa usenza i-franchise, lingaphezulu kwezithintelo ezincinci ekufuneka uziqwalasele.