I-franchise yomkhiqizo iphrojekthi engaba yinzuzo, lapho kufanele uhlale ukhumbula ukukhokha iphesenti elithile njengesamba semali. Umnikelo wesamba semali wenziwa esigabeni sokuqala i-franchise, lapho-ke, uthatha ezinye izibopho. Ngakho-ke, uma uku-franchise yomkhiqizo, kuzodingeka ukuthi ukhokhe imali yamaRoyalt njalo ngenyanga. Leli yipesenti lemali oyingenisayo oyidlulisela kuma-akhawunti e-franchisor. Ngaphezu kwalokho, kunenkokhelo yanyanga zonke ebizwa ngama-advertising royalties. Akuyona kuphela into ye-franchise esebenzisana nomkhiqizo.

Iyakhokhwa lapho kuhlanganyelwa nanoma imuphi umsebenzi ohlotshaniswa ne-franchise. Kuwumkhuba ojwayelekile uma ukhokhela ithuba lokuthengisa imikhiqizo egameni lenkampani eyaziwayo. Ngenye indlela, futhi ungazibophezela ekuthengeni izinsiza ezithile, i-inventory, noma izinsizakalo usebenzisa i-franchise yomkhiqizo. Ngaphezu kwalokho, uthola nezinzuzo ngaphandle kokuthengiswa kwezimpahla ngaphansi kohlobo lomkhiqizo owaziwayo. Isibonelo, unezinqubo zobuchwepheshe onazo ezingakusiza ukusetha ibhizinisi lakho ngozakwabo bangaphandle.

Ukwazi okutholayo lapho usebenzisana ne-franchise yomkhiqizo kungenza umehluko omkhulu empumelelweni yakho yesikhathi eside. Uma uhlangana neminye ngaphandle kwemikhiqizo efransisiwe, ukulandelana ngqo kwezenzo kuzokucacela uma wenza izibalo zokuqala. Ngaphezu kwalokho, i-franchisor ihlala ikulungele ukukunikeza imininingwane ephelele yokuthi ungazisetha kanjani kahle izinqubo zebhizinisi. Ngemuva kwakho konke, ungumuntu onentshisekelo ngqo ofuna ukuthi iholo lakho likhule njalo. Ngakho-ke, ukulungele ukwabelana hhayi kuphela ngesipiliyoni nobuchwepheshe kepha futhi nokubeka ulwazi lwakhe esandleni sakho. Nge-franchise yomkhiqizo, udinga kuphela ukwabelana ngenzuzo encane, udonsa okuthile esifundeni se-9% njalo ngenyanga ku-akhawunti ye-franchisor.

Kuneminikelo emibili, imali yobukhosi kanye nokudonswa kwezikhangiso emhlabeni wonke. Lo mkhuba ovamile osebenza lapho usebenza nganoma iyiphi i-franchise.

Sebenzisa i-franchise yomkhiqizo kahle futhi ngokushesha ukuze amakhasimende akho angabi nezikhalazo. Ngaphezu kwalokho, kuyadingeka ukuqonda ukuthi uhulumeni angahle futhi abe nezicelo ezithile enkampanini uma ingahambisani nezinkambiso zomthetho kanye nemithetho yenhlanzeko. Udinga futhi ukukhumbula leli qiniso, ngoba lapho uthengisa umkhiqizo onelungelo lomkhiqizo, kudingeka ubike ku-franchisor. Ukukuhlola, angathumela ikhomishini. Ngaphezu kwalokho, akakuxwayisi kusengaphambili, ngoba yingakho kuyikhomishini yokuhlola ukusebenza kwehhovisi kahle kakhulu, okuyinto ejwayelekile. Kepha lolu akulona ukuphela kohlu lwezinsongo ongabhekana nazo.

Kukhona inqubo ebizwa ngokuthi i-mysteri shopper. Lapho uthengisa i-franchise yomkhiqizo, ungahlangabezana kahle nale shopper eyimfihlakalo. Umuntu ozifihle njengeklayenti uza esitolo athenge okuthile noma asebenzise izinsizakalo. Udinga ukukhumbula ukuthi umuntu ngamunye ofike esitolo sakho angaba umthengi oyimfihlo kakhulu. Ngakho-ke, ikhasimende ngalinye elisebenza kufanele linikezwe ezingeni eliphakeme kakhulu lekhwalithi. Hhayi ngoba bekuhlola nje, kepha futhi nokuhlinzeka ngezinsizakalo ezisezingeni eliphakeme njalo nokuqinisekisa ukungena kwamakhasimende njalo. Ukuqalisa i-franchise yomkhiqizo kukunika umugqa ocacile wokuncintisana.

Ungayisebenzisa ngempumelelo kuphela uma unemininingwane ephelele. Kufanele sinakekele ukuthi i-franchisor ikunikeze ngemininingwane ephelele. Ungazisebenzisa ukuhlinzeka ngomngcele osebenzayo wokuncintisana. Sebenza namakhasimende akho kahle futhi ungavumeli abasebenzi bakho baphumule. Ikhodi yokugqoka kufanele ilandelwe lapho usebenza ne-franchise yomkhiqizo. Lokhu kukusiza ukuthi uhlale ukulungele ukuhlolwa okungalindelekile. Vele, lapho uthengisa i-franchise yomkhiqizo, udinga ukuhlela indawo yakho ngaphansi kwamazinga anikezwe i-franchisor.

Umklamo wangaphakathi nengaphandle uqaliswa ngokuhambisana ngokuqinile nemiyalo oyithola kulo mkhiqizo.

Kunikezwa umkhiqizo ongadonswa ukuze ukwazi ukusetha umsebenzi wakho wehhovisi ngempumelelo. Uxhumana nabamele umkhiqizo owaziwayo ukukusiza ukuthi uthuthukise ibhizinisi lakho ngokusho kwamaphethini asevele esebenza futhi efakazelwe. Sebenza ngendlela efanelekile nangendlela efanelekile, ukhonze amakhasimende afake izicelo ezingeni eliphezulu kakhulu lomsebenzi, bese ukugeleza kwamakhasimende kungapheli. Kungenzeka ukusetha lokho okuthiwa ngumlomo lapho abantu bencoma inkampani yakho kubangani nasemindenini yabo, kepha ngemuva kokuthola insizakalo esezingeni eliphakeme. Lokhu kusebenza hhayi kuphela kwi-franchise kepha kunoma iyiphi inqubo yebhizinisi.

I-franchise yesitolo yiprojekthi yebhizinisi enezihloko futhi enenzuzo enkulu ngokuzayo. Ukuze kuthi ngenkathi ikhula ungabi nobunzima bemvelo engenakunqotshwa, yenza amalungiselelo okuqala. Lapho usebenza ngaphansi kwe-franchise, unezibopho ezithile kubalingani bakho bebhizinisi. Balindele ukuthi uhambisane nezimfuneko, amazinga, nemithethonqubo. Vele, wonke la mazinga abhalwe ngokusobala embhalweni wetayitela. Uma usebenzisa i-franchise yegrosa, khona-ke imikhiqizo yakho kufanele ibe esezingeni eliphakeme futhi inikeze ukumbozwa okugcwele ngezidingo zabathengi abafake izicelo.

Qalisa isitolo sakho sokudla esine-franchised ukuze abasebenzi bagcine ibanga lomphakathi futhi baxhumane ngesizotha nabathengi. Akunasizathu lapho kufanele bamemeze, babe luhlaza, noma babe luhlaza. Babophezelekile ukulandela ngokuqinile izindinganiso nezimiso zokuziphatha ozihlinzekayo. Njengengxenye ye-franchise yesitolo, ungalindela ukuthola imithethonqubo efanelekile evela ku-franchisor ngqo. Uyokujabulela ukuhlanganyela nawe yonke imininingwane efanele uma ingakusiza ukuletha inkampani ezingeni elisha lemali engenayo.

Nikeza isitolo sakho sokudla okuthengisiwe ukunakwa esikudingayo. Lokhu kusho ukuthi kuyadingeka ukuthi ufunde njalo nangokucophelela izibalo zamanje. Ukuyifunda kuzokusiza ukuthi uhlale wenza izinqumo zokuphatha eziqonde kakhulu ngokuya ngemininingwane efanele. Faka uzoqondiswa ukuthi siyini isimo samanje emhlabeni ozungezile.

Lapho usebenza nge-franchise yesitolo, ubunzima abunakugwenywa. Ungabanqoba kalula usebenzisa imininingwane yakamuva. Lokhu kusho ukuthi inkampani kufanele izame ukuthola imiphumela ebaluleke kakhulu emzabalazweni wokuncintisana. Thuthukisa i-franchise yakho yegilosa ngendlela ezisingatha ngempumelelo izinselelo zanoma yiluphi uhlobo. Kufanele uzilungiselele noma yini, ngisho neqiniso lokuthi izimbangi zakho zingaphendukela kalula ezindleleni zomzabalazo ezingahambelani nezingavumelani nazo. Ungabunqoba lobu bunzima uma ulungiselela kahle.

I-franchise yesitolo sokudla esebenza kahle yithuba lakho lokuwina umncintiswano.

Udinga ukusebenzisa ngempumelelo uhla oluphelele lolwazi nobuchwepheshe obungatholakala ku-franchisor. Ngemuva kwakho konke lokhu, ukhokha kuze kufike ku-9% njalo ngenyanga emholweni wakho, ukuze ngaphakathi kohlaka lwe-franchise yesitolo, ukwazi ukwenza yonke imisebenzi ngempumelelo. Ungakuthola ukubusa kwemakethe kuphela ngemuva kokuthi uphathe ngempumelelo ukuthuthukiswa kwezinyathelo zokulungiselela bese uqala ukwenza okuthile. Kufanele kukhunjulwe njalo ukuthi uzibophezela ekuzuzeni ngaphezu kwabaqhudelani abazimele. Ngemuva kwakho konke, abanaso isibopho kumuntu obamba iqhaza. Thuthukisa iphrojekthi yakho yebhizinisi ngendlela yokuthi izinga eliphakeme lemali engenayo linikeze ithuba lokukhokha kalula izibopho zakho.

I-franchise yesitolo sokudla izokunikeza ithuba lokufeza ngempumelelo yonke imisebenzi enikezwe inkampani futhi, ngasikhathi sinye, wengeze izinga leholo. Uzodinga ukukhokha imali yanyanga zonke nemali yokukhangisa, okuyisenzo esifanele futhi leso.

Enye yezindlela eziphumelela kakhulu zokuhlukanisa amathuba nezingozi onazo ukuhlaziywa kwe-swot. Ngaphezu kwalokho, ikuvumela ukuthi unqume ukuthi yiziphi izinzuzo nezingozi ezizocaciswa kuphrojekthi yebhizinisi lakho. Ungavumeli iphutha lecebo elibalulekile bese-ke, uzophumelela impela.

Umsebenzi we-franchise yesitolo ungasebenza ngempumelelo ngangokunokwenzeka, kuncike ekuthuthukisweni okugxile futhi okunezigaba. Kuyadingeka ukuthi ulandele ngokuqinile imithetho, ugweme amaphutha angaholela enkampanini enhlekeleleni. Imikhiqizo ngaphakathi kwesitolo idinga ukuphathwa ngokunaka usuku lwayo lokuphelelwa yisikhathi. Kumele zibe zintsha futhi amasheya aphelelwe yisikhathi akumele athengiswe. Nikeza imikhiqizo yakho nesitolo sakho ukunakwa okufanele ngokuhlela amashalofu, ama-rack, izinto zangaphakathi, nokubukeka ngokuya ngemithetho ebekiwe. Lokhu kuyadingeka ukuze ngokuzayo kungabikho bunzima ekuxhumaneni nommeleli womkhiqizo.

Uzokwazi ukuhlola ukunemba kokukhiqizwa kwe-franchise yemikhiqizo ngokuthumela i-secret shopper, noma ikhomishini. Lokhu kuwumkhuba ovamile emhlabeni wonke ngezinkampani ezithengisa imali.

I-franchise yesitolo se-grocery izosebenza kahle nangendlela efanele uma ulandela yonke imithethonqubo enqunyiwe. Holwa luhlelo lwebhizinisi olakha kusengaphambili. Ngesikhathi sokusebenza nge-franchise, unesibopho sezenzo ozithathayo. Ngokwakha i-franchise, ungavula cishe noma yiliphi ibhizinisi. Iphrojekthi izosebenza kahle uma wenza konke kahle esigabeni sokulungiselela futhi ungakushayi indiva ukutadisha okuqhubekayo kolwazi olufanele. Qalisa isitolo sakho ngokusihlwaya.

Kuyadingeka ukuvula iphuzu lokuthengisa endaweni ezoheha inani elikhulu labathengi. Ukungena kwale ndawo kufanele kube okuphezulu. Qalisa isitolo sakho bese uthengisa imikhiqizo esezingeni eliphakeme futhi enhle. Kulula ukuvula isitolo, kulula kakhulu ukusithuthukisa ngaphakathi kohlaka lwe-franchise. Noma kunjalo, udinga nje ukulandela imithetho. Akunzima kangako, okusho ukuthi akufanele ungabaze. I-franchise yokuvula isitolo izosiza, ngoba izokunikeza isethi yamathuluzi adingekayo.

Uma uthengisa imikhiqizo ngaphakathi esitolo, ukuvula i-franchise kulula. Uzokwazi ukwandisa iphrojekthi yebhizinisi lakho ngokusebenzisa ulwazi olutholile. Yonke imininingwane onayo kufanele isetshenziswe ngempendulo ephezulu. Yenza isifundo esiqhubekayo sezibalo nge-franchise esesikhathini ukukusiza uvule isitolo. Uzoba nawo wonke amathuba okudlula izimbangi zakho eziyinhloko. Qhubeka ngokuqapha, kepha futhi nangokuzethemba.

Lokhu kuzokwenzeka uma unohlelo olwakhiwe ngaphambilini futhi olucatshangelwe onalo. I-franchise izosiza ukuvula iphuzu lokuthengisa lemikhiqizo, ngakho-ke, uzokwazi ukubuyisa imali oyitshalile. Izimali ezitshaliwe zingathathwa njengohlobo lotshalo-mali olukuvumela ukuthi wakhe imali.

I-franchise yesitolo se-inthanethi yiprojekhthi efanele, ngesikhathi sokuqaliswa lapho kudingeka ukuthi udonse imali yenyanga. Sikhuluma ngama-royalties nokudluliswa kokukhangisa komhlaba wonke, okwenziwa yi-franchisor iyodwa. Sebenzisa i-franchise yakho ngokuhlakanipha ngaphandle kokwenza amaphutha amakhulu. Ngemuva kwalokho, uzophumelela. I-franchise yenethiwekhi inezici zayo. Uma ubabheka kahle, khona-ke ngeke kube khona ubunzima obukhulu.

Nikeza isitolo sakho se-franchise inani elifanele lokunakwa. Impela ithela izithelo. Uthola umvuzo ngendlela yenani elikhulu labathengi abafuna ukuthenga okuthile kuwe. Esitolo esitolo, imikhiqizo kufanele ibe esezingeni eliphakeme, ingaphelelwa yisikhathi, futhi i-franchise isize ukwehlukanisa okunezinhlobonhlobo. Kungenzeka uthengise amasheya wezimpahla ahlukile ngokuphelele, uwathola evela phesheya. Uzoba ngumhambisi okhethekile futhi yedwa, okubalulekile. Ngakho-ke, amanani ngaphakathi kwesitolo esiku-inthanethi semikhiqizo ye-franchise angasethwa ngokuya ngezidingo zakho.

Impela, kufanele uqiniseke, noma kunjalo, futhi awudingi ukuba namahloni ngokweqile.

Imikhiqizo yokudla idinga ukunakwa ngokufanele, ikakhulukazi usuku lokuphelelwa yisikhathi. Lapho-ke isitolo sakho esiku-inthanethi sikhiqiza isilinganiso semali esihambisanayo nesiphezulu. Yenza umsebenzi ngamandla amakhulu, usebenzisa wonke amathuluzi nolwazi olutholile. Ulwazi kufanele lugxilwe futhi lusetshenziselwe ubukhulu. Amathuluzi ahlukahlukene wokuhlaziya alungele lokhu. Isibonelo, uma usebenzisa i-franchise esitolo se-intanethi noma esitolo, ithuluzi elibizwa ngokuthi yi-swot analysis liyakwenza.

Leli khithi lamathuluzi lingasetshenziselwa ukugxilisa ulwazi lwakho olusesikhathini mayelana nokuthi iziphi izingozi iphrojekthi evezwe kuzo nokuthi ngawaphi amathuba onawo okunciphisa lezi zingozi. Ngaphezu kwalokho, izinzuzo nezingozi zesitolo se-franchise online online ziyabonakala. Uyakwazi ukusebenzisa izici ezinhle futhi unciphise ukungalungi. Kungenzeka udwebe uhlelo lwebhizinisi okwazi ukulibheka njalo ngokuzayo. Lokhu kukunikeza ithuba lokulawula imakethe yezitolo futhi uqhubeke nokukhulisa ukuhola kwakho kubaphikisi bakho abakhulu. Yisebenzise ngokugcwele imikhiqizo yakho eku-inthanethi yokugcina imali ngaphandle kokulahlekelwa izingcezu zolwazi ezibalulekile. Ngemuva kwakho konke, izinto zokwaziswa ziyisikhali esingokomfanekiso.

Ngokuyisebenzisa njengokuyalelwa, uzofinyelela umphumela olindelekile.

I-franchise yesitolo sokudla iyithuba elihle lokukhulisa imali engenayo yesabelomali. I-franchise kufanele isetshenziswe ngokusebenza kahle okukhulu, ithola kumnikazi womkhiqizo lonke uhla lwemininingwane efanele, amathuluzi adingekayo, ubuchwepheshe besigaba esiphakeme, nezinye izinzuzo. Lezi zinzuzo zingasetshenziswa ukuba ngumholi oqhubekayo emzabalazweni wokuncintisana. I-franchise yokudla ingasetshenziswa hhayi kuphela esitolo esivele sifuna ukwengeza iphrojekthi yebhizinisi laso. Ungavula futhi iphuzu lokuthengisa kusuka ekuqaleni usebenzisa i-franchise.

Imikhiqizo yokudla ingathengiswa ngokunembile ngangokunokwenzeka, ihlanganiswe ngokuphelele nesampula yoqobo. Lokhu kusebenza ekuhlobiseni izakhiwo, izingubo zabasebenzi, ukuhlelwa kwempahla emashalofini, njalonjalo. Nikeza isitolo sakho sokudla esine-franchised inani elifanele lokunaka ukuqinisekisa ukuthi indawo yokuthengisa isebenza kahle. Lapho-ke kuzokwazi ukuba nezinga eliphezulu lemali engenayo, inhlangano ihola imakethe. Kuyadingeka futhi ukuqonda ukuthi wena, njenge-franchisee, unesibopho sengqondo yabathengi maqondana nomkhiqizo endaweni yangakini.

Izindleko zokudumisa ze-Franchisor azamukeleki neze. Utshala imali eningi nemizamo eminingi ekukhuthazeni isitolo esidayisa izinto ezidayiswayo, ngaphandle kwalokho, kufanele uhlale usebenza ngendlela yokuthi ungaphucwa ilungelo lokumelela ifomethi ekhethekile. Isitolo sakho sokudla sisebenza ngokuhleleka ngangokunokwenzeka ngaphansi kwe-franchise. Lokhu kungenxa yokuthi kungenzeka ukwamukela isipiliyoni esiphakeme se-franchisor. Uhlinzeka, kanye nesipiliyoni, ubuchwepheshe, imishini engaba khona, amaphrinta alebuli ahlukahlukene, izikena zebhakhodi, isoftware ephathelene. Konke lokhu kukusiza ukuba uqhudelane ngempumelelo nezitha zakho.

Ngaphandle komkhakha wokukhangisa, i-grocery franchise iyasiza. Ngemuva kwakho konke, uthola usizo lwekhwalithi esezingeni eliphezulu njengengxenye yokwethulwa kokukhangisa okuhlosiwe nokunye. Abanye abathengisi bama-franchise baqhuba amanethiwekhi abo, bakha amawebhusayithi abasabalalisi babo, banikeze ezinye izinsimbi ezahlukahlukene ezivumelekile, futhi kukhona iziqinisekiso ngaphakathi kohlaka lwefranchise yesitolo. Uma umhambisi ehluleka ukufinyelela ezingeni elidingekayo lenzuzo, inqobo nje uma imithethonqubo isetshenziswe kahle, khona-ke imali etshalwe ngaphansi kwenkontileka iyabuyiselwa. Akubona bonke abanikazi bama-franchise abanikeza iziqinisekiso ezinjalo. Kuyadingeka ukucacisa ukuthi yiziphi izimo zomnikazi womkhiqizo oxhumana naye. Isitolo sihlinzekelwe imibandela yomuntu ngamunye, kufanele kuxoxiswane ngawodwana futhi kuvikelwe ngaphakathi kohlaka lwencwadi yetayitela.

I-franchise esebenza kahle yokudla iyithuba lokuthi inkampani izuze imiphumela emihle emncintiswaneni.

I-franchise yesitolo enamanani aphansi okuthenga izosebenza kahle nangempumelelo uma ithuthukiswe kahle nangokungaguquguquki. Uma usebenza ku-franchise, udinga ukugcina engqondweni ukukhishwa. Zidinga ukwenziwa njalo ngenyanga. Lokhu kubaluleke kakhulu ngoba udinga ukwenza isabelomali salokhu kulahleka zisuka nje. Uma wenza i-franchise futhi uphromotha isitolo, khona-ke kuzodingeka ubhekane kahle nobunzima obungavela endleleni yakho enzima. Isibonelo, abancintisana nabo bangafaka isikhulumi esondweni, bathuthukise amacebo ahlukahlukene.

Bangakukhohlisa kubalandeli ukuze isitolo sakho esinezindleko eziphansi sigunyazwe yimithombo yezokuxhumana noma imithombo yezokuxhumana. Lo mkhuba ovamile ongenalutho olukhethekile nakancane. Udinga ukusilungiselela lesi simo, okubaluleke kakhulu ukusibheka. Sebenza nge-franchise bese isitolo ngeke kudingeke silahlekelwe. Naka amanani entengo aphansi lapho wenza imisebenzi yakho, ngoba lokhu kuyisici sakho esiyinhloko, ngakho-ke, akufanele kunganakwa. Akufanele ugcine igama kuphela kepha nokuqukethwe kwangaphakathi. Uma uthengisa igilosa bese ukhokhisa amanani aphansi, khona-ke isitolo esinamanani afanele sizoheha inani elikhulu labathengi.

Uma bekholelwa ngempela ukuthi ukhohlisile, abaningi babo bazofuna ukuxhumana futhi. Ukuthuthukiswa kwephrojekthi yebhizinisi kuzohamba kahle. Ungajabulela nje ukuthi uthola imali ephezulu.

I-franchise yesitolo samanani aphansi ezitolo izosebenza ngokungenaphutha, inqobo nje uma uhlelo seluthuthukiswe ngokuphelele. Udinga ukwenza ngokufana nohlelo. Uzokusa ezingeni elisha lobuchwepheshe. I-franchise esebenza kahle izokwenza kube lula ukubhekana kalula nomsebenzi wanoma iyiphi ifomethi. Abathengi bazoxhumana ngokuzithandela nesitolo sokudla. Kuzokwazi ukubhekana ngempumelelo nemisebenzi yanoma ikuphi ubunzima.

Franchise isitolo sokudla samanani aphansi ngokuvumelanisa ne-franchisor yakho. Ngokuqinisekile uzofuna ukunikeza ukusekelwa okugcwele futhi okuphelele. Intshisekelo yakhe yezinto ezibonakalayo isobala; ngakho-ke, udinga ukunakekela iqiniso lokuthi uzokwenza konke ukuqinisekisa ukuthi i-franchise enikezwe yona ngamanani aphansi emikhiqizo isebenza ngokugcwele. Thuthukisa izinhlelo zakho, usuphumelele. Kuzokwazi ukuthola indawo emakethe njengomholi ongangabazeki futhi ogcwele ngokugcwele. Nge-franchise yesitolo esidayisa ngentengo ephansi, uzoba nethuba lokuhola ngesihloko esikhulu phezu komncintiswano. Yenza ngokukhalipha ngokususelwa kuhlelo lwebhizinisi olwenziwe ngaphambilini.

Lokhu ngokuqinisekile kuzoholela empumelelweni yebhizinisi lakho.