Amashishini amancinci amancinci ziintengiso ezithandwayo zeshishini. Ishishini elincinci lilungile kuba lifunwa kokubini kwiidolophu ezinkulu nakwiidolophu ezincinci. Ukukhetha ukhetho kunokubizwa ngokuba kukhulu ngaphandle kokubaxa. Ngokukwanjalo, namhlanje kunzima ukubiza isebe lezoqoqosho kunye nomsebenzi (kwaye ayisiyiyo kuphela encinci) apho i-franchise ibingayi kunikwa. Ke eyona nto ibalulekileyo kukwenza ukhetho olufanelekileyo kuba impumelelo yeshishini lakho iya kuxhomekeka kwesi sigqibo. Isabelo sokwenza i-franchising kwi-GDP yehlabathi sikhula minyaka le, sinika igalelo elibonakalayo kuqoqosho lwamazwe ahlukeneyo kunye nokudala imisebenzi emitsha.

Abanini beenkampani eziphumeleleyo kunye neempawu ezonyuselweyo baya bemema abafikayo ukuba bajoyine ishishini labo kwaye bathenge i-franchise, babe yinxalenye yeprojekthi yeshishini elinenzuzo. Enye yezinto eziphambili kule ndlela yokwenza iprojekthi yeshishini kukuzinza. Zonke iitekhnoloji, izikimu zeenkqubo kunye neenkqubo, iiresiphi, ukulandelelana konxibelelwano nabathengisi kunye nabathengi, umgaqo-nkqubo wentengiso, njl. Njl. Kungenxa yezi meko ezibonelela ukunciphisa ixesha lokubuyiselwa kweprojekthi yeshishini kwaye ukuyizisa kwinqanaba elinenzuzo xa kuthelekiswa nokwenziwa kweshishini, njengoko besitsho, ukusuka ekuqaleni. Iyavakala into yokuba oosomashishini abasebenza namashishini amancinci ukuhlawula ngokukodwa iifranchise kwezorhwebo, ukutya (iivenkile zokwenza ikofu, iivenkile ezincinci zosapho, iivenkile zokubhaka, njl. izixhobo) .

Ukuthandwa kwee-franchise ezinxulumene nokuzonwabisa kunye nokuhamba, ezemidlalo, iinkonzo zonyango (kubandakanya iintlobo ezahlukeneyo zokuthambisa, umthambo we-physiotherapy, njl. Kwaye neengxaki zemali, ubhubhane, kunye neemeko ezimbi ezifanayo zihlala zingangumqobo kumashishini amancinci kwisiseko sefranchise kodwa zikwabonelela ngokukhula ngokukhawuleza kunye nophuhliso xa kuthelekiswa namaxesha athuleyo. Umzekelo weeprojekthi ezinjalo ngamaziko emfundo yabasaqalayo nakwizikolo ezisebenza ngokusetyenziswa kwetekhnoloji yolwazi yale mihla. Amaziko awahlukeneyo ophuhliso olongezelelweyo kunye noqeqesho nawo afunwa kakhulu ngamaxesha apho kukho izithintelo ezahlukeneyo emsebenzini wezikolo zakudala kunye namaziko emfundo aphakamileyo. Imveliso yokutya ekufuneka ihanjisiwe kunye nokuhanjiswa kungangumzekelo we-franchise (encinci kunye nenkulu) eya kuchuma ngexesha lokuvalelwa yedwa, ukuthintelwa kokuhamba kwabantu esixekweni, njl.njl., Zonke iinkonzo ezinxulumene nokuhanjiswa ukutya, iimpahla zabathengi, amayeza, njl.

zifunwa kakhulu ngalo maxesha.

Impumelelo yeprojekthi yeshishini iqinisekiswa luphononongo lokuqala lwezinto eziphambili ezichaphazela amashishini amancinci namakhulu, nokuba inikezelwa ngeranti, ithengwa kumniniyo, okanye yenziwa ngokuzimeleyo. Okokuqala, kubalulekile ukuvavanya inqanaba langoku lophuhliso lweshishini elikhethiweyo kunye nethemba lalo, ubuncinci kule minyaka izayo. Okungabalulekanga kangako bubuzaza bokhuphiswano, inani labakhuphiswano abasondeleyo, amaxabiso kunye nomgaqo-nkqubo wenkonzo, umsebenzi wentengiso, njl. amagama egama, isilogeni, njl. Ukufumana ilungelo lokuthengisa kwifayile ekhethekileyo ye-Intanethi, unokufumana ubuncinci ukukhangela okufutshane malunga nokuphononongwa okuhlukeneyo kunye nezimvo malunga nayo. Mhlawumbi abanye abathengisi abafumene ilungelo lokuthengisa babone kufanelekile ukuba babelane ngamava abo ngentsebenziswano kwaye babonelele ngolwazi olongezelelekileyo malunga ne-franchisor kuwo onke amaqela anomdla.

Kwaye, ewe, usomashishini kuya kufuneka enze lonke ubalo olunxulumene nombutho weshishini. Imigaqo ye-franchise ihlala ichaza isidingo sentlawulo yokuqala, isixa sayo sixhomekeke kwixabiso lebhrendi, emiselwe yimpumelelo, udumo kunye nenzuzo yenkampani. Ukongeza, ukulungiselela inkampani, kubalulekile ukutyala isixa esithile semali kwii-asethi ezizinzileyo nezijikelezayo (ukuthengwa okanye ukuqeshiswa kwemizi-mveliso, ukuthengisa, kunye nezinye izakhiwo, ukuthengwa kwemveliso kunye nezixhobo zeofisi, ukugaya, ukuqesha kunye noqeqesho Abasebenzi, iphulo lokuzisa iimveliso kwintengiso, njl. P.). Ke umntu othenga amalungelo okuthengisa kufuneka aqikelele ubungakanani botyalo-mali lokuqala kwiprojekthi yamashishini amancinci ngokuchanekileyo kangangoko xa kusakhiwa isicwangciso sezemali. Kuxhomekeka ekubeni uqala ngokukhawuleza kangakanani ukwenza iingeniso zokwenyani.

Imirhumo yenyanga nganye ibalwa njengepesenti yengeniso. Rhoqo, isicwangciso sokutyala imali kunye nokubalwa kwexesha lokuhlawulwa kweshishini elincinci (kwaye hayi kuphela) linikezelwa kunye nenkcazo ye-franchise kwikhathalogu ehambelana nayo kwi-Intanethi. Amava okhuphiswano lwamashishini asebenza phantsi kwefranchise efanayo okanye ngokulula kumacandelo entengiso afanayo nawo angangumthombo wolwazi oluluncedo kakhulu kwaye ancede abantu abathengisa ngemali benze ukhetho olufanelekileyo. Xa ukhetha iqabane le-franchise, kuya kufuneka uthathe ingqalelo ekuzimiseleni kwakhe ukunika iingcebiso kwicandelo lobugcisa bemveliso, ukuthengisa, ukunyusa, ukuququzelela imisebenzi yemihla ngemihla, uqeqesho lwabasebenzi, ubhaliso lweendawo zentengiso, njl. ngezixhobo zolwazi kwaye ubonelele ngolunye uncedo malunga nophuhliso lweshishini . Nangona kunjalo, kukho ezinye iindlela xa kuboniswana nomntu ngamnye ngentlawulo eyahlukileyo ngokungqinelana noluhlu lwamaxabiso awodwa (abanye abanini bamashishini baxabisa izixhobo zabo zolwazi kakhulu kwaye abakulungelanga ukubabonelela simahla nakumaqabane aqhelekileyo). Ngendlela, ukubonisana kunye neengcebiso ngokubhekisele ekusebenziseni irhafu, ukuphuculwa kwenkqubo yezaphulelo kumashishini, ukubanakho kwe-franchisor eboleka iprojekthi yeshishini lomlingane omncinci kunokuba yinto ebaluleke kakhulu kumashishini amancinci.

Hi ndlela leyi, kukwakho nee-franchise zasimahla ezinganikezeliyo kwintlawulo yokuqala okanye iintlawulo zenyanga (ikakhulu kumashishini amancinci kwinqanaba lokutya noluntu kunye neenkonzo zabathengi).

Ngokubanzi, ngokushwankathela konke oku kungentla, sinokugqiba kwelokuba ishishini lokuthengisa ngokuthengisa amancinci linezibonelelo ezininzi ngaphezulu kweemodeli zeshishini zakudala. Kukho, ewe, iindleko, umngcipheko kunye neengxaki, kodwa azibonakali kwaye zisongela iziphumo zokugqibela. Ngeshishini elincinci elicwangciswe kakuhle kwaye libalwe kwangaphambili phantsi kwenkqubo yokuthengisa imali, usomashishini unokuziva enentembelo kokubini kwisixeko esikhulu nakwiziko lengingqi okanye indawo encinci yokubaluleka kokubaluleka kwengingqi. Into ephambili kukuba ukhethe icandelo elifanelekileyo lemarike kwaye wenze yonke imizamo yophuhliso lwayo oluyimpumelelo.

I-franchise ukusuka ekuqaleni iyinjongo enqwenelekayo kunye nesikhubekiso kwabaninzi ngephanyazo. Emva kokugqiba ngokwabo ukuba abafuni ukwakha eyabo i-minus nge-zero ekuqaleni, abaninzi banikela ingqalelo kwi-franchise. Nangona kunjalo, imingxunya eyahlukeneyo ngokukhawuleza ivele, enokuthi ibe nzima ngakumbi kwimisebenzi engaphaya yomrhwebi osakhasayo. Ewe kunjalo, nangokufumana i-franchise, zininzi iingxaki ezinokuvela, ukusuka kuhlahlo-lwabiwo mali olungelulo olwenziweyo ukuya ekudibaneni nabakhohlisi!

Ukulunga kwe-franchise kwaziwa ngokwaneleyo ukuba kungangeni nzulu kwinkcazo eneenkcukacha. Kwanele ukutsho ukuba ngale ndlela usombulula iingxaki ezininzi ngaxeshanye, oya kuthi ujongane nazo kwasekuqaleni ukuba bekungekho ngeshishini esele lilungile. Kuya kufuneka utyale umzamo we-zero ngokungangqalanga yokwakha uphawu kunye nokukhethwa kwesicwangciso Bazama iimpazamo ezinokubakho kwangaphambili, bazilungise kwaye babonelele ngeetekhnoloji esele zilungile. Okokugqibela, uyakwazi ukufumanisa kwangaphambili ukuba i-franchise ekhethiweyo ifanelekile, umbono 'wadubula' kwaye wafumana abaphulaphuli. Owona mceli mngeni mkhulu kukuqalisa. Rhoqo kwenzeka, kunzima ukuqala kwasekuqaleni kwanakwishishini eliphantse lagqitywa, njengefranchise.

Inyani yile yokuba imiba emininzi kufuneka isonjululwe nangaphambi kokuthenga enye yeefranchise. Kuya kufuneka ubale uhlahlo-lwabiwo mali, uhambe ngeentengiso ezininzi, ucofe ecaleni kukrokrela ngokungqalileyo. Sele unesiyezi, akunjalo? Abaqalayo abaninzi bajamelana nale nto, kwaye kubonakala ngathi akukho ndlela yokuphuma kwesi siqalo soyikekayo kwasekuqaleni. Okanye akunjalo?.

Uloyiko kunye noxinzelelo ziqhelekile, ngenxa yoko zininzi iindlela zokuphelisa unobangela wabo. Le yindlela inkampani yethu engenelela ngayo ekukhetheni i-franchise yayo yokuqala, ukuyakha ukusuka ekuqaleni ukuya ekubuyiselweni ngokupheleleyo ngexesha lokuqala. Iingcali ezinokuthenjwa zenkampani eqinisekisiweyo enamava abanzi zibonelela ngohlahlo-lwabiwo mali, ukukhangela amaqabane athembekileyo phantsi kweekhrayitheriya ezikhethiweyo, ukuqinisekisa ukuqala okukuko kwasekuqaleni kunye nokubeka iliso kwixesha elizayo. Ukuphunyezwa kwezicwangciso zakho ezinesibindi sokuvula ishishini lakho kuya kuba lula kwaye kube yimpumelelo, kwaye zonke iimali zihlawule ngokukhawuleza!

Ukubaluleka kwabalamli kukhulu kakhulu ukuba ufuna ukuqala ishishini ekuqaleni. Okokuqala, abantu abanamava ngakumbi kunokwenzeka ukuba baqaphele yonke imigibe enokubakho. Okwesibini, unikwa ngokukhawuleza isangqa sabathengisi abathembekileyo abangakhohlisi kwaye abangakuthengisi isisongelo esingenanto ngaphandle kwemirhumo ekugqibeleni. Okokugqibela, kwaye okona kubaluleke kakhulu, ufumana ingcebiso ethembekileyo kuyo yonke imiba enomdla evela kubaqeqeshi kwicandelo labo, abakunceda ukhethe ezona ziphumo zibalaseleyo kunye nokufezekisa iziphumo ezinomdla ekuqaleni kohambo lwakho, phantse ukusuka ekuqaleni. I-franchise ukusuka ekuqaleni ayisiyona nto ilula. Ngoncedo olufanelekileyo lwabalamli, ukhawulezisa ukufezekisa iziphumo ezinqwenelekayo ekudaleni nasekukhuthazeni ishishini lakho phantsi kwegama esele laziwa.

Ukufumana zonke izinto zokuqala, kunye nabancedisi bethu uya kufumana amaqabane athembekileyo, ufumane inzuzo kungekudala, kwaye uyibuyisele ngokukhawuleza i-franchise efunyenweyo. Amanqanaba aphezulu obulunga kunye nokusebenza kakuhle kwefranchise kuyonwabisa ixesha elide, kwaye ekugqibeleni uyakwazi ukuwuyeka umsebenzi wakho ongathandwayo kwaye ube ngumnini wenkampani yakho. Ukuqala ukubalwa kwemali eyinkunzi, ingcebiso eneenkcukacha, uluhlu lweefranchise ezinokuthenjwa ezibonelelweyo kunye nokunye okuninzi kwenza ukuba ukuqala kwakho kube lula, kube lula, kwaye kukhuseleke. Unokuqiniseka ngokunyaniseka kwabo bantu usebenza nabo. Njengabalamli, sibeka esweni ukuthotyelwa kwayo yonke imiqathango yesivumelwano.