Kuyimitsa chilolezo cha taxi ndikumakulitsa bizinesi yamayendedwe. Munthu aliyense amene ali ndi galimoto, poopseza kuti achotsedwa ntchito kapena ngati ndalama zowonjezera, kamodzi adaganiza zapa mayendedwe. Izi zimafunikira layisensi, galimoto, ndi kugwiritsa ntchito foni. Utumiki wama taxi ndi njira yatsopano yopezera ndalama. Mtundu wakale wa kampani yamatekisi ndi yokhudza kugula galimoto, kulemba ntchito madalaivala, ndi gulu lazinthu zina zovuta. Tsopano zonse ndizosavuta, ndikokwanira kulembetsa ngati wochita bizinesi, kumaliza mapangano ndi oyendetsa chipani chachitatu ndikuyamba kugwira ntchito.

Koma pakadali pano, vuto la mpikisano wokwera limabuka, ndipo kupezeka kwa chilolezo cha taxi kungakhale njira yothetsera vutoli. Njirayi ikuthandizani kuti muzitsogolera bizinesi yanu mumzinda wanu. Popeza kampani ya franchisor ndiotchuka popereka taxi. Anthu amamkhulupirira ndipo ali okonzeka kulipira. Muthanso kupewa ngozi zomwe zingachitike; Franchisor amadziwa tsatanetsatane wa msika ndipo ali wokonzeka kufotokoza zomwe akumana nazo. Wogulitsa kumeneku angakumane ndi vuto la kayendetsedwe kazinthu zantchito, ndi omwe akupikisana nawo, oyendetsa taxi omwe sagwira ntchito mwalamulo (motero amagwetsa misonkho nthawi zonse). Wogulitsayo amadziwa kuthana ndi mavutowa.

Tsopano makampani akuluakulu akulanda misika yonyamula anthu mayendedwe ndipo mabungwe akalewo sangachitire mwina koma kutseka bizinesi yawo kapena kugula chilolezo. Musanagule chilolezo, ndikofunikira kuti muphunzire bwino za mgwirizano, kuti muthe kupewa zovuta mtsogolo. Chifukwa chake mwagula chilolezo chokhala ndi taxi. Mukupeza chiyani? Mutha kudalira kugwira ntchito pansi pa dzina la mtundu wotchuka, pamalo ozizira ogwiritsira ntchito, kugwiritsa ntchito mafoni, komanso malingaliro othandizira kugwira ntchito ndi madalaivala. M'malo mwake, wogulitsa chilolezo amatha kungoyang'anira mtundu wa ntchito zomwe amapatsidwa, ndipo ntchito zonse zoyang'anira zimachitika ndi wogulitsa. Komanso, franchisor amasamalira ntchito yolinganizidwa bwino yama taxi okha. Athandizira kukonza ntchito m'njira yoti omwe akupikisana nawo sangakhudze momwe makasitomala akuyendera komanso kufunika kwa ntchito.

Kodi mtengo wa chilolezo ungadalire chiyani? Mtengo umawerengedwa potengera okhalamo, mzinda womwe mayendedwe adzachitike. Komanso, mtengo umakhudzidwa ndi boma la taxi. Poterepa, wogulitsa chilolezo adzafunika kuyika ndalama pakampani yama taxi komanso ndalama zambiri. Ena mwa franchisors samapereka zolipira pamwezi (mafumu). Mukamaliza mgwirizano ndi kasitomala aliyense, zikhalidwe zimakambirana padera. Chifukwa chake, chilolezo cha taxi chimapindulira: ndalama zochepa (ndipo nthawi zina zimachepetsedwa mpaka zero); zotayika ndi zoopsa sizikupezeka; mtsogolomo, mutha kulandira ndalama zodalirika; wogulitsa chilolezo amatha kugwiritsa ntchito kampani yodziwika bwino, amangoyimira; palibe chifukwa chochitira ndi zotsatsa ndi mapulogalamu; mumapeza kuchuluka kwa makasitomala, chifukwa chodziwika ndi kampani yotchuka, muyenera kusokonezeka ndi mitengo, kutsegula malo ozizira; maubwino owonjezera amgwirizano amaperekedwa, mwachitsanzo, kuthekera kogula magalimoto okhala ndi kuchotsera, inshuwaransi yokonda galimoto. Kodi ndi chiani china chomwe wogulitsa chilolezo angadalire? Kuphunzitsa ndi kuthandizira mosalekeza.

Izi zikutanthawuza kulandila malongosoledwe ndi maphunziro pakugwira ntchito pama foni apafoni, kupereka maphunziro ndi mapulogalamu apadera othetsera zovuta zamabungwe, ntchito zantchito. Wogulitsayo amathanso kuthandizira posankha mtundu wapadera wamabizinesi, kusankha malo okwera taxi, kupeza ziphaso, ndikupanga ndikusamalira makasitomala. Muthanso kudalira thandizo lalamulo, thandizo pakulemba madalaivala, ndi oyang'anira. Momwe mungasankhire ndalama zaposachedwa, ndipo koposa zonse, ndalama zolipirira taxi? Choyamba, muyenera kuchita kafukufuku pazomwe zilipo. Muyenera kumvera chiyani? Choyamba, pa mbiri ya kampaniyo, kodi pali zambiri pa intaneti. Sankhani njira zoyenera, yerekezerani ndi kulumikizana ndi kampani yopanga chilolezo. Mutha kupempha ku kampani zilolezo zonse zakampani, ziphaso, ziphaso.

Izi zidzakupulumutsani kuti musayanjane ndi ochita zachinyengo. Wogulitsa moona mtima samabisa zikalata zawo, monga lamulo, osewerawa ali ndi chilichonse chowonekera komanso chosavuta. Mukamagula chilolezo, pali chiopsezo chopeza dummy mwa mawonekedwe osagwiritsa ntchito intaneti kapena tsamba. Kuti muwone mndandanda wathunthu wazomwe tikupereka, onani kabukhu kathu ka intaneti. Tasonkhanitsa zotsatsa zofunikira kwambiri kwa inu, zomwe zidawonongeka chifukwa cha ndalama zomwe mudapereka. Patsamba lathu, mudzapeza okhawo otsimikizika ogulitsa chilolezo. Yambani kupambana kwanu ndi kabukhu lathu.

Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Popita nthawi, aliyense akuyesera kusinthana kuti akhale ndi moyo wathanzi, chifukwa chilolezo cha masewerawa ndichofunikira kwambiri, ndikuwonetsedwa mosiyanasiyana. M'ndandanda yazamalonda, mutha kupeza malo olimbitsira thupi, maphunziro ndi mapulogalamu ena pa intaneti, mpira, kulimbitsa thupi, kuvina, tenisi, ndi zina zambiri. Monga ndudu, uku ndikudalira komweko ndipo ndimabizinesi ena, ndizotheka kuwonjezera ndalama. Kutsegulidwa kwa malo ogulitsira ambiri kumakhudza kukwezedwa kwa kampaniyo, dzina, koma ndizovuta kuyendetsa, makamaka mukatsegula malo ogulitsa padziko lonse lapansi. Ndikosavuta kugulitsa chilolezo ndikukhala ndi ufulu wogwiritsa ntchito kuposa kungodzichita nokha. Chilolezo chokhala ndi masewera chimapindulira chilolezo kwa franchisor komanso kwa franchisee.

Palibe chifukwa choti wogulitsa chilolezo atsegule bizinesi yawo pamasewera, kulera ndi kupanga makasitomala. Ndikosavuta kupeza chilolezo chofunidwa ndi kampani yomwe yakhala ikugulitsidwa kwazaka zopitilira chimodzi, yokhala ndi makasitomala, komanso zomwe sizifuna kutsatsa. Mitengo imatha kusiyanasiyana kutengera kupereka kwa franchisor, poganizira mtengo wa ndalama zolipirira. Zachidziwikire, mutha kupeza makampani azamasewera omwe, chifukwa cha mpikisano wokula msanga, samapereka ndalama zochulukirapo, koma izi ndizosowa. Ndalama zolipiritsa ndi khadi yotsimikizira kuti ndiwotheka, chifukwa chake amalipidwa panthawi yosaina mgwirizano komanso asanasamutse ufulu ndi zinsinsi za kampani yamasewera. Kuphatikiza pa maufuluwo, franchisor amapatsa wolandirayo chidziwitso chonse cha chitukuko, nthambi zomwe zilipo kale, kuwunika, ndi kuwongolera ndalama zochepa potsegula nthambi ndi zibonga zatsopano. Franchisor amabwera kutsegulira kulikonse, ndikupereka maphunziro kwa ogwira ntchito.

Ngati zida zamasewera zilipo kuti zigulitsidwe, zimaperekedwanso malinga ndi mgwirizano. Panthawi yosankha chilolezo ndikugula bizinesi yamasewera, mumatha kulingalira osati mitengo yokha komanso nthawi yobwezera, zambiri pamalipiro oyamba, ndi zina. Akatswiri athu m'ndandanda wazamalonda amathandizira kupeza mwayi wopezera masewera, komanso kuchita misonkhano, kutsata mwalamulo panthawi yosaina mgwirizano. Kuti mudziwe zambiri, amapezeka kuti mufunse poyimba nambala yolumikizirana. Komanso, mndandanda wazamalonda ulipo kuti mupeze nkhani zaposachedwa, pendani ndemanga za makasitomala athu, yerekezerani zabwino zonse ndi zoyipa zake. Franchisees amagawidwa m'magulu, mitengo, ndi zina. Tili othokoza pasadakhale chifukwa cha chidwi chanu ndipo tikuyembekeza mgwirizano wanthawi yayitali komanso chitukuko chabizinesi yanu pamasewera omwe timapereka.