Iarhente yokuthengisa izindlu nomhlaba - kwabo bangakulungelanga ukutyala imali, kodwa bafuna ukuvula ishishini labo. Ulawulo lwepropathi akukho lula. Imarike yokuthengisa izindlu nomhlaba isoloko isanda, izakhiwo ezitsha zakhiwa ngokukhawuleza okukhulu, izindlu zesibini zihlala zifunwa. Kodwa kunzima kakhulu ukuthatha kunye nokuvula iarhente yokuthengisa izindlu nomhlaba ngoluhlobo, ukhuphiswano kule ndawo luphezulu kakhulu. Nangona kunjalo, ukuba uyayithanda le ndawo yeshishini, awufuni kusebenzela inkampani, indlela yokuphuma inokuba kukuthenga i-franchise. Funda malunga noku ngezantsi.

Yintoni iarhente yokuthengiswa kwezindlu? Banokumelwa ziiarhente zezindlu nomhlaba, iinkampani zokwakha kunye nokuhlaziya, irente, amashishini okubonisana, kwaye zichaphazele nendawo yokuthengwa koluntu. Kutheni le nto ukuthengisa izindlu nomhlaba kunomtsalane? Njengomthetho, iinkampani zinomdla wokwazisa uphawu lwazo kwaye zikulungele ukwamkela amaxabiso asezantsi eeroyal kunye nokurhoxa ngokupheleleyo kwintlawulo yesixa-mali. Usomashishini kufuneka atyale imali ekuqeshweni iofisi, ekuthengeni izixhobo zeofisi, nasekufumaneni abasebenzi. Kungcono ukuvula ishishini lokuthengisa izindlu nomhlaba kwisiseko esele senziwe, oko kukuthi, kulungile ukuba kukho iarhente eyenzelweyo efuna ukukhuthazwa kuphela. Oko kukuthi ukuba sele unayo iarhente kwaye ufuna ukuyinyusa kwaye usebenze phantsi kwegama elaziwayo. Olu khetho luya kuhlawula ngokukhawuleza kunokuba uqale ishishini ukususela ekuqaleni. Zithini izibonelelo zefranchise? Ngenkxaso epheleleyo kwi-franchisor.

Ayizukunceda kuphela umphathi owongameleyo kodwa neqela lonke leengcali ze-franchisor. Olunye uncedo kukuba ufumana i-portal esele yenzelwe ukuba abathengi kunye nabathengisi bezindlu bazokundwendwela yonke imihla. Ukufumana isikhokelo esisebenzayo sokwenza ishishini. Kwakhona, i-franchisor inokukuvulela iindlela ezongezelelekileyo zokusebenzisana neebhanki kunye nabaphuhlisi. Kwaye xa usaziswa yinkampani abayithembileyo, amathuba akho okuphumelela aya kwanda. Abathengisi bezindlu bezindlu bahlala bebeka iliso kwimarike, balungiselele izibonelelo, benze umsebenzi omninzi wokuseka ubudlelwane kunye nabaphuhlisi. Uyifumana njani i-franchise endilisekileyo kwaye ungawi kubagibeli? Kuqala, kuya kufuneka usebenzise izixhobo zokukhangela ezithembakeleyo.

Ukukhangela i-franchise kuqhutywa ikakhulu kwiikhombisi ezikwi-Intanethi. Kwiikhathalogu, unokukhetha icandelo elifanelekileyo okanye usete indawo yokukhangela. Kwakhona, izibonelelo zinokwahlulwa ngokunyuka okanye ukwehla komyalelo wotyalo mali. Nje ukuba uthathe isigqibo malunga ne-franchise, kufanelekile ukuphanda igama lomthengisi. Oku kunokwenziwa ngemithombo evulekileyo yolwazi. Ukuthandwa kophawu kufuneka kubonwe ngumntu (kwaye ngokuqinisekileyo oku kufuneka kuboniswe kwimithombo yeendaba), ungabona kwakhona uphononongo. Ngaphambi kokuqukumbela ikhontrakthi ye-franchise, jonga ingqalelo amanqaku aphambili kwimigaqo yentsebenziswano.

Musa ukusayina ikhontrakthi ukuba inolwimi ngokubanzi nolungaqondakaliyo. Ukufumana uxolo lwengqondo olupheleleyo, cela inkampani ikhuphele amaxwebhu abakhoyo kwaye ujonge isatifikethi kunye neenombolo zelayisensi. Musa ukubona amagama amakhulu, kholosa kuphela amanani kunye nezalathi. Sinokukunceda ekukhetheni i-franchise, kwikhathalogu yethu uya kufumana zonke izibonelelo ezilungileyo kakhulu, ezaphukileyo ngokomlinganiselo wotyalo-mali. Simele iinkampani zangaphandle nezasekhaya. Intengiso yezindlu ayizinzanga kodwa inenzuzo enkulu. Emva kokwenza yonke imizamo ekuqaleni kwendlela kwaye ucele inkxaso yeqabane elithembekileyo, uya kuba nakho ukubeka indlela yakho yokuphumelela, kuqala ngathi.

Iarhente yokuthengisa izindlu nomhlaba yiprojekthi efanelekileyo kwaye inesibindi. Ukuze ngexesha lokumiliselwa akufuneki ujongane nobunzima obungenakoyiswa, ngokufanelekileyo wenze amalungiselelo kwinqanaba lokuqala. Ivumela ukunciphisa umngcipheko apho i-franchise yakho ivezwe kuyo. Kuya kufuneka wenze ucwangciso lwakho ngokufanelekileyo usebenzisa isixhobo esibizwa ngokuba luhlalutyo lwe-swot. Ngoncedo lohlalutyo lwe-swot, unokuqonda ukuba zeziphi iingozi ezisongela i-franchise. I-arhente yakho inawo amandla kunye nobuthathaka.

Esi sixhobo ekumgangatho ophezulu sikunceda ukuba uchonge, uhlele kwaye uzisebenzise. Emva kwayo yonke loo nto, ukubakho kolwazi olufanelekileyo kukunika ithuba lokumelana nokhuphiswano ngokupheleleyo, ube ngoyena somrhwebi uphumeleleyo kwaye unesakhono. Ukuba uthengisa izindlu nomhlaba ngaphakathi kwearhente, i-franchise ikunceda ukuba uqhubeke nomsebenzi ngamandla nangamandla kangangoko kunokwenzeka. Emva kwakho konke, ukhokelwa yimimiselo, imimiselo yangoku, kunye nohlengahlengiso lwangempela. Inokwenzeka kakhulu, into ethetha ukuba elo thuba likhethekileyo alifanelanga ukungahoywa. Ukuthengiswa kwezindlu kunye nomhlaba kukufunwa, iarhente yakho yokuthengisa ilungelo lokuthengisa inakho ukufikelela kwinqanaba elitsha lobungcali. Konke kwenzeka ngenxa yokuba umrhwebi wabelana ngamava abo kunye nawe.

Ngokuqinisekileyo, kubalulekile ukuqonda ulwazi olufumanayo. Ukusetyenziswa kwabo ngokukuko kwandisa amathuba okuphumelela ukhuphiswano.

Thatha ithuba lokufumana ilungelo lokuthengisa ukuze uhlengahlengise imisebenzi yakho yeshishini. Kuyimfuneko ukuba usebenze ngokuzenzekelayo, ukufumana inqanaba eliphezulu lomsebenzi onenzuzo. I-franchise yakho yearhente yokuthengisa izindlu nomhlaba ibonelela ngenkxaso egcweleyo kwiimfuno zeshishini lakho. Kuyenzeka ukuba ujongane ngokulula nemisebenzi yayo nayiphi na ifomathi kwaye uyenze ngemveliso kangangoko kunokwenzeka. Kwisakhelo se-franchise, i-arhente isebenza ngamandla kunokuba wenze umsebenzi ngokuzimeleyo. Emva kwayo yonke loo nto, wenza ngokomzekelo wosomashishini ophumeleleyo.

Sele eyifumene imali yakhe kwaye uzise inqanaba lokwazisa ngeempawu zakhe kwizikhundla eziphezulu. Abathengi kwihlabathi liphela bayayazi iarhente yokuthengisa izindlu nomhlaba. Nokuba kukwisixeko sakho, inqanaba lokuthandwa kwegama laliphezulu, nangaphambi kokuba ungene kwimarike njengomhambisi kuphela. Ngokuhambelana, loo mntu kuninzi anokukufunda kwaye ithuba elikhethekileyo elinjalo akufuneki liphoswe. Kwindlela yokuphumeza iarhente yearhente yokuthengiswa kwezindlu, ubunzima obahlukeneyo bunokuvela. Banokoyiswa ngokulula besebenzisa isicwangciso seshishini esenziwe ngaphambili. Olu xwebhu ludwelisa zonke izinto eziyimfuneko ekufuneka uzenzile.

Sebenza ngokuchanekileyo nangobungcali, ngaloo ndlela uzinike ithuba elibalulekileyo kwimpikiswano yokhuphiswano. Ungawuphumelela umlo ngamanqaku atshabalalisayo kubachasi bakho kuba unezibonelelo ezahlukeneyo zoodolo oluneziqhamo. Konke kwenzeka ngenxa yokuba uqhuba imisebenzi yearhente yokuthengiswa kwezindlu.

Ukongeza kwinani elikhulu lezibonelelo, ukuba ungumsasazi welifa lokuthengisa izindlu nomhlaba, nawe uhlawula iindleko ezithile. Umzekelo, kwinqanaba lokuqala, oku kukuncitshiswa kwesambuku. Umthamo wayo uhlala uhluka, kodwa, njengomthetho, awunakuba ngaphantsi kwe-9 nangaphezulu kwe-11% yegalelo lokuqala. Olu tyalo-mali luhlawula ngokukhawuleza okukhulu, ke ungakhathazeki. Ukongeza, ngexesha lokuqhutywa kwe-franchise, kufuneka uhlawule ngenyanga ukusuka kwi-3 ukuya kwi-9%. Ezi zizavenge ezibini, nganye nganye ibalwa ngokwamntu ngamnye.

Isavenge sokuqala sibizwa ngokuba yimirhumo. Xa uthengisa i-franchise, isusela kwi-2 kuye kwi-6%. Esi sixa-mali sibalwa njengepesenti yemali yengeniso efunyenwe ngenyanga. Ukongeza, ngexesha lokumiliselwa kwearhente yokuthengisa izindlu nomhlaba, esinye isavenge sikhutshiwe. Ibizwa ngokuba yimirhumo yentengiso. Le mali isetyenziswa yi-franchisor ukunyusa rhoqo inqanaba lokuthandwa kwegama. Ngaphaya koko, imikhankaso yentengiso yenziwa kwihlabathi liphela ukufikelela kubaphulaphuli ekujoliswe kubo ngokubanzi.

Ngokuhambelana, iarhente yokuthengisa izindlu nomhlaba iya kukhula ekuthandeni kwaye itsale abathengi abaninzi nangakumbi. Ukwafumana inzuzo engangqalanga kule nto, kuba kummandla wesixeko sakho i-franchise ikhula ngokuthandwa.

I-franchise ePrague inokusetyenziswa ngokubanzi kwiindawo ezahlukeneyo zeshishini, ngaphandle kolwalathiso. Kwifranchise yasePrague, ukusetyenziswa kweprojekthi esele yenziwe kufanelekile ukuya kuthi ga kwinqanaba elibalulekileyo, kuba ngokwenza ishishini lakho ngokwesicwangciso, kunokwenzeka ukunciphisa umngcipheko weefomathi ezahlukeneyo. Kufuneka kuthiwe ukuba iPrague iyakwazi ukuzisa ngokuthe ngcembe nayiphi na i-franchise kwinqanaba lamazwe aphesheya, kuxhomekeke kukuthandwa kwebrendi kunye nenqanaba lodumo. Ukuqinisekisa ubambiswano, kuchanekile ukudibana ubuso ngobuso kunye nomenzi, ngokunxulumene nalapho ekugqibeleni kucaca ukuba ibaluleke kangakanani ikhontrakthi. Kukhuselekile ukuba iindleko ze-franchise ePrague ziyahluka ngokuxhomekeka kwinqanaba lokuthandwa kwebrendi kumthengi onelungelo lokuyisebenzisa. Njengoko inkampani ikhula, abasebenzi basecaleni abasebenzisana nabo bakunceda ukuba ubonelele ngeentlobo ezahlukeneyo zeesemina kunye neziqwenga zoqeqesho ezibonelela ngamava apheleleyo kunye neevenkile.

Owona mgangatho uphezulu kunye neyona ndlela isebenzayo iya kuba yi-franchise ePrague, enceda ekwenzeni ishishini ngokusekwe kuluhlu lweengcinga zesicwangciso ezihlanganisiweyo kunye neziphuhlisiweyo. Inkqubo yethu yophuhliso eqhubela phambili yeSoftware ye-USU iya kutshintsha ngokupheleleyo ukuqonda kwakho malunga nendlela oomatshini kunye nokuchaneka ngayo nayiphi na i-biz.