Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

I-franchise yeshishini esele yenziwe sele ilungile ukuqala kweshishini lakho. Ishishini elenziwe ukuba liyi-franchise lishishini elonyuswe kakuhle elinengeniso ezinzileyo. Njengomthetho, iimpahla okanye iinkonzo zathandana nomthengi, uphawu luyabonakala ngokulula kwaye lunempawu ezikumgangatho ophezulu. Ukuthenga i-franchise yeshishini esele yenziwe ilula, kufuneka uqhube isicelo kwi-Intanethi kunye namakhulu eekhathalogu ezinokhetho olwahlukileyo kwiindawo ezahlukeneyo kunye nenxalenye kuhlahlo-lwabiwo mali oluthile olukhoyo. Kubonakala kulula, kodwa unokuwela kumgibe wokuqhatha. Rhoqo, idummy inokuboniswa phakathi kwee-franchise ezinikezelweyo.

Ishishini esele lenziwe likhutshelwa iphepha eliqhelekileyo kwi-Intanethi ngaphandle kokusebenza kunye nokuthengisa iindlela. Iifranchise ziyahluka ngokwentsebenziswano, zinokuya ngqo, ngokutshintsha ezinye. Isivumelwano sentsebenziswano kufuneka sichaze imigaqo yentsebenziswano, iimali ezinikezelweyo zokuqalisa ishishini ngezinto ezibonakalayo. Ngaphambi kokugqiba ikhontrakthi, kubalulekile ukuba ufunde yonke into, ulinganise zonke izibonelelo zokusebenzisana. Ayizukulimaza ukufunda amava abo banokukhuphisana nabo. Iinkalo ezifanelekileyo zeshishini elenzelweyo lokuthengisa ngokuthengisa: umthengi uyayazi imveliso okanye inkonzo enikezelwa ngumthengisi (ngoko ke akukho mfuneko yokuphuhlisa inkqubo yokuthengisa, le ndlela ilungisiwe), akukho sidingo sokuchitha izixhobo ezibonakalayo kwintengiso. Ukulungiselela ukulungelelaniswa kwenkqubo yokuhamba komsebenzi kuthetha ukuqesha abasebenzi, inkonzo, ababoneleli, izixhobo, njalo njalo.

Izibonelelo zikwabandakanya uncedo oluvela kumcebisi ophumelele ngokucacileyo kwishishini lakhe, ukubolekwa okunesivumelwano, kunye notyalo-mali (phantsi kweemeko ezizodwa). Imiba engemihle ekusebenziseni ilungelo loshishino esele lilungile lithetha ukubambelela ngokungqongqo kwimilinganiselo nakwimigangatho evela kumnini-franchisor (yonke into ichazwa kwisivumelwano sentsebenziswano), ukuhlawulwa kwemali yasebukhosini rhoqo, ukupheliswa kwesivumelwano phantsi kweemeko ezingathandekiyo kumnini-franchise. Yintoni ekufuneka uyazi ukuze uvule ngempumelelo ishishini lokuthengisa ngentengiso? Okokuqala, thatha isigqibo malunga nento ofuna ukuyifumana kwishishini lakho, misela umkhombandlela, setha uhlahlo-lwabiwo mali, uhlalutye umngcipheko onokubakho kunye neendlela zokuzisombulula. Eyona ndlela ithandwayo yokuvula ishishini kwimvume yokuthengisa: ukutya, impahla, izihlangu, ubucwebe, iimpahla zabantwana kunye nezinto zokudlala, imfundo, ukuveliswa kwempahla, ishishini lobuhle (indawo yokucheba iinwele, iisalon zobuhle), iinkonzo zenkonzo, iindibano zocweyo kunye nokunye. Inyathelo elilandelayo kukukhetha i-franchisor esebenzayo yokubeka iliso kuzo zonke izibonelelo. Emva koko funda imarike, uhlalutye umsebenzi wabo ukhuphisana nabo, zama ukuguqula izinto ezingalunganga zomsebenzi wabo zibe zizibonelelo zakho. Ukuze uqalise ngempumelelo, kubalulekile ukuvavanya ngokulinganayo amandla akho ezemali.

Qikelela iindleko zeprojekthi, misela ukuba ufuna ukuthatha imali mboleko, uphinde uvelise umfanekiso opheleleyo wemali yakho. Uhlalutyo lwe-franchisor lubonisa inqanaba lomvuzo wakhe, ixesha lokuya emsebenzini kwintengiso, inani lamaqabane. Vumela i-franchisor ikunikeze ngomfanekiso opheleleyo wezezimali, ixesha lokuhlawula. Iintlawulo zikaRo, yintoni? Iirhafu zihlawulwa rhoqo ngenyanga ngokusetyenziswa kwegama lophawu. Inani leentlawulo limiselwe kwisivumelwano. Kule ngxaki, ukwenziwa okungacacanga akufuneki kuvunyelwe, zonke izikhombisi kufuneka zicace kwaye zanele. Jonga iqabane lakho kwimithombo evulekileyo ukuze ubone ukuba ngaba ulwazi lwabo lwedumela oluvela kubathengi luyahambelana nenyani.

Kubalulekile ukuba i-franchisee inolwazi kakuhle kumzi mveliso okhethiweyo, oku kukhawulezisa kakhulu inkqubo yokwazisa ifayile yobuqu. Bala amaphepha asemthethweni omthengisi, ukuba semthethweni kwemisebenzi yakhe, kunye negama lakhe. Ukuphonononga nokuqinisekisa iwaranti evela kumthengisi. Ukuba umthengisi usebenzisana neempawu zehlabathi kwinkonzo, oku bubungqina bokuzinza kwakhe kunye nodumo oluphezulu. Ulwazi olusemthethweni malunga ne-franchisor lunokujongwa kwimithombo yeendaba evulekileyo, okanye ungacela ngokuthe ngqo, emva koko ujonge idatha yobhaliso, iilayisensi, njalo njalo. Ukuba le datha ifihliwe, kungcono ungasebenzisani nomthengisi onjalo. Nika ingqalelo ukuba ikhontrakthi inemigaqo ecacileyo yokusebenzisana, hayi amabinzana angacacanga anje ngenkxaso yenqanaba eliphezulu, ulawulo lwezentengiso, njalo njalo.

Kulula ukulawula ishishini le-franchise esele lilungile ukuba ufumanisa zonke iimeko zentsebenziswano kwangaphambili. Ukukhethwa kwe-franchise kunokwenziwa kwiwebhusayithi yethu. Sinekhathalogu elula ye-franchise esele yenziwe evela kwiimveliso zasekhaya nakwamanye amazwe. Siqokelele ezona zinto zintsha kunye nezona zibalulekileyo ze-2021. Sisebenza kuphela ngeempawu ezithembakeleyo. Izithembiso ezilungiselelwe zihlelwe ngokwamaqela ngokotyalo-mali olwenziweyo. Sicinga ngawe kwaye sinika kuphela izisombululo ezivavanywe ixesha.

Fumana ishishini lakho lokuthengisa esele lilungile kunye nathi.

Yeyiphi ikhathalogu ye-franchise yokuthenga ishishini esele lilungile. Namhlanje, usebenzisa nasiphi na isikhangeli, unokufumana uninzi lwezixhobo ezikwi-Intanethi ezigcina ikhathalogu yelungelo lokuthenga elinikezelweyo. Kuzo zonke izinto ozithandayo, ozikhethayo, amandla emali kunye nawombutho. Ewe kunjalo, oku kulunge kakhulu xa umntu enokujonga amakhulu okhetho ngexeshana kwaye akhethe eyona ilungele izicwangciso zakhe. Ngokwenqanaba langoku lophuhliso lweendlela zokuhlala ezingezizo ezemali, kunokwenzeka ukuba uthenge i-franchise esele yenziwe ngokulula nangokukhawuleza, nokuba yeyiphi eyona franchisor iphambili ehlabathini. Xa usebenza nezikhombisi zekhathalogu, kuya kufuneka ugcine ukhumbula ukuba indawo irekhodisha umdla wakho kuhlobo oluthile lwentengiso.

Kwixesha elizayo, uyakufumana iimeyile zemihla ngemihla ngesibonelelo esitsha seshishini esinikezelwa kwisiseko sefranchise, ngokufanayo kwiipropathi zabo kwimisebenzi oyijongileyo kwikhathalogu. Isikhokelo sekhathalogu elungileyo nesilungeleleneyo sinika abarhwebi iimeko ezifanelekileyo, abafuna ukuthenga ilungelo lokusebenza ngaphakathi kwesakhelo seshishini esele lilungile, bakukhokele kubuninzi bezindululo, banike ukukhangela ngokukhawuleza kunye nokukhethwa kolwazi.

Iimfuno zesikhombisi zifana ngokufana nayo nayiphi na enye indawo. Kufanele ukuba ibe kwimigca eli-10 yokuqala yokukhangela, inezithuthi ezininzi, ubhalo olusengqiqweni kwaye luyaqondakala, kunye nokufumana idatha efanelekileyo. Iindwendwe akufuneki zichithe iiyure zikhetha ukhetho lwamalungelo okuthenga. Ngapha koko, ulwazi kufuneka lube lutsha kwaye lufanelekile, kwaye unganiki lixesha elidlulileyo kunyaka ophelileyo. Umxholo kwizikhombisi zihlaziywa mihla le kwaye ayiqulathanga kuphela inkcazo yenkampani ye-franchisor kodwa unxibelelana nonxibelelwano nabanini (oku kubalulekile kwabo banqwenela ukuthenga ilungelo lokuthengisa amalungelo), imbali yendalo kunye nophuhliso lweshishini, iimeko zokuqala zokubambisana, njl. Rhoqo, ikhathalogu enjalo idala amathuba okubuza umbuzo, ukufumana iingcebiso, okanye ezongezelelweyo izicelo.

Ewe, njengomthetho, iinkonzo ezinjalo ziyahlawulwa, kodwa ithuba lokuthenga ngokufanelekileyo ilungelo lokujoyina ishishini eliyimpumelelo lifanelekile. Nawuphi na umbono wezorhwebo unxulunyaniswa nemingcipheko (nokuba iyafika kumbono ophunyezwe ngempumelelo ekusebenzeni). Iingcebiso zobungcali kwimeko enjalo azisoze zaba ngaphezulu.

I-Franchise kunye nommeli-ezi ngcamango zimbini zihambelana kakhulu. Ukuqonda indlela yokwenza umsebenzi weofisi uzenzele, kufuneka usebenzise isoftware ekumgangatho ophezulu. Ukuba unomdla kwi-franchise, ummeli wakhe kufuneka anikwe ingqwalaselo efanelekileyo. Isoftware inceda ukujongana nalo msebenzi. Uyakwazi ukuyiphumeza ngokufanelekileyo nangokufanelekileyo, ngaphandle kokwenza iimpazamo. I-franchise kunye nomsebenzi wokumelwa ngokungenasiphako kuyo nayiphi na ikhompyuter yakho.

Ukusebenza kwayo kwandiswa ngenkqubo yokudala ehamba phambili. Itekhnoloji elungiselelwe iklasi ephezulu yenza ukuba ekugqibeleni ibe yinto eyimpumelelo yeshishini. Ummeli akusafuneki ukuba asebenzisane ngesandla nabasebenzi, kwaye unokuzisa ilungelo lokuthengisa ngokufanelekileyo kwinqanaba elitsha lobuchwephesha. Ungaqhubeka nophawu oluphambili ngokuhambisa inkonzo yabathengi okanye naliphi na elinye ishishini ngokufanelekileyo kangangoko kunokwenzeka.

Xa unxibelelana ne-franchise, awunangxaki xa isisombululo sesoftware singena kwinkqubo. Ilunge kakhulu kwaye iyasebenza, oko kuthetha ukuba indlela edityanisiweyo akufuneki ityeshelwe. Ufuna isisombululo esifanelekileyo sekhompyuter esenziwe ngokuchanekileyo ukwenza lula umsebenzi wakho weofisi.

Xa usebenzisa i-franchise, kunokwenzeka ukuba unxibelelane nommeli usebenzisa izixhobo ezizenzekelayo. Umzekelo, unokuvelisa iingxelo usebenzisa ubukrelekrele bokufakelwa obudityaniswe nobunzima xa uthenga imveliso elungileyo. Inkqubo ilula ukuseta, kwaye iyajongana nemisebenzi enzima kakhulu yesicwangciso esiqhelekileyo sodwa. Iingxelo zihlala zisezandleni zommeli, kunye nelungelo lokuthengisa elinakho ukukhula ngamandla. Umsebenzi wokuqhutywa kwezixhobo zemali ngenxa yesixhobo esenziwe ngokucocekileyo uya kusebenza ngokufanelekileyo. Imveliso eyenziwe ngabaprogram abanamava ivumela ukwenza zonke iintshukumo eziyimfuneko ngokukhawuleza okukhulu nangokufanelekileyo.

I-franchise ekulula ukuyifunda kunye nophuhliso olumelekileyo luyavuma ukunxibelelana nesiseko sabathengi esinye. Zonke iingcali zakho zinomahluko ngokwenqanaba lokufikelela ukuqinisekisa inqanaba eliphezulu lolwazi.

I-Franchise kunye nommeli bafuna izixhobo ezithile ukuze ziphumelele. Umzekelo, inkqubo evumela ukusetyenziswa ngesandla kwedatha okanye ukuzenzekelayo inkqubo, konke ngokwesicelo somsebenzisi. Uhlengahlengiso olwenziwa ngesandla luyafuneka xa kukho into efuna ukulungiswa. Ukusebenza okuzenzekelayo kuvumela ukwenza nawuphi na umsebenzi weofisi ngokufanelekileyo, kunye nokuwabeka ngokufanelekileyo. Isakhiwo esisebenzayo se-franchise sivumela ukusebenzisana kungekuphela nje nommeli kodwa kunye nabanye. Kulunge kakhulu, ke sebenzisa inkqubo esemgangathweni.

Indlela emanyanisiweyo ye-franchise kunye nommeli okhokelela kwishishini kwiindawo eziphakamileyo nakwimpumelelo.