Franchise ndi franchisee ndizogwirizana kwambiri. Ngati mukufuna chilolezo, ndiye kuti mukapeza mutha kukhala chilolezo. Iyi ndi bizinesi yopindulitsa kwambiri, pakukhazikitsa komwe muyenera kutsatira malamulowo ndikuperekedwa ndi malamulo a chilolezo. Simuyenera kuchita kubwera ndi china chatsopano, kukonzanso bizinesi, kuchita zina zovuta. Ndikofunikira kokha kugula bizinesi yokonzedwa bwino, yotchedwa chilolezo. Wogulitsa chilolezo ndi munthu amene amakhala ndi ufulu wogwiritsa ntchito zida zomwe kampani iliyonse yabwino imagwiritsa ntchito popanga bizinesi.

Simusowa kuti mupange chilichonse kuyambira pachiyambi, muyenera kungogwiritsa ntchito lingaliro lokonzekera. Kuphatikiza apo, dzinali ladziwika kale, zomwe zikutanthauza kuti ndalama zowonjezerapo chidziwitso chazizindikiro zimachepa kwambiri.

Monga gawo la chilolezo, wolamulirayo ayenera kuuza okhawo okhawo kuti ofesi yoyimilira idatsegulira dera lawo. Ndiotsika mtengo kwambiri kuposa kutsatsa mtundu wosadziwika kuyambira pachiyambi. Franchise ikhoza kukhala khofi yomwe mumagula cafe pafupi m'mawa, shopu komwe mumagula, pizzeria yomwe ili ndi dzina lapadziko lonse lapansi ndipo ili pafupi ndi kasitomala wamba.

Ma Franchise ali paliponse ndipo akutchuka. Bizinesi yokonzekera yotsegulira mtundu wa chilolezo imalola wogulitsa chilolezo kuti azingogwiritsa ntchito ndalama zomwe zilipo kale mu bizinesi yoyeserera kale. Mukungoyenera kukhazikitsa moyenera zoperekedwa ndi chilolezo chololeza. Wogulitsa chilolezo sakhala pachiwopsezo chilichonse, popeza pali bizinesi kumbuyo kwake, dzina lodziwika bwino, chidziwitso chachikulu chomwe chakhala chikusonkhanitsidwa kwazaka zambiri kapena ngakhale zaka makumi ambiri zantchito yamphamvu.

Kugulitsa chilolezo kumadziwika ndi kutchuka kwambiri mdziko lililonse. Munthu amene angafune kukhala wolandila ndalama atha kungopeza ndalama, kupeza anthu ogwira ntchito malinga ndi momwe angafunire, kupanga bizinesi, ndi kupeza zotsatira. Ngakhale zinthuzo nthawi zambiri zimachotsedwa kudziko lomwe amachokera. Izi ndizosavuta chifukwa mutha kupulumutsa anthu ogwira ntchito ndi zandalama. Palibe chifukwa chokhazikitsira njira kapena kugwira ntchito pamtundu. Zonsezi zilipo kale kwa inu ndipo zatsala ndikukhazikitsa mtundu wa biz wokonzeka womwe umabweretsa ndalama ngati bonasi.

Wogulitsa chilolezo amatha kugwiritsa ntchito bwino chilolezocho, kulandira gawo lalikulu lazachuma chomwe angathe. Malamulo a chilolezocho amakambidwa mwachindunji ndi omwe amapereka ndipo akhoza kukhala osiyana. Mwachitsanzo, nthawi zonse mumatha kutenga gawo la phindu, kapena mutha kuvomereza pazinthu zina, zimatengera mwini wa mtundu womwe wagwiritsidwa ntchito.

Ndikokwanira kungogula chilolezo ndikugwiritsa ntchito zomwe zakhala zikuchitika ndi mibadwo yam'mbuyomu zikafika pamalonda akale. Muyenera kukhala osamala kwambiri ndikupewa zolakwitsa chifukwa zolakwika zilizonse pakupanga chilolezo zitha kuzindikiridwa kenako wolowererayo amalandira zovuta m'malo mopindula. Koma izi sizomwe zimachitika kawirikawiri, chifukwa chake, muyenera kuyang'ana pakukwaniritsa koyenera kwamaofesi.

Kutsatira chilolezo ndikuwonjezera zowonjezera pamakampani ampikisano. Kupatula apo, ma franchise ambiri amagwiritsa ntchito njira yakomweko, mwachitsanzo, ku McDonald's amagulitsa zikondamoyo ngati zili ku Russia. Ngati chilolezo chofananira cha McDonald chitsegulidwa ku Kazakhstan, ndiye kuti cafe yodyera mwachangu imapatsa mwayi wosankha ma burger omwe ali ndi nyama ya akavalo kwa anthu amderalo.

Chilolezo chogulitsira foni ndi mtundu wa zochitika, pakukhazikitsa zomwe muyenera kulabadira kuti ndinu ofalitsa ovomerezeka. Chifukwa chake, ndikofunikira kusunga chizindikirocho ndipo nthawi zonse mumathandizira ogula ndi mtundu wapamwamba kwambiri, polankhula mwaulemu ndi aliyense amene watembenukira kwa inu. Mukamagwira ntchito ndi chilolezo, muli ndi ntchito zosiyanasiyana. Choyamba, malo ogulitsira katundu wanu ayenera kutsatira mosamalitsa malamulo oyenera. Izi zikuwonetsetsa kuti simulandila ndalama zambiri kuchokera kwa makasitomala okhutira. Muthanso kugawa magawidwewo, chifukwa wolandirayo amasangalala chifukwa, pogula chilolezo chogulitsira foni, mumakhala ndi zofunikira.

Mukasunga mosamalitsa, simuyenera kukhala ndi zovuta. Sitolo yanu, komwe mumagulitsa mafoni, azilumikizana nawo mwachidwi ndi ogula, chifukwa angayamikire ntchito yabwino kwambiri. Izi zithandizira chilolezocho. Kupatula apo, franchisor adzagawana zomwe akumana nazo, ukadaulo, komanso momwe angadziwire.

Mafoni omwe ali m'sitolo yogulitsidwa amayenera kulipira ndalama zambiri momwe amafunikira, osachepera kapena kuchepa. Mothandizidwa ndi franchisor, mudzatha kudziwa mitengo, kupanga magawo amitengo, komanso kusankha zomwe zingagulitsidwe. A bwino ntchito sitolo foni chilolezo ndi mlatho wanu m'tsogolo. Kupatula apo, mudzakhala ndi mwayi wopambana mukamalimbana ndi otsutsa amphamvu kwambiri chifukwa chongokhala ndi chidziwitso chonse chomwe mwapeza pazaka zambiri zogwira ntchito bwino. Wogulitsayo amagawana zomwe akumana nazo, ukadaulo, komanso kudziwa osati chifukwa chakuti amakukondani. Amapereka mpata wokhazikitsa chilolezo mu sitolo yamafoni, popeza ali ndi chidwi mwachindunji.

Amalandira koyamba ndalama zopitilira 11%. Kuphatikiza apo, ngati mumagulitsa bwino malo ogulitsa mafoni, pamwezi, mumachotsa 6 mpaka 9% ya ndalama zomwe mumapanga. Izi ndi zopereka zomwe zimatchedwa ma royalties ndi ma royalties omwe amagwiritsidwa ntchito ndi eni chilolezo polimbikitsa mtunduwo padziko lonse lapansi.

Chilolezo ku Dushanbe chili ndi mwayi wopambana kuyambira pomwe zinthu zakhazikika mdziko lino la Central Asia zaka 20 zapitazo. Ma franchise ambiri adalowa kale pamsika uwu ndipo adatenga malo awo oyenera, ndikupindulitsa anthu omwe adaganiza zokhazikitsa. Dziwani chilolezo chanu poyang'ana momwe ndalama zilili ku Dushanbe. Kuyambira pamenepo, mutha kumvetsetsa zovuta zomwe zikukuwopsezerani komanso mwayi womwe ungakhalepo kuti muchepetse. Chilolezo ku Dushanbe chimagwira ntchito mosasamala malinga ndi kuwunika koyambirira komanso malinga ndi malamulo amderalo. Chilolezo sichina china koma njira yokhazikitsidwa ndi ufulu wokhala ndi chizindikiritso ndi zonse zopangidwa.

Ndondomeko yamabizinesi yotere imalola wochita bizinesi kudziko lakwawo kuti alimbikitse mtundu wakunja moyenera komanso mwachangu. Chilolezo ku Dushanbe chili ndi mwayi wopambana chifukwa ndi umodzi mwamizinda yolemera kwambiri komanso yosungunula kwambiri mdzikolo.

Kugulitsa kwamakono kwamakono ndi chinthu chatsopano pachuma, ngakhale mizu yake imapita mpaka ku Middle Ages. Mukafunsa funso 'Kodi kugulitsa chilolezo ndi chiyani?' kwa anzathu, sizokayikitsa kuti padzakhala ngakhale 10% ya iwo omwe atha kufotokoza molimba mtima tanthauzo la zodabwitsazi. Omwe amadziwa kuwongolera ndalama mosakayikira adzadabwa kudziwa kuti m'modzi mwa mabizinesi awiri ang'onoang'ono ku United States adzagulitsidwa koyambirira kwa zaka zikubwerazi.

Gwiritsani ntchito mwayi wapadera wotsegulira chilolezo ku Dushanbe pokambirana ndi wogulitsa. Makampani ambiri amalakalaka kulowa m'misika yatsopano, popeza mpikisano wapamwamba m'maiko otukuka, umawasiya opanda ndalama. Chifukwa chake, chilolezo ku Dushanbe chimakhala ndi zofunikira zonse kuti zichitike. Zachidziwikire, ngati mukuyamba kuyambitsa chilolezo ku Dushanbe, muyenera kuyikanso ndalama zolipiritsa pamadongosolo anu amtengo. Itha kukhala kuyambira 9 mpaka 11%. Kuphatikiza apo, ndalamazi zimawerengeredwa pamlingo wazachuma zomwe mukuyenera kupanga poyambira ntchitoyo.

Chilolezo ku Dushanbe ndi mwayi wabwino kwambiri wopangitsa anthu am'deralo kukhala osangalala powapatsa mwayi wogwiritsa ntchito mauthengawo ndi kugula zinthu kuchokera ku dzina lotchuka padziko lonse lapansi. Musaphonye mwayi wanu wolimbikitsa chilolezo ku Dushanbe, chifukwa omwe akupikisana nawo samadikirira, koma akuchita pakali pano.