Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo cha hotelo ndi ntchito yomwe ingakhale yopindulitsa, koma yowopsa nthawi zambiri, yomwe imafuna kutsatira mosamalitsa malamulowo. Hoteloyo idzakhala yotchuka pokhapokha ngati pali anthu ambiri ochokera kumizinda ina ndi mayiko ena. Chifukwa chake, chilolezocho chiyenera kuchitidwa poganizira izi. Ngati mwaganiza zopita ku hotelo, ndiye kuti muyenera kuchita ma analytics. Muyenera kumvetsetsa kuti mwa omwe akupikisana nawo chilolezo chanu chiti chipikisane nawo. Izi ndizofunikira kwambiri zomwe siziyenera kunyalanyazidwa konse.

Kukhazikitsidwa kwa chilolezo cha hotelo kumatanthauzanso kufunikira kolipira ndalama zina monga zopereka zotsatsa padziko lonse lapansi. Kuphatikiza apo, mutha kukhala ndi udindo wogula zina, katundu kapena ntchito kuchokera kwa franchisor. Koma sizimatha ndi mndandanda wazokakamiza ngati mukuyendetsa chilolezo ku hotelo. Palinso chindapusa chotchedwa mafumu. Ziyenera kuchitika mwezi uliwonse ndipo izi ndi zofunika kuzikumbukira ngati mukufuna kukhazikitsa bizinesi yamtunduwu.

Kuphatikiza pakufunika kolipira chindapusa ndikupeza maudindo ena, chilolezo cha hotelo chimaperekanso mabhonasi kwa wolandila chilolezo. Mwachitsanzo, mumapeza bizinesi yokonzekera, dzina lodziwika bwino, m'malo mwake mudzachitapo kanthu. Kuphatikiza apo, mutha kuyembekeza zabwino zonse zomwe wogulitsayo angakupatseni kumaliza mgwirizano. Mukamayanjana ndi chilolezo, muyeneranso kuwonekeratu kuti mudzakhala ndi zovala zoyenera. Udindowu ndiwothandiza kwa onse awiri, chifukwa inu nokha mudatembenukira kwa wogulitsayo kuti akwaniritse zakunja ndi kavalidwe. Kuphatikiza apo, dongosolo la kapangidwe liyenera kutsatiridwa mosamalitsa mukamakhazikitsa chilolezo ku hotelo.

Izi ndizofunikira kwambiri chifukwa muyenera kukhala wazamalonda wopambana ndikupanga ndalama zambiri chifukwa mukugwira ntchito ndi chilolezo. Chilolezo cha hotelo, m'malo mochita bizinesi yakeyokha, chimapereka mpaka 10% yamagawo mwezi uliwonse. Chifukwa chake, muyenera kupeza ndalama zochepa kuposa wazamalonda wamba.

Franchises ku Turkey adalandira chitukuko kuyambira pakati pa zaka za m'ma 1980 za m'ma 100 zapitazo ndipo adayamba kukula mwamphamvu, kugonjetsa misika yaku Europe ndi Asia. Kukula kwachangu kwa ufulu wogulitsa ku Turkey kumalumikizidwa ndi kuyamba kwa ulamuliro wa Purezidenti Turgut Ozal, wothandizirana pamsika, wotchedwa bambo wa 'chozizwitsa cha Turkey', yemwe adataya makumi mabiliyoni a madola m'mabizinesi akunja ku Chuma, kutumikirabe patsogolo kwamabizinesi ndi ma franchise ogulidwa. Mphamvu zachitukuko cha bizinesi yama franchise ku Turkey pakupanga malo ogulitsira ma franchise zidapangitsa kuti pakhale mwayi wopeza ntchito zambiri, kubweretsa mafakitale am'deralo ndi zopanga kukhala zapamwamba kwambiri, zapamwamba kwambiri. Palibe malamulo a franchise ku Turkey, zofuna za amalonda a franchisee zimatetezedwa ndi Turkey Franchise Association. Cholinga chachikulu cha Msonkhanowu ndikukulitsa malo ogulitsira ndalama ndikuwongolera malo ogulitsa ndi ogulitsa zinthu, kuthandiza ndikukhazikitsa kukhazikitsidwa kwa ma franchisor, kupereka malingaliro, upangiri pazachuma, ndi malamulo. Thandizo la boma limathandizira kupeza abwenzi ndipo limathandizira kumaliza misonkhano yamalamulo, kunyumba, komanso kumsika wakunja, wapadziko lonse lapansi.

Zomwe zimafunikira pazinthu zoperekedwa ndi mtundu wa mgwirizano wofotokozedwa mu Turkey Commerce Code ndi Turkey Code of Obligations zimagwiranso ntchito m'mabizinesi amalonda. Ma franchise aku Turkey ali ndi machitidwe awo, monga kudzidalira kwa chilolezo kwa wogulitsa chilolezo kuchokera kwa franchisor, kugwiritsa ntchito zokumana nazo, kufanana kwa zinthu ndi katundu, kugwiritsa ntchito mafotokozedwe ndikugwiritsa ntchito dzina ndi chithunzi cha malonda, mphotho ya mafumu omwe amalipira amalonda akuwonjezera omwe amakhala ndi chilolezo komanso kuchita pafupipafupi za malonda ndi kupanga. Pakadali pano, mothandizidwa ndi Franchising Association, ma 130 transborder alama amagwira ntchito mu franchise biz, ndipo aliyense wachiwiri wazamalonda akufuna kugwira ntchito yamakampani okonzeka ndi omwe ali ndi chilolezo ndipo ali ndi dzina lokwezedwa komanso lolimbikitsidwa.