Franchise. Umzi mveliso wezonyango kufuneka ukhunjuzwe ukuba uya kusetyenziswa kubomi babantu abakubudala obahlukeneyo kunye nobuzwe. Kungenxa yeso sizathu le franchise yokuhanjiswa kwezonyango ikwimfuno ephezulu kwaye soze icothe. Iifranchise kwicandelo lezonyango zivela kwimbono esele ilungile enesicwangciso esikhethekileyo. Xa uthenga i-franchise kwicandelo lezonyango, kufuneka uqale uqwalasele uluhlu lwabavelisi abafumanekayo kwiiwebhusayithi ezinikezelweyo. Kuluhlu lwangoku lwabanini, uya kuba nakho ukukhetha ubuhlakani kunye noluhlu lwezona zimvo zishishini zinenzuzo.

Kule nkalo, kufanele kuqatshelwe ukuba uninzi lwabenzi beeprojekthi ezahlukeneyo banelungelo lokudweliswa kwinqanaba eliphezulu, kunye nodumo lwehlabathi liphela. Ezinye iintlobo zinokuthatha iminyaka emininzi ukuphuhlisa, ke kufanele ukuba kuqondwe ukuba iindleko zeprojekthi edibeneyo ziya kubandakanya igama elikhulu kwifomathi yamanye amazwe. Ukugqwesa kwi-franchise yonyango ngamathuba okudala ishishini lakho ngokuhambelana neprojekthi evunyiweyo, ephuhliswe ngabasebenzi bomenzi kwicala elikhethiweyo. Ngombono osele ulungile, ungasusa kwinqanaba elineenkcukacha kuwo nawuphi na umngcipheko wokudala inkampani, kuba iya kusebenza ngokungqinelana neprojekthi esele ivunyiwe kwaye iphuhlisiwe esele yenziwe. Ukuba unomdla wokufunda ngakumbi malunga nezixhobo, kuya kufuneka uye kwindawo ekhethekileyo ukuze ufumane ulwazi olubalulekileyo. Emva kwexesha elithile, xa kuvunyelwene ngokubakho kwentsebenziswano ngokudibeneyo, kuya kufuneka uqale utyikitye izivumelwano zokusebenzisana. Kubalulekile ukuba uqaphele ukuba umqeshwa ngamnye uya kufumana uqeqesho olukhethekileyo kwimithombo yoluvo lukhethiweyo, oluya kumnceda ukuba ahambe ngcono kwiinkqubo zentengiso kunye nentengiso.

Ukufumana iziphumo ezinqwenelekayo, umthengi kufuneka ahambelane ngokupheleleyo nemiba yenkqubo yophuhliso umenzi ahambe ngayo. Ukuba ufuna ukwenza inkxaso ekumgangatho ophezulu kunye nokusebenza ngokufanelekileyo, ke, kule meko, abameli benkampani yemveliso baya kuba nakho ukunceda ngokupheleleyo. Kungatshiwo ukuba kufanelekile ukusebenza ngokwesakhelo seenkqubo zokusebenza, ngaloo ndlela kugqitywa uhambo ecaleni kwendlela esele ihanjisiwe. Kulula kakhulu ukukhulisa ishishini lakho kunokuba uqale ngokwakha inkampani kwasekuqaleni ngemigibe emininzi. Kule meko, xa uthenga ifomathi yonyango, uya kuqala ukuziva uninzi lwenkxaso evela kwinkampani yokuvelisa ekuphuhliseni izimvo esele zenziwe ngesicwangciso. Okwangoku, xa unikwa imeko yangoku, eyona nto ibaluleke kakhulu kukuthenga iimveliso zonyango, eziza kwenziwa yinkampani ethengisa amalungelo okuthengisa. Kufuneka kuthiwe i-franchise yezonyango yahlukile njengazo naziphi na ezinye iindlela zokuvelisa izimvo zeshishini.

Ukufumana iziphumo ezinqwenelekayo, umthengi kufuneka athobele ngokupheleleyo zonke iimfuno ezichaziweyo zomthengisi wegama. Kukho amathemba amaninzi ekuphuhliseni isicwangciso esele silungile kunokwenza iprojekthi yakho eya kuphumelela kuphela kumrhwebi. Kukhuselekile ukuba awukwazi ukungahambi kakuhle ekukhetheni i-franchise kwiindawo zonyango kuba icandelo elikhethiweyo belisoloko liqela elidumileyo elifuna ukunyuswa. Ukuba unayo nayiphi na imibuzo, kungcono ukuba ufune uncedo kumyili wefranchise yokuhanjiswa kwezonyango, kuba umngcipheko wempazamo uya kuncitshiswa. Esona sigqibo sichanekileyo somthengi ofuna ukukhulisa ishishini lakhe lithuba lokuthenga ilungelo lokuthengisa izibonisi zonyango ezaziwayo nezaziwayo. Ukufumana iziphumo ezinqwenelekayo, khetha i-franchise ngokwamandla akho, ukufumana ulwazi ngokukhawuleza kumsebenzisi okude. Kwihlabathi elingaphandle kweshelufu, iimveliso ezininzi ezaziwayo zisetyenziswa kwifomathi ebanzi yeenkqubo zabo zenkonzo, ngokukhangela okungagungqiyo kwezicwangciso ezizodwa ezikhokelela kwimpumelelo ekhawulezileyo kwaye kuvavanywa abanye abathengi.

Ingcamango nganye iya kucingelwa ngononophelo ngesicwangciso se-franchise creator kwicala lonyango, kunye nokufumana uphuhliso olukhulu. Ukujongana nohlobo olufanelekileyo lweshishini lokuthengisa ngokuthengisa kunye nabasebenzi bezonyango baya kuncediswa ziingcali zomenzi, eziza kuthi zichaze ngokweenkcukacha ukuba leliphi icala ekufuneka ligxile kulo. Unokujonga okuninzi ngakumbi okunokuqalwa kokubambisana ngokubhekisele kubudlelwane bobuqabane kumaxwebhu akhoyo asayinwe ngumthengisi kunye nomthengi. Olona khetho lunenzuzo kumrhwebi kukuthenga ifranti yefomathi yezonyango, eya kuthi inyuse ngokubonakalayo amathuba ophuhliso olunesiqhamo kwihlabathi.

Ifanitshala franchise ngumsebenzi onzima kakhulu ofuna ingqwalaselo ephezulu yokuqwalaselwa. Emva kwayo yonke loo nto, inani elikhulu labarhwebi libandakanyeka kwifenitshala, ke ngoko, ilungelo lokuthengisa kufuneka likhethwe ngobulumko. Kuya kufuneka ikunike ukhuphiswano olubalulekileyo. Le ayisiyophawu lwentengiso elaziwayo nelaziwayo kuphela. Xa uphumeza ifanitshala yefenitshala, kufanele ukuba kukhunjulwe ukuba izikimu zeshishini ozifumanayo kwi-franchisor kufuneka zisebenze ngokugqibeleleyo kwaye zikunike ukhuphiswano olubaluleke kakhulu. Emva kwayo yonke loo nto, ukwenza ifanitshala yefenitshala kufuna ukuba wenze imali eninzi ngakumbi kunokuba ubusebenza phantsi kwegama lakho.

Umahluko kukuba xa usebenza nge-franchise, uyavuma ukuhlawula iifizi ezithile, kwaye isavenge sokuqala kuya kufuneka sihlawulwe ekuqaleni kwefenitshala yefenitshala. Ngapha koko, ivolumu yayo phantse iphantse ibe yi-11% yenani lezixhobo eziza kuchitha kwinqanaba lokuqala. Esi sisixa esibi kakhulu semali, ke kuya kufuneka ucinge ngononophelo ngaphambi kokuthatha isigqibo sokukhetha ilungelo lokuthengisa. Ungathetha-thethana kwaye uqonde ukuba yeyiphi na imeko oza kuba nakho ukuyifumana xa unxibelelana nophawu oluthile. Ifanitshala yimveliso ebiza kakhulu, ethengisa onokufumana imali eninzi. Ukuba usebenza nge-franchise, ingeniso inokunyuka kakhulu.

Ifanitshala franchise yinto enokuba yingozi kwishishini. Uye waba semngciphekweni ngenxa yokuba inqanaba lokhuphiswano lingazange labonwa ngaphambili. Ukuba ukhangela kwi-Intanethi lo mbuzo thenga ifenitshala, uya kufumana iimpendulo ezininzi. Oku kuthetha ukuba ifanitshala inokhuphiswano olukhulu. Kungenxa yoko le nto kunyanzelekile ukuba usebenze nge-franchise, ulumke kakhulu. Ewe, ngokuthenga ifanitshala yefenitshala, kwangoko unethuba elifanelekileyo lokhuphiswano ngenxa yokuba usebenzisa uphawu oludumileyo.

Nangona kunjalo, ukuxhaphaza uphawu kuphela akuyi kwakha ishishini. Kuyimfuneko ukuphumeza iinkqubo zeshishini zolu hlobo eziza kukuvumela ukuba ugqwese kubo nabaphi na abachasi. Ifanitshala yefenitshala iya kusebenza ngokufanelekileyo kuphela xa uxwebhu lwenziwa ngokuchanekileyo. Ukulungiselela ukuqala ishishini, kufuneka wenze umsebenzi wohlalutyo kwangaphambili. Okokuqala, kuya kufuneka uvavanye abakhuphisana nabo, ke kufanelekile ukuqhuba uhlalutyo lwe-swot. Xa uphumeza ifanitshala yefenitshala, uhlalutyo lweswipu sisixhobo esibaluleke kakhulu. Ngoncedo lwayo, iya kuba nakho ukumisela amandla kunye nobuthathaka beprojekthi yakho kwaye uqonde ukuba ingaba izakuphumelela.

Ifanitshala esebenza kakuhle ifanitshala iya kukunika umda obalulekileyo wokhuphiswano. Kuya kuba nakho ukujongana ngokulula nazo naziphi na izakhiwo ezikhuphisanayo, phambi kwazo ngenyathelo okanye nokuba zimbini. I-franchise kufuneka iphunyezwe ngendlela yokuba inqanaba lakho lomvuzo liphezulu kunelabo nabaphi na abachasi abasele besebenza kwimarike. Emva kwayo yonke loo nto, awudingi nje ukubonelela ngeemfuno zakho kwaye ufumane umvuzo kodwa kunye nokwenza igalelo ngenyanga. Kwaye isavenge sokuqala oza kusidlulisela kwiakhawunti yomthengisi ngumvuzo osisixa-mali. Esi sixa semali sibalwa njengepesenti yenani lezixhobo ozityala kwinqanaba lokuqala.

Ukongeza, xa uthengisa ifanitshala yefenitshala, uya kuhlawula iintlobo ezimbini zokuhlawula ngenyanga. Eyokuqala kwezi ibizwa ngokuba yiGalelo leNtengiso yeHlabathi. Umthamo wayo yi-1, 2, okanye i-3% yenani lezibonelelo zemali ophumeleleyo ukuzifumana njengengeniso okanye ingeniso. Ukongeza, xa uthengisa ifanitshala yelungelo lokugcina ifanitshala, gcina engqondweni ukuba kukho imirhumo ngokunjalo. Eli galelo kwinani lalo liyahluka ukusuka kwi-3 ukuya kwi-6% kwaye kubalwa njengesabelo sengeniso efunyenweyo. Ingabalwa njengepesenti yenzuzo; konke kuxhomekeke kwindlela ophatha ngayo uthethathethwano.

Ifanitshala yefenitshala kufuneka isebenze ngokufanelekileyo kwinkampani yakho ukufezekisa iziphumo ezinomtsalane kukhuphiswano. Njengenxalenye yelungelo lokuvelisa imveliso, ufumana izibonelelo ezahlukeneyo, kwaye ukuba uzisebenzisa ngokufanelekileyo, impumelelo iyaqinisekiswa. Jongana nefranchise yokuvelisa ngendlela ezixhobisa ngokupheleleyo ekukhonzeni abathengi ngenqanaba eliphezulu lobuchwephesha, ukuvelisa, kunye nemveliso yefenitshala ehambelana ngokupheleleyo nemigaqo ye-franchise. Ngokuqinisekileyo i-franchisor ifuna ukukujonga kuba ihlala isebenza kule ndlela. Inzala ngqo ye-franchisor ekuphunyezweni ngokufanelekileyo kwemveliso yeefranchise yinkqubo eqhelekileyo. Ekugqibeleni, ufumana ipesenti yengeniso, yiyo ke loo nto enomdla wokuphepha iindleko zodumo.

Nika ingqwalaselo efanelekileyo kwifenitshala, usete imveliso ngendlela eya kuthi ithobele ngokupheleleyo imigaqo ye-franchisor. Ngokuqinisekileyo awunangxaki. Uyakwazi ukuphendula ngokufanelekileyo yonke imibuzo ecinezelayo, oko kuthetha ukuba ishishini lokuvelisa liza lula kwimpumelelo. Ukuba ubandakanyeka kwifenitshala nakwimveliso yayo phantsi kwelungelo lokugcina amalungelo, ke ukulandela ngokungqongqo imigaqo kukubonelela ngenqanaba eliphezulu lemfuno yoluhlobo lwesinyibilikisi. Abathengi kufuneka banikezwe ngokuhambelana nemigaqo, emva koko awunangxaki. Soloko uhamba inyathelo elinye phambi kwabakhuphisana nabo, ke, awuyi kujongana neengxaki zesicwangciso esikhulu. Ukusebenza kwelona nqanaba liphezulu lobuchule yimpumelelo efunekayo.

Ukuphumelela ukhuphiswano, kuya kufuneka ube ngusomashishini ophume phambili kwaye uphumelele. Nokuba kukho iimeko ezinokuphikisana, kunokwenzeka ukuba woyise iingxaki usebenzisa amava omenzi wefenitshala, osoloko ekulungele ukukunika ulwazi oluhlaziyiweyo, kunye nokwabelana ngamava akhe. Kodwa oku akupheli uluhlu lwezibonelelo xa usenza ifanitshala yefenitshala. Ubukho bebrand eyaziwayo kuyo buye butsale umboleki, kuba, ngokungathi kunjalo, luhlobo lomazibuthe wabathengi. Emva kwayo yonke loo nto, njengoko usazi, abantu bayathanda xa inkampani yamanye amazwe inxibelelana nabo. Ke, ishishini lakho liya kuba ngumbulelo ongaphezulu kulwelo lokuthengisa.

Le yiprojekthi yeshishini ethembisayo, enenzuzo kakhulu. Ukuze ungabinangxaki ebonakalayo ngexesha lokuphunyezwa, kuya kufuneka ulandele ngokungqongqo imigaqo kwaye ulandele imigangatho emiselweyo. Oku kuya kukukhokelela kwimpumelelo engathandabuzekiyo kwaye unokuba nenqanaba eliphezulu lemali engenayo. Ngexesha lokusebenzisa i-franchise, wenza ngendlela echazwe liqabane lakho kwishishini. Oku kuyakuqinisekisa ukuba uphumelela ngokukhawuleza. Ukuphendula kwimibuzo yabathengi kubalulekile ngendlela emangalisayo.

Njenge-franchisee kwinkampani yefenitshala, imisebenzi epheleleyo yokuvelisa ngexesha lokurekhoda. Kuya kubakho yonke into yoku, ukusuka kubuchwephesha obuphezulu ukuya kwimigangatho yoqeqesho lwabasebenzi. Kwaye ukuba ubandakanyeka kwimveliso yefenitshala ngaphakathi kwesakhelo se-franchise, ke amathuba akho okufumana iziphumo andisiwe kakhulu. Emva kwayo yonke loo nto, awenzi nje egameni lakho, kodwa usebenza ngaphakathi kwesakhelo sequmrhu lehlabathi. Ngokuhambelana, lonke ulwazi oluyimfuneko, amava, itekhnoloji, ukwazi, kunye nezisombululo zotshintsho zikwicala lakho. Ungaboyisa ngokulula nabaphi na abachasi bendawo. Nika ifanitshala ifanitshala ingqalelo efanelekileyo yokwandisa amathuba okuphumelela.

Abakhuphiswano yenye yezona mngcipheko mkhulu kwifenitshala yokuvelisa ifanitshala. Akukho namnye kubo oya kuthi afune ukunikezela kwiimarike ezibondlayo. Ngenxa yoko, abanye babo baya kulwa kude kube sekupheleni, ngelixa abanye baya kuba nakho ukubhenela kwiindlela zokunganyaniseki nezobuzaza zomzabalazo. Kwaye kufuneka ukulungele oku kwaye kufuneka uyeke isoyikiso. Kuphela koku kufuneka wazi kwangaphambili ukuba ngawaphi amathuba kunye nemingcipheko franchise enayo kwimveliso yefenitshala. Uhlalutyo lwe-SWOT sisixhobo esihle sokuchonga la mathuba kunye nosongelo.

Esi sisixhobo esikumgangatho ophezulu kwaye sihambele phambili. Usebenzela naliphi na ishishini, hayi i-franchise nje. Ke ngoko, ngokusebenzisa uhlalutyo oluhlaziyiweyo, uya kuba nakho ukuzisa imveliso yefenitshala kwiindawo eziphakamileyo zobungcali. Iinkcukacha manani zokufunda rhoqo. Ngaphaya koko, okukhona kucacile ukuba kubonisiwe, kokukhona amathuba okuba nempumelelo kwixa elizayo. Kuya kufuneka ukumelana ngokulula nemisebenzi yayo nayiphi na ifomathi kwaye ufike kwimpumelelo engathandabuzekiyo. I-franchise esebenzayo yemveliso yefanitshala ayizukujongana nobunzima.

Ke ngoko, yonke into iza kuhamba njengoko ubucwangcisile.

I-Franchise kunye nomhambisi ayisiyongqondo ehambelana kuphela. Le yimisebenzi yokuvelisa efuna ukwenziwa ngokuzenzekelayo. Isoftware yesizukulwana esitsha kufanelekile ngokwezi njongo. Awunakho ukujongana ngokuchanekileyo nelungelo lokushishina kuphela kodwa kwanokunika abasasazi isixa esifunekayo sokuqwalaselwa. Akukho shishini lihamba ngaphandle komhambisi, ke kwi-franchise, uya kuthathela ingqalelo zonke izinto usebenzisa ikhompyuter. Ngesoftware eyahlukileyo eguquguqukayo ngaxeshanye, unokukwazi ukumelana ngokuchanekileyo kunye nemisebenzi yefomathi yeofisi, uyenze ngendlela efanelekileyo.

I-franchise yakho iyabhatala, njengotyalo-mali kwisixhobo esizisebenzelayo. Ubunzima abunakho ukubonelela nge-multitasking kuphela kodwa ikwakhona ngokumalunga neendleko ngokwexabiso kunye nomgangatho. Ukuba usebenzisa isoftware ye-franchise, ke i-biz idlula naziphi na ii-analogs. Inkqubo yokusasaza i-franchise kufuneka yenziwe ngokujonga iinkcukacha. Ujongano olwenziwe kakuhle noluyilwe kakuhle luyinto eyahlukileyo kwimveliso enjalo. Inkqubo yefiligree izalisekisa ngokufanelekileyo nayiphi na imisebenzi eyabelweyo.

Umtsalane we-franchising ulele kubukho bezibonelelo ezingenakuphikiswa kubo bobabini abathathi-nxaxheba kubudlelwane be-franchise. Kumashishini amancinci kunye noosomashishini abodwa, ibonelela ngoshishino oluzinzileyo olunenzuzo, kumashishini awaziwayo kunye neenkampani ithuba lokwandisa nokomeleza izikhundla zabo kwintengiso. Umtsalane wophuhliso lwethu kukuba ulungele wonke umntu kuzo naziphi na iinjongo kunye neenjongo.

I-franchise ePoltava inokuba lishishini eliyingozi, nangona kunjalo, umngcipheko ufanele ikhandlela. IPoltava yaziwa kummandla owawusakuba yiSoviet Union njengesixeko esihle, nangona kunjalo, kunzima ukubiza iPoltava ngesixeko sabakhenkethi. Oku kuthetha ukuba xa unyusa ilungelo lommandla onje, kufuneka uthembele kuphela kwimfuno esebenzayo evela kubahlali bendawo. I-Poltava iyathandwa ngabemi bayo, ke ngoko, ukuba uvula ilungelo lommandla wale dolophu, kuya kufuneka uthathele ingqalelo ukhetho lwabo lokuba bakuphathe ngenqanaba eliphezulu lokunyaniseka. Ilungelo elinjalo lilungelo lokusebenzisa uphawu lwentengiso eyaziwayo kunye nokwazi kwayo, okunikezelwa kubasasazi abakwelinye ilizwe. Ngapha koko, kwilungelo lokusebenzisa i-franchise, i-franchisee ayinyanzelekanga ukuba ihlawule iseti epheleleyo yemirhumo eyahlukeneyo.

Okokuqala, ukuba uvula i-franchise endaweni, kufuneka udlulisele kwiakhawunti yomgcini mali malunga ne-11% yevolumu yotyalo mali efunekayo ukuqhuba le projekthi.

I-franchise ePoltava inokubonelela ngesidingo sokuhlawula oko kubizwa ngokuba yimirhumo. IRoyalty sisixa semali esibalwa njengepesenti, ukusuka kwisibini ukuya kwisithandathu, senzuzo okanye ingeniso efunyenweyo. Ukongeza, ukuba usebenza nelungelo kummandla wommandla onjalo, kuya kufuneka uhlawule umrhumo wentengiso. Ikwahlawulwa rhoqo ngenyanga njengemali yasebukhosini, ubungakanani bayo bususela kwi-1 ukuya kwi-3% yenzuzo. Sebenza nge-franchise edolophini ngokufanelekileyo kwaye ngaphandle kokwenza iimpazamo, ekubeni sele ugqibe amanyathelo ohlalutyo. Amanyathelo anjalo akunceda ngokukhawuleza nangokufanelekileyo ukujongana nefomathi yangoku yomsebenzi weofisi.

Ilungelo edolophini lithuba lakho lokufumana iziphumo ezinomdla kukhuphiswano ngeendleko ezincinci zemali. Inkqubo yokunxibelelana nelungelo apha ayikubangeli nabuphi na ubunzima ngaphandle kokuba unolwazi oluhlaziyiweyo malunga neempawu zeli lizwe. Sebenza nge-franchise ngaphandle kokwenza iimpazamo, emva koko, uyakwazi ukunciphisa iindleko zakho ezingalindelekanga.