Chilolezo chokonzekera bizinesi ndi chiyambi chabwino choyambira bizinesi yanu. Bizinesi yokonzekera chilolezo ndi bizinesi yolimbikitsidwa bwino yomwe imakhala ndi ndalama zokhazikika. Monga lamulo, katunduyo kapena ntchito zake zimayamba kukondana ndi wogula, chizindikirocho chimadziwika mosavuta ndipo chimakhala ndi mawonekedwe apamwamba. Kugula chilolezo chokonzekera bizinesi ndikosavuta, muyenera kungoyendetsa pempho lanu pa intaneti ndi mazana amndandanda pamasankhidwe osiyanasiyana m'malo osiyanasiyana komanso momwe mungapezere ndalama zina. Zikuwoneka ngati zosavuta, koma mutha kugwera mumsampha wachinyengo. Nthawi zambiri, dummy imatha kuperekedwa pakati pa ma franchise omwe amaperekedwa.

Bizinesi yokonzekera imaperekedwa kuti ipange tsamba wamba pa intaneti popanda kugwira ntchito ndi kugulitsa njira. Ma Franchise amasiyana pamgwirizano, atha kukhala achindunji, osintha ndi ena. Mgwirizano wamgwirizanowu uyenera kufotokoza za mgwirizano, kuchuluka komwe kumaperekedwa poyambitsa bizinesi ndi zinthu zofunikira. Musanamalize mgwirizano, ndikofunikira kuti muphunzire zonse, ganizirani za maubwino onse ogwirizana. Sizinapwetekenso kuphunzira zomwe opikisana nawo atha kuchita. Zabwino za bizinesi yopanga chilolezo: kasitomala amadziwa malonda kapena ntchito yoperekedwa ndi wogulitsa (motero, palibe chifukwa chokhazikitsira malonda, njirayi ndiyolakwika), palibe chifukwa chogwiritsa ntchito chuma kutsatsa. Konzekerani kukonzekera mayendedwe amachitidwe kumatanthauza kulemba anthu ntchito, othandizira, othandizira, zida, ndi zina zambiri.

Ubwino wake umaphatikizaponso thandizo kuchokera kwa wowalangiza omwe akwanitsa kuchita bwino bizinesi yake, kubwereketsa kokhazikika, ndikuyika ndalama (mwapadera). Zinthu zoyipa zogulitsa chilolezo chokonzekera bizinesi zimatanthauza kutsatira mosamalitsa miyezo ndi miyezo kuchokera kwa franchisor (chilichonse chimafotokozedwa mgwirizanowu), kulipira ndalama zachifumu nthawi zonse, kuthetsa mgwirizano pansi pazifukwa zomwe sizili bwino kwa wolandila ufuluwo. Kodi muyenera kudziwa chiyani kuti mutsegule bwino bizinesi yamalonda? Choyambirira, sankhani zomwe mukufuna kutuluka mu bizinesi yanu, dziwani malangizo, konzani bajeti, pendani zoopsa zomwe zingachitike ndi njira zothetsera mavutowo. Mayendedwe odziwika bwino a bizinesi yamalamulo: zodyera, zovala, nsapato, zodzikongoletsera, zovala za ana ndi zoseweretsa, maphunziro, kupanga katundu, malonda amakono (malo ometera nsalu, malo okonzera kukongola), ntchito zantchito, zokambirana, ndi zina zambiri. Gawo lotsatira ndikusankha wogulitsa moona mtima kuti awone zonse zomwe akupereka. Kenako phunzirani pamsika, pendani ntchito ya omwe akupikisana nawo, yesani kusintha zovuta za ntchito yawo kukhala zabwino zanu. Kuti muyambe bwino, ndikofunikira kuwunika mozama ndalama zanu.

Ganizirani mtengo wa polojekitiyi, dziwani ngati mukufunikira kutenga ngongole, pangani chithunzi chonse cha ndalama zanu. Kusanthula kwa franchisor kumawonetsa kuchuluka kwa ndalama zake, nthawi yopuma ku msika, kuchuluka kwa othandizana nawo. Lolani franchisor akupatseni chithunzi chathunthu chachuma, nthawi yobwezera. Malipiro a Ro, ndi chiyani? Ma Royalties amalipidwa pamwezi pakugwiritsa ntchito dzina. Kuchuluka kwa zolipira kumayikidwa mgwirizanowu. M'magazini ino, mafotokozedwe osamveka sayenera kuloledwa, zisonyezo zonse ziyenera kukhala zomveka komanso zokwanira. Yang'anani mnzanu pamagulu otseguka kuti muwone ngati mbiri yawo yochokera kwa ogula ikugwirizana ndi zenizeni.

Ndikofunikira kuti chilolezo kuti azidziwa bwino makampani omwe asankhidwa, izi zimathandizira kwambiri njira yakukweza fayilo yanu. Lembani mapepala ovomerezeka a wogulitsa, zovomerezeka zake, ndi mtundu. Unikani ndi kutsimikizira chitsimikizo kuchokera kwa wogulitsa. Ngati wogulitsa agwirizana ndi malonda apadziko lonse lapansi, uwu ndi umboni wokhazikika kwake komanso kudziwika kwake. Zambiri zovomerezeka za franchisor zitha kufufuzidwa pazofalitsa, kapena mutha kufunsa mwachindunji, kenako yang'anani za kulembetsa, ziphaso, ndi zina zambiri. Ngati izi zabisika, ndibwino kuti musagwirizane ndi wogulitsa wotere. Onetsetsani kuti mgwirizanowu uli ndi mgwirizano wogwirizana, osati mawu osamveka bwino monga othandizira apamwamba, kasamalidwe ka malonda, ndi zina zotero.

Ndikosavuta kuyendetsa bizinesi yopanga ndalama ngati mwazindikira zochitika zonse zamgwirizano pasadakhale. Kusankha chilolezo kumatha kuchitika patsamba lathu. Tili ndi kabukhu kabwino ka chilolezo chopangidwa kale kuchokera kuzinthu zapakhomo ndi zakunja. Tasonkhanitsa zotsatsa zatsopano komanso zofunikira kwambiri za 2021. Timagwira ntchito ndi mitundu yodalirika yokha. Zotsatsa zomwe zakonzedwa zakonzedwa m'magulu molingana ndi ndalama zomwe zikugulitsidwa. Timakuganizirani ndipo timapereka mayankho omwe angayesedwe nthawi.

Pezani malonda anu okonzeka kukonzekera nafe.

Chilolezo cha mzindawu chimapereka mndandanda wazosankha zabwino kwambiri. Msakatuli aliyense amapereka maulalo angapo kuzinthu zingapo zapaintaneti, zomwe zimapereka chidwi kwa amalonda omwe akufuna kugula ufulu wochita bizinesi yokonzekera mumzinda wawo, mwayi wazopezera ndalama zambiri. Nthawi yomweyo, ndikofunikira kumvetsetsa kuti pakupanga kabukhu kameneka, malo okhala akhoza kukhala ofunikira kwambiri. Mwachitsanzo, mzinda waukulu udzafotokozera zofunikira zawo kwa omwe ali ndi chilolezo, ndipo likulu laling'ono ladzikakamiza kukhala lake. Zikuwonekeratu kuti kuchuluka kwa mizinda ikuluikulu, zizolowezi zawo zatsiku ndi tsiku, moyo wawo, dengu laogula ndi ntchito zitha kukhala zosiyana kwambiri ndi magawo ofanana am'midzi yaying'ono, ndipo izi zikuyenera kuwonetsedwa m'ndandanda yazamalonda. M'mbuyomu, pamakhala zofunikira, ngakhale zochepa, zakufunika kwa zinthu ndi ntchito, ndipo palinso owerengeka ochepa omwe samayang'ana kwenikweni kusintha kwa mitengo yazogulitsa zomwe amagula pafupipafupi.

Zilibe kanthu kwa iwo. Koma amayamikira nthawi yawo komanso mwayi wawo, chifukwa chake amafuna kuwona zinthu zomwe amakonda kudya tsiku lililonse mtunda woyenda ndipo sanakonzekere kuzithamangira kumapeto kwina kwa mzindawo. Komabe, mumzinda uliwonse waukulu, mulinso gulu la anthu omwe amalandila ndalama zochepa, chifukwa chake, amafuna zochepa pamtengo ndi chakudya, zovala, nsapato, zosangalatsa, ndi zina zambiri. Mwanjira ina, kuchuluka kwa ma franchise omwe amafunidwa m'malo ocheperako atha kukhala otakata ndipo amasiyana mosiyanasiyana malinga ndi mulingo wamtengo, mtundu, ntchito yofananira, ndi zinthu zina zomwe zimakhudza kusankha mukamawerenga kabukhu. Mwachilengedwe, kukhazikika kwakukulu, chifukwa cha kuchuluka kwa anthu ndipo, chifukwa chake, kufunikira kofunikira, kumathandizira kupititsa patsogolo bizinesi ndikulandila phindu. Ziwopsezo zakulephera pakakhala chilolezo chodziwika bwino komanso chodziwika bwino mumzinda waukulu ndizotsika kwambiri kuposa mzindawu.

Izi ziyenera kuganiziridwa mukamagwira ntchito ndi kabuku ka ma franchise, komanso zofunikira kwambiri kwa ogwiritsa ntchito masamba pazomwe zilipo ndikukonzekera malo azidziwitso. Mwanjira ina, mzindawu uli ndi zokonda zawo komanso zofunikira kwa ogula zomwe zimafunikira kukumbukiridwa pokonzekera kabukhu ndi malingaliro azamalonda, kuphatikiza mafotokozedwe atsatanetsatane a ma franchise, kuwerengera kwa nthawi yolipira, kulumikizana ndi eni ake kulumikizana mwachangu, ndi zina zambiri.

Chilolezo cha tawuni yaying'ono chili ndi mndandanda wazosankha zabwino kwambiri. Kusankhidwa bwino kwa ma franchise amtauni yanu yaying'ono. Ochita bizinesi omwe akuyang'ana kuti agule ufulu wochita bizinesi yokonzeka, kaya pang onono kapena yayikulu amatha kupeza maulalo otere mu injini iliyonse yosakira. Nthawi zambiri, kugulitsa chilolezo kumakhala kosavuta, kodalirika, komanso kopindulitsa poyerekeza ndi kupanga kwa bizinesi inayake, monga akunenera, 'kuyambira pachiyambi'. Simuyenera kuchita kuphunzira pamsika ndi zomwe makasitomala amakonda, kuti mupange Zogulitsa kapena ntchito yokhala ndi zinthu zapadera, zonse zomwe mukusowa ndikuti mukhale osiyana ndi omwe mukupikisana nawo, makamaka m'tawuni yaying'ono, pangani chizindikiro ndikuwonetsera zithunzi ndi mawu, monga logo, mawu, malonda, ndi zina zambiri, sungani ndalama zambiri ndalama pakampeni wobweretsa malonda kumsika ndikuwalimbikitsa. Ndipo nthawi yomweyo, pamakhala chiopsezo kuti mumalakwitsa, ogula alibe chidwi ndi malonda anu, ndipo bizinesiyo ipsa.

Ndipo mudzasiyidwa ndikukhumudwitsidwa mu mphamvu zanu ndi ngongole zanu, zikhale zazing'ono kapena zazikulu, kutengera zomwe mumanena poyamba. Komabe, posankha, kukonza kabukhu lapadera lamagetsi ndikugwiranso ntchito ndi ma franchise, zinthu monga kukula kwa tawuni ziyenera kuganiziridwa mosalephera. Zimatengera momwe anthu akukhalira, ndipo chifukwa chake, zomwe amakonda malinga ndi chakudya, zosangalatsa, nsapato ndi zovala, maphunziro oyambira ndi owonjezera, masewera, zosangalatsa, ndi zina zambiri. M'matawuni ang'onoang'ono, mulibe zofunikira pazogulitsa ndi ntchito za premium, chifukwa chake sizomveka kugula chilolezo chogulitsa zodzikongoletsera, katundu wapamwamba, zovala zodula kwambiri, nsapato ndi katundu wachikopa, magalimoto apamwamba, kapena chilichonse chamtunduwu .

Chifukwa chake, palibe chifukwa chopanga ma katalog omwe amaphatikizapo zinthu ngati izi. Koma kufunika kwamitundu yotsika mtengo yazinthu zomwe tatchulazi, zoperekedwa ndi kakhazikika kakang'ono, kumatha kubweretsa ndalama zokhazikika. Zomwezo zimagwiranso ntchito pama franchise ophunzitsira ndikupitiliza maphunziro, mabungwe amasewera, monga malo olimbitsira thupi, zibonga, kapena maiwe osambira. Kawirikawiri m'ndandanda, kuphatikizapo kufotokozera chilolezocho, kulumikizana ndi eni ake kuti akambirane za mgwirizano, ndi zina zotero, palinso kuwerengera kwakanthawi kwakubwezeredwa kwa bizinesi. Chilolezocho chimafuna kufunika kolipira koyamba komanso kulipira mwezi uliwonse, zomwe zimadalira phindu la chizindikirocho ndikuwerengera koyambirira phindu la ntchitoyi m'tawuni yaying'ono. Kuwerengetsa koteroko kuyenera kuyang'aniridwa mwatsatanetsatane, poganizira kuchuluka kwa anthu okhala m'tawuni yaying'ono, basiketi ya ogula, mulingo wapakati wa malipiro, ndi magawo ena ofunikira.

Ma franchise m'matawuni ang'onoang'ono masiku ano amapezeka pamitundu iliyonse yazachuma. Chidwi pama franchise chikukula chaka chilichonse ndipo msika wazamalonda ukukula mwachangu kwambiri. Zowonjezera ndalama zimapereka zofunikira pakukula uku. M'malo mwake, kuyambitsa bizinesi yamalonda ndizosavuta kuposa kuyambitsa bizinesi yanu. Chifukwa chakuti mtundu, malonda, kapena ntchito zimaperekedwa ndi franchisor munjira yokonzekera, ndikupanga ndi kugulitsa matekinoloje, njira zotsimikizirika zamakampani pakukonzekera, kuwongolera, ndikuwerengera ndalama, malingaliro othandizira kusankha ndi kuphunzitsa anthu ogwira ntchito, kayendetsedwe kabungwe kali mwachangu komanso kopambana. Zachidziwikire, zambiri zimadalira kukula kwa gawo lomwe akukonzekera kukhazikitsa kampani.

Matauni ang'onoang'ono pankhaniyi ali ndi zoperewera zochepa poyerekeza ndi megalopolises. Zikuwonekeratu kuti mzinda wawung'ono ndi woyenera kubizinesi yaying'ono pamalonda kuposa bizinesi yayikulu. Ndipo gawo la mtengo liyenera kukhala loyenera (pakati komanso pansipa). Katundu wapamwamba, zovala zapamwamba, ndi nsapato, magalimoto apamwamba, ndi zina zambiri sangapeze ogula zosungunulira m'tawuni yaying'ono. Chifukwa chake, wogulitsa ngongole ayenera kuphunzira pamsika mumzinda womwe akufuna kukagwira ntchito, kuwunika kuthekera ndi chiyembekezo cha kufunikira kwa ogula, mpikisano, ndi zina zambiri. kuwerengera. Kupatula apo, chilolezo chimapezeka ndikuyembekeza kuchita bwino ndikupindulitsa bizinesi.

Kuwona kolakwika pamsika, nthawi yobwezera ndalama zoyambirira, kuchuluka kwa ndalama zapakhomo pamisonkho, misonkho, malipiro, ndi zina zogwiritsira ntchito zitha kuthetsa ziyembekezo zonse ndi ziyembekezo. Nthawi zambiri, zinthu zapaintaneti zomwe zimakhala ndi ma catalogs a franchise, kuwonjezera pamafotokozedwe ndi kulumikizana kwa omwe ali ndi chilolezo, zimaperekanso chidziwitso pakulipira koyambirira, nthawi yolipira, komanso zina zowonjezera zoperekedwa ndi eni mabizinesi (mfundo zabwino, mitundu yaukadaulo ndi malingaliro, maphunziro mapulogalamu antchito, zambiri zamalonda, ndi zina zambiri). Chifukwa chake, chilolezocho nthawi zonse chimakhala ndi mwayi wopeza chilolezo. Kuchita bwino kwa bizinesi yaying'ono (ndi ina iliyonse) kudalira kwathunthu chisamaliro, udindo, ndipo, pamlingo winawake, zaluso za wochita bizinesi woyamba.

Chilolezo cha tawuni yaying'ono chimakhala ndi zinthu zingapo zomwe ziyenera kuwerengedwa pofufuza msika, zokonda za ogula, kukhazikika kwa kufunikira koyenera, ndi zina zomwe zimakhudza chiyembekezo cha bizinesi komanso kuchuluka kwa phindu lake. Kukhazikika kwakung'ono sikumapangitsa kuti zinthu zizikhala bwino pakukula kwamalonda. Ambiri aiwo ndimakampani ang'onoang'ono, nthawi zambiri amakhala ndi mabanja omwe amamvetsetsa bwino zosowa ndi zofunikira za okhala m'mizinda. Chifukwa chake, m'tawuni yaying'ono chonchi, pamafunika ma franchise osakwera mtengo kwambiri, osafunikira zofunikira kwambiri pakuchita bizinesi, malamulo owerengera ndalama, kusankha, ndi kuphunzitsa ogwira ntchito.

Tawuni yaying'ono imalingalira njira yosavuta yolumikizirana ndi ogulitsa ndi ogula, nthawi zambiri njira yodziyimira payokha kwa kasitomala aliyense. Popeza kuchuluka kwa makasitomala m'makhalidwe oterewa ndi ochepa, kupambana kwa chilolezo chonse kumadalira mtundu wa ntchito. Pogwira ntchito yamalonda, wochita bizinesi safunika kupanga bizinesi yake, amalandiranso maphikidwe okonzedwa bwino, njira zamabizinesi, momwe angapangire zochitika zatsiku ndi tsiku zowerengera ndalama, zida zidziwitso, komanso zofunikira kwa ogwira ntchito, kuphatikiza mapulogalamu awo . Komabe, ndi iye yekha amene angathe kuphunzira pamsika ndikuwona ngati katundu ndi ntchitozi zikufunika mtawuni yaying'ono iyi, ngati kufunikira kokwanira ndikokwanira, ngati pali mwayi wopititsa patsogolo bizinesi, ndi zina zambiri. Kumbali imodzi, ndi ufulu wosankha chilolezo, mzinda wawung'ono umapereka kuchepa kwa zoopsa zamabizinesi, popeza kuuma kwa mpikisano, kuwopseza olanda, ndi zina zoyipa zimawonetsedwa pang'ono poyerekeza ndi mzinda waukulu . Bizinesi yaying'ono mtawuni yaying'ono imakhalapo mwamtendere komanso modekha, popanda ma spike ambiri ndi zolephera ngati, kumene, ipeza ogula ake odalirika.

Kawirikawiri, mndandanda wamagetsi wama franchise samangofotokoza mwatsatanetsatane mbiri ya bizinesiyo komanso kulumikizana ndi eni ake kulumikizana, komanso kuwerengera kwakubwezeredwa kwa ntchito yamalonda. Kuwerengetsa kumeneku kumaganizira zolipirira ndalama zoyambilira, kutengera mtengo wamtundu, komanso ndalama zapakhomo pamwezi, zomwe zimawerengedwa kuti ndi gawo la ndalama zomwe akuyerekezera. Ndikofunika kuti katswiri wazamalonda aziyang'ana mapulani ndi kuwerengera, ndalama zosasinthika ndi zosinthika, ndalama, kusintha kwakanthawi kofunikira, ndi zina zambiri mwatsatanetsatane kuti asasochere pazomwe amayembekezera.

Kabukhu kakang'ono ka chilolezo ndi kugula bizinesi yopangidwa kale. Lero, pogwiritsa ntchito msakatuli aliyense, mutha kupeza zinthu zambiri zapaintaneti zomwe zimakhala ndi mndandanda wazamalonda omwe agulitsidwe. Kwa zokonda zonse, zokonda, kuthekera kwachuma ndi bungwe. Zachidziwikire, izi ndizosavuta ngati munthu atha kuwona mazana azosankha munthawi yochepa ndikusankha yomwe ikugwirizana ndi mapulani ake. Ndikukula kwamachitidwe osagwiritsa ntchito ndalama, ndizotheka kugula chilolezo chokonzekera mosavuta komanso mwachangu, mosasamala kanthu komwe wogulitsa wamkulu amagwirira ntchito padziko lapansi. Mukamagwira ntchito ndi zolemba zamakalata, muyenera kukumbukira kuti tsambalo limalemba chidwi chanu pa mtundu wina wa chilolezo.

M'tsogolomu, mudzalandira maimelo a tsiku ndi tsiku okhala ndi bizinesi yatsopano yomwe imaperekedwa pamalipiro, ofanana ndi katundu wawo ndi zomwe mwaziwona m'ndandanda. Buku labwino, lokonzedwa bwino limapatsa mwayi ochita malonda, omwe akufuna kugula ufulu wogwira ntchito mogwirizana ndi bizinesi yomwe yakonzedwa kale, kukutsogolerani pamalingaliro ambirimbiri, kusaka mwachangu ndikusankha zidziwitso.

Zoyenera kutsata ndizofanana ndi tsamba lina lililonse. Iyenera kukhala pamizere 10 yoyambirira yakusaka, kukhala ndi magalimoto ambiri, dongosolo lomveka bwino komanso lomveka, komanso kupeza njira zofunika. Alendo sayenera kuthera maola ambiri akusankha njira kuti agule. Kuphatikiza apo, chidziwitsochi chiyenera kukhala chatsopano komanso chofunikira, osapereka chakale mayankho okonzedwa kale. Zomwe zili m'makalata oterewa zimasinthidwa tsiku lililonse ndipo sizimangotanthauzira kampani ya franchisor komanso kulumikizana ndi kulumikizana ndi eni ake (izi ndizofunikira kwa iwo omwe akufuna kugula chilolezo), mbiri yakapangidwe ndi chitukuko cha bizinesi, Kuphatikizira koyambirira kwa mgwirizano, ndi zina zambiri. Komanso, mindandanda yotere nthawi zambiri imagwiritsa ntchito njira zatsopano zotsatsira, kufalitsa, ndi kupititsa patsogolo chilolezo ngati zinthu zogulitsa ndi kugula, kusanthula phindu komanso kuwerengera kokonzekera kwa ukadaulo wawo wobwezera.

Nthawi zambiri, kabukhu lotere limapanga mwayi wofunsa funso, kupeza upangiri, kapena zopempha zowonjezera. Zachidziwikire, monga lamulo, ntchito zoterezi zimalipidwa, koma mwayi wogula bwino ufulu wochita bizinesi yopambana ndiyofunika. Lingaliro lililonse lazamalonda limalumikizidwa ndi zoopsa (ngakhale zikafika pamalingaliro omwe akwaniritsidwa bwino pochita). Chifukwa chake upangiri wa akatswiri pankhani zotere sudzakhala wopepuka.

Franchise ndi wogulitsa sizongogwirizana chabe. Izi ndi ntchito zopanga zomwe zimafunikira kuzipanga zokha. Mapulogalamu a m'badwo watsopano ali oyenera kutengera izi. Mukutha osati kungothana ndi chilolezocho komanso kupatsa omwe amagawa nawo chidwi. Palibe bizinesi yomwe imakhala yopanda wogawira, chifukwa chake mu chilolezo, mumaganizira zinthu zonse zomwe zimagwiritsa ntchito kompyuta. Ndi mapulogalamu apadera komanso osunthika nthawi imodzi, mutha kuchita bwino komanso mosavuta kuthana ndi ntchito za mtundu waofesi, kuzichita m'njira yothandiza kwambiri.

Chilolezo chanu chimalipira, monga ndalama zogwiritsira ntchito zokha. Zovutazo sizimangopereka zochulukirapo zokha komanso ndizabwino pamtengo malinga ndi mtengo komanso mtundu wake. Ngati mugwiritsa ntchito pulogalamu yamalonda, ndiye kuti biz imaposa ma analog onse. Pulogalamu yogulitsa ma franchise iyenera kupangidwa mosamala mwatsatanetsatane. Mawonekedwe opangidwa bwino komanso opangidwa mwaluso ndichinthu chosiyanitsanso ndi malonda. Pulogalamu ya filigree imakwaniritsa bwino ntchito iliyonse yomwe yapatsidwa.

Chidwi chazogulitsa chilipo chifukwa cha kupezeka kwa zabwino zomwe onse omwe ali mgulu la chilolezo. Kwa mabizinesi ang'onoang'ono komanso amalonda payekha, zimapatsa bizinesi yopindulitsa, kwa makampani odziwika bwino ndi makampani mwayi wokulitsa ndi kulimbikitsa malo awo pamsika. Chokopa pakukula kwathu ndikuti chimakwanira kwathunthu aliyense pazolinga ndi zolinga.